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All Journal Jurnal Resolusi Konflik, CSR dan Pemberdayaan (Jurnal CARE) Jurnal Pengembangan Penyuluhan Pertanian Jurnal Triton Jurnal Pengabdian kepada Masyarakat Harmoni Sosial : Jurnal Pengabdian Dan Solidaritas Masyarakat Manfaat: Jurnal Pengabdian Pada Masyarakat Indonesia Flora: Jurnal Kajian Ilmu Pertanian dan Perkebunan Bumi: Jurnal Hasil Kegiatan Sosialisasi Pengabdian Kepada Masyarakat Jurnal Ilmu Peternakan Indonesia (JIPENA)
Tri Budiarto
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Veterinary Other

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Pengenalan dan Adopsi Teknologi Website Pemasaran Produk Pertanian: Analisis Transformasi Digital pada Kelompok Wanita Tani Kebun Soka Berseri Anggia Kamila Maharani; Anisa Dwi Ariani; Ega Maulana; Muhammad Fadhlan Restu; Agief Julio Pratama; M. Iqbal Nurulhaq; Tri Budiarto; Widya Hasian Situmeang; Ratih Kemala Dewi; Restu Puji Mumpuni; Edi Wiraguna
Harmoni Sosial : Jurnal Pengabdian dan Solidaritas Masyarakat Vol. 2 No. 2 (2025): Harmoni Sosial : Jurnal Pengabdian dan Solidaritas Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/harmoni.v2i2.1508

Abstract

The Kebun Soka Sari Women Farmers Group in Sukaraja Village is a group that empowers women in agriculture to support food security and the family economy. Its members are housewives around Griya Asoka who manage small farms in their yards. They develop pakcoy cultivation with a hydroponic system. The women farmer group not only provides healthy food, but also adapts to modern agricultural technology. They are active on social media and sell hydroponic pakcoy vegetables to supplement their income. The purpose of this journal is to determine the adoption of digital technology and introduce a website for marketing agricultural products. The research method used is quantitative method by distributing questionnaires. The questionnaire aims to determine the level of knowledge of farm women's groups and the use of digital in product marketing. The use of digital in product marketing in the Women Farmers Group has no difficulty in adopting digital technology. They have used digital applications to share activities and promote products. Their customers come from local residents and outside the village. They are also enthusiastic about the introduction of websites in product marketing.
Peningkatan Pengetahuan Petani Madu tentang Pemasaran Digital melalui Pengembangan Website E-Commerce KTH Sadar Tani Muda Desa Bojongmurni Pesalmen Butarbutar; Noviana Yuliawati; Arina Destyana; Bima Yeremia Hutahaean; Muhammad Sidiq Haryadi Sutisna; Ribka Wahyuni Simarmata; Agief Julio Pratama; M. Iqbal Nurulhaq; Tri Budiarto; Widya Hasian Situmeang; Ratih Kemala Dewi; Restu Puji Mumpuni; Edi Wiraguna
Bumi : Jurnal Hasil Kegiatan Sosialisasi Pengabdian kepada Masyarakat Vol. 3 No. 3 (2025): Bumi : Jurnal Hasil Kegiatan Sosialisasi Pengabdian kepada Masyarakat
Publisher : Asosiasi Riset Teknik Elektro dan Informatika Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/bumi.v3i3.808

