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Nurkholis Nurkholis
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Development of a Mixed Reality Based Learning Application for Microcontroller Education Using the Luther Sutopo Multimedia Development Method Antoni Pribadi; Ratu Natalia Marjani Ufayrah; Andri Nofiar. Am; Nurkholis Nurkholis; M. Alkadri Perdana
International Journal Software Engineering and Computer Science (IJSECS) Vol. 6 No. 1 (2026): APRIL 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijsecs.v6i1.6817

Abstract

The rapid advancement of immersive technologies has created new opportunities to improve learning effectiveness, particularly in technical education such as microcontroller systems. Conventional teaching methods still rely heavily on static visualizations and theoretical explanations, which limit students' ability to understand complex hardware interactions. A mixed reality (MR)-based learning application was developed to improve students' conceptual understanding of microcontroller components and their functions in an interactive and immersive environment. The development process followed the Luther–Sutopo multimedia development method, consisting of six stages: concept, design, material collecting, assembly, testing, and distribution. The application was built using Unity and Blender and deployed on the Oculus Meta Quest 2 platform. Usability testing involved 10 vocational students with prior knowledge of microcontrollers. The application achieved an average usability score of 4.54 out of 5 (90.8%), placing it within the "very feasible" category. Beyond feasibility metrics, the system appeared to strengthen students' spatial understanding, engagement, and interaction with microcontroller components. These findings suggest that pairing mixed reality with a structured multimedia development model can meaningfully improve the effectiveness of technical education.
Pengaruh Citra Merek dan Kualitas Pelayanan terhadap Loyalitas Pelanggan pada Yourdayflower di Bangkinang Rahmad Akbar; Dzulhijjah Yetti; Hayatul Khairul Rahmat; Andri Nofiar. Am; Nurkholis
Jurnal Inovasi Bisnis Manajemen dan Akuntansi Vol. 4 No. 2 (2026): JIBMA : Jurnal Inovasi Bisnis Manajemen dan Akuntansi
Publisher : PT. Karya Inovatif Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65255/jibma.v4i2.307

Abstract

This study was designed to explore the extent to which the strength of brand image and the standards of service quality are able to solidify customer loyalty at Yourdayflower in Bangkinang. Adopting a quantitative approach with an associative research design, this study involved 98 customers as respondents who contributed data through a structured questionnaire. All collected data were processed using multiple linear regression analysis via SPSS, having successfully passed a series of prerequisite tests including validity, reliability, and classical assumption tests to ensure model accuracy. The empirical findings reveal that all research indicators possess a high level of reliability. Furthermore, the established model proved to meet the standards of normality and is free from the disturbances of multicollinearity and heteroscedasticity. Statistically, both brand image and service quality demonstrate a positive contribution toward customer loyalty, both when tested independently (partially) and collectively (simultaneously). A compelling discovery in this research is that service quality plays a more crucial and prominent role than brand image in anchoring customer loyalty. These findings offer practical implications for the management of Yourdayflower to consistently prioritize service refinement and the strengthening of brand identity as strategic steps in creating harmonious, long-term relationships with their clientele.
Co-Authors Agung Pramono Am, Andri Nofiar Andri Nofiar Andri Nofiar Am Andri Nofiar. Am Antoni Pribadi Antoni Pribadi Bamatraf, Lutfia Belia Afifah Belia Afifah Dzulhijjah Yetti Dzulhijjahyetti Febrianton, Adi Fenty Kurnia Oktorina Fenty Oktorina Fina Nasari Fitri Fitri habibie, indra Hayatul Khairul Rahmat Indra Habibie Marhadi Sastra Mohammad Alkadri Perdana Muhammad Ridwan Muhammad Rukhshah Nofiar, Andri Perdana, M. Alkadari Pribadi, Antoni Rahmad Akbar Rahmad Akbar Ratu Natalia Marjani Ufayrah Rukhshah, Muhammad Tri Kurniaty Wahyuni Wahab Zulfikar