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All Journal Jurnal Komunikasi Interaksi : Jurnal Ilmu Komunikasi Panrita Abdi - Jurnal Pengabdian pada Masyarakat WIDYAKALA JOURNAL Jurnal Komunikasi Jurnal ASPIKOM SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan JURNAL PENGABDIAN KEPADA MASYARAKAT Wahana : Tridarma Perguruan Tinggi Kajian Jurnalisme Journal of Social Studies (JSS) Jurnal PIKMA : Publikasi Ilmu komunikasi Media dan Cinema Prosiding Konferensi Nasional PKM-CSR Prospect: Jurnal Pemberdayaan Masyarakat Alhiwar: Jurnal Ilmu dan Teknik Dakwah Jurnal Komunikasi Global Jurnal Audiens Jurnal Komunikasi Massa
Anshori, Mahfud
Communication Department, Faculty Of Social And Political Science, Universitas Sebelas Maret
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Kajian Literatur: Perkembangan Komunikasi CSR dan Reputasi Perusahaan Fahmi Hassan Subowo; Mahfud Anshori
Jurnal Komunikasi Massa Vol 18, No 2 (2025): Jurnal Komunikasi Massa Volume 8 Nomor 2 Desember 2025
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v18i2.115339

Abstract

This study aims to review the literature on the relationship between Corporate Social Responsibility (CSR) communication and corporate reputation. The review analyzes over twenty international research papers published between 2019 and 2023. Findings indicate that CSR is not merely philanthropic activity but a strategic communication instrument crucial for shaping corporate image, trust, and long-term reputation. Theoretical frameworks such as the Stakeholder Theory, Resource-Based View (RBV), Social Identity Theory, and Signaling Theory have been widely applied. Effective CSR communication—through both traditional and digital media—has been shown to strengthen corporate reputation and foster emotional connections with stakeholders. The review concludes that a strong corporate reputation is built upon CSR practices communicated authentically, consistently, and sustainably.
Pengaruh Tagline Instagram dan E-Wom terhadap Pembentukan Brand Awareness dan Kepercayaan Pelanggan Provider Digital By.U Tahun 2024 Nadine Shafa Nabila; Mahfud Anshori
Jurnal Komunikasi Massa Vol 17, No 1 (2024): Jurnal Komunikasi Massa Volume 17 Nomor 1 Juni 2024
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v17i1.90272

Abstract

In current technology age, By.U provider's electronic word-of-mouth (EWOM) and tagline management are expanding quickly. By.U’s unique, creative, and memorable tagline is a distinctive feature of By.U’s ability to strengthen its brand positioning in the minds of its customers. It’s brand awareness is also higher in its customers’ minds because of its ability to manage EWOM in a more proactive and structured manner. In 2024, this research intends to examine how EWOM and the Instagram slogan #CumaKamuYangBisa @byu.id will affect the development of brand awareness. Two independent variables make up this study: electronic word of mouth (X2) with intensity, valence of opinion, and substance; and tagline (X1) with familiarity, distinction, and message/value. Concerning the factors influenced by this research, brand awareness (Y) is related to brand memory, brand purchase, brand recognition, and brand consumption. 300 people responded to the study, which employs quantitative approaches and sampling strategies based on Hair Theory. Using SPSS 29, the researchers run statistical descriptive, validity, reliability, classical assumption, and hypothesis tests. It may be concluded from the double linear regression result Y = 8.593 + 0.101X1 + 0.989X2 that tagline (X1) and EWOM (X2) have favorable effects on brand awareness (Y). The partial test results for the tagline variable (2.402) and the variable EWom (18.837) show that both variables have values higher than the value of the tables (1.967 with a significance value of 5%). The determined coefficient has a 64.3% impact on the brand awareness by U, the remainder of which is impacted by other variables. Both independent variables have a substantial effect on the dependent variable.
Pemodelan Strategi Komunikasi Pemasaran Lokananta Surya Ageng Priambudi; Mahfud Anshori
Jurnal Komunikasi Massa Vol 17, No 2 (2024): Jurnal Komunikasi Massa Volume 17 Nomor 2 Desember 2024
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v17i2.95622