Abstract

Digital marketing has become a crucial solution for honey farmers to boost sales and expand their market reach. This community service activity aims to enhance the knowledge of honey farmers in the KTH Sadar Tani Muda group regarding the use of e-commerce websites for honey product marketing. The methods employed include training, mentoring, and the development of a simple e-commerce platform-based website. The results indicate a significant improvement in farmers' understanding of digital marketing benefits, e-commerce features, and independent product content management. Additionally, the developed website has enhanced the online visibility of honey products. The impact of this initiative extends beyond increased sales, opening broader marketing opportunities. This activity is expected to serve as a model for other farmer groups in adopting digital technology for business development
Implementasi dan Strategi Pengembangan Digital Marketing pada UMKM di Desa Sinarsari, Kecamatan Dramaga, Kabupaten Bogor Bunga Fariza Hamid; Fairuz Syifa Hidayat; Nurshadrina Alifah Sajidah; Taufik Hidayat; Agief Julio Pratama; M. Iqbal Nurulhaq; Tri Budiarto; Widya Hasian Situmeang; Ratih Kemala Dewi; Restu Puji Mumpuni; Edi Wiraguna
Bumi : Jurnal Hasil Kegiatan Sosialisasi Pengabdian kepada Masyarakat Vol. 3 No. 3 (2025): Bumi : Jurnal Hasil Kegiatan Sosialisasi Pengabdian kepada Masyarakat
Publisher : Asosiasi Riset Teknik Elektro dan Informatika Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/bumi.v3i3.809

Abstract

Digital marketing plays a crucial role in enhancing the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in the digital era. This study aims to analyze the extent of digital marketing implementation by MSMEs in Sinarsari Village and to design strategies for improving entrepreneurs' capabilities in optimizing digital marketing. The research uses a mixed-method approach, combining both qualitative and quantitative methods. The findings reveal that most MSMEs have utilized digital platforms such as social media, messaging apps, and online marketplaces to promote their products. The implementation of digital marketing has proven effective in increasing product visibility, expanding market reach, boosting sales, and improving income. However, several challenges remain, including limited technological knowledge and a lack of understanding of effective branding. Therefore, training programs and mentoring are necessary to help MSME actors optimize their digital marketing strategies. With a more strategic and effective application of digital marketing, MSMEs can grow sustainably and strengthen their position in both the local and national economy.
Analisis Kemajuan Digitalisasi Agro Eduwisata Padi Organik di Desa Mulyaharja Imam Hanif Aqeela; Elchio Fajar Hisra; Muallifah Shofiatun; Vemita Joselfyn; Putri Nurul Hidayah; Siti Zahra Levina; Ravael Nariyan; Agief Julio Pratama; M. Iqbal Nurulhaq; Tri Budiarto; Widya Hasian Situmeang; Ratih Kemala Dewi; Restu Puji Mumpuni; Edi Wiraguna
Manfaat : Jurnal Pengabdian Pada Masyarakat Indonesia Vol. 2 No. 2 (2025): Mei: Manfaat : Jurnal Pengabdian Pada Masyarakat Indonesia
Publisher : Asosiasi Riset Ilmu Tanaman Dan Hewan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/manfaat.v2i2.350

Abstract

"Digitalization Web for Mulyaharja Village, Bogor: A Community Empowerment Initiative" This project aims to develop a digital platform for Mulyaharja Village, Bogor, to enhance community empowerment and improve access to information and services. The web-based platform will provide a range of features, including news and announcements, community forums, and online services, to facilitate communication and collaboration among residents, village officials, and local businesses. By leveraging digital technology, this initiative seeks to promote transparency, accountability, and inclusivity in village governance, while also fostering economic growth and social development.
Analisis Minat Masyarakat dalam Perancangan Digitalisasi untuk Menunjang Potensi Pertanian Desa Sukaharja, Kabupaten Bogor, Jawa Barat Mohamad Damar Purnama; Hilmia Salsabila; Zahara Aini Kesuma; Salsa Nabila Safitri; Nadya Tendra Sikki; Agief Julio Pratama; M. Iqbal Nurulhaq; Tri Budiarto; Widya Hasian Situmeang; Ratih Kemala Dewi; Restu Puji Mumpuni; Edi Wiraguna
Manfaat : Jurnal Pengabdian Pada Masyarakat Indonesia Vol. 2 No. 2 (2025): Mei: Manfaat : Jurnal Pengabdian Pada Masyarakat Indonesia
Publisher : Asosiasi Riset Ilmu Tanaman Dan Hewan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/manfaat.v2i2.351

