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Pendampingan Digital Marketing Berbasis Google Maps melalui Kunjungan Industri pada Usaha Ahlinya Cuci Karpet Bangkinang Kota Andri Nofiar Am; Marhadi Sastra; Wahyuni Wahab; Dzulhijjahyetti; Rahmad Akbar; Nurkholis
STARLA: Jurnal Pengabdian Masyarakat Vol 1 No 2 (2025): Desember
Publisher : CV. BAROKAH PUBLISHER

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Abstract

Perkembangan teknologi digital telah mendorong perubahan pola pemasaran usaha jasa, termasuk pada sektor usaha mikro dan kecil. Namun, pemanfaatan teknologi digital oleh pelaku UMKM masih belum optimal, khususnya dalam penggunaan platform berbasis lokasi sebagai media promosi. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan literasi dan kapasitas digital mitra melalui pendampingan digital marketing berbasis Google Maps pada usaha Ahlinya Cuci Karpet Bangkinang Kota. Metode kegiatan dilakukan melalui observasi awal, pelatihan, pendampingan teknis, serta kunjungan industri yang melibatkan mahasiswa. Hasil kegiatan menunjukkan adanya peningkatan pemahaman mitra terhadap pentingnya kehadiran digital, meningkatnya visibilitas dan aksesibilitas usaha pada platform Google Maps, serta perubahan pola promosi dari metode konvensional menuju pemanfaatan media digital. Selain itu, keterlibatan mahasiswa memberikan pengalaman pembelajaran kontekstual yang memperkuat kompetensi praktis di bidang teknologi informasi. Kegiatan ini membuktikan bahwa pendampingan digital marketing berbasis lokasi yang sederhana dan aplikatif mampu memberikan dampak positif bagi pengembangan usaha jasa skala kecil secara berkelanjutan.
Peningkatan Literasi Statistik melalui Pelatihan Statistical Package for the Social Sciences bagi Mahasiswa Manajemen Bencana Hayatul Khairul Rahmat; Rahmad Akbar; Dzulhijjah Yetti; Nurbit Nurbit; Yedi Sispurwanto; Harmi Yelmi; Nurkholis Nurkholis
Indonesian Journal of Emerging Trends in Community Empowerment Vol. 3 No. 2 (2025): Desember
Publisher : PT Hakhara Akademia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71383/ijetce.v3i2.103

Abstract

Statistical literacy is a fundamental competency for Disaster Management students, as disaster-related decision-making relies heavily on the analysis of risk, vulnerability, capacity, and disaster impact data. However, various studies and learning experiences indicate that students still face difficulties in understanding applied statistical concepts and operating data analysis software such as the Statistical Package for the Social Sciences (SPSS). This community service activity aims to improve the statistical literacy of Disaster Management students through structured, practical, and disaster-contextualized SPSS training. The implementation method includes stages of needs analysis, training module design, hands-on practice–based training, and evaluation through pre-tests and post-tests. The results of the activity show a significant improvement in students’ understanding of basic statistical concepts, their ability to process and analyze disaster-related data using SPSS, as well as increased confidence in preparing data-driven scientific reports. This program is expected to contribute to improving the quality of human resources in the field of disaster management by promoting evidence-based decision making.
Meningkatkan Literasi Digital Mahasiswa melalui Pelatihan Penggunaan ChatGPT Berbasis Artificial Intelligence Rahmad Akbar; Hayatul Khairul Rahmat; Dzulhijjah Yetti; Nurkholis Nurkholis; Nina Veronika
Indonesian Journal of Emerging Trends in Community Empowerment Vol. 3 No. 2 (2025): Desember
Publisher : PT Hakhara Akademia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71383/ijetce.v3i2.104

