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Nopriadi Nopriadi
Universitas Putera Batam
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Journal : Journal of Indonesian Management

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Marketing Strategies in Attracting The Interest of Export Fish Suppliers in UD. Awang Jaya Bengkulu City Nopriadi, Nopriadi; Herfianti, Meiffa; Wijaya, Ermy
Journal of Indonesian Management Vol. 1 No. 2 (2021): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v1i2.119

Abstract

The research objective was to determine the marketing strategy in attracting the interest of export fish suppliers at UD. Awang Jaya of Bengkulu City. The sample in this study were 30 people consisting of 6 employees of UD. Awang Jaya Kota Bengkulu for internal factors and 24 people for external factors, namely customers from UD. Awang Jaya of Bengkulu City. The analysis method used was SWOT analysis consisting of the Internal Strategy Factor Matrix (IFAS) and the External Strategy Factor Matrix (EFAS). The value of the strength possessed by UD. Awang Jaya of Bengkulu City amounted to 21.90 minus the weakness value of 11.60, so that the IFAS value of 10.30 was obtained. The opportunity value of the marketing strategy is 20.05 and the threat is 10.90, so the EFAS value is 9.15. If the two values are combined in the IE matrix then both support quadrant I an aggressive strategy. The aggressive strategy that can be developed by UD. Awang Jaya of Bengkulu city, namely to increase promotion so that export fish suppliers are interested in selling their fish to UD. Awang Jaya and improve the quality of export fish so that customers remain loyal to order export fish to UD. Awang Jaya. The SWOT matrix analysis obtained from the research results supports the Strengths-Opportunity (SO) strategy. The SO strategy should be carried out by UD. Awang Jaya of Bengkulu City in order to maintain the trust of export fish suppliers, continue to buy all fish from export fish suppliers, keep prices stable, always on time in payments and larger fish/castor storage places.
Co-Authors Afifah, Wardah Agrina, Agrina Al Mujahid, Abdaur Rusdi Alvendo Wahyu Aranski Amir, Yufitriana Amrizal Amrizal Amrizal Amrizal Ananda, Tiara Annisa Annisa Aqila, Jihan Azzahra Nasha Aras Mulyadi Arianto, Tomi Arnomo, Sasa Ani Arum Marwati Asra, Zahra ASRIL ASRIL aziz, ari rahmat Azwanti, Nurul Br Munthe, Cristina Lasmaria Damanik, Senna Rohdelima Danuri Danuri, Danuri Dedi Kurniawan Dennis, Nigel Dhety Chusumastuti Didi Kurniawan Dilaruri, Ade Dinda Bucira Almaa Efvy Zamidra Zam Elisa, Erlin Ellbert Hutabri Endro Basuki Faisal Faisal Fajrin, Alfannisa Annurrullah Fazira, Shella Febriana - Sabrian ferdinan, fander Ginting, Asher Azriel Harman, Rika Hellena Deli Herfianti, Meiffa Herlina Herlina Herly Dwiyanto, Herly Dwiyanto Hernita, Rifa Hidayat, Rahmat Rian Ikhsyan, Muhammad Nur Kelvin Korino, Korino Leonita, Emy Leonita, Emy leonita Lumbantobing, Harjono Malau, Yohanes Gervasius Vandher Yovi Maulana Zein, Rhendiya Mega Rahmawati, Mega MOHD. Bintan Kurnia Putra Mualimin MUHAMMAD RIZAL Mukhlas_Ikhsanudin Murshal Firdany Narado, Jefli Randy Nazrul Effendy Novrian, Willi Nurhayati , Nurhayati Nuri, Nuri Hidayati Nurlisis, Nurlisis Ophilia Lindy Agrecia Prahiba, Tisna Prihanto, Surya Putra, Yusran Panca Putri, Rahmayuni Rahmah, Septia Pristi Rahmat Fauzi Rahmat Fauzi Rahmat Hakim Al Munawar, Alief Rahmedani Putri, Shindi Ramadhani, Sucy Reni Zulfitri Riswanto Subandi, M Andrea Ritonga, Zabal Rahman Rizka, Yulia Rizki, Sestri Novia Rohit Rohit Sarah Astiti S.Kom., M.MT Sari, Niken Yuniar Sarmauli Sarmauli Saut Pintubipar Saragih Sigit Purnomo Sinaga, Doni Yoswardi Sinaga Sintar Nababan Sri Rezeki Stephanie Dwi Guna Susanto, Yudi Wahyu Caesarendra wardiansyah putra Wijaya, Ermy Yulia Yulia Yulia Yulia Yunisman Roni