Abstract

This study aims to analyze the community’s interest in the digitalization design to support the agricultural potential of Sukaharja Village, Bogor Regency. The village has significant agricultural potential but faces marketing challenges due to limited access to broader markets and dependence on middlemen. The research employed qualitative methods through in-depth interviews and questionnaires distributed to 30 farmers managing commodities such as taro, pineapple, and ornamental plants. The findings indicate that while farmers show high enthusiasm for digital solutions like e-commerce, their digital literacy and technological access remain limited. To address these issues, the team developed a digital platform named “Suka Belanja di Harja,” designed to improve product marketing, provide educational content, and empower local farmers. The initiative had a positive impact by increasing farmers’ motivation and awareness about digital marketing. However, ongoing support, infrastructure improvement, and tailored training are necessary to ensure successful digital transformation in rural agriculture.
Perspektif Masyarakat dalam Penerapan Digitalisasi Pertanian Hari Yati Nur; Yoshua Putrawan Simanjuntak; Kayla Devina Azzahra; Jonathan Sitohang; Zefania Intan Kusuma; Melia Ari Santi; Elsa Ramadhan; Agief Julio Pratama; M. Iqbal Nurulhaq; Tri Budiarto; Widya Hasian Situmeang; Ratih Kemala Dewi; Restu Puji Mumpuni; Edi Wiraguna
Manfaat : Jurnal Pengabdian Pada Masyarakat Indonesia Vol. 2 No. 2 (2025): Mei: Manfaat : Jurnal Pengabdian Pada Masyarakat Indonesia
Publisher : Asosiasi Riset Ilmu Tanaman Dan Hewan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/manfaat.v2i2.352

Abstract

This study aims to determine the perspective of the Ciherang Village community on the implementation of agricultural digitalization. As the digital era develops, the use of technology in agriculture is a great opportunity to increase efficiency and production results. Through a qualitative approach, data were obtained from questionnaires with farmers and local community leaders. The results of the study showed that most people are interested in the use of agricultural digitalization, especially in terms of access to fertilizer information and marketing of crops. However, its implementation still faces obstacles such as low digital literacy, limited technological devices, and minimal digital understanding. Therefore, mentoring efforts, ongoing training, and improving digital infrastructure are needed so that agricultural digitalization can be implemented effectively and provide real benefits for farmers in Ciherang Village.
Analisis Kesiapan Petani terhadap Pemanfaatan Marketplace untuk Penjualan Hasil Tani di Desa Parakan Salma Rizqiany Lubis; Intan Latifah; Eidelweis Restu; Muhammad Adlan; Lutfi Shihab; Rizha Nur Irawan; Agief Julio Pratama; M. Iqbal Nurulhaq; Tri Budiarto; Widya Hasian Situmeang; Ratih Kemala Dewi; Restu Puji Mumpuni; Edi Wiraguna
Manfaat : Jurnal Pengabdian Pada Masyarakat Indonesia Vol. 2 No. 2 (2025): Mei: Manfaat : Jurnal Pengabdian Pada Masyarakat Indonesia
Publisher : Asosiasi Riset Ilmu Tanaman Dan Hewan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/manfaat.v2i2.353

Abstract

This study aims to analyze the readiness of farmers in Parakan Village to utilize digital platforms for marketing agricultural products. The methods used include interviews, focus group discussions (FGDs), mentoring, and the distribution of questionnaires to 30 members of the Mawar Farmer Group. Findings indicate a shift in farmers' behavior from relying on middlemen to independently marketing their products through social media. However, survey results show low levels of information access, active participation, and understanding of digital innovation. Innovation and digital literacy are key challenges, although some farmers expressed a willingness to learn. Continuous mentoring and collaboration between farmers, academics, and the government are essential to support an inclusive and sustainable digital transformation in the agricultural sector.
Respon Masyarakat Desa Cibalung Terhadap Teknologi Berbasis Web Guna Membantu Pemasaran Produk Olahan Adam Anom Jati; Lisma Aulia Rohmah; Lidya Hawila Sallo; Mahda Aryo Firdaus; Destriana Nur; Muhammad Fauzan Lazwar; Agief Julio Pratama; M. Iqbal Nurulhaq; Tri Budiarto; Widya Hasian Situmeang; Ratih Kemala Dewi; Restu Puji Mumpuni; Edi Wiraguna
Manfaat : Jurnal Pengabdian Pada Masyarakat Indonesia Vol. 2 No. 2 (2025): Mei: Manfaat : Jurnal Pengabdian Pada Masyarakat Indonesia
Publisher : Asosiasi Riset Ilmu Tanaman Dan Hewan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/manfaat.v2i2.354

