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Journal : Journal of Research and Technology

Menentukan Variabel Desain Iklan Menggunakan Voice of Customer ribangun bamban Jakaria; Wiwik Sumarmi; Iswanto
Journal of Research and Technology Vol. 8 No. 1 (2022): JRT Volume 8 No 1 Juni 2022
Publisher : 2477 - 6165

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The corporate world is undergoing a very rapid rate of change. It's no wonder that manufacturers are competing to sell their products quickly in the market. Advertising is a medium that is used as a means to distribute information to the public, related to the product you want to be known, one of which is advertising that is used on television. By paying attention to this, when designing an advertisement, the thing that must be considered is the attributes attached to the advertisement, in order to provide interest to consumers or potential consumers. The purpose of this study was to determine the dominant product attributes on consumer interest in making decisions to continue viewing service advertisements on advertising impressions in digital media. The final result to be achieved is that the product design of advertisements is made able to improve product performance, provide convenience for business actors in determining ergonomic designs on digital media and optimize the performance of marketing tools in introducing products so that product designers are able to provide guarantees for the design of advertisements displayed. Become the preferred ad. This study uses customer voice analysis in the Quality Function Deployment (QFD) method by testing some initial attributes which show the results that some attributes have a significant influence on the design of advertising products.  
Design Product Parameters for Customer Needs on Mineral Water Packaging from The Prespective of A Product Design Jakaria, Ribangun bamban; Iswanto, Iswanto; Arifin, Nur Haizal binti Mat Yaakop
Journal of Research and Technology Vol. 10 No. 2 (2024): JRT Volume 10 No 2 Des 2024
Publisher : 2477 - 6165

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/jrt.v10i2.1365

Abstract

Suli Mineral Water is a bottled drinking water product founded by the Muhammadiyah Regional Leadership Economic and Entrepreneurship Council (MEK-PDM) Tuban, East Java in establishing the Suli 5 Bottled Drinking Water company which is a franchise of PT. Suryatama Cemerlang Abadi (SCA) as Suli's holding company 5. The use of Suli drinking water in all business charities has not yet shown a positive trend. This problem is important to research because drinking water supplies have the potential to grow and develop. This research aims to identify consumer preferences for drinking water packaging product design as a recommendation for marketing and manufacturing policies. The research method used is the traditional conjoint method which is used to measure the utility value and relative importance of each bottled water product design attribute to determine consumer preferences for these attributes. The data collection process in this research was carried out in December 2023 - March 2024. The sample chosen was a non-probability sampling, namely using a judgment sampling technique with a total of 200 respondents. The results of this research are that product parameters consist of product performance, features, reliability, suitability, durability, service capability, quality impression (perception), aesthetics, and product packaging so that using combined analysis provides quantitative information so that modeling of consumer preferences in producing combination of features in the 600 ml suli packaging product design
Kano Method: Development of Multi-Function Walker Product Attributes Marodiyah, Inggit; Putra, Boy Isma; Akbar, Ali; Jakaria, Ribangun Bamban
Journal of Research and Technology Vol. 10 No. 2 (2024): JRT Volume 10 No 2 Des 2024
Publisher : 2477 - 6165

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/jrt.v10i2.1429

Abstract

Sensory and motor disorders experienced by a person can reduce the ability to walk. The triggers for these disorders vary, including age factors. Older adults who are at high risk have limitations in their daily activities. Therefore, they must improve their walking ability using rehabilitation aids (walkers). This study aims to design a multi-function walker that can work optimally in older people. The urgency of this study is that the types of walkers on the market are still limited, so they need to be developed into a multifunctional design. The method used in this study is the Kano method. The expected research results are the development of a design for one type of walker with multiple functions, namely functioning as a walking aid (walker) and functioning as a wheelchair, with a comfortable level of seating and can adjust its height.
Menentukan Variabel Desain Iklan Menggunakan Voice of Customer Jakaria, ribangun bamban; Wiwik Sumarmi; Iswanto
Journal of Research and Technology Vol. 8 No. 1 (2022): JRT Volume 8 No 1 Juni 2022
Publisher : 2477 - 6165

