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Puspita, Victoria Ayu
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Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Computer Science & IT Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Mechanical Engineering Public Health Social Sciences Other

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Journal : Jurnal Agribis

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ANALISIS UJI KELAYAKAN USAHA MINUMAN TRADISIONAL MOKE ( STUDI KASUS DI DESA FOA, KECAMATAN AIMERE, KABUPATEN NGADA) Puspita, Victoria Ayu; Taus, Igniosa; A. Hamakonda, Umbu; Hendra Tambus, Richardus
Jurnal AGRIBIS Vol. 18 No. 2 (2025): Jurnal Agribis
Publisher : Program Studi Agribisnis Faperta Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/agribis.v18i2.8715

Abstract

Tujuan penelitian ini adalah untuk mengetahui besarnya pendapatan dari usaha proses pengolahan minuman tradisional moke dan menganalisis tingkat kelayakan usaha pada industri pengolahan minuman tradisional moke di Desa Foa, Kecamatan Aimere, Kabupaten Ngada. Metode penelitian ini adalah penelitian kuantitatif deskriptif yaitu jenis penelitian yang sifatnya menggambarkan pendapatan yang diperoleh produsen moke dengan pendekatan studi kasus. Pendekatan studi kasus termasuk dalam penelitian kuantitatif deskriptif. Teknik pengambilan sampel yang digunakan adalah purposive Sampling. Alasan menggunakan teknik Purposive Sampling adalah karena tidak semua sampel memiliki kriteria yang sesuai dengan fenomena yang diteliti. Pengumpulan data dilakukan dengan melakukan pengamatan, wawancara langsung, pengisian koesioner dan dokumentasi. Jumlah responden yang mengisi koesioner sebanyak 18 orang. Hasil penelitian, Biaya produksi yang dikeluarkan oleh produsen mokedengan jumlah responden sebanyak 18 orang adalaha sebanyak Rp Rp23.458.750,- dengan rata-rata Rp1.303.264 .- jumlah produksi moke total yaitu 8.845 Liter dalam satu bulan dengan rata-rata harga jual/Kg Rp 46.600 dengan total penerimaan sebesar Rp88.145.000 hasil ini merupakan perolehan dari seluruh responden produsen moke. Pendapatan total yang diterima oleh produsen moke selama satu bulan adalah Rp65.960.000 .Kesimpulannya bahwa usaha produsen moketersebut layak untuk dikembangkan. Hal ini dibuktikan dengan adanya analisa usaha dari segi R/C ratio dengan nilai 3,5 yang artinya layak.
STRATEGI PENGEMBANGAN USAHATANI KAKAO DI DESA TAKATUNGA 1 KECAMATAN GOLEWA SELATAN KABUPATEN NGADA: Strategy For Developing Cocoa Farming Business In Takatunga 1 Village, South Golewa Sub-District, Ngada Regency Puspita, Victoria Ayu; Natalia Bupu, Maria; Coo Lea, Victoria
Jurnal AGRIBIS Vol. 19 No. 1 (2026): Jurnal Agribis
Publisher : Program Studi Agribisnis Faperta Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/agribis.v19i1.9870

Abstract

Cocoa farming is one of the main sources of livelihood for the people of Takatunga 1 Village, South Golewa District, Ngada Regency. However, its development still faces several challenges such as limited capital, pest and disease attacks, and price fluctuations that affect farmers' income. This study aims to identify the internal and external factors that influence cocoa farming and to formulate strategies for its development in Takatunga 1 Village, South Golewa District, Ngada Regency. The research method uses a descriptive approach with SWOT analysis through the formation of IFAS, EFAS, IE matrices, and SWOT matrix analysis. The results of the study indicate that internal factors include strengths such as good quality cocoa beans, sufficient land area, and farmers' experience in cocoa cultivation, while the main weaknesses are pest and disease attacks, limited capital, and low knowledge of cultivation technology. External factors consists of opportunities in the form of high market demand and government support, while threats come from cocoa price fluctuations and market competition. The IE matrix analysis places the position of the cocoa farming business in Takatunga 1 Village in quadrant II (grow and build), so the appropriate SO strategy is an intensive strategy through market penetration and product development. Thus, the development of cocoa farming can be directed towards improving product quality, expanding market access through cooperation with cooperatives or buyers from other regions, and increasing farmer capacity through counseling and training.
Co-Authors A. Hamakonda, Umbu Azi, Paulus Yanuarius Bao, Antonia Paulina Bay, Jenny Ronawati Bure, Vinsensia Djawapatty, D. J. Due, Maria Serviana Hamakonda, Umbu A Hamakonda, Umbu Awang Hendra Tambus, Richardus Lea, Victoria C Limbu, Umbu N. Mamo, Natalia Maria Alfonsa Ngaku Marten Umbu Kaleka Mau, Maria Clara Maun, Maria Yoandarta I. Natalia Bupu, Maria Neto Wuli, Rofinus Noa, Margareta Nono, Elfridus Andi Loke Noywuli, Nicolaus Patty, David Januarias D. Prihatin Prihatin, Prihatin Pugha, Aloysius Soba, Kristianus Taus, Igniosa Taus, Ignoisa Theodorus Mawo, Theodorus Uran, Maria Arnoldiana Dadjan Victoria Coo Lea Wae, Hendrika