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All Journal Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Ilmiah Manajemen dan Bisnis (JIMB) MIX : Jurnal Ilmiah Manajemen Jurnal Bisnis dan Manajemen Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Jurnal Doktor Manajemen (JDM) Dinasti International Journal of Education Management and Social Science Ilomata International Journal of Management Jurnal Riset Bisnis dan Manajemen Jurnal Manajemen Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Ilomata International Journal of Management ADPEBI International Journal of Business and Social Science Jurnal Pengabdian Teratai Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Indonesian Journal of Society Development (IJSD) Amkop Management Accounting Review (AMAR) Management Analysis Journal Journal of Fundamental Management (JFM) Journal of Sustainable Economic and Business
Yanto Ramli
Universitas Mercu Buana
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENGARUH KUALITAS PRODUK, NILAI PELANGGAN, PEMASARAN DIGITAL TERHADAP MINAT BELI PRODUK SOFTWARE VEEAM DATA PROTECTION Kurniawan, Kinanta Ofelia; Ramli, Yanto
Journal of Fundamental Management (JFM) Vol 4, No 1 (2024): MARET 2024
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jfm.v4i1.17929

Abstract

Pengaruh Kualitas Produk, Nilai Pelanggan, Pemasaran Digital terhadap Minat Beli Produk Software Veeam Data Protection. Jenis penelitian yang digunakan dalam penelitian ini adalah kuantitatif dan metode penelitian yang digunakan adalah metode analisis kausal. Sampel yang digunakan adalah sebanyak 200 responden. Metode pengambilan sampel menggunakan purposive sampling. Metode analisis data menggunakan Partial Least Square (PLS) dengan Teknik analisis yang digunakan adalah deskriptif. Hasil penelitian membuktikan bahwa Kualitas Produk berpengaruh positif tetapi tidak signifikan terhadap minat beli, Nilai pelanggan berpengaruh positif dan signifikan terhadap minat beli, pemasaran digital berpengaruh positif dan signifikan terhadap minat beli. Kata Kunci: Kualitas Produk, Nilai Pelanggan, Pemasaran Digital, Minat Beli.
MODEL OF ENTREPRENEURIAL MARKETING ON WOMENPRENEUR Aldina Shiratina; Yanto Ramli; Nia Kusuma Wardhani; Nandan Limakrisna
Dinasti International Journal of Education Management And Social Science Vol. 1 No. 4 (2020): Dinasti International Journal of Education Management and Social Science (April
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijemss.v1i4.237

Abstract

This research revealed the model of entrepreneurial marketing, especially on Moslem fashion womenpreneurs. Recently, the opportunity for women in entrepreneurship with micro and small scale businesses (MSMEs) has increase. Womenpreneur also contributes to the field of human resource management, namely empowering women and playing a role in the nation's economy. The main reason is that they want to be independent, followed by the second rank who says that opening a business, especially the Moslem fashion business, as an effort to increase family income. Implementing the concept of entrepreneurial marketing requires supporting factors, namely market orientation, innovation, value creation, and risk-taking. The purpose of this research is to implement the model of entrepreneurial marketing on womenpreneurs. This research used a descriptive survey method through SEM (Structural Equation Models) analysis. Sample of this research is 209 Moslem fashion womenpreneurs with a small business scale in West Java from different characteristics, both shar'i Moslem fashion (veiled), semi-shari'a and trendy. This research has been reduced the dimensions of previous studies, only focus on market orientation, innovation, and value creation, without risk-taking factors because womenpreneurs have been thinking first before they start the business and they have calculated risk factors. that value creation can be formed from market orientation and innovation. As we can say, market orientation and innovation are important factors in the formation of value creation for women entrepreneurs of small scale Moslem fashion in West Java By applying these concepts, it builds an effective entrepreneurial marketing performance for womenpreneur.
Optimizing Social Media Marketing Strategies to Improve The Business Sustainability of MSMEs Krisnawati, Lies Hendrawan; Siswanti, Indra; Ramli, Yanto; Widayati, Cristina Catur
Amkop Management Accounting Review (AMAR) Vol. 6 No. 1 (2026): January - June
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v6i1.3558

Abstract

Social media marketing strategies are a key element in maintaining and improving the sustainability of Micro, Small, and Medium Enterprises (MSMEs) businesses. The research, in the form of a Systematic Literature Review (SLR) PRISMA, used a Boolean search using PICO and SPIDER and identified 2446 initial articles from international journals (Scopus, ScienceDirect, Springer, Wiley, IEEE, Web of Science, and Google Scholar). The data was omitted, so that the final results were 32 journals. Bibliomatrix analysis, in the form of Vos Viewer, along with Inclusion, Exclusion, and Quality Criteria. Research shows that social media marketing strategies significantly improve MSME sustainability through customer engagement, relevant content, and the integration of adaptive digital technologies. The theoretical benefits of formulating social media relationships, which are helpful in the academic world, and the practical benefits of this approach as a digital strategy for MSME actors, as well as its implications for government and policy, for transformation recommendations.
Co-Authors Adnan Rajak Adnan Rajak, Adnan Aldina Shiratina Ali, Anees Janee Anees Janee Ali Anggraeni, Adilla Arijanto, Agus Christian Kuswibowo Christina Catur Widayati Daru Asih Dudi Permana Eka Prasetiawan Eka Prasetiawan Eko Tama Putra Saratian Erna Sofriana Imaningsih Febrian, Lia Febry Nur Fauzi Haniruzila Md Hanifah Harefan Arief Imam, Sabferrial Fernando IMANINGSIH, Erna Soriana Irmayunita Karyatun, Subur Krisnawati, Lies Hendrawan Kristanti, Lisa Kurniawan, Kinanta Ofelia Mochamad Soelton Nandan Limakrisna Nia Kusuma Wardhani Nuri Putria Nirba Nirwana NURUL HIDAYAH Oktaviani, Dea Raihan, Ahmad Ramadhan, Syahnaz Rina Astini Riyanto , Setyo Sandra Arviya Sri Hartono Sugeng Santoso SUPRAPTO Swarmilah Hariani Tantri Yanuar Rahmat Syah Tati Nugrahati Tine Yuliantini Wahyu Nugroho Widayati, Cristina Catur Widi, Reggy Noviana Yuli Harwani Yuli Harwani Yusliza Mohd Yussoff Yusoff, Yusliza Mohd Zulfikar, Renno Reymond Okto