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All Journal Accounting IJBE (Integrated Journal of Business and Economics) Journal of Economic, Bussines and Accounting (COSTING) (JRAMB) Jurnal Riset Akuntansi Mercu Buana Prima Ekonomika : Jurnal Ekonomi dan Bisnis Management Studies and Entrepreneurship Journal (MSEJ) Community Development Journal: Jurnal Pengabdian Masyarakat Reswara: Jurnal Pengabdian Kepada Masyarakat Jurnal Bisnisman : Riset Bisnis dan Manajemen Solusi: Jurnal Kajian Ekonomi dan Bisnis International Journal of Business, Law, and Education Malcom: Indonesian Journal of Machine Learning and Computer Science The Es Economics and Entrepreneurship Apollo: Journal of Tourism and Business West Science Journal Economic and Entrepreneurship The Eastasouth Journal of Social Science and Humanities Prosiding Seminar Nasional Unimus SENMEA Prosiding Simposium Nasional Manajemen dan Bisnis Prosiding SeNTIK STI&K
Dhiana Ekowati
Universitas Nusa Megarkencana
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Nursing Public Health Social Sciences Other

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The Influence of Word of Mouth (WOM) on Customer Buying Interest with Brand Image as a Moderating Variable Ekowati, Dhiana; Nawarcono, Winanto; Sukmarani, Wendri
Apollo: Journal of Tourism and Business Vol. 3 No. 1 (2025): January 2025
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/apollo.v3i1.370

Abstract

Consumer purchase intention is related to word of mouth along with the increasing brand image of the company. Brand image is a brand that is based on the good and bad of the brand that consumers remember. This study aims to: (1) Analyze the influence of word of mouth on Purchase Intention and (2) Analyze how word of mouth (wom) influences Purchase Intention with brand image as a moderating variable. This study is a quantitative descriptive study. With a research sample of 100 respondents. The data collection method uses a questionnaire. The data analysis method uses MRA analysis. The results of the study show that (1) word of mouth has a positive effect on consumer Purchase Intention with a calculated t value = 10.927> t table = 1.987 with a significance value of 0.000 <0.05. This means that if the word of mouth variable increases, the purchasing decision will increase. (2) Brand image moderates the influence of word of mouth on consumer purchase interest with a regression coefficient value of the moderation variable (Word of Mouth*Brand image) of 0.588 with a positive value with a significance value of 0.032 < α (0.05).
ANALISIS KINERJA PT. BPR BANK BOYOLALI DENGAN METODE RGEC Dhiana Ekowati; Defita Mawar Sari; Luluk Kholisoh; Eliya Isfaatun; Maria Magdalena PD
(JRAMB) Jurnal Riset Akuntansi Mercu Buana Vol 10 No 1: Mei 2024
Publisher : Universitas Mercu Buana Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26486/akun.v10i1.4425

Abstract

A bank is a financial intermediary institution, generally established with the authority to accept money deposits, lend money, and issue promissory notes or known as banknotes. Financial performance is one of the important indicators to determine the financial condition of the bank. The better the financial performance, the better or healthier the health level of the bank. (Sukarno, 2011: 2). This study aims to analyze banking health performance using the RGEC method. The financial ratios used in this study are LDR, CGC, ROA, BOPO, and CAR. The research object in this study is the financial performance report of PT BPR Bank Boyolali using the RGEC method for the final quarter period of 2021 - 2023. This type of research is descriptive quantitative, a research method that utilizes quantitative data and is described descriptively. This study uses secondary data in the form of financial information obtained from financial reports published through the Financial Services Authority (OJK) website. The results of this study indicate a decrease in the LDR ratio from 98% in 2021 to 79.9% in 2023, reflecting a more balanced management of loans and deposits. The implementation of Good Corporate Governance (GCG) principles remains good with high regulatory compliance. Profitability remains solid with a stable ROA at 2.5% in 2021 and 2022, albeit slightly declining to 2.3% in 2023, and an efficient BOPO ratio of 79.9% in 2021.
Sosialisasi Penggunaan Aplikasi Bank Jurnal dan Prosiding Program Studi D4 Manajemen Pemasaran Internasional Sudarman, La; Lelawatty, Poniasih; Husriah, Husriah; Yunarsi, Yunarsi; Rahma, Filasti; Sari, Murni; Sudarnice, Sudarnice; Ekowati, Dhiana
Reswara: Jurnal Pengabdian Kepada Masyarakat Vol 6, No 2 (2025)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/rjpkm.v6i2.5996

