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PENGARUH CELEBRITY ENDORSER TERHADAP MINAT BELI SATE TAICHAN GORENG Rana Aushaf; Nofha Rina
Lingkar Studi Komunikasi (LISKI) Vol 5 No 2 (2019): SEPTEMBER 2019
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/liski.v5i2.1739

Abstract

Fenomena celebgram menjadikan perlunya penelitian yang dilakukan secara mendalam. Pemilihan topik Rachel Vennya seorang celebgram yang mempromosikan Sate Taichan “Goreng” memiliki beberapa tujuan dalam penelitian ini antara lain untuk mengetahui pengaruh visibility, credibility, attraction dan power yang dimiliki Rachel Vennya terhadap minat beli Sate Taichan “Goreng”. Penelitian ini menggunakan metode penelitian kuantitatif. Berdasarkan hasil pengujian hipotesis secara simultan, penggunaan celebgram berpengaruh signifikan terhadap minat beli pada Sate Taichan “Goreng”. Hal ini dibuktikan dengan Fhitung (24,837) > Ftabel (2,467) dengan tingkat signifikansinya 0,00 > 0,05. Berdasarkan hasil uji hipotesis secara parsial (uji t) didapat bahwa variabel visibility, credibility, attraction dan power berpengaruh signifikan terhadap minat beli Sate Taichan “Goreng” di Kota Bandung. Berdasarkan koefisien determinasi didapat bahwa celebgram (celebrity endorser Instagram) Rachel Vennya mampu menjelaskan minat beli sebesar 51,1% dan sisanya 48,9% merupakan kontribusi dari variabel lain yang tidak diteliti. Kesimpulan penelitian ini celebgram Rachel Vennya berada pada kategori sangat baik.
Application Of Stimuli Program To Improve Literation Capabilities In Early Childhood Nofha Rina; Lucy Pujasari Supratman; Abdul Fadli K
Lingkar Studi Komunikasi (LISKI) Vol 6 No 2 (2020): SEPTEMBER 2020
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/liski.v5i2.3209

Abstract

Stimuli program is a program by providing a literacy book package containing instructions on activities, media literacy for children and socialization for mothers. Providing simulations to children must be in accordance with the characteristics of children by presenting learning activities that are fun. When doing stimuli, methods and media are important factors to do fun a ctivities. The results of this study apply a stimuli program for children at home through methods and media that are appropriate to the child's characteristics. This is done in the stimuli program by providing a literacy package consisting of instructions for activities, media literacy, and socialization for parents. The aim of the study was to examine the effectiveness of stimuli programs in improving literacy skills in early childhood. The proposed hypothesis is a stimuli program in increasing the ability of media literacy in early childhood. The method used is a quasi experiment with a non-equivalent control group design. The research subjects were 30 children aged four to five years who were divided into experimental and control groups. Based on the resu lts of the analysis through the non-parametric Mann - Whitney U statistical test, it was found that there were differences in the increase in the ability of media literacy in the experimental group with the control group. The qualitative analysis shows the results of an increase in literacy ability by observing changes in measurement results. The results of this study are important as new studies in finding alternative methods of early childhood stimuli. Keywords:stimuli, literacy, media, early childhood
Komunikasi Interpersonal Mentor Dan Anak Asuh Berprestasi Di Panti Yatim Indonesia Kota Bandung Devry Josiarvi Dharmawan; Nofha Rina
Lingkar Studi Komunikasi (LISKI) Vol 7 No 2 (2021): SEPTEMBER 2021
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/liski.v7i2.3904

Abstract

Asrama Panti Yatim Indonesia memiliki keunikan mengenai sistem rolling pengasuh yang menyebabkan beberapa anak asuh sulit beradaptasi untuk mengikuti sistem tersebut awalnya. Sehingga, membuat anak asuh ingin diasuh oleh mentor yang sama. Mentor tersebut memiliki tekad yang lebih ketika mengasuh, membina dan mendidik anak asuh demi perkembangan dan pertumbuhan anak asuh yatim piatu, agar menghasilkan kualitas anak asuh yatim piatu yang unggul dalam hal akademik maupun sesuai dengan keterampilan sosial yang diminatinya. Tujuan penelitian ini untuk mengetahui dan mendeskripsikan bagaimana penerapan meningkatkan keterampilan sosial yang terbentuk dari interaksi komunikasi interpersonal yang terjadi antara mentor dan anak asuh yatim piatu berprestasi. Penelitian ini menggunakan metode kualitatif deskriptif interpretatif dengan paradigma post-positivisme, dengan jumlah informan lima. Berdasarkan hasil penelitian menunjukan bahwa komunikasi interpersonal yang terjadi antara mentor dan anak asuh yatim piatu berprestasi dalam meningkatkan keterampilan sosial di Panti Yatim Indonesia berjalan e meliputi kelima faktor, seperti keterbukaan, empati, dukungan, rasa positif dan kesamaan. Hal ini juga di pengaruhi oleh faktorfaktor yang mempengaruhi keterampilan sosial meliputi kondisi anak dan interaksi anak dengan lingkungannya. Kata Kunci: komunikasi interpersonal, keterampilan sosial, panti yatim indonesia
Komunikasi Interpersonal Anak Pengidap Bipolar Wiwin Sukmawati; Nofha Rina
Lingkar Studi Komunikasi (LISKI) Vol 8 No 1 (2022): FEBRUARI 2022
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/liski.v8i1.4171