Abstract

This modern era currently demands various companies for having marketing activities inside of it, which are expected to build the company's image, improving the performance and existence of the company, also creating good relationships with its audience. However, in order to realize these marketing activities, communication planning are crucial for compiling a marketing communication strategy model as a guideline for carrying out the company's marketing activities. Lokananta is known as the oldest recording studio and the only legendary factory which produces vinyl records that has ever built in Indonesia. Since there was a construction that happened in this company, many changes have occurred, including its marketing communication that carries out. The researcher here found out that Lokananta has carried out several of its marketing activities, but does not yet have an official document that shows the marketing communication planning guideline that it carries out to gain widespread public attention. This research aims to design and form a marketing communication strategy model that is used as a guide by Lokananta’s management in carrying out its marketing activities sustainably. The method in this study uses a qualitative approach, with data collection techniques in the form of interviews and document studies. The results that has obtained from this study are the creation of a marketing communication strategy model involving the use of the SOSTAC model (Situation, Objective, Strategy, Tactic, and Control) and a marketing communication mix from the Integrated Marketing Communication (IMC) concept which is used as a strategic guide in sustainable marketing efforts that make it easier for the management of Lokananta.
Self Deprecating Humor dalam Komunikasi Politik Salma Azizah Nurwirastari; Mahfud Anshori
Jurnal Komunikasi Massa Vol 18, No 1 (2025): Jurnal Komunikasi Massa Volume 8 Nomor 1 Juni 2025
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v18i1.106985

Abstract

Self-deprecating humor is a form of humor in which an individual consciously belittles or mocks themselves. In political communication, this strategy is used to build rapport with the audience, mitigate criticism, and shape the authentic image of a politician. This study examines the use of self-deprecating humor in political communication through the lens of the Elaboration Likelihood Model (ELM), which differentiates message processing routes into central and peripheral routes. The literature review indicates that this type of humor can enhance a politician’s credibility, particularly among audiences with low issue involvement, but also has limitations when engaging audiences who critically assess political message content. This study also highlights how social media has become a primary medium for politicians to disseminate political humor, particularly on platforms such as TikTok and Twitter. However, research gaps remain regarding the effectiveness of self-deprecating humor across different cultures and its impact on public political participation. Therefore, future research is recommended to further explore the relationship between issue involvement and humor processing, as well as to analyze the influence of political humor on politician credibility through experimental studies.
Kritik Politik dengan Menggelitik: Analisis Retorika Penampilan Stand-up Comedy Pandji Pragiwaksono Wahyu Gilang Putranto; Sri Hastjarjo; Mahfud Anshori
Jurnal PIKMA : Publikasi Ilmu Komunikasi Media Dan Cinema Vol. 8 No. 1 (2025): September 2025
Publisher : Fakultas Ekonomi dan Ilmu Sosial Program Studi Ilmu Komunikasi Universitas AMIKOM Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24076/232sjq40

Abstract

Stand-up comedy mulai berkembang dan mendapat tempat tersendiri di panggung hiburan Indonesia. Sebagai media komunikasi, stand-up comedy turut menghadirkan berbagai muatan pesan termasuk pesan politik. Muatan politik dalam stand-up comedy termasuk dalam konsep politainment, yaitu penggabungan antara politik dan hiburan. Salah satu komika yang dikenal kerap membawakan tema politik dalam penampilan stand-up comedy adalah Pandji Pragiwaksono. Termasuk penampilan Pandji Pragiwaksono yang mengkritik berbagai langkah yang diambil Partai Solidaritas Indonesia (PSI). Penelitian ini menggunakan metode kualitatif untuk menganalisis retorika yang digunakan Pandji Pragiwaksono dalam penampilan stand-up comedy. Kesimpulan penelitian ini menunjukkan Pandji Pragiwaksono mampu menyampaikan pesan berisi kritik berbalut komedi dengan baik kepada audiens menggunakan gaya retorika yang terdiri dari ethos, pathos, dan logos.
Membangun Narasi Politik: Studi Retorika Pidato Presiden Prabowo Subianto Farida Trisnaningtyas; Pawito; Mahfud Anshori
Jurnal PIKMA : Publikasi Ilmu Komunikasi Media Dan Cinema Vol. 8 No. 2 (2026): Maret 2026
Publisher : Fakultas Ekonomi dan Ilmu Sosial Program Studi Ilmu Komunikasi Universitas AMIKOM Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24076/pikma.2026v8i2.2333

Abstract

Penelitian kualitatif ini bertujuan untuk menganalisis strategi retorika yang digunakan oleh Presiden Republik Indonesia terpilih periode 2024-2029, Prabowo Subianto, dalam membangun narasi politik dan citra kepemimpinannya. Fokus analisis adalah empat pidato yang disampaikan setelah Prabowo menjabat sebagai presiden (Februari–Mei 2025). Penelitian ini menggunakan teori retorika Aristoteles yang mencakup tiga pilar, yakni: ethos (karakter), pathos (emosi), dan logos (logika). Hasil penelitian menunjukkan bahwa Prabowo menggunakan gaya komunikasi yang khas, yakni komunikatif, informal, dan humoris, yang secara efektif menembus batas formal kepresidenan untuk membangun kedekatan (pathos) dengan audiens. Secara retoris, ia membangun ethos melalui penegasan integritas, nasionalisme, dan kerendahan hati; memobilisasi pathos melalui humor, empati, dan seruan persatuan; serta memperkuat logos dengan data program konkret (seperti Makan Bergizi Gratis) dan argumentasi pro-rakyat. Penelitian ini menyimpulkan bahwa strategi retoris Prabowo yang dinamis dan adaptif merupakan kunci untuk membentuk narasi politik yang populis, autentik, dan memperkuat legitimasi kepemimpinannya di politik modern Indonesia.
Unequal Frames: Minority Coverage of Student Media in Indonesia and the Philippines Ramos, Laurence Lingat; Anshori, Mahfud
Jurnal Kajian Jurnalisme Vol 10, No 1 (2026): KAJIAN JURNALISME
Publisher : Journalism Study Program, Faculty of Communication Sciences, Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jkj.v10i1.70285

