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All Journal Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Ilmiah Manajemen dan Bisnis (JIMB) MIX : Jurnal Ilmiah Manajemen Jurnal Bisnis dan Manajemen Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Jurnal Doktor Manajemen (JDM) Dinasti International Journal of Education Management and Social Science Ilomata International Journal of Management Jurnal Riset Bisnis dan Manajemen Jurnal Manajemen Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Ilomata International Journal of Management ADPEBI International Journal of Business and Social Science Jurnal Pengabdian Teratai Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Indonesian Journal of Society Development (IJSD) Management Analysis Journal Journal of Fundamental Management (JFM) Journal of Sustainable Economic and Business
Yanto Ramli
Universitas Mercu Buana
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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The Clinical Information System That Effects The Patients' Satisfaction Of The Healthcare Services Sri Hartono; Yanto Ramli; Rina Astini; C. Catur Widayati; Anees Janee Ali
Jurnal Manajemen Vol. 28 No. 1 (2024): February 2024
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v28i1.1463

Abstract

This research intends to understand and investigate how to increase patients' satisfaction by implementing the clinical information system and by looking at the service quality, green environment, and patients' perceptions to provide better patient satisfaction concerning healthcare services. The data collection is done through the distribution of questionnaires in Jakarta, Indonesia. This research is based on descriptive and verification methods; the sample is determined through Purposive Sampling, and the method analysis technique is Partial Least Square (PLS). The research results show that patients' perception significantly influences clinical system information compared to quality services and a green environment to achieve patient satisfaction. Healthcare clinics need to implement the clinical system information to assist the healthcare workers in providing quality patient services.
The Influence of Green Product Strategy, Green Promotion, and Brand Image on Environmental Awareness and Its Impact on Purchase Decision for Panasonic Inverter AC Products Sandra Arviya; Ramli, Yanto
Journal of Sustainable Economic and Business Vol. 1 No. 3 (2024): Journal of Sustainable Economic and Business (JOSEB)
Publisher : ARE Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70550/joseb.v1i3.12

Abstract

This research aims to analyze the influence of green product, green promotion, and brand image strategies on environmental awareness and the impact on purchase decisions. The population of this research is inverter AC users who live in Tebet District, with a total sample of 200 respondents. The data analysis method uses the Structure Equation Modeling (SEM) approach which uses SmartPLS (Partial Least Square). The research results found that green products had a positive and significant effect on environmental awareness, green promotion had a positive and significant effect on environmental awareness, and brand image had a positive and significant effect on environmental awareness. Additionally, environmental awareness had a significant impact on purchase decisions.
The Influences of Environmental Knowledge and Awareness towards Electric Car Purchase Intention Mediated by Green Purchase Attitude Febrian, Lia; Ramli, Yanto
Journal of Sustainable Economic and Business Vol. 1 No. 4 (2024): Journal of Sustainable Economic and Business (JOSEB)
Publisher : ARE Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70550/joseb.v1i4.21

Abstract

Objectives: The objectives to this study are to determine the effect of environmental knowledge and awareness on consumers’ intention to purchase electric car, emphasizing the mediating role of green purchase attitude. The research aims to identify factors influencing the adoption of environmentally friendly transportationMethodology: A comprehensive quantitative approach was employed, with data collected from 101 respondents, specifically parents using vehicles for school transportation. A structured questionnaire assessed variables like environmental knowledge, awareness, and purchase intentions. Data were analyzed using Partial Least Squares Structural Equation Modelling (PLS-SEM) and additional advanced statistical techniques to explore interrelations among constructs.Conclusion: The results reveal that only environmental awareness significantly influences green purchase attitude, which mediates its impact on green purchase intention while environmental knowledge don’t have any significant impact towards green purchase attitude and no mediating effect toward green purchase intention.
MODEL OF ENTREPRENEURIAL MARKETING ON WOMENPRENEUR Shiratina, Aldina; Yanto Ramli; Nia Kusuma Wardhani; Nandan Limakrisna
Dinasti International Journal of Education Management And Social Science Vol. 1 No. 4 (2020): Dinasti International Journal of Education Management and Social Science (April
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijemss.v1i4.237