Abstract

Gangguan jiwa adalah situasi dimana terjadinya gangguan atau penyakit seperti Gangguan afektif bipolar, Kecemasan, Demensia, Skizofrenia, gangguan perkembangan perilaku, dan kemampuan intelektual yang biasanya terjadi dimulai pada masa kanak-kanak serta remaja termasuk autism (WHO, 2013). Masalah kejiwaan yang juga sering terjadi adalah bipolar, terdapat 60 juta orang di dunia terkena Bipolar. Terdapat sebuah penelitian yang mengatakan hanya 17% Orang Dengan Bipolar (ODB) di Indonesia yang menjalani pengobatan secara intensif dan sekitar 17-20% melakukan aksi bunuh diri. Selain obat-obatan, peran keluarga serta teman terdekat sangat berpengaruh bagi ODB berdamai dengan kondisinya. Penelitian ini bertujuan untuk mengetahui bagaimana komunikasi interpersonal antara orangtua dengan orang pengidap bipolar. Penelitian ini menggunakan metode kualitatif dengan pendekatan fenomenologi. Kemudian penelitian ini menggunakan metode wawancara dalam pengumpulan data, lalu peneliti mendapatkan hasil dimana komunikasi interpersonal seperti adanya keterbukaan, empati, rasa positif, dukungan serta kesetaraan yang akhirnya bisa mempengaruhi fungsi pengambilan keputusan orang dengan bipolar dalam mengkonsumsi obat. Kata Kunci: Komunikasi Interpersonal, Orangtua, Bipolar.
Communication Education of Learning Media Analysis Using Science Edutainment Approach Nofha Rina
Lingkar Studi Komunikasi (LISKI) Vol 7 No 2 (2021): SEPTEMBER 2021
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/liski.v7i2.3039

Abstract

The rapid advancement of ICT offers various conveniences in learning, allowing a shift in learning orientation from outside-guided to self-guided and from knowledge-as-possession to knowledge-asconstruction. To support learning in the classroom, supporting facilities and infrastructure are needed in the form of tools or media. In the world of education, the terms tools or communication media are often used interchangeably or as a substitute for the term educational media learning. The method used to achieve the goal is through development research directed at developing environmental-themed social studies learning media for Bandung City Junior High School (SMP) students, in the form of ICT-based puzzles, crosswords and squarewords. The subjects were 30 junior high school students aged 13-15 years which were divided into experimental and control groups. The results of this study are important as a new study in finding the development of learning media with a science-edutainment approach. Keywords: Media Learning, Thematic, Environment, Science-Edutainment
PENGARUH KREDIBILITAS YOUTUBER TERHADAP SIKAP PENONTON PADA CHANNEL YOUTUBE ATTA HALILINTAR (Studi Kuantitatif pada Penonton Youtube Atta Halilinar di Instagram @_ateam.ofc) Rahma Nur Fathiyyah; Nofha Rina
Jurnal Ilmu Komunikasi Acta Diurna Vol 15 No 2 (2019)
Publisher : Jurusan Ilmu Komunkasi FISIP Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (372.026 KB) | DOI: 10.20884/1.actadiurna.2019.15.2.2135

