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All Journal Media Wisata Jurnal Master Pariwisata (JUMPA) JURNAL KEPARIWISATAAN Jurnal Kepariwisataan dan Hospitalitas Kepariwisataan: Jurnal Ilmiah Journal of Sustainable Tourism and Entrepreneurship Annals of Management and Organization Research Jurnal Kepariwisataan Jurnal Bisnis Hospitaliti Jurnal Pengabdian Kepada Masyarakat MAKARDHI Indonesian Journal of Applied and Industrial Sciences (ESA) Journal of Tourism, Culinary, and Entrepreneurship (JTCE) Journal Community Service Consortium Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO) Indonesian Tourism Journal Journal of Hotel Management
Sastri Pitanatri, Putu Diah
Politeknik Pariwisata Bali
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The Influence of Pricing and Digital Promotion Through Instagram on Tourists' Purchase Interest at the Haven Bali Seminyak Hotel Suryananta, I Putu Bagus; Suastini, Ni Made; Pitanatri, Putu Diah Sastri
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 8 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i8.10881

Abstract

This study examines the effect of pricing and digital promotion through Instagram on tourist purchasing interest at The Haven Bali Seminyak. Using a quantitative method with 100 respondents, this study applies validity, reliability, multiple linear regression analysis, F test, T test, and coefficient of determination analysis. Data were processed using SPSS. The results show that pricing and digital promotion have a significant effect simultaneously and partially on tourist purchasing interest. Both variables contribute 61% to purchasing interest. Multiple linear regression analysis shows a positive effect of 0.337 for price and 0.317 for promotion. The T test produces a significance value of 0.000 <0.05 for both variables. The F test proves the significant effect of both variables together on purchasing interest with a significance level of 0.000 <0.05.
The Influence of Price and Location on Foreign Tourists' Purchase Interest at Fairfield by Marriott Bali Kuta Sunset Road Lindasari, Komang Leony; Pitanatri, Putu Diah Sastri; Adyatma, Prastha
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 8 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i8.10882

Abstract

This study aims to determine the effect of price and location on the purchase interest of foreign tourists at Fairfield by Marriott Bali Kuta Sunset Road. The population in this study were foreign tourists who had an interest in staying at Fairfield by Marriott Bali Kuta Sunset Road. The data analysis techniques used in this study were Multiple Linear Regression, t-test, f-test and Determination Coefficient using the SPSS application. Based on the results of the study, it was found that the t-value> t-table = 5.521> 1.660 and the significance value <α = 0.00 <0.05 so it can be concluded that price and location have a positive and significant effect on the purchase interest of foreign tourists at Fairfield by Marriott Bali Kuta Sunset Road. Price and location have a strong influence on the dependent variable, namely the purchase interest of foreign tourists. When price and location have a strong influence, the purchase interest of foreign tourists will increase. The suggestion that can be given by the researcher is that Fairfield by Marriott Bali Kuta Sunset Road is expected to maintain the quality of products and services and maintain security around the hotel location and add shuttle car facilities to attract tourists' purchase interest.
The Influence of Price and Promotion Through Instagram Social Media on Generation Y Tourists' Purchase Interest at Four Points By Sheraton Bali, Seminyak Wibawa, Anak Agung Putu Sebastian Ardika; Pitanatri, Putu Diah Sastri; Wiartha, Nyoman Gede Mas
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 8 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i8.10883

Abstract

The purpose of the research is to test and determine the effect of price and promotion through Instagram social media partially and simultaneously on the purchasing interest of Generation Y tourists at Four Points by Sheraton Bali, Seminyak. The research conducted is a quantitative research with a population of Generation Y tourists who know Four Points by Sheraton Bali, Seminyak. The sample used was 100 respondents. In conducting data analysis, the techniques used were Multiple Linear Regression, t-test, f-test, and Determination Coefficient using SPSS. Based on the results of the study, it was found that the calculated f value> f table = 143.734> 3.09 and the significance value <α = 0.00 <0.05 and it can be concluded that price and promotion through Instagram social media have a positive and significant effect simultaneously on the purchasing interest of Generation Y tourists at Four Points by Sheraton Bali, Seminyak.
The Influence of Promotion via Social Media Instagram and Facebook on Purchase Interest among Generation Y at the FP Bali Hotel, Kuta Yudhawijaya, Made; Pitanatri, Putu Diah Sastri; Adyatma, Prastha
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 8 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i8.10885