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/jrt.v8i1.579

Abstract

The corporate world is undergoing a very rapid rate of change. It's no wonder that manufacturers are competing to sell their products quickly in the market. Advertising is a medium that is used as a means to distribute information to the public, related to the product you want to be known, one of which is advertising that is used on television. By paying attention to this, when designing an advertisement, the thing that must be considered is the attributes attached to the advertisement, in order to provide interest to consumers or potential consumers. The purpose of this study was to determine the dominant product attributes on consumer interest in making decisions to continue viewing service advertisements on advertising impressions in digital media. The final result to be achieved is that the product design of advertisements is made able to improve product performance, provide convenience for business actors in determining ergonomic designs on digital media and optimize the performance of marketing tools in introducing products so that product designers are able to provide guarantees for the design of advertisements displayed. Become the preferred ad. This study uses customer voice analysis in the Quality Function Deployment (QFD) method by testing some initial attributes which show the results that some attributes have a significant influence on the design of advertising products.  
Using the Rational Method to Design a Cutting Tempe Jakaria, Ribangun Bamban
Journal of Research and Technology Vol. 9 No. 2 (2023): JRT Volume 9 No 2 Des 2023
Publisher : 2477 - 6165

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/jrt.v9i2.906

Abstract

Tempe chips are the production processed products made from tempe; the market for this sale is all circles. Various ages and groups can consume it because it is reasonably affordable. Tempe chips are light snacks made from processed tempe that has gone tthrough several production processes. The production process carried out by business actors depends on their respective capabilities, up to the standardization of the cuts reflected in who processes them and from which Small and Medium Enterprises (SMEs). It is from the obstacles faced by SME business players. So that the redesign that will be carried out in this study is to add attributes not found in previous studies, namely tools that can produce tempe slices with low water content so that it will shorten the production process again and increase the efficiency of production time, the research method used is the rational method. It is expected to shorten the estimated costs and improve production results. This research can help SME business owners in their production process, significantly cutting
Analysis of Consumer Preferences on Mineral Water Packaging from Perspective a Product Design Jakaria, Ribangun Bamban; Iswanto
Journal of Research and Technology Vol. 10 No. 1 (2024): JRT Volume 10 No 1 Juni 2024
Publisher : 2477 - 6165

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/jrt.v10i1.1150

Abstract

The bottled water market is projected to be the largest beverage category by volume worldwide. This is one of the reasons why the growth rate of the packaging industry in Indonesia is growing rapidly. However, with the increasing use of plastic as a basic material for mineral water packaging, the recycling or recycling process may be difficult to carry out so that the impact caused by plastic pollution can be minimized, so packaging materials and information on material use become important. This research needs to be carried out to find out the importance for companies to know and understand the world's efforts in campaigning to go green as a joint effort to care about the environment and the ability to create products with environmentally friendly packaging. The aim is to analyze consumer preferences for mineral water packaging designs available on the market, to the attributes attached to the product, especially the packaging materials and product information conveyed. The method used is utility analysis, the results of this research are that the observed attributes can inform and be used as recommendations for creating a packaging design that can continuously facilitate consumers and measure how important the ingredients and information on the packaging influence it. So, there are efforts to improve the design attributes of existing mineral water packaging products, to influence consumer preferences in making purchasing decisions for these products.
Design Product Parameters for Customer Needs on Mineral Water Packaging from The Prespective of A Product Design Jakaria, Ribangun bamban; Iswanto, Iswanto; Arifin, Nur Haizal binti Mat Yaakop
Journal of Research and Technology Vol. 10 No. 2 (2024): JRT Volume 10 No 2 Des 2024
Publisher : 2477 - 6165