Abstract

This research revealed the model of entrepreneurial marketing, especially on Moslem fashion womenpreneurs. Recently, the opportunity for women in entrepreneurship with micro and small scale businesses (MSMEs) has increase. Womenpreneur also contributes to the field of human resource management, namely empowering women and playing a role in the nation's economy. The main reason is that they want to be independent, followed by the second rank who says that opening a business, especially the Moslem fashion business, as an effort to increase family income. Implementing the concept of entrepreneurial marketing requires supporting factors, namely market orientation, innovation, value creation, and risk-taking. The purpose of this research is to implement the model of entrepreneurial marketing on womenpreneurs. This research used a descriptive survey method through SEM (Structural Equation Models) analysis. Sample of this research is 209 Moslem fashion womenpreneurs with a small business scale in West Java from different characteristics, both shar'i Moslem fashion (veiled), semi-shari'a and trendy. This research has been reduced the dimensions of previous studies, only focus on market orientation, innovation, and value creation, without risk-taking factors because womenpreneurs have been thinking first before they start the business and they have calculated risk factors. that value creation can be formed from market orientation and innovation. As we can say, market orientation and innovation are important factors in the formation of value creation for women entrepreneurs of small scale Moslem fashion in West Java By applying these concepts, it builds an effective entrepreneurial marketing performance for womenpreneur.
Implementing Green Transformational Leadership to Provide Sustainable Organizational Performance Ramli, Yanto; Permana, Dudi; Shiratina, Aldina; Sofriana Imaningsih, Erna
Jurnal Aplikasi Bisnis dan Manajemen Vol. 11 No. 3 (2025): JABM Vol. 11 No. 3, September 2025
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.11.3.1111

Abstract

Background: The intention of this research is to increase concern about the environment and the demands of sustainable environmental practices that have encouraged and resulted in high demands for environmental practices in Indonesia. Purpose: This research will conduct four research variables to explore the co-relation between the variables in order to examine the potential influence of the said variables such as green transformational leadership, green human resource practices, employee green behavior and sustainable organization environment. Design/methodology/approach: The methodological tool used to analyze the data was partial least squares. Data were collected using questionnaires distributed in Jakarta, Indonesia. This was a descriptive and a verification study.Findings/Results: The results show that green transformational leadership has a significant influence on green human resource practices compared to employee green behavior, which has a more significant influence on sustainable organizational performance than green human resource practices.Conclusion: The implementation of Green Human Resource Practices and Employee Green Behavior as intervening factors enriches the understanding of the complex relationship between green transformational leadership styles, organizational sustainability, and employee behaviors in a green organizational context. Originality/value (State of the art): The state of the art of this research is by implementing Green Human Resource Practices and Employee Green Behavior as the Intervening variable to examine the influence of Green Transformational Leadership on Sustainable Organizational Performance, whereas in previous research, the variables of Green Human Resource Practices and Employee Green Behavior were treated as the independent variables. Keywords: green transformational leadership, green human resource practices, employee green behavior, sustainable organizational performance
Pengembangan Platform Pemasaran Digital Dengan Menggunakan Media Sosial Untuk Bisnis Umkm Yang Berkelanjutan Di Rancabungur Bogor IMANINGSIH, Erna Sofriana; HIDAYAH, Nurul; RAMLI, Yanto; YUSOFF, Yusliza Mohd; OKTAVIANI, Dea
Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Vol. 2 No. 2 (2023): Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat (Juni – September 2023)
Publisher : Indonesia Strategic Sustainability

