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Analyzing TripAdvisor reviews to improve service quality at Courtyard Marriott Bali Nusa Dua Resort Vijaya, Bagaskara; Pitanatri, Putu Diah Sastri; Pratiwi, Kadek Andita Dwi
Annals of Management and Organization Research Vol. 7 No. 1 (2025): August
Publisher : goodwood publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/amor.v7i1.2857

Purpose: This study aims to explore trends in guest satisfaction at the Courtyard by Marriott Bali Nusa Dua Resort by analyzing online reviews from TripAdvisor, with the objective of enhancing service quality. Methods: The research follows a systematic methodology that begins with scraping guest reviews from TripAdvisor, ensuring the collection of relevant data. Subsequently, a thorough data cleaning and preprocessing process is undertaken to guarantee high-quality data. The study then utilizes time series analysis, specifically the ARIMA model, to analyze the evolving patterns of guest satisfaction over time. Results/findings: The findings show that the majority of guest feedback is positive, indicating general satisfaction with the hotel. The ARIMA model reveals that guest satisfaction is highly influenced by previous satisfaction levels, suggesting a trend where past experiences strongly impact future perceptions. Conclusions: These results provide valuable insights into the key drivers of guest satisfaction, offering actionable recommendations for hotel management. By understanding the dynamic factors that influence guest experiences, management can improve service quality, respond more effectively to unexpected situations, and remain competitive in the market. Limitations: The ARIMA model does not account for external factors, such as holiday seasons or marketing changes, nor does it analyze the specific content of reviews or differentiate between guest segments. Additionally, comparisons with competitors can provide a broader strategic context for a more comprehensive understanding. Contribution: The combination of sentiment analysis and time series forecasting in this study offers a unique contribution, enabling data-driven decisions that support continuous service improvement and customer satisfaction.

The role of seasonal trends in shaping tourist preferences for luxury resort: Big data approach Pamungkas, Luh Made Gunapria Hindu Rajeswari; Pitanatri, Putu Diah Sastri; Adinda, Clearesta
Journal of Sustainable Tourism and Entrepreneurship Vol. 7 No. 1 (2025): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v7i1.2927

Purpose: This study aims to examine seasonal patterns in tourist preferences for luxury resort stays in Bali, with a focus on how cultural backgrounds influence accommodation choices. The goal is to help resorts better understand guest behavior and optimize occupancy strategies. Methodology/approach: The research analyzes monthly online review data from Tripadvisor for Bvlgari Resort Bali, a prominent luxury hotel. A time-series analysis using the ARIMA (Autoregressive Integrated Moving Average) model is applied to forecast occupancy trends. Prior to modeling, the data is tested for stationarity. In addition to forecasting, the study explores guest preferences by analyzing cultural characteristics inferred from reviews, categorizing them into collectivist and individualist orientations. Results/findings: Findings reveal that occupancy trends do not strictly align with the hotel’s predefined seasonal categories. Instead, they are shaped by global travel trends and cultural factors. Guests from collectivist cultures tend to prefer facilities that support group interaction and shared experiences, while those from individualist cultures prioritize privacy, exclusivity, and personalized services. The ARIMA model delivers accurate forecasting results, helping to predict future occupancy rates effectively. Conclusion: IoT integration enhances the reliability of hospital-based PV systems. Tourist behavior is not solely dictated by conventional seasons but also by cultural expectations and travel motivations. Leveraging these insights allows hotels to better align operations, marketing, and pricing strategies with actual guest preferences. Limitations: The study is limited to a single resort and uses data from one online review platform, which may not fully capture the diversity of all guests. Contribution: This study contributes to tourism analytics, cross-cultural marketing, and hotel management by offering data-driven strategies to enhance occupancy performance.

Analyzing TripAdvisor reviews to improve service quality at Courtyard Marriott Bali Nusa Dua Resort Vijaya, Bagaskara; Pitanatri, Putu Diah Sastri; Pratiwi, Kadek Andita Dwi
Annals of Management and Organization Research Vol. 7 No. 1 (2025): August
Publisher : goodwood publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/amor.v7i1.2857

Purpose: This study aims to explore trends in guest satisfaction at the Courtyard by Marriott Bali Nusa Dua Resort by analyzing online reviews from TripAdvisor, with the objective of enhancing service quality. Methods: The research follows a systematic methodology that begins with scraping guest reviews from TripAdvisor, ensuring the collection of relevant data. Subsequently, a thorough data cleaning and preprocessing process is undertaken to guarantee high-quality data. The study then utilizes time series analysis, specifically the ARIMA model, to analyze the evolving patterns of guest satisfaction over time. Results/findings: The findings show that the majority of guest feedback is positive, indicating general satisfaction with the hotel. The ARIMA model reveals that guest satisfaction is highly influenced by previous satisfaction levels, suggesting a trend where past experiences strongly impact future perceptions. Conclusions: These results provide valuable insights into the key drivers of guest satisfaction, offering actionable recommendations for hotel management. By understanding the dynamic factors that influence guest experiences, management can improve service quality, respond more effectively to unexpected situations, and remain competitive in the market. Limitations: The ARIMA model does not account for external factors, such as holiday seasons or marketing changes, nor does it analyze the specific content of reviews or differentiate between guest segments. Additionally, comparisons with competitors can provide a broader strategic context for a more comprehensive understanding. Contribution: The combination of sentiment analysis and time series forecasting in this study offers a unique contribution, enabling data-driven decisions that support continuous service improvement and customer satisfaction.

