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All Journal Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Journal of Consumer Science Jurnal Ilmiah Manajemen dan Bisnis (JIMB) MIX : Jurnal Ilmiah Manajemen Jurnal Bisnis dan Manajemen Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Jurnal Doktor Manajemen (JDM) Dinasti International Journal of Education Management and Social Science Jurnal Riset Bisnis dan Manajemen Jurnal Manajemen Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Ilomata International Journal of Management ADPEBI International Journal of Business and Social Science Jurnal Pengabdian Teratai Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Indonesian Journal of Society Development (IJSD) Amkop Management Accounting Review (AMAR) Management Analysis Journal Journal of Fundamental Management (JFM) Journal of Sustainable Economic and Business
Yanto Ramli
Universitas Mercu Buana
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengembangan Platform Pemasaran Digital Dengan Menggunakan Media Sosial Untuk Bisnis Umkm Yang Berkelanjutan Di Rancabungur Bogor IMANINGSIH, Erna Sofriana; HIDAYAH, Nurul; RAMLI, Yanto; YUSOFF, Yusliza Mohd; OKTAVIANI, Dea
Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Vol. 2 No. 2 (2023): Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat (Juni – September 2023)
Publisher : Indonesia Strategic Sustainability

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ahjpm.v2i2.762

Abstract

Objek kegiatan pengabdian masyarakat MM UMB ini bekerjasama dengan Terengganu dalam Skema KLN. Kegiatan yang berlokasi di kawasan Rancabungur, Bogor-Jawa Barat ini diperuntukkan bagi Usaha Mikro, Kecil, dan Menengah (UMKM). Usaha Kecil, Mikro, dan Menengah (UMKM) perlu didukung dengan berbagai alternatif sistem pemasaran digital, seperti medsos. Sehingga Usaha Kecil Mikro dan Menengah (UMKM) dapat mencari solusi untuk bertahan di era pasca pandemi dengan menggarap digital marketing. Dengan demikian, mereka juga dapat mengembangkan dan mempertahankan usahanya. Sasaran Pengabdian Kepada Masyarakat adalah memperkenalkan keberadaan platform pemasaran digital melalui media sosial. Metode pelaksanaan kegiatan pengabdian kepada masyarakat dilakukan secara luring (tatap muka) tahapan pelaksanaan kegiatan. Tujuan dari kegiatan pengabdian masyarakat ini adalah untuk memberikan pelatihan kepada para pengusaha UKM tentang pentingnya pemasaran digital. Untuk itu, tim Pengabdian Masyarakat dari Universitas Mercu Buana Jakarta mengadakan kegiatan pengabdian masyarakat dengan topik “Mengembangkan Digital Marketing Platform dengan Menggunakan Media Sosial untuk Bisnis UMKM Berkelanjutan di Rancabungur, Bogor. Penelitian ini sangat bermanfaat karena materi yang dibahas adalah konsep peningkatan daya saing UMKM terkait kesadaran berbisnis melalui platform digital, termasuk pentingnya promosi melalui media sosial untuk meningkatkan daya saing UMKM.
Green Strategy – Halal Branding Management as a Solution to Increase the Economic Growth of MSMES IMANINGSIH, Erna Soriana; RAMLI, Yanto; OKTAVIANI, Dea
Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2024): Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat (Februari – Mei 2024)
Publisher : Indonesia Strategic Sustainability

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ahjpm.v3i1.1068

Abstract

The UMB team implemented PKM in partnership with MSME actors in Kranggan Village in Kademangan Village, Tangsel City. Attended by 36 MSME players in the culinary sector. The mainstay products of these MSME players are roasted peanuts, ketapang seeds, banana chips, kembang goyang, and other types of chips. The problems experienced by partners are as follows: there are several superior products produced by culinary MSMEs in Kranggan Village, namely the production of roasted peanuts which is experiencing sluggish development. The main obstacle is mainly caused by the need for knowledge by MSME players about the importance of marketing strategies, especially branding strategies, to increase the added value of products and make their uniqueness known to consumers. The solutions offered are: 1) Providing training regarding marketing and export strategies for roasted peanut products to reach domestic markets and export to Middle Eastern countries. 2) Providing training related to Branding Management Strategy by providing product brands and green halal brand certification as product identities to encourage economic growth for MSMES.
Implementing Social Media Management Against Sustainability Business on the Micro, Small and Medium Enterprises Ramli, Yanto; Erna Sofriana Imaningsih; Dudi Permana; Mochamad Soelton; Aldina Shiratina
Indonesian Journal of Society Development Vol. 3 No. 4 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijsd.v3i4.10705

