Article Per Year (5 Year)
p-Index From 2021 - 2026
4.129
P-Index
This Author published in this journals
All Journal Accounting IJBE (Integrated Journal of Business and Economics) Journal of Economic, Bussines and Accounting (COSTING) (JRAMB) Jurnal Riset Akuntansi Mercu Buana Prima Ekonomika : Jurnal Ekonomi dan Bisnis Management Studies and Entrepreneurship Journal (MSEJ) Community Development Journal: Jurnal Pengabdian Masyarakat Reswara: Jurnal Pengabdian Kepada Masyarakat Jurnal Bisnisman : Riset Bisnis dan Manajemen Solusi: Jurnal Kajian Ekonomi dan Bisnis International Journal of Business, Law, and Education Malcom: Indonesian Journal of Machine Learning and Computer Science The Es Economics and Entrepreneurship Apollo: Journal of Tourism and Business West Science Journal Economic and Entrepreneurship Jurnal Malikussaleh Mengabdi The Eastasouth Journal of Social Science and Humanities Prosiding Seminar Nasional Unimus SENMEA Prosiding Simposium Nasional Manajemen dan Bisnis Prosiding SeNTIK STI&K
Dhiana Ekowati
Universitas Nusa Megarkencana
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Nursing Public Health Social Sciences Other

Published : 36 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 36 Documents
Search

 1   2   3   4 
Pengaruh Live Streaming, Online Customer Review, dan Harga terhadap Keputusan Pembelian TikTok Shop dengan E-Trust sebagai Variabel Intervening pada Mahasiswa Fajriyah, Anis; Ekowati, Dhiana; Kholisoh, Luluk
Prosiding Seminar SeNTIK Vol. 9 No. 1 (2025): Prosiding SeNTIK 2025
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian menganalisis pengaruh faktor digital marketing pada keputusan pembelian mahasiswa TikTok Shop menggunakan SEM-PLS. Variabel live streaming, review, harga, dan e-trust berpengaruh signifikan pada keputusan pembelian. Namun, e-trust tidak memediasi seluruh hubungan variabel.
Pengaruh Kualitas Produk, Harga, Promosi, dan Lokasi terhadap Keputusan Pembelian (Studi Kasus Konsumen Mie Gacoan Cabang Gejayan, Yogyakarta) Muriya, Septy; Darini, Sri; Kholisoh, Luluk; Ekowati, Dhiana; Margiutomo, Sapta Aji Sri
Prosiding Seminar SeNTIK Vol. 9 No. 1 (2025): Prosiding SeNTIK 2025
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kualitas produk, harga, promosi, dan lokasi terbukti berpengaruh signifikan secara parsial dan simultan terhadap keputusan pembelian konsumen Mie Gacoan. Analisis menggunakan regresi linier berganda dengan 100 responden.
Menjaga Keseimbangan Kompetisi dalam Penggunaan AI: Pilar untuk Membangun Ekosistem Bisnis Masa Depan Adiansyah, Bagus Maulana; Hutapea, Octaviani; Ekowati, Dhiana; Margiutomo, Sapta Aji Sri; Isfaatun, Eliya
Prosiding Seminar SeNTIK Vol. 9 No. 1 (2025): Prosiding SeNTIK 2025
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Artikel membahas tantangan ketimpangan kompetisi akibat perkembangan AI serta merumuskan empat pilar strategi: kolaborasi, regulasi, akses literasi AI, dan etika teknologi. Pendekatan ini ditujukan untuk menciptakan ekosistem bisnis AI yang inklusif.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT WIRAUSAHA MAHASISWA Sunnatullah, Masbanyu Priyayi; Nawarcono , Winanto; Ekowati, Dhiana
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 7 (2022): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2022
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Entrepreneurship in Indonesia is still completely unable to lift positive contributions from the current poverty line, even though the potential for entrepreneurship is currently very large with various current conditions by issuing their own creative ideas. education. entrepreneurship. The university is responsible for educating and providing entrepreneurial skills to its students so as to create a generation that dares to choose entrepreneurs.This study aims to determine (1) the factors that influence student interest in entrepreneurship (2) determine the motivational factors affect the interest of entrepreneurial students (3) from the motivational factors affect the interest of entrepreneurial students (4) from the family environment influence factors influence the interest entrepreneurial students (5) from business capital factors influencing student entrepreneurial interests (6) from creativity factors influencing entrepreneurial student interests (7) proving that there are factors that influence student interest in entrepreneurship.This researcher uses a qualitative approach with the type of correlational research. This research was taken from 100 students throughout the 2017 – 2021 class as research subjects. The research instrument used a questionnaire, while the collection technique used a questionnaire. And data analysis using multiple regression.The results of this study there is a significant positive influence between all factors on motivation and family environment.
PENGARUH ONLINE CUSTOMER REVIEW, ONLINE CUSTOMER RATING DAN CASH ON DELIVERY TERHADAP KEPUTUSAN PEMBELIAN PADA APLIKASI TIKTOK SHOP Novianti, Anis; Ekowati, Dhiana; Nawarcono, Winanto; Margiutomo, Sapta Aji
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 8 (2023): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2023
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The development of technology and the internet which is currently increasingly advance and better, makes digital marketing even faster and better.The purpose of this study was to analyze the effect of online customer reviews, online customers rating and cash on delivery on purchasing decisions at TikTok Shop application.This type of research is quantitative using non-probability sampling techniques with a purposive sampling.The results of the analysis in this study indicate that Online Customer Review partially has no effect on purchasing decisions, partially Online Customer Rating has a significant effect on purchasing decisions. Cash On Delivery partially has a significant effect on purchasing decisions. Simultaneously, Online Customer Review, Online Customer Rating and Cash On Delivery has a significant effect on purchasing decisions at TikTok Shop application.
PENGARUH BRAND IMAGE, DESAIN PRODUK, DAN CUSTOMER EXPERIENCE TERHADAP KEPUTUSAN PEMBELIAN Ekowati, Dhiana; Sukmarani, Wendri; Susilawati, Rini; Irfanudin, Taufik
Prosiding Simposium Nasional Manajemen dan Bisnis Vol. 3 (2024): Simposium Manajemen dan Bisnis
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/e66pdd09