Abstract

The development of Artificial Intelligence (AI) has brought significant changes to higher education, particularly in the way students access, process, and utilize digital information. One rapidly advancing AI technology is ChatGPT, an artificial intelligence–based language model capable of supporting learning processes, academic writing, basic data analysis, and problem solving. However, the use of ChatGPT among students still faces various challenges, such as low levels of critical digital literacy, the potential misuse of technology, and a lack of understanding of academic ethics. This community service activity aims to enhance students’ digital literacy through training on the critical, ethical, and productive use of AI-based ChatGPT. The implementation methods include needs analysis, development of training modules, hands-on practice–based training, and evaluation through pre-tests and post-tests. The results indicate a significant improvement in students’ understanding of AI concepts, their ability to use ChatGPT responsibly, and the enhancement of digital literacy skills in an academic context. This activity is expected to support the strengthening of student competencies in facing digital transformation in higher education.
Upaya Peningkatan Literasi Keuangan pada Generasi Z Melalui Edukasi Finansial di MAN 2 Kampar Nurbit Nurbit; Dzulhijjah Yetti; Yedi Sispurwanto; Hayatul Khairul Rahmat; Rahmad Akbar; Harmi Yelmi; Nurkholis Nurkholis
Indonesian Journal of Emerging Trends in Community Empowerment Vol. 4 No. 1 (2026): Juni
Publisher : PT Hakhara Akademia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71383/ijetce.v4i1.111

Abstract

Financial literacy in Indonesia, particularly among Generation Z, remains low, with many students lacking an understanding of basic concepts such as budgeting, saving, investing, and managing debt. At MAN 2 Kampar, this issue is exacerbated by limited access to relevant financial information and a lack of practical skills in financial management. This condition causes students to struggle in making sound financial decisions, which may negatively impact their future. To address this problem, the proposed solution is to implement a comprehensive financial education program, including budgeting simulations, investment games, and real-life case studies. This program aims to provide hands-on experience for students, strengthen their understanding of financial management, and improve financial literacy so they can better face future financial challenges.
From Classroom to Hospitality Industry: Pelatihan Bahasa Inggris Pariwisata bagi Siswa SMKN Kesehatan dan Pariwisata Bangkinang Dzulhijjah Yetti; Rahmad Akbar; Hayatul Khairul Rahmat; Nurkholis Nurkholis; Antoni Pribadi
Indonesian Journal of Emerging Trends in Community Empowerment Vol. 3 No. 2 (2025): Desember
Publisher : PT Hakhara Akademia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71383/ijetce.v3i2.117

Abstract

This community service program aimed to enhance the English communication skills of students at SMKN Kesehatan dan Pariwisata Bangkinang through an English for Tourism training program based on a practice-based learning approach. The program was initiated in response to students’ limited practical communication abilities in hospitality contexts, resulting from the predominance of general English instruction that often lacks direct relevance to industry needs. The training employed a participatory approach consisting of needs assessment, contextual material development, interactive learning activities through role-play and service simulations, and comprehensive evaluation using pre-tests, post-tests, performance assessments, and observations. The participants were 56 eleventh-grade students from the Hospitality Study Program. The results demonstrated a significant improvement in students’ English communication competence, as indicated by an increase in the average score from 58 in the pre-test to 78 in the post-test. Improvements were observed across various aspects of communication, including pronunciation, vocabulary, fluency, grammar, and appropriateness of language use. Furthermore, students showed greater confidence, participation, and readiness to communicate in practical hospitality situations such as front office services, restaurant services, and tour guiding activities. The findings suggest that integrating English for Specific Purposes (ESP), particularly English for Tourism, with practice-based learning is effective in improving students’ communication skills and workplace readiness. Therefore, this training model can serve as a relevant and applicable strategy for strengthening vocational education, particularly in the tourism and hospitality sectors.
Development of a Mixed Reality Based Learning Application for Microcontroller Education Using the Luther Sutopo Multimedia Development Method Antoni Pribadi; Ratu Natalia Marjani Ufayrah; Andri Nofiar. Am; Nurkholis Nurkholis; M. Alkadri Perdana
International Journal Software Engineering and Computer Science (IJSECS) Vol. 6 No. 1 (2026): APRIL 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijsecs.v6i1.6817