Abstract

Saat ini, internet telah menjadi kebutuhan pokok bagi setiap masyarakat. Menurut survei The Manifest pada tahun 2018, disebutkan bahwa media sosial yang paling sering digunakan secara global adalah Youtube. Ini membuat youtuber, terutama di Indonesia, bersaing untuk mendapatkan keuntungan, baik manfaat materi dalam bentuk uang maupun manfaat non-materi seperti popularitas. Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh kredibilitas youtuber terhadap sikap audiens. Variabel independen dalam penelitian ini adalah kredibilitas youtuber dengan dimensi kepercayaan, keahlian, dan daya tarik. Sedangkan variabel dependen dalam penelitian ini adalah sikap audiens dengan dimensi kognitif, afektif, dan konatif. Penelitian ini menggunakan metode kuantitatif. Penulis menentukan sampel menggunakan teknik probability sampling, dengan responden sebanyak 100 orang. Teknik analisis data yang digunakan oleh penulis adalah analisis data deskriptif, uji normalitas, uji regresi linier sederhana, koefisien determinasi dan uji hipotesis. Berdasarkan hasil pengujian hipotesis menggunakan uji-t, kredibilitas youtuber memiliki pengaruh terhadap sikap audiens. Ini dibuktikan dengan t-hitung (14,476)> ttabel (1,660). Berdasarkan koefisien determinasi, kredibilitas youtuber memiliki efek 68,1% pada sikap audiens.
ANALISIS STRATEGI PROMOSI DALAM PENGEMBANGAN PARIWISATA (STUDI KASUS PADA PARIWISATA KABUPATEN PURWAKARTA): (STUDI KASUS PADA PARIWISATA KABUPATEN PURWAKARTA) Jurnal COMMED; Mia Rachmayanti; Nofha Rina
Commed : Jurnal Komunikasi dan Media Vol. 2 No. 2 (2018): Commed : Jurnal Komunikasi dan Media
Publisher : Prodi Ilmu Komunikasi Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (446.692 KB) | DOI: 10.33884/commed.v2i2.467

Abstract

This research entitled “Analysis of Promotion Strategy as part of Tourism Development (Case Study of Tourism Purwakarta Regency)”. The purpose of this research is to discover a descriptive explanation of promotion strategy that is applied in Purwakarta Regency in order to promote their tourism sector. This research has taken place at the five top destinations which are Taman Air Mancur Sribaduga, Waduk Jatiluhur, Taman Surawisesa, Makam Syech Baing Yusuf, and Taman Pancawarna. Researchers conducted interviews with the Department of Tourism, the Office of Education and Operations Manager Grama tirta Jatiluhur as the parties who manage these tourist destinations.The method used in the research is qualitative descriptive study. Researcher collects data from conducting interviews, also supported by literature review, documentations, and observations. The research study indicate that Purwakarta Regency had applied promotion strategy activities such as target audience identification, determining communication objectives, planning the messages for the audience, choosing the suitable media and the accurate message references, collecting feedbacks, and setting the total amount of promotional budget.
Perencanaan Komunikasi Program Ojek Makanan Balita (Omaba) Dalam Membentuk Persepsi Orang Tua Mengenai Anak Gizi Buruk (Studi Deskriptif Pada Orang Tua Dengan Riwayat Anak Gizi Buruk Di Kelurahan Cisaranten Kidul, Gede Bage): Nancy Citra Purnaningtyas, Nofha Rina Nancy Citra Purnaningtyas; Nofha Rina
Commed : Jurnal Komunikasi dan Media Vol. 2 No. 2 (2018): Commed : Jurnal Komunikasi dan Media
Publisher : Prodi Ilmu Komunikasi Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (634.363 KB) | DOI: 10.33884/commed.v2i2.468

Abstract

Nowadays malnutrition is one of big problem that still being a government concern in health sector. At Gede Bage Bandung City on 2013 there are 29 cases of malnutrtion founded, 17 cases of them is at Cisaranten Kidul which is under the responsibility of Riung Bandung Public Health Center. Riung Bandung Public Health Center has succeeded in doing an innovation of health program called Ojek Makanan Balita (OMABA) which able to reduce malnutrition rate. The purpose of this research is to know the communication planning of OMABA program in shaping the perception of parents with children who have history of malnutrition in Cisaranten Kidul. The method used in this research is descriptive qualitative method by using in-depth interview technique which also supported with documentation obtained from Riung Bandung Public Health Center. The result of this research is that communication planning in OMABA program has been implemented systematically and structured and this program is able to form a perception to the participants that eat healthy food and that healthy food does not have to be expensive.
Peningkatan Pola Hidup Sehat Melalui Food Combining Di Ranah Komunikasi Kesehatan Nofha Rina
LONTAR: Jurnal Ilmu Komunikasi Vol. 3 No. 3 (2015): LONTAR JURNAL ILMU KOMUNIKASI
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (153.394 KB) | DOI: 10.30656/lontar.v3i3.540