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ahjpm.v2i2.762

Abstract

Objek kegiatan pengabdian masyarakat MM UMB ini bekerjasama dengan Terengganu dalam Skema KLN. Kegiatan yang berlokasi di kawasan Rancabungur, Bogor-Jawa Barat ini diperuntukkan bagi Usaha Mikro, Kecil, dan Menengah (UMKM). Usaha Kecil, Mikro, dan Menengah (UMKM) perlu didukung dengan berbagai alternatif sistem pemasaran digital, seperti medsos. Sehingga Usaha Kecil Mikro dan Menengah (UMKM) dapat mencari solusi untuk bertahan di era pasca pandemi dengan menggarap digital marketing. Dengan demikian, mereka juga dapat mengembangkan dan mempertahankan usahanya. Sasaran Pengabdian Kepada Masyarakat adalah memperkenalkan keberadaan platform pemasaran digital melalui media sosial. Metode pelaksanaan kegiatan pengabdian kepada masyarakat dilakukan secara luring (tatap muka) tahapan pelaksanaan kegiatan. Tujuan dari kegiatan pengabdian masyarakat ini adalah untuk memberikan pelatihan kepada para pengusaha UKM tentang pentingnya pemasaran digital. Untuk itu, tim Pengabdian Masyarakat dari Universitas Mercu Buana Jakarta mengadakan kegiatan pengabdian masyarakat dengan topik “Mengembangkan Digital Marketing Platform dengan Menggunakan Media Sosial untuk Bisnis UMKM Berkelanjutan di Rancabungur, Bogor. Penelitian ini sangat bermanfaat karena materi yang dibahas adalah konsep peningkatan daya saing UMKM terkait kesadaran berbisnis melalui platform digital, termasuk pentingnya promosi melalui media sosial untuk meningkatkan daya saing UMKM.
Green Strategy – Halal Branding Management as a Solution to Increase the Economic Growth of MSMES IMANINGSIH, Erna Soriana; RAMLI, Yanto; OKTAVIANI, Dea
Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2024): Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat (Februari – Mei 2024)
Publisher : Indonesia Strategic Sustainability

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ahjpm.v3i1.1068

Abstract

The UMB team implemented PKM in partnership with MSME actors in Kranggan Village in Kademangan Village, Tangsel City. Attended by 36 MSME players in the culinary sector. The mainstay products of these MSME players are roasted peanuts, ketapang seeds, banana chips, kembang goyang, and other types of chips. The problems experienced by partners are as follows: there are several superior products produced by culinary MSMEs in Kranggan Village, namely the production of roasted peanuts which is experiencing sluggish development. The main obstacle is mainly caused by the need for knowledge by MSME players about the importance of marketing strategies, especially branding strategies, to increase the added value of products and make their uniqueness known to consumers. The solutions offered are: 1) Providing training regarding marketing and export strategies for roasted peanut products to reach domestic markets and export to Middle Eastern countries. 2) Providing training related to Branding Management Strategy by providing product brands and green halal brand certification as product identities to encourage economic growth for MSMES.
Implementing Social Media Management Against Sustainability Business on the Micro, Small and Medium Enterprises Ramli, Yanto; Erna Sofriana Imaningsih; Dudi Permana; Mochamad Soelton; Aldina Shiratina
Indonesian Journal of Society Development Vol. 3 No. 4 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijsd.v3i4.10705

Abstract

The goal of a sustainable business strategy is to create long-term value for the firm, its stakeholders, and society at large by integrating economic, environmental, and social objectives into corporate goals, actions, and planning. It has long been believed that developing value outside of these parameters is illegitimate. Among the emerging nations that continues to protect micro, small, and medium-sized businesses is Indonesia. MSMEs, or micro, small, and medium-sized enterprises, are the foundation of the economy. The government has worked very hard to maintain and grow MSMEs in the community. MSMEs are divided into a number of sectors by the regional administration, including trade, home industry, agriculture, food, fisheries, handicrafts, and other industries. Today's MSMEs face several obstacles, including disorganized data and a dearth of industrial facilities capable of producing commodities with significant added value. The government's financial and aid initiatives are frequently off course due to irregularities and disorganized data. Additionally, the government is currently concentrating on enhancements to facilitate better organization of MSMEs data. One significant initiative that will be carried out in the nation is the strengthening and transformation of the digital ecosystem. The secret to accelerating recovery and boosting the competitiveness of the national economy, particularly raising MSMEs' productivity and performance, is to digitize rural areas faster than cities
Management's Impact on Micro, Small, and Medium Enterprise (MSME) Development in Tourism: Driving Local Economic Growth in Lebak District Eka Prasetiawan; Dudi Permana; Yuli Harwani; Yanto Ramli
Management Analysis Journal Vol. 13 No. 1 (2024): March 2024
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v13i1.2969