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Brand Image, desain produk, dan Customer Experience terhadap keputusan pembelian sepatu Aerostreet pada mahasiswa di Daerah Istimewa Yogyakarta. Populasi dari penelitian ini adalah mahasiswa di Daerah Istimewa Yogyakarta dengan jumlah sampel sebanyak 100 mahasiswa. Penelitian ini menggunakan pendekatan kuantitatif dengan menggunakan hasil pengolahan data responden sesuai kriteria yang diperoleh dari survei melalui penyebaran kuesioner pada mahasiswa di Daerah Istimewa Yogyakarta. Teknik analisis data yang digunakan adalah SEM (Structural Equation Model) dengan menggunakan software SmartPLS. Hasil penelitian ini menunjukkan bahwa Brand Image tidak berpengaruh terhadap keputusan pembelian, sedangkan desain produk dan Customer Experience berpengaruh signifikan terhadap keputusan pembelian.
Co-Authors Abdurrahim Adiansyah, Bagus Maulana Adit Mohammad Aziz ARIEF BUDI PRATOMO Arsyad Fadhlur Rahman Asri Ady Bakri Basuki Winarno Budi Harto Cherie Darmadi D. Yadi Heryadi Danu Kuncoro Darini, Sri Dhety Chusumastuti Dudi Permana Eliya Isfaatun Eliya MM SE. Isafaatun Endang Supriatna Fajriyah, Anis Febiananda, Febiananda Hendy Tannady Husriah Hutapea, Octaviani I Ketut Suada Irfanudin, Taufik Isro Subekti Istikomah, Alvina Nur Jefriyanto Jefriyanto Judijanto, Loso La Sudarman Luluk Kholisoh Magdalena PD, Maria Maghfirah, Nuril Margiutomo, Sapta Aji Maria Magdalena Pur Dwiastuti Masbullah Masbullah Mawar Sari, Defita MM. Drs. Supardi one Muhammad Ridhwan Muhammad Syafri Muhammad Syafri, Muhammad Muriya, Septy MURNI SARI Nawarcono , Winanto Nora Idiawati Novianti, Anis Nuril Maghfirah Poniasih Lelawatty Prila Noor Adhilla Puri Bestari Mardani Rahma, Filasti Ratu Laura M P B Rianita, Sevi RINI HADIYATI Sabil Mokodenseho Sapta Aji Sri, Sapta Aji Sri Sonny Santosa Sudarnice, Sudarnice Sukmarani, Wendri Sunnatullah, Masbanyu Priyayi Supardi Supardi Susilawati, Rini Untoro Untoro Wahyuni One Warsiman Wendri Sukmarani Winanto Nawarcono Yunarsi, Yunarsi Yuri Murdo