Abstract

The goal of a sustainable business strategy is to create long-term value for the firm, its stakeholders, and society at large by integrating economic, environmental, and social objectives into corporate goals, actions, and planning. It has long been believed that developing value outside of these parameters is illegitimate. Among the emerging nations that continues to protect micro, small, and medium-sized businesses is Indonesia. MSMEs, or micro, small, and medium-sized enterprises, are the foundation of the economy. The government has worked very hard to maintain and grow MSMEs in the community. MSMEs are divided into a number of sectors by the regional administration, including trade, home industry, agriculture, food, fisheries, handicrafts, and other industries. Today's MSMEs face several obstacles, including disorganized data and a dearth of industrial facilities capable of producing commodities with significant added value. The government's financial and aid initiatives are frequently off course due to irregularities and disorganized data. Additionally, the government is currently concentrating on enhancements to facilitate better organization of MSMEs data. One significant initiative that will be carried out in the nation is the strengthening and transformation of the digital ecosystem. The secret to accelerating recovery and boosting the competitiveness of the national economy, particularly raising MSMEs' productivity and performance, is to digitize rural areas faster than cities
Management's Impact on Micro, Small, and Medium Enterprise (MSME) Development in Tourism: Driving Local Economic Growth in Lebak District Eka Prasetiawan; Dudi Permana; Yuli Harwani; Yanto Ramli
Management Analysis Journal Vol. 13 No. 1 (2024): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v13i1.2969

Abstract

This study aims to investigate the role of management in the development of Micro, Small, and Medium Enterprises (MSMEs) in the tourist sector as a catalyst for local economic development in the Lebak District. The study` takes a qualitative methodology, with government agencies and MSME actors in Lebak District serving as research informants. The findings emphasize the importance of effective management techniques in the development and growth of MSMEs operating in tourist attraction regions. Strong government support through local rules, streamlined licensing procedures, and the availability of suitable business locations are all important elements impacting MSME development. However, problems such as limited availability to raw materials, marketing limits, and financial constraints. It is crucial to focus on improving management competencies for the MSME actor  in order to handle these difficulties and boost MSME development. This includes assisting with infrastructure development, developing human resource skills, and encouraging collaboration among government agencies, local communities, and MSME actors. Furthermore, the government should make the finance more accessible and provide business training programs to empower MSMEs in the tourism sector and drive local economic growth in the Lebak District. Effective management practices are critical for guaranteeing MSMEs' long-term viability and competitiveness in the fast-paced tourist business.
The Role of Entrepreneurial Marketing and Relationship Marketing That Strengthen The Women Entrepreneurs' Business Performance Shiratina, Aldina; Ramli, Yanto; Imaningsih, Erna Sofriana; Rajak, Adnan; Ali, Anees Janee
Indonesian Journal of Business and Entrepreneurship Vol. 9 No. 2 (2023): IJBE, Vol. 9 No. 2, May 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.9.2.169

Abstract

The role of marketing in small and medium-sized enterprises (SMEs) has a unique characteristic compared to conventional marketing in large organizations. This research is focused on the apparel industrial entrepreneurs in the city of Bandung. This research intended to examine the impact of entrepreneurial and relationship marketing on business performance, moderated by motivation. The research method used in this paper was the quantitative method with descriptive and verificative approaches. The sample size used in this research is around 150 SME businesses. This research indicates that business motivation significantly moderated the impact of entrepreneurial marketing on business performance and significantly moderated the effect of relationship marketing on business performance. This research concluded that it is crucial for SME entrepreneurs in the fashion sector in Bandung to further develop their businesses by motivating them to improve their business performance through entrepreneurial marketing and relationship marketing. Keywords: entrepreneurial marketing, relationship marketing, business performance, motivation, SMEs
PENGARUH GREEN MARKETING, GREEN IMAGE & SUSTAINABLE BEAUTY AWARENESS TERHADAP GREEN PURCHASE INTENTION PADA LOVE BEAUTY AND PLANET DI JAKARTA Kristanti, Lisa; Ramli, Yanto
Journal of Fundamental Management (JFM) Vol 4, No 1 (2024): MARET 2024
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jfm.v4i1.17925