Abstract

This study aims to investigate the role of management in the development of Micro, Small, and Medium Enterprises (MSMEs) in the tourist sector as a catalyst for local economic development in the Lebak District. The study` takes a qualitative methodology, with government agencies and MSME actors in Lebak District serving as research informants. The findings emphasize the importance of effective management techniques in the development and growth of MSMEs operating in tourist attraction regions. Strong government support through local rules, streamlined licensing procedures, and the availability of suitable business locations are all important elements impacting MSME development. However, problems such as limited availability to raw materials, marketing limits, and financial constraints. It is crucial to focus on improving management competencies for the MSME actor  in order to handle these difficulties and boost MSME development. This includes assisting with infrastructure development, developing human resource skills, and encouraging collaboration among government agencies, local communities, and MSME actors. Furthermore, the government should make the finance more accessible and provide business training programs to empower MSMEs in the tourism sector and drive local economic growth in the Lebak District. Effective management practices are critical for guaranteeing MSMEs' long-term viability and competitiveness in the fast-paced tourist business.
The Role of Entrepreneurial Marketing and Relationship Marketing That Strengthen The Women Entrepreneurs' Business Performance Shiratina, Aldina; Ramli, Yanto; Imaningsih, Erna Sofriana; Rajak, Adnan; Ali, Anees Janee
Indonesian Journal of Business and Entrepreneurship Vol. 9 No. 2 (2023): IJBE, Vol. 9 No. 2, May 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.9.2.169

Abstract

The role of marketing in small and medium-sized enterprises (SMEs) has a unique characteristic compared to conventional marketing in large organizations. This research is focused on the apparel industrial entrepreneurs in the city of Bandung. This research intended to examine the impact of entrepreneurial and relationship marketing on business performance, moderated by motivation. The research method used in this paper was the quantitative method with descriptive and verificative approaches. The sample size used in this research is around 150 SME businesses. This research indicates that business motivation significantly moderated the impact of entrepreneurial marketing on business performance and significantly moderated the effect of relationship marketing on business performance. This research concluded that it is crucial for SME entrepreneurs in the fashion sector in Bandung to further develop their businesses by motivating them to improve their business performance through entrepreneurial marketing and relationship marketing. Keywords: entrepreneurial marketing, relationship marketing, business performance, motivation, SMEs
Co-Authors Adnan Rajak Adnan Rajak, Adnan Aldina Shiratina Ali, Anees Janee Anees Janee Ali Anggraeni, Adilla Arijanto, Agus Christian Kuswibowo Christina Catur Widayati Daru Asih Dudi Permana Eka Prasetiawan Eka Prasetiawan Eko Tama Putra Saratian Erna Sofriana Imaningsih Febrian, Lia Febry Nur Fauzi Haniruzila Md Hanifah Harefan Arief Imam, Sabferrial Fernando IMANINGSIH, Erna Soriana Irmayunita Karyatun, Subur Kristanti, Lisa Kurniawan, Kinanta Ofelia Mochamad Soelton Nandan Limakrisna Nia Kusuma Wardhani Nuri Putria Nirba Nirwana NURUL HIDAYAH Oktaviani, Dea Raihan, Ahmad Ramadhan, Syahnaz Rina Astini Riyanto , Setyo Sandra Arviya Sri Hartono Sugeng, Santoso SUPRAPTO Swarmilah Hariani Tantri Yanuar Rahmat Syah Tati Nugrahati Tine Yuliantini Wahyu Nugroho Widi, Reggy Noviana Yuli Harwani Yuli Harwani Yusliza Mohd Yussoff Yusoff, Yusliza Mohd Zulfikar, Renno Reymond Okto