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/jrt.v10i2.1365

Abstract

Suli Mineral Water is a bottled drinking water product founded by the Muhammadiyah Regional Leadership Economic and Entrepreneurship Council (MEK-PDM) Tuban, East Java in establishing the Suli 5 Bottled Drinking Water company which is a franchise of PT. Suryatama Cemerlang Abadi (SCA) as Suli's holding company 5. The use of Suli drinking water in all business charities has not yet shown a positive trend. This problem is important to research because drinking water supplies have the potential to grow and develop. This research aims to identify consumer preferences for drinking water packaging product design as a recommendation for marketing and manufacturing policies. The research method used is the traditional conjoint method which is used to measure the utility value and relative importance of each bottled water product design attribute to determine consumer preferences for these attributes. The data collection process in this research was carried out in December 2023 - March 2024. The sample chosen was a non-probability sampling, namely using a judgment sampling technique with a total of 200 respondents. The results of this research are that product parameters consist of product performance, features, reliability, suitability, durability, service capability, quality impression (perception), aesthetics, and product packaging so that using combined analysis provides quantitative information so that modeling of consumer preferences in producing combination of features in the 600 ml suli packaging product design
Kano Method: Development of Multi-Function Walker Product Attributes Marodiyah, Inggit; Putra, Boy Isma; Akbar, Ali; Jakaria, Ribangun Bamban
Journal of Research and Technology Vol. 10 No. 2 (2024): JRT Volume 10 No 2 Des 2024
Publisher : 2477 - 6165