Abstract

Perpustakaan merupakan jantung bagi para akademisi, hal tersebut menjadi harapan dan membantu para mahasiswa dalam mencari dan menambah referensi guna menyelesaikan skripsi atau tugas akhir. Perkembangan teknologi informasi dan komunikasi (TIK) yang terus berkembang pesat membawa perubahan besar dalam berbagai aspek termasuk perpustakaan itu sendiri. Masih banyak mahasiswa khususnya mahasiswa Program Studi D4 Manajemen Pemasaran Internasional di Politeknik Baubau yang masih kesulitan mengakses artikel sebagai literatur tugas akhir mereka, maka tim pengabdi mencoba merancang suatu aplikasi berupa bank jurnal dan prosiding untuk mempermudah mendapatkan literature yang diinginkan mahasiswa. Adapun sumber artikel pada bank jurnal ini berasal dari sinta, prosiding dan scopus. Tujuan kegiatan ini untuk memberikan pengetahuan tentang pengoperasian aplikasi bank jurnal dan prosiding kepada mahasiswa khuhusnya pada Program Studi D4 Manajemen Pemasaran Internasional Politeknik Baubau. Kegiatan dilaksanakan mulai dari 22 Juli sampai 5 September 2024, mitra sasaran sebanyak 41 orang mahasiswa dan dosen. Metode pelaksanaan kegiatan pengabdian ini antara lain: analisis kebutuhan, perancangan aplikasi, uji coba aplikasi serta pelaksanaan kegiatan dan evaluasi kegiatan. Hasil yang dicapai setelah kegiatan ini adalah semua peserta mampu mengoperasikan dan mengaplikasikan aplikasi bank jurnal dan prosiding. Hal tersebut dilihat dari hasil tes pemahaman awal yang mulanya semua belum memahami  pengoperasian bank jurnal dan prosiding (0%) naik menjadi 100% pengetahuannnya setelah diadakan kegiatan pkm terkait penerapan aplikasi bank jurnal dan prosiding
PENGARUH DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN PRODUK DENGAN BRAND IMAGE SEBAGAI VARIABEL INTERVENING Rianita, Sevi; Ekowati, Dhiana; Margiutomo, Sapta Aji Sri; Dwiastuti, Maria Magdalena Pur; Sukmarani, Wendri
Prosiding Simposium Nasional Manajemen dan Bisnis Vol. 4 (2025): Simposium Manajemen dan Bisnis
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/h4emvm36

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh digital marketing terhadap keputusan pembelian dengan brand image sebagai variabel intervening pada konsumen bakpia kukus tugu jogja. Jenis penelitian ini adalah kuantitatif. Data primer diproleh dari kuesioner dan diukur menggunakan skala likert, dengan pengujian validitas, realibilitas, dan uji hipotesis menggunakan software SmartPLS 4.0, dengan jumlah responden 100. Hasil penelitian menunjukkan bahwa digital marketing berpengaruh positif dan signifikan terhadap brand image dengan nilai p-value 0.000<0.05 dan t-statistik 18.063>1.98, brand image terhadap keputusan pembelian dengan nilai p-value 0.000<0.05 dan t-statistik 4.728>1,98, digital marketing terhadap keputusan pembelian melalui brand image sebagai variabel intervening dengan nilai  p-value 0.000<0.05 dan t-statistik 4.267>1.98. Oleh karena itu, bakpia kukus tugu jogja dapat memanfaatkan dan meningkatkan digital marketing sebagai alat yang efektif untuk memperkuat brand image dan brand awareness untuk peningkatan penjualan produk.
Co-Authors Abdurrahim Abdurrahim Adit Mohammad Aziz Alvina Nur Istikomah Anis Novianti ARIEF BUDI PRATOMO Arsyad Fadhlur Rahman Asri Ady Bakri Basuki Winarno Budi Harto Cherie Darmadi Conradus Rian Wahyu Aji Febrianto D. Yadi Heryadi Danu Kuncoro Defita Mawar Sari Dhety Chusumastuti Dudi Permana Eliya Isfaatun Eliya Isfaatun Eliya MM SE. Isafaatun Endang Supriatna Febiananda Febiananda Hendy Tannady Husriah I Ketut Suada Isro Subekti Jefriyanto Jefriyanto Judijanto, Loso La Sudarman Luluk Kholisoh Luluk Kholisoh Maria Magdalena PD Maria Magdalena Pur Dwiastuti Masbanyu Priyayi Sunnatullah Masbullah Masbullah MM. Drs. Supardi one MOCHAMMAD SYAFIUDDIN SHOBIRIN Muhammad Ridhwan Muhammad Syafri MURNI SARI Nora Idiawati Nuril Maghfirah Poniasih Lelawatty Prila Noor Adhilla Puri Bestari Mardani Rahma, Filasti Ratu Laura M P B Rianita, Sevi RINI HADIYATI Sabil Mokodenseho Sapta Aji Sri Margiutom Sonny Santosa Sudarnice, Sudarnice Sukmarani, Wendri Susilawati, Rini Taufik Irfanudin Untoro Untoro Wahyuni One Wendri Sukmarani Winanto Nawarcono Winanto Nawarcono Yunarsi, Yunarsi Yuri Murdo