Article Per Year (5 Year)
p-Index From 2021 - 2026
3.346
P-Index
This Author published in this journals
All Journal Jurnal Komunikasi Interaksi : Jurnal Ilmu Komunikasi Panrita Abdi - Jurnal Pengabdian pada Masyarakat WIDYAKALA JOURNAL Jurnal Komunikasi JURNAL PENGABDIAN KEPADA MASYARAKAT Wahana : Tridarma Perguruan Tinggi Journal of Social Studies (JSS) Jurnal PIKMA : Publikasi Ilmu komunikasi Media dan Cinema Prosiding Konferensi Nasional PKM-CSR Prospect: Jurnal Pemberdayaan Masyarakat Alhiwar: Jurnal Ilmu dan Teknik Dakwah Jurnal Komunikasi Global Jurnal Audiens Jurnal Komunikasi Massa
Anshori, Mahfud
Communication Department, Faculty Of Social And Political Science, Universitas Sebelas Maret
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Public Health Social Sciences Other

Published : 23 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 23 Documents
Search

 1   2   3 
Pemodelan Strategi Komunikasi Pemasaran Lokananta Priambudi, Surya Ageng; Anshori, Mahfud
Jurnal Komunikasi Massa Vol 17, No 2 (2024): Jurnal Komunikasi Massa Volume 17 Nomor 2 Desember 2024
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v17i2.95622

Abstract

This modern era currently demands various companies for having marketing activities inside of it, which are expected to build the company's image, improving the performance and existence of the company, also creating good relationships with its audience. However, in order to realize these marketing activities, communication planning are crucial for compiling a marketing communication strategy model as a guideline for carrying out the company's marketing activities. Lokananta is known as the oldest recording studio and the only legendary factory which produces vinyl records that has ever built in Indonesia. Since there was a construction that happened in this company, many changes have occurred, including its marketing communication that carries out. The researcher here found out that Lokananta has carried out several of its marketing activities, but does not yet have an official document that shows the marketing communication planning guideline that it carries out to gain widespread public attention. This research aims to design and form a marketing communication strategy model that is used as a guide by Lokananta’s management in carrying out its marketing activities sustainably. The method in this study uses a qualitative approach, with data collection techniques in the form of interviews and document studies. The results that has obtained from this study are the creation of a marketing communication strategy model involving the use of the SOSTAC model (Situation, Objective, Strategy, Tactic, and Control) and a marketing communication mix from the Integrated Marketing Communication (IMC) concept which is used as a strategic guide in sustainable marketing efforts that make it easier for the management of Lokananta.
Self Deprecating Humor dalam Komunikasi Politik Nurwirastari, Salma Azizah; Anshori, Mahfud
Jurnal Komunikasi Massa Vol 18, No 1 (2025): Jurnal Komunikasi Massa Volume 8 Nomor 1 Juni 2025
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v18i1.106985

Abstract

Self-deprecating humor is a form of humor in which an individual consciously belittles or mocks themselves. In political communication, this strategy is used to build rapport with the audience, mitigate criticism, and shape the authentic image of a politician. This study examines the use of self-deprecating humor in political communication through the lens of the Elaboration Likelihood Model (ELM), which differentiates message processing routes into central and peripheral routes. The literature review indicates that this type of humor can enhance a politician’s credibility, particularly among audiences with low issue involvement, but also has limitations when engaging audiences who critically assess political message content. This study also highlights how social media has become a primary medium for politicians to disseminate political humor, particularly on platforms such as TikTok and Twitter. However, research gaps remain regarding the effectiveness of self-deprecating humor across different cultures and its impact on public political participation. Therefore, future research is recommended to further explore the relationship between issue involvement and humor processing, as well as to analyze the influence of political humor on politician credibility through experimental studies.
Kajian Literatur: Perkembangan Komunikasi CSR dan Reputasi Perusahaan Subowo, Fahmi Hassan; Anshori, Mahfud
Jurnal Komunikasi Massa Vol 18, No 2 (2025): Jurnal Komunikasi Massa Volume 8 Nomor 2 Desember 2025
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v18i2.115339

Abstract

This study aims to review the literature on the relationship between Corporate Social Responsibility (CSR) communication and corporate reputation. The review analyzes over twenty international research papers published between 2019 and 2023. Findings indicate that CSR is not merely philanthropic activity but a strategic communication instrument crucial for shaping corporate image, trust, and long-term reputation. Theoretical frameworks such as the Stakeholder Theory, Resource-Based View (RBV), Social Identity Theory, and Signaling Theory have been widely applied. Effective CSR communication—through both traditional and digital media—has been shown to strengthen corporate reputation and foster emotional connections with stakeholders. The review concludes that a strong corporate reputation is built upon CSR practices communicated authentically, consistently, and sustainably.
Co-Authors Albert Muhammad Isrun Naini Albert Muhammad Isrun Naini Albert Muhammad Isrun Naini Alkhajar , Eka Nada Shofa Andre N. Rahmanto Andre N. Rahmanto Andre N. Rahmanto Andre Noevi Rahmanto Andre Noevi Rahmanto Andre Rahmanto, Andre Anjang Priliantini Anjang Priliantini Anjang Priliantini Anjang Priliantini, Anjang Aryanto Budhi Sulihyantoro Aryanto Budhy Sulihyantoro Aryanto Budhy Sulihyantoro Candra Wijaya, Deniawan Tommy Chatarina Heny Dwi Surwati Christina Tri Hendriyani Christina Tri Hendriyani Christina Tri Hendriyani Deniawan Tommy Candra Deniawan Tommy Candra Deniawan Tommy Candra Wijaya Duhri, Moh Khodiq Dwi Tiyanto Dwi Tiyanto Dwi Tiyanto Dwi Tiyanto, Dwi Eka Nada Shofa Alkhajar Eka Nada Shofa Alkhajar Faridl Widhagdha, Miftah Firdastin Ruthnia Yudiningrum Hastjarjo, Sri Hendriyani, Christina Tri Henricus Hans Setyawan Prabowo Henricus Hans Setyawan Prabowo Henricus Hans Setyawan Prabowo Henricus Hans Setyawan Prabowo Ina Primasari Ina Primasari Ina Primasari Joko Suranto Monika Sri Yuliarti Monika Sri Yuliarti Nabila, Nadine Shafa Naini, Albert Muhammad Isrun Nasyifa Mawar Septiyani Nurwirastari, Salma Azizah Pawito Priambudi, Surya Ageng Primasari, Ina Putranto, Wahyu Gilang Setyawan Prabowo, Henricus Hans Sri Herwindya Baskara Wijaya sri herwindya baskara wijaya Sri Herwindya Baskara Wijaya Sri Herwindya Baskara Wijaya, Sri Herwindya Baskara Subowo, Fahmi Hassan Sulihyantoro, Aryanto Budhy Tamami, Sulthan Zaidan Trisnaningtyas, Farida Utari, Prahastiwi Werdhaningtyas, Tamalia Dara Widodo Muktiyo, Widodo