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/jrt.v10i2.1429

Abstract

Sensory and motor disorders experienced by a person can reduce the ability to walk. The triggers for these disorders vary, including age factors. Older adults who are at high risk have limitations in their daily activities. Therefore, they must improve their walking ability using rehabilitation aids (walkers). This study aims to design a multi-function walker that can work optimally in older people. The urgency of this study is that the types of walkers on the market are still limited, so they need to be developed into a multifunctional design. The method used in this study is the Kano method. The expected research results are the development of a design for one type of walker with multiple functions, namely functioning as a walking aid (walker) and functioning as a wheelchair, with a comfortable level of seating and can adjust its height.
Co-Authors A. Miftakhurrahmat A. Miftakhurrohmat Abdul Qodir Umrin Achmad Davit Hardianto Achmad Ma'arif Ubaidillah Syakur Achmad Mujibulloh Adam Hadiansyah Adam, Anis Ibnal Firasil Aditama, Prima Aditya yoga pratama Afra Komang Prasetya Agus Setyawan Ahmad Syah Bun’ya Tevana Putra Aidah Fidayanti Aldo Nur Devri Alfahrizhy Zaky Zein Alfian Fajar Gunawan Ali Akbar Ali Akbar Amelia K, Paramitha Amelia, Paramitha Anam, Muchamad Choirul Andriansyah, Muhammad Arif Anugrah, Athari Putra Aprilianto Arya Pratama Arief Wicaksono, Arief Arief Wisaksono Arif Senja Fitrani Arifin, Nur Haizal binti Mat Yaakop As’at Rizal, As’at Rizal Atikha Sidhi Cahyana Aulia Putri Ramdhani Awwalinnur Rosyid H Bagas Ridwan Suratama Bagus, Riszal Bahrul Musyahadah Bhisma, Moch. Bilqis Sabrina Anggrayni Bima Aulia Cahaya Pranata Poeatra Bimanggala, Kelvin Loisura Boy Isma Putra Cahyana , Atikha Sidhi Chalim, Noer Cholifah, Cholifah Chylen Setiyo Rini Cylen Setyo Rini Dani Susanto Danu Pratama Putra Demas Bani Alfan Derif Danial Ismet Desyandri Desyandri Dhunniyo Widyaningrum Wulansari Dizsa Arliansyah Nugroho Doni Prasetyo Eryandrie Wicaksono, Majdi Evina Dewi Lestari Fahreyza Arya Pamungkas Fahruddin, A'rasy Faizin, Muhammad Nur Fajar Ardian Cahyo Putra Fauzi, Fu'ad Febriyan Ikhsanudin, Achmad Fernanda, Rexy Eca Firmansyah , Mochamad Haikal Firmansyah, M. Rizal Firmansyah, Prayoga Dwi Fita Fadmawati Hadi Purnomo Hakiki, Gema Fajar Hamzah Achmad Putra Hamzah Setiawan Hana Catur Wahyuni Happy Lailatul Fitriana Hardianto, Robi Hardy Sujiatanti, Septia Harmi Tjahjanti, Prantasi Harmi Tjahjanti Herlyana Putra Azizul Hakim Hindarto Icha Mutiara Addeni Ida Agustini Saidi Ilfan Feriantono Indah Apriliana Sari Indra lesmana Ismail , Rojil Aminuddin iswanto Iswanto Iswanto Iswanto Iswanto Iswanto Izza Anshory Jarir Aziz Hizbulloh Krisna Rahabistara Krisna Satria Graha Kusumarwani, Paramitha Amelia Lailil Muzaroh Lestari, Wiwik Puji Luhur Arif Santoso Lukman Hudi M Farit Rusdiawan M. Ahsan Nasih M. Faiz Muzaki M. Wahyu Setya Kurniawan Mahadewi , Nabila Babytha Marodiyah, Inggit Marzuki Bin Ibrahim Marzuki Ibrahim Marzuki Ibrahim Mauli, Fajar Dwi Mauludhin, Ahmad Yudha Misbahusshudur, Muhammad Moch Efendi Kurniawan Moch Faizal H Moch Haifan F Mochamad Alfan Rosid Mochammad Dandi Prasetyo MOCHAMMAD DIDIK DIANTONO Mochammad haichal miftah anhali Mochammad Imam Mashuri Moh. Eka Setiawan MOH.ARIF KURNIAWAN Mohammad Dimas Umar Qianu Mohammad Saefus Sholeh Mokhamad Ridloi Mokhammad Diky Ariyanto Mubarok, Fajar Ibnu Much Syafiudin Muchassissurr rizky putra wardoyo Muchlas Firmansyah Muhammad Brian Saputra Muhammad Hizam Anshori Muhammad Iqbal A.D Muhammad Kiki Purvandala Muhammad Nur Faizin Muhammad Rizal Syaifudin Mukhamad Faiz Falah Mukhammad rifky ramadhan Mukhammad Ubaidillah Mulyadi Mulyadi Nasoik, M. Kholisun Nisfi Laili Rokhmah Nugroho, Dizsa Arliansyah Nukhailah Urjiyah Nur Azizah Nur Haizal Binti Mat Yaakop @Arifin Oktaviana, Hanifah Oshan N., Frudiaz Pamuji, Putra Setyo Pamungkas, Dhandy Catur Paramitha Amelia Paramitha Amelia Kusumarwani Paramitha Amelia Kusumawardani Paramitha Amelia Kusumawardani paramitha amelia Kusumawardani3 Pradana, Fendy Nia Prantasi Harmi Tjahjanti Pratama, Aprilianto Arya Pratama, Rico Agustian Dwi Pungky Suherman Putra setyo Putra, Ahmad Syah Bun’ya Tevana Qur'an, Nur Azmil Rachmat Firdaus Rahadian Trisna Kusuma Rahendra, Deny Achmad Rahmansyah, M. Miftah Arzaq Ramadhan Agung Saputra Ramadhan, Muhammad Nur Ramadhani , Ahmad Randika Anggie Pratama Rasyid, Moh Andi Rasyid, Mohammad Andi Rauf, Mahendra refo akbar nusantara Ricky Ardianto Ricky kurniawan Rizky Yulianto Robi Hardianto Romadhon, Ilham Fatwa Salsa Zulfa Safitri Sancha Arema Data Sandi Kurniawan SANDI KURNIAWAN Saputra, Dimas Surya Saputra, Nur Qomaruddin Sari , Indah Apriliana Sari, Indah Apriliana Sefrian Akhmad F Setiawan, Ardhi Wahyu Setiawan, Ari Rio De Setiawan, Hamzah Setyo Rini, Cylen Sidhi Cahyana, Atikha Sinta Ika Adelia Siti Cholifah Siti Cholifah SITI CHOLIFAH Siti Helmyati Sofriyah Izzatul Laily Suryananda pradana putra widodo Syaifudin, Muhammad Rizal Syarif Rohmatdhoni Tedjo Sukmono Trilian, Oki Okta Vicky Candra Van Zulsam Vidiasari, Mike Vito Arifanto Pradana Wahyu Setiawan, Ardhi Wahyuda, Ryan Dwi Wahyudi, Muhammad Rizal Wildan Nur Rahman Wiwik Sulistiyowati Wiwik Sumarmi Wulandari, Indah Apriliana Sari Youngky Odies S Yudha Permadi Yudha Permadi Yudha, Muhammad Yudha Maulana Yudhi Amsyar Reza Yulia Astri Yunianita Rahmawati Yunianita Rahmawati, Yunianita YUSUF KHOIRUDDIN Yusuffa, Depry Zaenul Arifin Zahra Suci Aditia Zergha Gea Edyara