Abstract

ABSTRAKPenelitian ini bertujuan untuk menganalisis dan menjelaskan pengaruh Green Marketing, Green Image & Sustainable Beauty Awareness terhadap Purchase Intention pada Love Beauty and Planet di Jakarta. Jenis penelitian yang digunakan dalam penelitian ini adalah kuantitatif dan metode penelitian yang digunakan adalah metode analisis kausal. Sampel yang digunakan adalah sebanyak 150 responden. Metode pengambilan sampel menggunakan purposive sampling. Metode analisis data menggunakan Partial Least Square (PLS) dengan Teknik analisis yang digunakan adalah deskriptif. Hasil penelitian membuktikan bahwa semua variabel berpengaruh positif dan siginifikan terhadap Purchase Intention. Ini berarti bahwa Love Beauty and Planet merupakan pelopor untuk produk perawatan kulit yang alami dan sehat di dunia dan mempratikan konsep ramah lingkungan pada setiap produknya. Kata kunci: Green Marketing, Green Image, Sustainable Beauty Awareness, dan Purchase Intention.
PENGARUH KUALITAS PRODUK, NILAI PELANGGAN, PEMASARAN DIGITAL TERHADAP MINAT BELI PRODUK SOFTWARE VEEAM DATA PROTECTION Kurniawan, Kinanta Ofelia; Ramli, Yanto
Journal of Fundamental Management (JFM) Vol 4, No 1 (2024): MARET 2024
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jfm.v4i1.17929

Abstract

Pengaruh Kualitas Produk, Nilai Pelanggan, Pemasaran Digital terhadap Minat Beli Produk Software Veeam Data Protection. Jenis penelitian yang digunakan dalam penelitian ini adalah kuantitatif dan metode penelitian yang digunakan adalah metode analisis kausal. Sampel yang digunakan adalah sebanyak 200 responden. Metode pengambilan sampel menggunakan purposive sampling. Metode analisis data menggunakan Partial Least Square (PLS) dengan Teknik analisis yang digunakan adalah deskriptif. Hasil penelitian membuktikan bahwa Kualitas Produk berpengaruh positif tetapi tidak signifikan terhadap minat beli, Nilai pelanggan berpengaruh positif dan signifikan terhadap minat beli, pemasaran digital berpengaruh positif dan signifikan terhadap minat beli. Kata Kunci: Kualitas Produk, Nilai Pelanggan, Pemasaran Digital, Minat Beli.
MODEL OF ENTREPRENEURIAL MARKETING ON WOMENPRENEUR Aldina Shiratina; Yanto Ramli; Nia Kusuma Wardhani; Nandan Limakrisna
Dinasti International Journal of Education Management And Social Science Vol. 1 No. 4 (2020): Dinasti International Journal of Education Management and Social Science (April
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijemss.v1i4.237

Abstract

This research revealed the model of entrepreneurial marketing, especially on Moslem fashion womenpreneurs. Recently, the opportunity for women in entrepreneurship with micro and small scale businesses (MSMEs) has increase. Womenpreneur also contributes to the field of human resource management, namely empowering women and playing a role in the nation's economy. The main reason is that they want to be independent, followed by the second rank who says that opening a business, especially the Moslem fashion business, as an effort to increase family income. Implementing the concept of entrepreneurial marketing requires supporting factors, namely market orientation, innovation, value creation, and risk-taking. The purpose of this research is to implement the model of entrepreneurial marketing on womenpreneurs. This research used a descriptive survey method through SEM (Structural Equation Models) analysis. Sample of this research is 209 Moslem fashion womenpreneurs with a small business scale in West Java from different characteristics, both shar'i Moslem fashion (veiled), semi-shari'a and trendy. This research has been reduced the dimensions of previous studies, only focus on market orientation, innovation, and value creation, without risk-taking factors because womenpreneurs have been thinking first before they start the business and they have calculated risk factors. that value creation can be formed from market orientation and innovation. As we can say, market orientation and innovation are important factors in the formation of value creation for women entrepreneurs of small scale Moslem fashion in West Java By applying these concepts, it builds an effective entrepreneurial marketing performance for womenpreneur.
Optimizing Social Media Marketing Strategies to Improve The Business Sustainability of MSMEs Krisnawati, Lies Hendrawan; Siswanti, Indra; Ramli, Yanto; Widayati, Cristina Catur
Amkop Management Accounting Review (AMAR) Vol. 6 No. 1 (2026): January - June
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v6i1.3558

