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All Journal JURNAL KEPARIWISATAAN JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Jurnal Kepariwisataan Jurnal Bisnis Hospitaliti Jurnal Gastronomi Indonesia Jurnal Pengabdian Kepada Masyarakat MAKARDHI Jurnal Pemberdayaan Pariwisata Journal of Hospitality Accommodation Management Paryaṭaka : Jurnal Pariwisata Budaya dan Keagamaan Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO) TRJ (Tourism Research Journal) Journal of Tourism and Hospitality Analysis
Ida Ayu Sri Puspa Adi
Manajemen Divisi Kamar, Politeknik Pariwisata Bali
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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SOSIALISASI PELAYANAN PRIMA DAN PENGEMBANGAN HOMESTAY BAGI MASYARAKAT DI DESA WISATA TAJEN, KECAMATAN PENEBEL, KABUPATEN TABANAN Adi, Ida Ayu Sri Puspa; Indrayani, I Gusti Ayu Putu Wita; Darmaputra, Putu Gede Eka; Sekarti, Ni Ketut; Pitanatri, Made Uttari
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 5 No. 1 (2025): Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/makardhi.v5i1.1504

Abstract

Tajen Tourism Village is a pioneering tourist village that already has various tourism potentials that are ready to be developed. As for the choice to carry out outreach to the community in the Tajen Tourism Village, it is for various reasons, including the village's potential, there are already a lot of tourists visiting and even staying overnight, there are still a few existing homestays and the tourist village is ready to develop homestays according to tourists' expectations. However, judging from the existing potential, the village community has not been able to provide maximum service to tourist requests, both in terms of service when providing culinary delights and homestay cleaning services. For this reason, this community service is carried out in the form of Socialization of Tourism Village Services, with participants from all stakeholders in the Tajen Penebel Tourism Village. The output of this community service activity is to increase the community's understanding of excellent service to tourists, increase the understanding of the meaning of homestay, increase the community's ability to clean and clean homestays, and increase the community's readiness to receive both domestic and international tourists.
Strategi Promosi Spa Reception Terhadap Produk Spa Suridiasih, Ida Ayu Lakshmi; Adi, Ida Ayu Sri Puspa; Pitanapri, Made Uttari
Journal of Tourism and Hospitality Analysis (JoTHA) Vol. 1 No. 1 (2024): Journal of Tourism and Hospitality Analysis
Publisher : HeadWay Research & Developemnt

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to identify suitable promotional strategies for spa products at Spa X in Hotel X due to an imbalance in the number of guests visiting the spa. The research method involves primary data from interviews and documentary studies analyzed qualitatively. The research findings indicate a guest visit imbalance, particularly in the aspect of personal selling. Spa X never conducts business trips, spa reception staff do not promote on their personal social media, do not implement sales calls, and one staff member tends to upsell more than others. In terms of advertising, Spa X only uses the website and social media. Although sales promotions are reasonably good, there is a need to enhance offerings, such as special room packages for honeymoon or anniversary guests. Direct marketing is effective, but there is an issue with social media management that confuses guests. There are no plans for social activities that could impact the spa and hotel's image in the community. Therefore, Spa at X needs to implement more effective promotional strategies to increase the number of visiting guests.
Guest Comments on Online Travel Agents Regarding the Front Office Department Service at Melia Bali Hotel Dwipayana, I Made Brahmantara; Adi, Ida Ayu Sri Puspa; Priliani, Ni Luh Dita
Journal of Hospitality Accommodation Management (JHAM) Vol. 4 No. 2 (2025): Journal of Hospitality Accommodation Management (JHAM)
Publisher : Program Studi Manajemen Divisi Kamar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jham.v4i2.2143

Abstract

This research aims to evaluate guest comments on Online Travel Agents (OTAs) regarding the Front Office Department service at Melia Bali Hotel, Indonesia. The study uses a descriptive qualitative research method to assess guest comments obtained from OTA platforms such as Tripadvisor, Booking.com, and Tiket.com during the period from 2018 to 2023. Data collection techniques for this research involve observation and documentation, focusing on analyzing guest comments and identifying patterns in guest expectations regarding the Front Office Department service. The results indicate that there are positive comments related to the quick check-in and check-out processes, staff friendliness, and prompt service. Conversely, negative comments were found regarding slow check-in processes, reservation discrepancies, and a lack of information about hotel facilities. Based on these findings, it is hoped that recommendations can be made to improve the Front Office Department service at Melia Bali Hotel, thereby enhancing guest satisfaction and serving as a reference for future research in the hospitality field, particularly concerning the evaluation of positive and negative guest comments on OTAs regarding Front Office Department services.
Peran Media Sosial Instagram (IG) Sebagai Media Promosi di D'Shopia Florist Bali Sedaniati, Ni Made Sri; Sekarti, Ni Ketut; Adi, Ida Ayu Sri Puspa
Journal of Hospitality Accommodation Management (JHAM) Vol. 2 No. 2 (2023): Journal of Hospitality Accommodation Management (JHAM)
Publisher : Program Studi Manajemen Divisi Kamar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jham.v2i2.1166