Abstract

Background: Decades of media content reveal that framing serves as a primary mechanism for the social transmission of bias, directly contributing to formation and solidification of harmful minority stereotypes. This concern is particularly urgent in student media, which functions as a foundational training ground where student journalists develop reporting habits and cognitive schemas that may carry into their professional careers. Purpose: The study explored how minority groups framed in student media of state universities in Indonesia (Balairung UGM) and the Philippines (CLSU Collegian) specifically their periodical issues from 2020 to 2024. Methods: Using qualitative content analysis, twelve stories have been examined using Framing Theory, these stories were identified using Wirth’s (1945) definition of a minority group as criterion. Results: Study revealed that student media in the Philippines uses relative cultural openness to foreground gender-related narratives. Conversely, Indonesian student media demonstrates an absence in coverage, reflecting severe legal/cultural constraints that reinforce heteronormativity and restrict visibility. While CLSU Collegian frames disability as a rights-based struggle (policy-conscious critique paired with individual success). Balairung UGM frames it as spiritually mediated experience, prioritizing faith-centered recovery and collective care within localized cultural practices, also frames Indigenous People through systems, depicting them either as victims of state-led development or as ecological exemplars. Philippine student media emphasizes personal journeys and inclusion, centering IP students' resilience, cultural assertion, and myth-breaking within higher education. Conclusion: The study concludes that Philippine student media frames minority stories emphasizing individual agency and rights, contrasting with Indonesian media focusing on structural conditions and collective frameworks. This reflects a national split between visibility and constraint. Implications: This study implies that journalism education should address unconscious framing biases in student media, while policymakers and institutions work to ease the legal and cultural constraints that shape minority visibility and push coverage toward greater structural accountability.
Manajemen krisis kepariwisataan untuk mempertahankan citra positif destinasi wisata Anjang Priliantini; Andre Noevi Rahmanto; Mahfud Anshori; Christina Tri Hendriyani; Miftah Faridl Widhagdha; Nora Nailul Amal
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 10, No 4 (2026): August (In Progress)
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v10i4.41211