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The rapid advancement of immersive technologies has created new opportunities to improve learning effectiveness, particularly in technical education such as microcontroller systems. Conventional teaching methods still rely heavily on static visualizations and theoretical explanations, which limit students' ability to understand complex hardware interactions. A mixed reality (MR)-based learning application was developed to improve students' conceptual understanding of microcontroller components and their functions in an interactive and immersive environment. The development process followed the Luther–Sutopo multimedia development method, consisting of six stages: concept, design, material collecting, assembly, testing, and distribution. The application was built using Unity and Blender and deployed on the Oculus Meta Quest 2 platform. Usability testing involved 10 vocational students with prior knowledge of microcontrollers. The application achieved an average usability score of 4.54 out of 5 (90.8%), placing it within the "very feasible" category. Beyond feasibility metrics, the system appeared to strengthen students' spatial understanding, engagement, and interaction with microcontroller components. These findings suggest that pairing mixed reality with a structured multimedia development model can meaningfully improve the effectiveness of technical education.
Pelatihan dan Pendampingan Anggota Koperasi Produsen Makmur Bersama Sawit Menggunakan Aplikasi PSR Online V2 Zulfikar Zulfikar; Lutfia Bamatraf; Agung Pramono; Belia Afifah; Nurkholis Nurkholis; Indra Habibie
Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 4 (2026): Jurnal Pengabdian Kepada Masyarakat
Publisher : CV. Era Digital Nusantara

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Abstract

Koperasi Produsen Makmur Bersama Sawit di Kelurahan Pasir Sialang, Kecamatan Bangkinang, Kabupaten Kampar berperan penting dalam membantu petani sawit rakyat mengakses Program Peremajaan Sawit Rakyat (PSR). Namun, proses pengajuan melalui Aplikasi PSR Online V2 masih menjadi kendala bagi anggota karena rendahnya literasi digital, kesulitan mengunggah dokumen, serta ketidaksiapan administrasi. Kegiatan pengabdian ini bertujuan meningkatkan kemampuan anggota dalam mengoperasikan aplikasi, menyiapkan dokumen sesuai standar, dan memahami alur PSR secara menyeluruh. Metode yang digunakan meliputi survei awal, persiapan materi pelatihan, sosialisasi, pelatihan hands-on, pendampingan teknis, evaluasi program, dan penyusunan laporan akhir. Hasil kegiatan menunjukkan bahwa setelah pelatihan dan pendampingan, anggota koperasi mampu mengoperasikan Aplikasi PSR Online V2 secara mandiri, dokumen digital PSR tersedia secara lengkap dan terstandardisasi, serta tersusunnya SOP layanan PSR koperasi. Kegiatan ini diharapkan dapat membantu mempercepat proses peremajaan sawit dan meningkatkan kapasitas layanan profesional bagi petani di wilayah Kampar.
Pengaruh Citra Merek dan Kualitas Pelayanan terhadap Loyalitas Pelanggan pada Yourdayflower di Bangkinang Rahmad Akbar; Dzulhijjah Yetti; Hayatul Khairul Rahmat; Andri Nofiar. Am; Nurkholis
Jurnal Inovasi Bisnis Manajemen dan Akuntansi Vol. 4 No. 2 (2026): JIBMA : Jurnal Inovasi Bisnis Manajemen dan Akuntansi
Publisher : PT. Karya Inovatif Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65255/jibma.v4i2.307