Abstract

Instagram (IG) has become one of the most widely used social media platforms for promotional purposes due to its various features. Businesses in the florist industry, such as D'Sophia Florist Bali, also utilize Instagram (IG) as a promotional tool. This research aims to understand the role of Instagramas a promotional medium for D'Sophia Florist Bali. The study adopts a quantitative approach in collecting and analyzing data. The instrument used is a questionnaire involving 50 respondents who are followers of D'Sophia Florist Bali on Instagram (IG). The questionnaire consists of 10 structured statements regarding 5 online promotion indicators, with responses divided into 5 scales. The research findings show that two indicators, namely advertising and sales promotion, have lower scores which is indicating a less effective role. On the other hand,  three indicators such as public relations, direct marketing, and personal selling, have good scores, which is indicating their effective role. This research provides a deeper understanding of the promotion indicators that influence the promotional activities of D'Sophia Florist Bali. The implication of these findings is the need for D'Sophia Florist Bali to enhance their promotional activities conducted through Instagram (IG). Keywords: Instagram (IG), promotion, florist        
Strategi Pemasaran Untuk Meningkatkan Kemampuan Bersaing Pada Spartyshop Bali Duwitayanti, NI Made Nita; Adi, Ida Ayu Sri Puspa; Iswarini, Ni Ketut
Journal of Hospitality Accommodation Management (JHAM) Vol. 3 No. 2 (2024): Journal of Hospitality Accommodation Management (JHAM)
Publisher : Program Studi Manajemen Divisi Kamar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jham.v3i2.1491

Abstract

Spartyshop is a flower business in the Denpasar area that was founded in 2015. The large number of businesses that offer products and services similar to Spartyshop can be a threat to the development of their business. So a strategy is needed to maintain and develop the business, especially in social media. The purpose of this research is to find out the strategies that Spartyshop can use to maintain and develop its business through social media. So that it can be used as a reference by Spartyshop as a strategy for maintaining and developing business through social media. The research method used is interviews and documentation, then the data obtained can be analyzed using qualitative descriptive methods. Based on the SWOT analysis technique by combining internal factors such as strengths and weaknesses, and external factors such as opportunities and threats from the Spartyshop business. This analysis produces several strategies that can be carried out by Spartyshop, such as: maximizing social media reach to promote products, collaborating with influencers, creating interesting content, and improving the online shopping experience that supports delivery services. Promotion strategies via social media will continue to be carried out by Spartyshop Bali to maintain and increase sales.
Investigating Local Community Perception towards English Language Volunteer Tourism: Case Study in A Balinese Village Suprastayasa, I Gusti Ngurah Agung; Adi, Ida Ayu Sri Puspa; Ariasri, Nyoman Reni
Jurnal Penelitian Pariwisata Vol 9 No 1 (2025): (TR) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v9i1.274

Abstract

Volunteer tourism has become a trend where individuals engage in voluntary work while traveling. Volunteer teaching English as a foreign language stands out as one of the activities. This study aimed at investigating the local community perception towards a volunteer teaching English program in a village in Bali. This study employed a qualitative research approach, utilizing semi-structured interviews as the primary data collection method. The finding showed that the local community, whether they participated as students or not, highly appreciated and had a positive attitude toward the volunteer tourism program. They viewed only the positive sides of the activities since this was the first such volunteer program conducted in their village. Further studies need to be conducted for investigating the local community perception of receiving longer periods or more frequent English volunteer programs. Keywords: volunteer tourism, educational tourism, English as a foreign language
The Influence of Information and Communication Technology (ICT) in Supporting Front Office Operational Activities at SSU, Bali Wulandari, Ni Luh Sri; Seniartha, I Wayan; Adi, Ida Ayu Sri Puspa
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 10 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i10.11250

Abstract

This study aims to determine the influence of Information and Communication Technology (ICT) in supporting front office operational activities at Six Senses Uluwatu, Bali. This study uses quantitative and qualitative descriptive methods. Data were collected through questionnaires distributed to 24 front office employees with 22 statement indicators based on the Technology Acceptance Model (TAM) concept. The results showed that the majority of respondents strongly agreed with the ease of use of ICT (perceive ease of use), then the majority of employees strongly agreed with the usefulness of ICT (perceive of usefulness), and strongly agreed with the acceptance of technology (acceptance of IT) with the highest average value of 4.29. However, there are several obstacles faced in the use of software and hardware; such as frequent system errors, limited tools and devices that make it uncomfortable. This study concludes that the existence of ICT has a very important influence in supporting front office operational activities because it affects the quality of service provided to guests. Therefore, it is necessary to carry out maintenance and renewal of ICT devices periodically to overcome the obstacles that arise.
Handling Guest Complaints with the Identify, Listen, Empathize, Analyze, Deliver Solution Method at Intercontinental Bali Resort Ariesa, Kadek Wahyu; Adi, Ida Ayu Sri Puspa; Indrayani, I Gusti Ayu Putu Wita
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 10 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i10.11251