Abstract

Abstrak Indonesia dikenal dengan beragam destinasi wisata yang populer di kalangan wisatawan dari seluruh dunia. Sektor pariwisata merupakan sumber pendapatan negara yang besar. Namun, tidak dapat dipungkiri bahwa kecelakaan di destinasi wisata Indonesia masih sering terjadi. Untuk mengantisipasi dampak tersebut, pemerintah telah menerbitkan regulasi berupa Peraturan Menteri Pariwisata dan Ekonomi Kreatif Republik Indonesia No. 10 Tahun 2019 tentang Manajemen Krisis Kepariwisataan. Namun, pada kenyataannya, banyak destinasi wisata yang belum menerapkannya. Bahkan, pada tahun 2024, menurut Sandiaga Uno, Menteri Pariwisata dan Ekonomi Kreatif RI periode 2020-2024, baru 1% dari seluruh destinasi wisata di Indonesia yang telah memenuhi standar keselamatan dan keamanan dengan prosedur mitigasi yang telah ditetapkan. Berdasarkan fenomena tersebut, dipandang perlu untuk menyelenggarakan kegiatan pengabdian kepada masyarakat guna mendorong pelaku usaha pariwisata agar menerapkan Peraturan Menteri tersebut dengan mengembangkan prosedur mitigasi yang meliputi kesiapsiagaan, tanggap darurat, pemulihan, dan normalisasi. Mitra sasaran kegiatan ini adalah para pegiat pariwisata di Desa Kemuning, Kecamatan Ngargoyoso, Kab. Karanganyar, yang ditetapkan oleh Pemkab Karanganyar sebagai wilayah dengan potensi utama di sektor pariwisata. Tim akan melakukan sosialisasi untuk meningkatkan kesadaran pelaku usaha pariwisata tentang pentingnya manajemen krisis pariwisata dan memberikan pendampingan dalam mengembangkan prosedur mitigasi. Hasil kegiatan pengabdian kepada masyarakat dinilai berhasil dalam meningkatkan kesadaran pelaku usaha pariwisata tentang pentingnya prosedur mitigasi terhadap krisis kepariwisataan, namun terkendala dalam penyusunan prosedur itu sendiri, sebab beberapa aspek yang harus dipenuhi dalam pembuatan prosedur mitigasi adalah adanya keterlibatan atau peran dari beberapa pihak, dimana pada kenyataannya belum semua pihak memprioritaskan prosedur mitigasi krisis kepariwisataan ini. Karenanya, disarankan untuk menyelenggarakan focus group discussion (FGD) untuk menyamakan persepsi tentang pentingnya prosedur keselamatan dan keamanan berwisata yang melibatkan berbagai stakeholder pariwisata di Kabupaten Karanganyar. Kata kunci: mitigasi; prosedur; manajemen krisis kepariwisataan; destinasi wisata. Abstract Indonesia is known for its diverse tourist destinations, popular with tourists from all over the world. The tourism sector is a major source of state revenue. However, it's undeniable that accidents at Indonesian tourist destinations still occur frequently. To anticipate these impacts, the government has issued regulations in the form of Regulation of the Minister of Tourism and Creative Economy of the Republic of Indonesia No. 10 of 2019 concerning Tourism Crisis Management. However, in reality, many tourist destinations have not yet implemented it. In fact, by 2024, according to Sandiaga Uno, the Indonesian Minister of Tourism and Creative Economy for the 2020-2024 period, only 1% of all tourist destinations in Indonesia will have met safety and security standards with mitigation procedures in place. Based on this phenomenon, it is deemed necessary to conduct a community service initiative aimed at encouraging tourism business operators to implement the relevant Ministerial Regulation by developing mitigation procedures covering preparedness, emergency response, recovery, and normalization. The target partners for this activity were tourism stakeholders in Kemuning Village, Ngargoyoso District, Karanganyar Regency – an area designated by the local government as having significant tourism potential. The team conducted outreach to raise awareness among tourism operators regarding the importance of tourism crisis management and provided guidance on developing mitigation procedures. While the initiative successfully raised awareness about the importance of mitigation procedures for tourism crises, challenges arose during the actual drafting of these procedures; creatinf them requires the involvement of multiple parties, yet not all stakeholders currently prioritize tourism crisis mitigation. Consecuently, it is recommended that a focus group discussion (FGD) be held to align perspectives on the importance of tourism safety and security procedures, involving various tourism stakeholders in Karanganyar Regency. Keywords: mitigation; procedure; tourism crisis management; tourist destination
Co-Authors Akbar, Shafa' Salsabila Albert Muhammad Isrun Naini Albert Muhammad Isrun Naini Alkhajar , Eka Nada Shofa Andre N. Rahmanto Andre N. Rahmanto Andre N. Rahmanto Andre Noevi Rahmanto Andre Noevi Rahmanto Andre Rahmanto, Andre Anjang Priliantini Anjang Priliantini Anjang Priliantini Anjang Priliantini, Anjang Aryanto Budhi Sulihyantoro Aryanto Budhy Sulihyantoro Aryanto Budhy Sulihyantoro Candra Wijaya, Deniawan Tommy Chatarina Heny Dwi Surwati Chatarina Heny Dwi Surwati Christina Tri Hendriyani Christina Tri Hendriyani Deniawan Tommy Candra Deniawan Tommy Candra Deniawan Tommy Candra Wijaya Duhri, Moh Khodiq Dwi Tiyanto Dwi Tiyanto Dwi Tiyanto Dwi Tiyanto, Dwi Eka Nada Shofa Alkhajar Eka Nada Shofa Alkhajar Fahmi Hassan Subowo Farida Trisnaningtyas Faridl Widhagdha, Miftah Firdastin Ruthnia Yudiningrum Hastjarjo, Sri Hendriyani, Christina Tri Henricus Hans Setyawan Prabowo Ina Primasari Ina Primasari Ina Primasari Joko Suranto Miftah Faridl Widhagdha Monika Sri Yuliarti Nadine Shafa Nabila Naini, Albert Muhammad Isrun Nasyifa Mawar Septiyani Nora Nailul Amal Pawito Primasari, Ina Putri, Wening Palupi Ningtyas Ramos, Laurence Lingat Salma Azizah Nurwirastari Sri Hastjarjo Sri Herwindya Baskara Wijaya sri herwindya baskara wijaya Sri Herwindya Baskara Wijaya Sri Herwindya Baskara Wijaya, Sri Herwindya Baskara Sulihyantoro, Aryanto Budhy Surya Ageng Priambudi Tamami, Sulthan Zaidan Utari, Prahastiwi Wahyu Gilang Putranto Werdhaningtyas, Tamalia Dara Widodo Muktiyo, Widodo