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All Journal Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat Community Development Journal: Jurnal Pengabdian Masyarakat Strukturasi: Jurnal Ilmiah Magister Administrasi Publik Jurnal Ilmu Administrasi Negara ASIAN (Asosiasi Ilmuwan Administrasi Negara) Jurnal Pengabdian UNDIKMA GUYUB: Journal of Community Engagement PUBLIKA : Jurnal Ilmu Administrasi Publik Indonesian Community Journal Jurnal Pengabdian Masyarakat dan Riset Pendidikan JIMEK Journal of Shariah Economics Journal of Islamic Banking
Try Syeftiani
Universitas Jambi
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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Peran Pemerintah Nagari dalam Mensukseskan Program Unggulan Bupati Satu Nagari Satu Event: Studi Kasus Baluluak Bajarami di Nagari Kumango, Kecamatan Sungai Tarab, Kabupaten Tanah Datar Fauzia Rahma; Zulfina Adriani; Try Syeftiani
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 6 No. 1 (2026): Maret: Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v6i1.9415

Abstract

This study aims to analyze the role of the Village Government in making the Regent's Flagship Program One Village One Event a success through a case study of Baluluak Bajarami in Kumango Village, Sungai Tarab District, Tanah Datar Regency. This study uses Soerjono Soekanto's role theory (2013, cited in Mawarni et al., 2024) with a descriptive qualitative approach. Data were obtained through interviews, observations, and documentation studies, then analyzed through the stages of data reduction, data presentation, and drawing conclusions according to Miles and Huberman. The results show that in the active role aspect, the Village Government acts as a figure and leader who carries out socialization, education, coordination, and controls and monitors each stage of the event. In the participatory role aspect, the contribution of human resources, materials, time, and the level of community participation in the implementation of activities is seen. Meanwhile, the passive role aspect is reflected in the attitude of the Village Government that values ​​​​initiatives, is open to other opinions, and values ​​​​every input for the sustainability of the event. The main supporting factors come from local cultural values, local government support, and community and migrant participation, while inhibiting factors include budget limitations. Therefore, strengthening coordination and sustainability strategies are necessary to ensure the event's optimal impact in the future.
Pendampingan Scale Up UMK Kuliner Tradisional sebagai Upaya Peningkatan Ekonomi Masyarakat Novita Sari; Mar Atun Saadah; Try Syeftiani; Febby Nanda Utami; Rama Dhonal; Deki Irawan
GUYUB: Journal of Community Engagement Vol 7, No 3 (2026): September
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/guyub.v7i3.13492

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in Jujun Village have considerable potential in local food products but continue to face challenges related to business legality, halal certification, food safety, packaging, and digital marketing. These conditions highlight the urgency of integrated assistance to strengthen MSME capacity and competitiveness. This community engagement program aimed to improve the capacity of MSME actors through strengthening business legality, halal certification, packaging development, and digital marketing. The program employed a Participatory Action Research (PAR) approach through problem identification, mentoring, training, practical implementation, monitoring, and participatory evaluation involving MSME actors and the village government. The results showed that, among 48 MSME actors, 32 (66.7%) successfully obtained Business Identification Numbers (NIB) through the Online Single Submission (OSS) system, while 30 (62.5%) successfully obtained halal certificates through the self-declare scheme. The program also produced more informative and attractive packaging designs and improved the participants’ ability to utilize social media and marketplaces for product promotion and sales. Challenges faced by participants who had not obtained complete legality and halal certification included OSS identity verification problems, limited digital literacy, limited mentoring duration, uncertified raw materials, and difficulties accessing existing SiHalal accounts. The program contributed to improved knowledge, independence, and readiness among MSME actors to manage their businesses more professionally, expand their market reach, and increase opportunities to enter broader markets.
SCALE-UP DAYA SAING UMKM SA-VA MELALUI PENGUATAN BRANDING, OPTIMALISASI DIGITAL DAN PENINGKATAN INOVASI PRODUKSI UNTUK PERLUASAN JEJARING PASAR REGIONAL Muhammad Haris Saputra; Fitriaty Fitriaty; Dessy Elliyana; Ovie Yanti; Kurnia Permana; Mar Atun Saadah; Try Syeftiani; Dwi Kurniawan
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 7 No. 5 (2026): Vol. 7 No. 5 (2026)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v7i5.63908

Abstract

UMKM pangan olahan berbasis komoditas pertanian lokal menghadapi tantangan scale-up ketika kapasitas produksi telah memadai tetapi belum diikuti kapabilitas pemasaran untuk menembus pasar regional. Pengabdian ini bertujuan memperkuat daya saing UMKM Sa-Va, produsen bawang goreng dan keripik kentang di Kota Jambi yang bahan bakunya dipasok petani Kabupaten Kerinci, melalui penguatan branding, pemasaran digital, jejaring reseller, dan inovasi produk. Metode yang digunakan adalah capacity building, participatory mentoring, dan business coaching dalam lima tahapan: diagnostik awal, pelatihan dan pendampingan branding, pelatihan pemasaran digital dan jejaring pasar, workshop inovasi produk, serta evaluasi. Data dikumpulkan melalui observasi, wawancara, diskusi kelompok terfokus, pre-test dan post-test, serta lembar observasi implementasi. Sampai bulan kelima dari delapan bulan pelaksanaan, sembilan dari dua belas kegiatan terjadwal telah terlaksana. Mitra memperoleh branding guideline yang memuat positioning, narasi merek, dan standar identitas visual; kalender konten promosi melalui tiga sesi coaching clinic; draf roadmap jejaring reseller regional; serta dukungan dua kompor untuk menopang kapasitas produksi. Hasil ini menunjukkan bahwa pergeseran intervensi dari penyediaan aset fisik ke penguatan kapabilitas strategis relevan bagi UMKM pangan lokal pada tahap scale-up.
Co-Authors Anggun Suri Bintang Joice Pakpahan Boni Saputra Deki Irawan Dwi Kurniawan Eka Wahyu Permadi Elliyana, Dessy erida erida Erida Erida FADILAH FABIANY, NYAYU Fauzia Rahma Febby Nanda Utami Fitriaty, Fitriaty Hendriyaldi Kurnia Permana Lucky Enggrani Fitri Mar Atun Saadah Marini . Muhammad Haris Muhammad Haris Saputra Novita Sari Pardi Pardi, Pardi Puspita Sari Rahayu Rama Dhonal Rambe, Salwa Ayu Fadhillah Rusdiono, Rusdiono Sri Rahayu Syahmardi Yacob Syamsiar, Syamsiar Tarigan, Steven Pradana Tialonawarmi, Feny Wahyu Juari Setiawan Wiwik Tiswiyanti Yanti, Ovie Yudi Yudi - Yudi Yudi Zulfan Fachrezi Zulfina Adriani Zulfina Andriani