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Transformasi Desa Wisata Berkelanjutan: Penguatan Ekosistem Pariwisata Desa Tajen Melalui Tata Kelola Terpadu Darmawijaya, I Gede; Indrayani, I Gusti Ayu Putu Wita; Priliani, Ni Luh Dita; Adi, Ida Ayu Sri Puspa; Seniartha, I Wayan; Sunarsa, I Wayan; Pitanatri, Made Uttari
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 5 No. 2 (2025): Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/makardhi.v5i2.2106

Abstract

Tajen Village has significant potential as a tourism village but faces several challenges in managing homestays, tourist attractions, environmental cleanliness, as well as marketing and tourism management coordination. This community service program aims to enhance homestay service standards through inventory and facility evaluation, optimize digital marketing to improve visibility, and develop comprehensive documentation of tourist attractions to make them more informative and appealing. Additionally, the program focuses on improving waste management systems through community education and the implementation of circular economy concepts. The village-owned enterprise (BUMDes) is encouraged to become the central hub for tourism coordination, managing reservations and marketing more effectively. The methods used include training, mentoring, and data-driven strategy implementation. This program is expected to enhance the competitiveness of Tajen Village as a sustainable tourism destination, strengthen the local economy, and improve community well-being
Improving the Quality of Guest Room Cleaning Services at Conrad Bali Resort & Spa Ariana, I Gede Gita; Adi, Ida Ayu Sri Puspa; Darmaputra, Putu Gede Eka
Journal of Tourism and Hospitality Analysis (JoTHA) Vol. 2 No. 2 (2025): Journal of Tourism and Hospitality Analysis
Publisher : HeadWay Research & Developemnt

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Abstract

This study aims to analyse the role and strategies of room attendants in improving the quality of guest room cleaning services at Conrad Bali Resort & Spa. A qualitative descriptive approach was employed, with data collected through direct observation, in-depth interviews with room attendants, supervisors, and the executive housekeeper, as well as documentation of housekeeping activities. The analysis was guided by the SERVQUAL model, encompassing five dimensions of service quality: tangibles, reliability, responsiveness, assurance, and empathy. The findings indicate that Conrad Bali Resort & Spa has generally implemented guest room cleaning procedures in accordance with established standards. Strengths were identified in equipment readiness, layered supervision, prompt response to guest complaints, and personalized service delivery. However, several inconsistencies were observed, particularly in equipment condition checks, bed-making accuracy, and bathroom cleanliness. To address these issues, the hotel applies various improvement strategies, including regular technical and ethical training, multi-level supervision, digital interdepartmental communication, and the integration of guest preference data into daily briefings. Overall, the study demonstrates that a combination of structured supervision, staff competency development, and personalized service practices contributes significantly to maintaining high standards of room cleanliness and enhancing guest satisfaction. These findings underline the importance of continuous service quality evaluation and adaptive housekeeping strategies in sustaining competitiveness within the luxury hospitality sector.