Abstract

This research aims to help MSMEs in Cibalung Village through the creation of a website with features that are specially designed according to the wishes and needs of the MSMEs in the village. The creation of this website involves several respondents in Cibalung Village which includes Farmers, MSME business actors, Housewives, and freelancers. The website that was created is intended as an information media about agricultural cultivation, fisheries and livestock and marketing that can be used to introduce and promote processed products for the community in the village. Data collection was carried out with a survey using a questionnaire with 21 questions and reinforced by interviews. based on the results of interviews and questionnaires obtained with 30 respondents from the entire UMKM population in Cibalung Village.
Peningkatan Pengetahuan Petani melalui Transfer Teknologi Budidaya Padi di Desa Bagok, Kabupaten Barito Timur, Kalimantan Tengah Daniel March Stephen Nainggolan; Tri Budiarto; Edi Wiraguna
Flora : Jurnal Kajian Ilmu Pertanian dan Perkebunan Vol. 2 No. 3 (2025): Oktober: Flora : Jurnal Kajian Ilmu Pertanian dan Perkebunan
Publisher : Asosiasi Riset Ilmu Tanaman Dan Hewan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/flora.v2i3.479

Abstract

Indonesia is known as an agrarian country with abundant natural resources; however, challenges remain in achieving food security, particularly in rice production. Bagok Village, East Barito Regency, Central Kalimantan, has considerable potential for rice cultivation, yet farmers face constraints such as limited knowledge of cultivation practices, restricted access to technology, and insufficient training or extension support. This study aims to analyze the improvement of farmers’ knowledge after participating in technology transfer activities. A qualitative approach supported by quantitative data was employed, with data collected through observation, interviews, focus group discussions, questionnaires, and documentation. Data were analyzed using a process of reduction, presentation, and conclusion drawing. The results show significant improvements in farmers’ knowledge across three key aspects: rice cultivation based on Good Agricultural Practices (GAP) increased by 57.6%, water management by 54.98%, and pest and disease control by 35%. These findings highlight the importance of continuous and participatory training to encourage the adoption of agricultural innovations. Overall, technology transfer activities have proven effective in strengthening farmers’ capacity to manage rice fields more efficiently, thereby supporting national food security efforts.
Benefits of Urban Farming Programs in Urban Areas (Case of Kutisari Village, Surabaya City) Triwahyuni, Dini Ayu; Agief Julio Pratama; Tri Budiarto
Jurnal Pengembangan Penyuluhan Pertanian Vol. 22 No. 1 (2025): Juli
Publisher : UPPM Politeknik Pembangunan Pertanian Yogyakarta Magelang (Polbangtan Yoma)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36626/jppp.v22i1.1372

