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Rahim, Abd
Universitas Negeri Makassar
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Journal : Tarjih: Agribusiness Development Journal

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Financial Feasibility Analysis and Development Strategy of Kalosi Arabica Ground Coffee Agribusiness in Enrekang Regency (Ebro Brand Case Study) Angreini, Angreini; Hastuti, Diah Retno Dwi; Rahim, Abd.; Irwandi, Irwandi; Kamaruddin, Citra Ayni
Tarjih : Agribusiness Development Journal Vol. 5 No. 2 (2025): VOLUME 05, NOMOR 02, DESEMBER 2025
Publisher : Program Studi Agribisnis Universitas Muhammadiyah Sinjai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47030/tadj.v5i2.1085

Abstract

This study aims to analyze the financial feasibility and formulate a development strategy for the Kalosi Brand EBRO Arabica ground coffee agribusiness in Enrekang Regency. The method used is a single-case study design with a quantitative approach using financial data for the period 2021-2025. Data were obtained through observation, interviews, and documentation. The financial feasibility analysis used Net Present Value (NPV), Internal Rate of Return (IRR), Net Benefit Cost Ratio (Net B/C), with a 6% discount rate based on BRI Enrekang loan interest rates in 2025. Sensitivity analysis was conducted to test robustness under adverse scenarios. The results showed an NPV of IDR 218,390,468, an IRR of 15.19%, and a Net B/C of 1.336, indicating that this business is financially feasible even under stress conditions. The SWOT analysis places the EBRO brand in quadrant I (Growth/Aggressive) with coordinates (+1.23, +0.92), recommending an SO strategy, which includes strengthening premium branding, digital market expansion, and production modernization. The findings can be used as a reference for entrepreneurs and policymakers in the development of MSME-scale coffee agribusiness.
Co-Authors Abd. Rahman Abd. Rajab Abdul Jalil Rasyid Abdul Malik Abdul Malik Abdul Mannan Abdul Rajab Abdul Rajab Adela Pradinianti Haris Adelin Adelin Alfiani Muhaer Alimudin Laapo Amalia, Eka Resky Amalia, Sabina Raih Amaliah, Syarifah Afifah Rezki Anak Agung Gede Sugianthara Andi Fatimah Andi Nursakina Andi Samsir Andi Sitti Asmah Angreini, Angreini Anwar Anwar Asia M Asmita Syahma Asri Ismail Asriati Asriyani Astury, Sri Astuty, Sri Aulia Rahman Bato Aulia, A. Rizqa Nurul Ayni Kamaruddin, Citra Bahri, Sarmila Bara' Tiku, Intan Basri Bado, Basri Chalid Imran Musa Citra Ayni Kamaruddin Citra Ayni Kamaruddin Dafina Howara Dary Setiawan Arif Diah Retno Dwi Hastuti Dita Pradipta Dwi Melda Teresia Erwin Erwin Fahmi, Ainul Wahdania Fardin Firmansyah Firmansyah Firmansyah Firmansyah Fitri Suci Ramadhani Haedar Akib Hardianti Sultan I Made Jyotisa Adi Dwipatna Ika Sulistyawaty Fitria Iksan Yusuf, La Ode Muhammad Irvan Mustafa Irwandi Irwandi Irwandi Irwandi Irwandi Irwandi Joan Gabriella Palebangan Jumardi Jumardi Kamaruddin, Citra Ayni Kamaruddin, Citra Ayni Kasma F. Amin Maranti Maranti Marhawati Maulidya, Alifa Nurma Meltyn, Maria Mediatrix Masny Mirani, Anis Muh. Jamil Muhammad Imam Ma'ruf Muhammad Syafri Muhammad Syafri Muhammad Syafri, Muhammad Nabila, Nur Isri Afra Najamuddin Najamuddin, Najamuddin Ningrum, Wandani Sri Nugraha, Putu Ananda Devi Nur Azizah Nur Hamdi Nurasri Mulyani Nurbaya Bustanul Nurhamdi Nurhamdi Nurindah Purnama Sari Nurmi Nurmi, Nurmi Nursalam Nursalam Nurulita, Aliyah Patima, Nur Rahmasari, Astrid Rahmat Hidayat Regina Regina Regina Riadi, Arif Rini Anggraini Risma Risma Ronald Ronald Rusman, Aldha Saharia Kassa Samsir, Andi Septaty Rahayu Ningsih Sri Astuty Sri Astuty Sri Astuty Suryani, A. Irma Tania Tri Wahyuni Taha Thamrin Tahir Ulfa Syam Ulfah Syam Wahyudi Gani, Andika Wardihan Sabar Zaenal, Andi Haidir