Abstract

Social media marketing strategies are a key element in maintaining and improving the sustainability of Micro, Small, and Medium Enterprises (MSMEs) businesses. The research, in the form of a Systematic Literature Review (SLR) PRISMA, used a Boolean search using PICO and SPIDER and identified 2446 initial articles from international journals (Scopus, ScienceDirect, Springer, Wiley, IEEE, Web of Science, and Google Scholar). The data was omitted, so that the final results were 32 journals. Bibliomatrix analysis, in the form of Vos Viewer, along with Inclusion, Exclusion, and Quality Criteria. Research shows that social media marketing strategies significantly improve MSME sustainability through customer engagement, relevant content, and the integration of adaptive digital technologies. The theoretical benefits of formulating social media relationships, which are helpful in the academic world, and the practical benefits of this approach as a digital strategy for MSME actors, as well as its implications for government and policy, for transformation recommendations.
Examining the Relationship Between Quality of Golfing Facility and User Experience on Customer Satisfaction and Revisit Intention in Jabodetabek, Indonesia Yanto Ramli; Sri Hartono; Agustinus Hariadi Djoko Purwanto; Adi Nurmahdi
Journal of Consumer Sciences Vol. 11 No. 1 (2026): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.11.1.97-124

Abstract

Background: Golf in urban regions such as Jabodetabek, Indonesia, is gaining wider appeal. Today’s players are increasingly influenced by practical service elements, including course layout, accessibility, green fee pricing, facility quality, and ancillary services. Purpose: This research examines how golf course characteristics influence customer satisfaction and their intention to revisit, comparing experiences across public and private courses in the Jabodetabek region. Method: A quantitative survey was conducted using purposive sampling. The study collected responses from 224 active golfers. Data were examined through Partial Least Squares Structural Equation Modeling (PLS-SEM) to test the links among service attributes, satisfaction, and revisit intention. Findings: The analysis reveals that course layout, ease of access, green fee levels, and overall facility quality significantly shape customer satisfaction. Interestingly, green fee pricing shows a negative relationship, highlighting customers’ sensitivity to perceived value, while restaurant services were found to have no meaningful effect. In addition, customer satisfaction serves as a strong determinant of revisit intention and acts as a crucial mediator connecting service quality. Conclusions: Customer satisfaction plays a significant role in encouraging repeat visits within the golf tourism sector. Enhancing physical infrastructure, improving accessibility, and adopting customer-oriented pricing strategies are essential for sustaining loyalty. Research implication: Golf course managers should focus on layout optimization, facility upgrades, and value-based pricing models. These will enhance satisfaction and strengthen long-term customer retention in a competitive and evolving leisure market.
Co-Authors Adi Nurmahdi Adnan Rajak Adnan Rajak, Adnan Agustinus Hariadi Djoko Purwanto Aldina Shiratina Ali, Anees Janee Anees Janee Ali Anggraeni, Adilla Christian Kuswibowo Christina Catur Widayati Daru Asih Dudi Permana Eka Prasetiawan Eka Prasetiawan Eko Tama Putra Saratian Erna Sofriana Imaningsih Febrian, Lia Febry Nur Fauzi Haniruzila Md Hanifah Harefan Arief Imam, Sabferrial Fernando IMANINGSIH, Erna Soriana Krisnawati, Lies Hendrawan Kristanti, Lisa Kurniawan, Kinanta Ofelia Mochamad Soelton Nandan Limakrisna Nia Kusuma Wardhani Nuri Putria Nirba Nirwana NURUL HIDAYAH Oktaviani, Dea Raihan, Ahmad Ramadhan, Syahnaz Renno Reymond Okto Zulfikar Rina Astini Sandra Arviya Setyo Riyanto Sri Hartono Sri Hartono Sugeng Santoso Swarmilah Hariani Tantri Yanuar Rahmat Syah Tati Nugrahati Tine Yuliantini Wahyu Nugroho Widayati, Cristina Catur Widi, Reggy Noviana Yuli Harwani Yusliza Mohd Yussoff Yusoff, Yusliza Mohd