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All Journal Efisiensi : Kajian Ilmu Administrasi Jurnal Manajemen Pelayanan Publik Pendas : Jurnah Ilmiah Pendidikan Dasar Kemudi Jurnal Ilmu Administrasi Negara (JUAN) Jurnal Public Policy Journal of Public Administration and Local Governance Jurnal Ilmiah Tata Sejuta STIA Mataram Bima Abdi: Jurnal Pengabdian Masyarakat Journal of Social and Policy Issues Priviet Social Sciences Journal Indonesian Journal of Multidisciplinary Sciences Jurnal Pendekar Nusantara Terang: Jurnal Kajian Ilmu Sosial, Politik dan Hukum Khidmat: Journal Community Service Journal of Administration, Governance, and Political Issues Jurnal Ilmu Administrasi dan Pemerintahan Indonesia
Safitri, Dian Prima
Universitas Maritim Raja Ali Haji
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Transportation Other

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EVALUASI DAMPAK KEBIJAKAN PELATIHAN PEMASARAN DIGITAL BAGI PELAKU USAHA MIKRO KECIL, DAN MENENGAH (UMKM) DAERAH KOTA TANJUNGPINANG Erva Afriyana; Dian Prima Safitri; Okky Rizki Azizi
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 03 (2026): Volume 11 Nomor 03, September 2026 Publish
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i03.64935

Abstract

This study evaluates the impact of digital marketing training policies on Micro, Small, and Medium Enterprises (MSMEs) in Tanjungpinang City. Its primary objective is to analyze the extent to which these training programs enhance digital capacity, encourage the adoption of online marketplaces, and contribute to improved business performance among MSMEs. This study employs a qualitative approach, with data collected through observation, in-depth interviews, and documentation. Data analysis was conducted using NVivo software, encompassing data reduction, data presentation, and drawing conclusions. The results indicate that digital marketing training has had a significant positive impact. Participants saw an increase in their digital knowledge and skills, such as the use of social media, graphic design applications, and online marketplaces for promotion and sales. A shift in behavior occurred, as MSMEs began actively utilizing digital platforms and implementing digital marketing strategies in a more structured manner. The identified economic impacts include expanded market reach, an increase in the number of customers, and higher sales revenue. However, the program’s effectiveness has not been uniformly optimal due to constraints such as limited training duration, a lack of post-training mentoring, and the continued uneven distribution of information. Recommendations include the need to expand the program’s reach, increase the intensity of training, and strengthen the system of ongoing mentoring to maximize the positive impact on MSMEs in Tanjungpinang City.
Co-Authors Adji Suradji Muhammad Afrizal Afrizal Alfiandri Alfiandri Alfiandri, Alfiandri Amanda Lovita Andini, Sri Putri Andini, Sri Putri Arik Prayoga Arum Dwi Anjani Ayunatasya Chaerey Ranba Sholeh Chaereyranba Sholeh Edison Edison Edison Edison Edison Edison Edy Akhyari Erfan Hartono Erva Afriyana Firman Firman Fitri Kurnianingsih Fitri Kurniasih Herlina Suciati Imam Yudhi Prastya, Imam Yudhi Indrawan, Mohamad Gita Lestari, Andi Karmila M. Yogi Riyantama Isjoni Madiono, Imam Madiono, Imam Marisa Elsera Mawarni Hani Mohd. Haiqal Haziq Muhammad, Adji Suradji Muhammad, Adji Suradji Mutiara Asy Syiffa, Adinda Nabila, Nabila Nikodemus Niko, Nikodemus Noeridha, Neelam Nur Hafifa Nur Hidayah Okky Rizki Azizi Pangestoeti, Wahyu Pery Rehendra Sucipta Raja Enkla Kurniadinta Putri Rahmina Ramadhanti, Suci Ratman, Mely Nur Reza Gemilang Ristiana Pramesti Samosir, Leonardo Saputra, M. Rizky Indrawan Setiawan, Ramadhani Sholeh , Chaereyranba Sucipta, Pery Rahendra Sucipta, Pery Rahendra Ulqadri, Ulqadri Yulia Yulia