Abstract

The purpose of the study was to examine the application of the ILEAD method in handling guest complaints. The study was conducted using two methods, namely the interview method and the observation method. Interviews with staff in implementing ILEAD, direct and indirect observations of staff assessments in implementing ILEAD, and online travel agents assessing guest comments regarding the service provided by front office staff. Using qualitative analysis techniques. The results of the study showed that staff had implemented the ILEAD method correctly with the discovery of positive comments on online travel agents and assessments from Front Office Managers with a level of 80 percent of staff having implemented ILEAD. Although there were still some staff who still did not understand ILEAD correctly with negative comments found on online travel agents, direct observations, and there was a gap of 20 percent of staff understanding based on interviews with Front Office Managers. For some improvements to cover the gap, starting from more frequent or varied training, increasing cooperation between staff and superiors and evaluation of guest comments from online travel agents.
Guest Service Ambassador Performance: Post-Crisis Adaptation Sari, Ni Made Dewi Nirmala; Adi, Ida Ayu Sri Puspa; Indrayani, I Gusti Ayu Putu Wita
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 10 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i10.11260

Abstract

The purpose of this study is to analyze the performance of guest service ambassadors at Hotel XYZ in the new normal era. The research method used is descriptive qualitative. The techniques used to collect data include interviews with front office managers, and also observations of guest service employees. Other data that supports this study comes from literature, journal references, books, and articles about the front office department and employee performance. This study uses the Performance theory which contains four indicators to measure performance, namely quality, quantity, cooperation, and responsibility. From the results of the study, it can be seen that performance still needs to be improved because there are indicators that are not optimal, namely the quantity indicator. The suggestion that can be given is that training should be held such as communication exercises for the guest service Ambassador section in terms of upselling.
Transformasi Desa Wisata Berkelanjutan: Penguatan Ekosistem Pariwisata Desa Tajen Melalui Tata Kelola Terpadu Darmawijaya, I Gede; Indrayani, I Gusti Ayu Putu Wita; Priliani, Ni Luh Dita; Adi, Ida Ayu Sri Puspa; Seniartha, I Wayan; Sunarsa, I Wayan; Pitanatri, Made Uttari
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 5 No. 2 (2025): Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/makardhi.v5i2.2106

Abstract

Tajen Village has significant potential as a tourism village but faces several challenges in managing homestays, tourist attractions, environmental cleanliness, as well as marketing and tourism management coordination. This community service program aims to enhance homestay service standards through inventory and facility evaluation, optimize digital marketing to improve visibility, and develop comprehensive documentation of tourist attractions to make them more informative and appealing. Additionally, the program focuses on improving waste management systems through community education and the implementation of circular economy concepts. The village-owned enterprise (BUMDes) is encouraged to become the central hub for tourism coordination, managing reservations and marketing more effectively. The methods used include training, mentoring, and data-driven strategy implementation. This program is expected to enhance the competitiveness of Tajen Village as a sustainable tourism destination, strengthen the local economy, and improve community well-being
Co-Authors Ariesa, Kadek Wahyu Arthini, Ni Nyoman Suci Dianasari, Dewa Ayu Made Lily Duwitayanti, NI Made Nita Dwipayana, I Made Brahmantara Gede Edwin Permana I Dewa Ayu Ari Pramesti I Gede Darmawijaya I Gede Darmawijaya I Gusti Ayu Niken Launingtia, I Gusti Ayu Niken I Gusti Ayu Putu Wita Indrayani I Gusti Ngurah Agung Suprastayasa I Putu Adi Saputra, I Putu I Wayan Sunarsa, I Wayan Iswarini, Ni Ketut Luh Yusni Wiarti Mareni, Ni Ketut Ni Ketut Iswarini Ni Ketut Sekarti Pastini, Ni Wayan Pitanapri, Made Uttari Pitanatri, Made Uttari Priliani, Ni Luh Dita Primantara, I Gede Bagus Mahardika Putra, Putu Erik Sutrisna Putu Gede Eka Darmaputra Putu Puja, Ida Bagus Reni Ariasri, Nyoman Sabantini, Ni Luh Sabantini, Ni Luh Sari, Ni Made Dewi Nirmala Sedaniati, Ni Made Sri Seniartha, I Wayan Sri Sulistyawati, Ni Ketut Sulistyawati, Ni Ketut Sri Sulistyawati, Ni Luh Ketut Sri Suridiasih, Ida Ayu Lakshmi Wulandari, Ni Luh Sri