Abstract

Healthy lifestyle is an ideal lifestyle for everyone and an effort to achieve that goal. Various things were done by people, for example adjusting the costumized diet that needed of the body with a mix of carbohydrates, protein , and other elements require a certain technique that can be digested by the balance of the composition there in .Food Combining is one way to achieve a healthy lifestyle through healthy diet . Where the core of food combining is fresh and natural foods , consuming a combination of food by following the cycle of metabolism , maintaining acid-base balance of the body , and does not need to measure the consumption of food The theoretical approach used is the Health Belief Model ( Health Belief Model ) proposed by Rosenstock in 1974 which has the concept that the behavior of a person who can provide assessment and elaboration of socio - psychological health . Thus increasing the knowledge and attitudes about the vulnerability and the efficacy of the treatment can affect a person's decision on health behavior .Furthermore , analytical approach in the literature by collecting a number of journals or other publications related to the problems examined as well as the disclosure of the relevance of theory and problems are discussed. With the Health Belief Model approach is expected confidence in the specific health problems , are effective in treating and preventing the diseases, can change the bad habits of the society in treating diseases, and may be receptive to advice to take health measures . Keywords : Food Combining, Health Belief Model, Healthy Lifestyle                    
Pengaruh Celebrity Endorser Hamidah Rachmayanti Terhadap Keputusan Pembelian Produk Online Shop MAYOUTFIT Di Kota Bandung Ratika Zahra; Nofha Rina
LONTAR: Jurnal Ilmu Komunikasi Vol. 6 No. 1 (2018): LONTAR: Jurnal Ilmu Komunikasi
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (592.361 KB) | DOI: 10.30656/lontar.v6i1.648

Abstract

Utilization of internet among modern society today is the use of social media. Of the many social media that are present to be consumed by modern society and one of them is Instagram useful benefits for the delivery of new information including one that is also used dalah things do business. The emergence of the phenomenon of online shopping in social media Instagram for the vigorous business conduct marketing using supporting figures or celebrities endorser as a supporter to market their products. Seeing this phenomenon, it is necessary to do a research that. Hamidah Rachmayanti is a celebrity endorser used by Online Shop Mayoutfit has several purposes in this research is to determine the effect of Visibility, Credibility, Attractiveness and Celebrity Endorser Effectiveness to the Decision Purchase Online Shop Mayoutfit products. This research uses quantitative method with questionnaire distribution and using multiple linear regression. This study concludes that the influence of Celebrity Endorser on @hamidahrachmayanti account of 52.1% can be explained by variables consisting of Visibility, Credibility, Attractiveness, and Power. 
Co-Authors Abdul Fadli K Ade Liana Adi Bayu Mahadian ADRIO KUSMAREZA ADIM Aep Wahyudin Aiza Nabilla Arifputri Alila Pramiyanti Anak Agung Ayu Meisya Dewi Anisa Diniati Aqilla Putri Herta Aqilla Putri Herta Asticharahmani, Rr. Aldina Astuti, Sri Wahyuning Ayu Wulandari Aziziyah, Devi Nur Berlian Primadani Satria Putri Citta, Givania Diwiya Dasrun Hidayat Dasrun Hidayat Devry Josiarvi Dharmawan Dewi K.Soedarsono Dhea Nursyafitri Liani Diah Agung Esfandari Endah Ayu Kurnia Sari Fatmah Hulaibi Ferdian, Ilham Hanny Hafiar Idola Perdini Putri Imam Zuliantripa Isabela Brenda Evelyne Fernando Putri Kalimau Ismi’ Aida, Thea Kirana Jenny Ratna Suminar Jurnal COMMED Justicia Chantika Dhea Arda Khairiyyah, Lathifah Komang Sujantini Lucy Pujasari Supratman Lusi Satia Rahmawati Lyra, Aquila Dinda Meilania Kusuma Dewi Mia Rachmayanti Muhammad Alif Akbar Muhammad Luthfi Nancy Citra Purnaningtyas Natasya Puspita Sari Naya, Pramedistiyani N Ain Nida Yasmin Ninis Agustini Damayani Nugroho, Pramudya Wahyu Nurrezqia, Agnessya Pitthauly Haomasan Purnama, Aulia Wulansari Putri Apsarini, Elsa Putri, Salma Raina Rahma Nur Fathiyyah Raissa Azaria Arief Ramadhan, Aditya Bagus Rana Aushaf Ratika Zahra Reni Nuraeni Risalah, Aisyah Mujahidah Ruri Wahyu Yuriadi Ruth Mei Ulina Malau Saleh, Kanaya Putri Athira Sang Ayu Putu Vajravany Yudyaputri Warasenda Sarah Derma Ekaputri Satia Rahmawati, Lusi Tabitha Hemastuti Thoibah, Sufaira Tita Melia Milyane Wiwin Sukmawati Yuliani Rahma Putri Zaxrie, Shifa 'Ainun Zikri Fachrul Nurhadi, Zikri Fachrul