Abstract

This study was designed to explore the extent to which the strength of brand image and the standards of service quality are able to solidify customer loyalty at Yourdayflower in Bangkinang. Adopting a quantitative approach with an associative research design, this study involved 98 customers as respondents who contributed data through a structured questionnaire. All collected data were processed using multiple linear regression analysis via SPSS, having successfully passed a series of prerequisite tests including validity, reliability, and classical assumption tests to ensure model accuracy. The empirical findings reveal that all research indicators possess a high level of reliability. Furthermore, the established model proved to meet the standards of normality and is free from the disturbances of multicollinearity and heteroscedasticity. Statistically, both brand image and service quality demonstrate a positive contribution toward customer loyalty, both when tested independently (partially) and collectively (simultaneously). A compelling discovery in this research is that service quality plays a more crucial and prominent role than brand image in anchoring customer loyalty. These findings offer practical implications for the management of Yourdayflower to consistently prioritize service refinement and the strengthening of brand identity as strategic steps in creating harmonious, long-term relationships with their clientele.
Ketahanan UMKM di Wilayah Rawan Banjir: Analisis Strategi Berbasis PESTEL di Kabupaten Kampar Hayatul Khairul Rahmat; Rahmad Akbar; Nurkholis Nurkholis; Dzulhijjah Yetti; Muhammad Firjatullah Nur Akbar; Siti Masrohatin
Trends in Applied Sciences, Social Science, and Education Vol. 4 No. 1 (2026)
Publisher : PT Hakhara Akademia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71383/tase.v4i1.113

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This study aims to analyze the resilience of Micro, Small, and Medium Enterprises (MSMEs) in flood-prone areas in Kampar Regency using the PESTEL approach (Political, Economic, Social, Technological, Environmental, Legal). This research employs a qualitative approach with a case study design, utilizing data collection techniques such as in-depth interviews, field observations, and documentation involving MSME actors and relevant stakeholders. Data analysis was conducted thematically and mapped into the PESTEL framework to identify external factors influencing business resilience. The findings reveal that economic and environmental factors are the primary determinants affecting MSME vulnerability, particularly in terms of cash flow disruptions, asset damage, and recurring flood risks. Meanwhile, social and technological factors act as resilience enhancers through community networks and the adoption of digitalization. On the other hand, political and legal factors have not been optimal in supporting MSME resilience due to the lack of integrated policies and low levels of business legality. Based on these findings, this study formulates three main strategies to strengthen MSME resilience: adaptive, protective, and collaborative strategies. Adaptive strategies focus on business flexibility, protective strategies emphasize risk mitigation, and collaborative strategies highlight stakeholder synergy. This study contributes to the development of disaster-based MSME resilience studies and serves as a foundation for formulating disaster-resilient MSME policies at the regional level.
Peran Teknologi Informasi dalam Mendukung Ketahanan Ekonomi Daerah Rawan Bencana: Studi Literatur Berbasis Sustainable Development Goals (SDGs) Hayatul Khairul Rahmat; Nurkholis Nurkholis; Muhammad Firjatullah Nur Akbar
Trends in Applied Sciences, Social Science, and Education Vol. 3 No. 2 (2025): Desember
Publisher : PT Hakhara Akademia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71383/tase.v3i2.101

Abstract

Disaster-prone regions face serious challenges in maintaining economic sustainability and stability due to repeated disruptions to production systems, distribution networks, and community livelihoods. Economic resilience is a key element of sustainable development, particularly in the context of achieving the Sustainable Development Goals (SDGs). Along with the rapid development of Information Technology (IT), strategic opportunities have emerged to strengthen the capacity of disaster-prone areas to anticipate, respond to, and recover economic activities. This article aims to systematically examine the role of Information Technology in supporting the economic resilience of disaster-prone regions through an SDGs-based literature review approach. The method employed is a systematic literature review of reputable national and international journals published between 2015 and 2025. The findings indicate that IT plays a significant role in three main phases of disaster management: economic risk mitigation through information systems and early warning systems; strengthening economic response during disasters through communication technologies and digital platforms; and accelerating post-disaster economic recovery through MSME digitalization, fintech, and data-driven economic approaches. Nevertheless, the digital divide, limited infrastructure, low levels of technological literacy, and data security issues remain major challenges in implementing IT in disaster-prone areas. This article recommends the integration of digital transformation policies with disaster risk reduction strategies and sustainable economic development to strengthen SDGs-based economic resilience.