Pengaruh Kualitas Website Dan Promosi Melalui Sosial Media Instagram Terhadap Minat Beli Wisatawan Domestik Di The Westin Resort & Spa Ubud, Bali Pande Putu, Dina Maharani; Pitanatri, Putu Diah Sastri; Clearesta Adinda
Journal of Hotel Management Vol. 2 No. 1 (2024): Journal of Hotel Management
Publisher : Program Studi Administrasi Perhotelan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jhm.v2i1.1594

Purchase interest is a stage of tourist interest in a particular product or service that arisesfrom awareness and perception. Consumer buying interest will arise when consumers getinformation that can convince consumers about the products or services offered. Purchaseinterest is influenced by website quality and promotion. Promotion requires media indisseminating information. Promotional media that is easily accessible and can be tailored tothe needs of tourists is social media. The social media used is Instagram. This type of researchis quantitative, with the population being domestic tourists who have visited the website andInstagram of The Westin Resort & Spa Ubud, Bali in 2023. The data analysis techniques usedin this study are Multiple Linear Regression, t test, f test and Coefficient of Determination.

The role of seasonal trends in shaping tourist preferences for luxury resort: Big data approach Pamungkas, Luh Made Gunapria Hindu Rajeswari; Pitanatri, Putu Diah Sastri; Adinda, Clearesta
Journal of Sustainable Tourism and Entrepreneurship Vol. 7 No. 1 (2025): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v7i1.2927

Purpose: This study aims to examine seasonal patterns in tourist preferences for luxury resort stays in Bali, with a focus on how cultural backgrounds influence accommodation choices. The goal is to help resorts better understand guest behavior and optimize occupancy strategies. Methodology/approach: The research analyzes monthly online review data from Tripadvisor for Bvlgari Resort Bali, a prominent luxury hotel. A time-series analysis using the ARIMA (Autoregressive Integrated Moving Average) model is applied to forecast occupancy trends. Prior to modeling, the data is tested for stationarity. In addition to forecasting, the study explores guest preferences by analyzing cultural characteristics inferred from reviews, categorizing them into collectivist and individualist orientations. Results/findings: Findings reveal that occupancy trends do not strictly align with the hotel’s predefined seasonal categories. Instead, they are shaped by global travel trends and cultural factors. Guests from collectivist cultures tend to prefer facilities that support group interaction and shared experiences, while those from individualist cultures prioritize privacy, exclusivity, and personalized services. The ARIMA model delivers accurate forecasting results, helping to predict future occupancy rates effectively. Conclusion: IoT integration enhances the reliability of hospital-based PV systems. Tourist behavior is not solely dictated by conventional seasons but also by cultural expectations and travel motivations. Leveraging these insights allows hotels to better align operations, marketing, and pricing strategies with actual guest preferences. Limitations: The study is limited to a single resort and uses data from one online review platform, which may not fully capture the diversity of all guests. Contribution: This study contributes to tourism analytics, cross-cultural marketing, and hotel management by offering data-driven strategies to enhance occupancy performance.

Pemberdayaan Perempuan Untuk Meningkatkan Kualitas SDM Hospitaliti untuk Pariwisata Berkelanjutan : Studi Kasus Kota Tomohon, Sulawesi Utara Rumadana, I Made; Kalpikawati, Ida Ayu; Kartini, Luh Putu; Winata, Adi Sistha; Kristiana, Nina Indra; Pitanatri, Putu Diah Sastri; Priliani, Ni Luh Dita
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 4 No. 2 (2024): Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/makardhi.v4i2.1621

This study examines the impact of intensive training on women's empowerment in Tomohon City, North Sulawesi, to support sustainable tourism by enhancing the quality of human resources in the hospitality sector. A total of 108 participants attended training sessions on entrepreneurship, accommodation management, and food presentation techniques. Data were collected using questionnaires and semi-structured interviews and analyzed through a mixed-method approach using SPSS version 25. The findings revealed significant improvements in technical skills (average score: 3.94, 98.61%), digital technology usage (average score: 3.94, 98.38%), business income (average score: 3.90, 97.45%), economic independence (average score: 3.92, 97.92%), and overall satisfaction with the training (average score: 3.95, 98.84%). Participants also reported increased confidence in managing their businesses and mastery of new techniques directly applied to their ventures. This research contributes significantly to the literature on women's empowerment through hospitality-based training to support sustainable tourism.

