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All Journal Jurnal Akuntansi dan Perpajakan Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal EMT KITA Journal of Economic, Bussines and Accounting (COSTING) Fokus Ekonomi Jurnal Dinamika Sosial Budaya SEIKO : Journal of Management & Business Stability: Journal of Management and Business Martabe : Jurnal Pengabdian Kepada Masyarakat Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jurnal STIE Semarang (Edisi Elektronik) Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming Jurnal Ilmiah Edunomika (JIE) BISECER (Business Economic Entrepreneurship) Jurnal Informatika Ekonomi Bisnis Management Studies and Entrepreneurship Journal (MSEJ) JURNAL ILMIAH FEASIBLE (JIF) SOLUSI Abdimasku : Jurnal Pengabdian Masyarakat Jurnal Ekuilnomi Journal of Social Responsibility Projects by Higher Education Forum MANAJEMEN COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Prosiding Seminar Nasional Program Pengabdian Masyarakat JAKA (Jurnal Akuntansi, Keuangan dan Auditing) Prosiding University Research Colloquium Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Manajemen dan Dinamika Bisnis Innovative: Journal Of Social Science Research Paradoks : Jurnal Ilmu Ekonomi Indo-Fintech Intellectuals: Journal of Economics and Business Jurnal Informatika Ekonomi Bisnis Tematik Mengabdi: Jurnal Hasil Kegiatan Bersama Masyarakat Jurnal Ekonomi dan Bisnis JER International Journal Business, Management and Innovation Review Sasambo: Jurnal Abdimas (Journal of Community Service)
Oktoriza, Linda Ayu
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Journal : Jurnal EMT KITA

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Pengaruh Brand Image, Brand Trust, dan Healthy Lifestyle Terhadap Minat Beli Mie Lemonilo Pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Dian Nuswantoro Semarang Awaly, Ahmad Himam; Oktoriza, Linda Ayu
Jurnal EMT KITA Vol 8 No 3 (2024): JULY 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v8i3.2619

Abstract

This study seeks to examine how Brand Image, Brand Trust, and Healthy Lifestyle impact the purchasing interest of Lemonilo Noodles among students enrolled at the Faculty of Economics and Business, Dian Nuswantoro University, Semarang. Utilizing quantitative data, the study employs a purposive sampling technique, distributing both online questionnaires via Google Form and offline surveys to Lemonilo Noodles consumers within the aforementioned academic community. The sample size, determined through the Lemeshow formula, was set at a minimum of 96.04 respondents, rounded up to 100. The data collected underwent validation and reliability tests using SPSS. Subsequently, the research addressed basic assumptions, followed by classical assumption testing. T-tests, simultaneous tests (F), and determination tests were then conducted. The findings indicate that Brand Image, Brand Trust, and Healthy Lifestyle individually and collectively exert a positive and statistically significant influence on purchase intention. This underscores the importance of these factors in augmenting interest in Lemonilo Noodles products.
Co-Authors Abdullah, Rais Abroza, Ahmad Agus Prayitno Ahmad Abroza Ahmad Junaidi Ahmad Junaidi Almira Santi Samasta Amerti Irvin W Amerti Irvin Widowati Amerti Irvin Widowati Amerti Irvin Widowati Amerti Irvin Widowati Amerti Irvin Widowati Amimah Qodari Ana Kadarningsih Ariawan Ariawan Awaly, Ahmad Himam Awwal, Muhammad Al Faridho Cahyani, Devika Cakranadi, Muhamad Chasanah, Amalia Nur diah cahyani Dian Indriana Hapsari Dian Indriana Tri Lestari Diana Aqmala Diana Puspitasari Diva Aulia Nurfitriani Fadhli, Muhammad Ataka Fakhmi Zakaria Febrianur Ibnu Fitroh Sukono Putra Fitriani Fitriani Gufron, Ahmad Syaiful Herry Subagyo Ida Farida Imam Nuryanto Imron Natsir Imron Natsir, Imron Indriana, Dian Karis Widyatmoko Kusmindar, Arif Kusuma, Pradana Jati La Diu Samiu Laksana, Ilham Tri Lestari, Fransiska Wahyu Mahmud Mahmud Mahmud Mahmud Maria Safitri Masitha Fahmi Wardhani Mertha Agung Durya, Ngurah Pandji Muhammad Anas Muhammad Anas Nanda Adhi Purusa Nazara, Desman Serius Oktavia , Vicky Oktavia, Vicky Prawitasari, Dian Priyanti, Elmi Ning Pulung Adiluhung Putro Rahimah Rahma Fadila Rahayu Rais Abdullah Ratna Herawati Ratna Herawati Rissa Anandita Rorensia, Fajar Rizkina Roymon Panjaitan Rudi Kurniawan Safitri, Maria Samasta, Almira Santi Samiu, La Diu Saputra, Kevin Sayudha Adi Sari, Embun Oktavia Setiawan, Aries Sugiarto, Hendro Suhita Whini Setyahuni Sulaiman Efendi Siregar Surjawati - Surjawati Surjawati Surjawati Surjawati Surjawati, S Susanti, Sabrina Triyas, Vina Wahyuning Ulsatunnisa, Ulsatunnisa Velyna Shofiyatun Nasikhah Vera Sari Vicky Oktavia Viranisa, Arifia Nur Wibowo, Mochammad Eric Suryakencana Widivandavin, Yohanes Elya Phisston Widowati, Amerti Irvin Widya Latief, Indha Maharani Yanti, Jumianis Yenny Ernitawati Yovita , Lenni Yovita, Lenni Yulita Setiawanta Zakaria, Fakhmi