Abstract

Urban farming adalah kegiatan pengembangan pertanian yang dilakukan di wilayah perkotaan untuk menghasilkan pertanian lokal, dengan memanfaatkan lahan yang terbatas dan meningkatkan kemandirian pangan. Urban farming penting dilakukan sebagai upaya untuk mengatasi beberapa masalah lingkungan yang sering muncul di kawasan perkotaan diantaranya polusi udara, pencemaran lingkungan dari limbah industri maupun limbah rumah tangga, dan padatnya pemukiman yang menyebabkan berkurangnya ruang terbuka hijau (RTH). Penelitian ini bertujuan untuk menguraikan manfaat program urban farming di kawasan perkotaan yaitu di Kelurahan Kutisari, Kota Surabaya. Penelitian ini menggunakan pendekatan gabungan penelitian kualitatif dan kuantitatif (mix methods). Metode pengumpulan data diperoleh dari observasi, wawancara, kuesioner, perhitungan data di lapangan, dan literatur terkait. Unit analisis pada penelitian yaitu komunitas urban farming sebanyak 30 responden. Teknik pengambilan responden dalam penelitian dilakukan menggunakan purposive sampling. Hasil penelitian menunjukkan bahwa kesadaran komunitas terhadap manfaat program urban farming berada pada kategori tinggi. Hal tersebut didukung dari hasil perhitungan produktivitas lahan yang mengalami peningkatan dari 0,8 kg/m² menjadi 2,7 kg/m² setelah melaksanakan kegiatan. Hasil produksi kegiatan terdiri dari beberapa komoditas yaitu bawang merah, terong ungu, cabai, tomat, pakcoy, melon, selada, dan samhong. Pengetahuan komunitas juga mengalami peningkatan dari 55% menjadi 70% yang diukur melalui pre-test dan post-test. Kegiatan urban farming selain dapat menyediakan hasil produk pertanian sebagai bahan pangan, juga dapat membantu mengurangi pengeluaran konsumsi kebutuhan keluarga. Kegiatan tersebut dapat menunjang sebanyak 26% dari total kebutuhan sayur per bulan.
Co-Authors Adam Anom Jati Adinda Maharani Hidayat Agief Julio Pratama Ajeng Dwi Rahayu Andi Razan Ramiro Anggia Kamila Maharani Anisa Dwi Ariani Aprilia Viola Wulandari Argasepta Armadhani Arina Destyana Arya Dwi Praja Usman Aura Nurkhalis Bachtiar, Willy Bayu Suriaatmaja Suwanda Bima Yeremia Hutahaean Bonar Tua Sihite Bunga Fariza Hamid Daniel March Stephen Nainggolan Dany Boy Surbakti Deden Satria Asih Supriyadi Dela Watic Suyatno Dema Mariska Destriana Nur Dewi, Ratih Kemala Edi Wiraguna Ega Maulana Eidelweis Restu Elchio Fajar Hisra Eliz Khalishah Elsa Ramadhan Fairuz Syifa Hidayat Faizatul Ulya Fajarwati, Aliana Bekti Fayyadh Fadillah Firman Muhammad Basar Fitriani, Syahayunur Flora Devica Haekal, Muhammad Haekal Hari Yati Nur Hilmia Salsabila Ika Sartika Ilham Januar Pratama Imam Hanif Aqeela Intan Latifah Jonathan Sitohang Kayla Devina Azzahra Kenji Faiz Kusuma Lidya Hawila Sallo Lisma Aulia Rohmah Lutfi Shihab M. Iqbal Nurulhaq Maharani Dinda Zakiyah Mahda Aryo Firdaus Melia Ari Santi Mohamad Damar Purnama Muallifah Shofiatun Muhamad Bagus Jatmiko Muhamad Mulya Azhar Muhammad Adlan Muhammad Fadhlan Restu Muhammad Fauzan Lazwar Muhammad Sidiq Haryadi Sutisna Mumpuni, Restu Puji Nadya Tendra Sikki Nike Nurindah RSB Noviana Yuliawati Nurcahyo Ramadhan Nurshadrina Alifah Sajidah Nurulhaq, Muhammad Iqbal Pesalmen Butarbutar Pudji Muljono Putri Nurul Hidayah Rafnel Azhari Ravael Nariyan Ribka Wahyuni Simarmata Rici Tri Harpin Pranata Rina Octavia Hasanah Rizha Nur Irawan Salma Rizqiany Lubis Salma Tri Ambarsari Salsa Nabila Safitri Siti Fitriah Siti Syamsiah Siti Zahra Levina Syifa Khoirunnisa Taufik Hidayat Titania Aulia Triwahyuni, Dini Ayu Vemita Joselfyn Vivien Febri Astuti Widya Hasian Situmeang Yayuk Farida Baliwati Yoshua Putrawan Simanjuntak Zahara Aini Kesuma Zefania Intan Kusuma