The Influence of Price and Celebrity Endorsement via Instagram on Generation Y Tourists' Purchase Interest at The St. Regis Bali Resort Dwilestari, Ni Kadek; Pitanatri, Putu Diah Sastri; Suastini, Ni Made
Indonesian Journal of Applied and Industrial Sciences (ESA) Vol. 3 No. 4 (2024): July 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/esa.v3i4.9806

This research analyzes and recognizes the influence of price and celebrity endorsement via Instagram on the purchase intention of generation Y tourists at The St. Regis Bali Resort. The method of collecting information in this research is a questionnaire. The population used in this research is active followers of The St. Regis Bali Resort's Instagram social media with the criteria of being born in 1980-1995 and have not had the chance to stay at The St. Regis Bali Resort. The number of illustrations in this research is 100 respondents with illustration taking using the purposive sampling method. The questionnaire will be distributed using google form. The information analysis method used is the classical assumption test, multiple linear regression analysis, t-test, F-test, and coefficient of determination with the support of the SPSS for windows version 29 program. The results of this research show that there is a positive and significant influence partially or simultaneously between price and celebrity endorsement on the purchase intention of generation Y tourists at The St. Regis Bali Resort. Price and celebrity endorsement have an influence of 65.2% on the purchasing attention of generation Y tourists, while the remaining 34.8% is due to other variables not mentioned in this research, such as position and brand image.

The Influence of E-WOM and Price Through Booking.com on Purchase Interest at Courtyard by Marriott Bali Nusa Dua Resort Prabhawati, Luh Gde Ayu; Pitanatri, Putu Diah Sastri; Adyatma, Prastha
Indonesian Journal of Applied and Industrial Sciences (ESA) Vol. 3 No. 4 (2024): July 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/esa.v3i4.9809

The purpose of this research is to identify the influence of E-WOM and Price via booking.com on purchase intention. This research was conducted at the Courtyard by Marriott Bali Nusa 2 Resort hotel. The population in this research involved 100 respondents who had not had the chance to stay at the Courtyard by Marriott Bali Nusa 2 Resort hotel. The type of information used in this research is quantitative information. This research uses primary information in the form of a questionnaire distributed to respondents. The illustration collection method used is non-probability sampling (purposive sampling). The analysis method uses multiple linear regression with SPSS version 29 for Windows. The results of this research prove that E-WOM (X1) partially has a positive and significant effect on Purchase Intention with a calculated ttable value = 4, 1271, 660 and a significance value of & ???? = 0.001 & 0.05. Price (X2) partially has a positive and significant effect on purchase intention with a calculated ttable value of 6.256>1.660 and a significance value of & ????= 0.001 & 0.05. E-WOM and Price simultaneously have a positive and significant effect on Purchase Intention with a calculated Ftable value of 26.721 <3.94 and a significance value of & ∝= 0.001 & 0.05. Thus, it can be concluded that the results of this research prove that E-WOM and Price have a positive and significant effect on purchase intention, and simultaneously have an effect on purchase intention.

The Influence of TripAdvisor Reviews and Social Media Marketing Through Instagram on Brand Image at InterContinental Bali Sanur Resort Sugiarta, Komang Rikha; Pitanatri, Putu Diah Sastri; Adyatma, Prastha
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 8 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i8.10878

This study aims to determine the effect of TripAdvisor reviews and social media marketing through Instagram on brand image at InterContinental Bali Sanur Resort. Thus, it is hoped that this study can be used as a study and evaluation material for InterContinental Bali Sanur Resort to increase awareness of its brand image. In its implementation, this study took about four months with data collection techniques in this study being questionnaires and documentation studies. The number of samples in this study was 100 respondents and was distributed using Google Form. The results of this study indicate that there is a positive and significant influence, both partially and simultaneously, between TripAdvisor reviews and social media marketing through Instagram on brand image at InterContinental Bali Sanur Resort.

The Influence of Pricing and Promotion in Online Advertising on Purchase Interest of Wedding Packages at Alila Villas Uluwatu Maharani, Putu Ayu Yoga; Suastini, Ni Made; Pitanatri, Putu Diah Sastri
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 8 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i8.10879

This study aims to determine the effect of pricing and promotion on online advertising on the interest in buying wedding packages at Alila Villas Uluwatu. This study was conducted on 100 respondents through the distribution of questionnaires with a Likert scale. Data analysis techniques used in this study are Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression, t-test, f-test and Determination Coefficient using the SPSS application. The results of the study showed that there was a positive and significant influence of price and online advertising on the interest in buying wedding packages at Alila Villas Uluwatu. The results of this study indicate that the Price Variable (X1) and Online Advertising (X1) have a positive and significant effect simultaneously on the interest in buying (Y) wedding packages at Alila Villas Uluwatu. This is based on the results of the F test and multiple linear regression, namely the number of Fcount values> Ftable, which is 22.415> 3.94 with a percentage of influence of 64.9% with a significance value of 0.00 <0.05.

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