Abstract

This study examines the impact of promotions through Instagram and Facebook on the purchase intention of generation Y at the FP Bali Hotel, Kuta. The quantitative method was used by distributing questionnaires to 100 Instagram and Facebook followers of the hotel who are generation Y. The data analysis process used multiple linear regression procedures on SPSS version 27.0. The findings show that the purchase intention of generation Y is significantly and positively influenced by product promotions on Instagram and Facebook, both individually and simultaneously. The management of FP Bali Hotel is expected to be able to utilize these findings as input to increase purchase intention through the implementation of appropriate promotion strategies.
The Influence of Price and E-WOM on Millennial Generation Purchase Interest at InterContinental Bali Resort Atmaja, I Putu Gede Brandon Wira; Pitanatri, Putu Diah Sastri; Adyatma, Prastha
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 8 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i8.10887

Abstract

This study aims to determine the effect of price and e-WOM on the purchase intention of the millennial generation at the InterContinental Bali Resort. The population is the millennial generation who have accessed information about the InterContinental Bali Resort using the Google platform, and have never stayed at the InterContinental Bali Resort. The sample used was 100 respondents with a data collection method using a questionnaire, in the form of a Google Form. The data analysis techniques used in this study are Multiple Linear Regression Analysis, t-Test, F-Test, and Determination Coefficient Analysis. Based on the results of the study, it can be seen that price and e-WOM partially and simultaneously have a positive and significant effect on purchase intention. The magnitude of the influence of the price and e-WOM variables on purchase intention is 63.3% or can be said to be in the strong category.
The Effect of Brand Image and Price on Tourist Purchasing Decisions Choosing The Westin Resort Nusa Dua Bali as a Mice Venue Wedari, Ni Kadek Maedha; Pitanatri, Putu Diah Sastri; Wiartha, Nyoman Gede Mas
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 11 (2024): November 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i11.11293

Abstract

The tourism industry has great potential in generating foreign exchange and improving the welfare of the community. MICE (Meeting, Incentive, Convention, and Exhibition) is a rapidly growing sector in this industry. The MICE industry in Indonesia has been severely impacted by the COVID-19 pandemic, with many events postponed or canceled, affecting related economic sectors. Recovery of the sector requires strategies to adapt to the "new normal", event innovation, implementation of health protocols, and utilization of technology. Understanding brand image and personality is important for employees in creating a positive company image, such as at The Westin Resort Nusa Dua Bali. This study uses quantitative methods to evaluate the effect of brand image and price on purchasing decisions. The results showed that brand image and price have a positive but significant influence on purchasing decisions.
Analyzing TripAdvisor reviews to improve service quality at Courtyard Marriott Bali Nusa Dua Resort Vijaya, Bagaskara; Pitanatri, Putu Diah Sastri; Pratiwi, Kadek Andita Dwi
Annals of Management and Organization Research Vol. 7 No. 1 (2025): August
Publisher : goodwood publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/amor.v7i1.2857

Abstract

Purpose: This study aims to explore trends in guest satisfaction at the Courtyard by Marriott Bali Nusa Dua Resort by analyzing online reviews from TripAdvisor, with the objective of enhancing service quality. Methods: The research follows a systematic methodology that begins with scraping guest reviews from TripAdvisor, ensuring the collection of relevant data. Subsequently, a thorough data cleaning and preprocessing process is undertaken to guarantee high-quality data. The study then utilizes time series analysis, specifically the ARIMA model, to analyze the evolving patterns of guest satisfaction over time. Results/findings: The findings show that the majority of guest feedback is positive, indicating general satisfaction with the hotel. The ARIMA model reveals that guest satisfaction is highly influenced by previous satisfaction levels, suggesting a trend where past experiences strongly impact future perceptions. Conclusions: These results provide valuable insights into the key drivers of guest satisfaction, offering actionable recommendations for hotel management. By understanding the dynamic factors that influence guest experiences, management can improve service quality, respond more effectively to unexpected situations, and remain competitive in the market. Limitations: The ARIMA model does not account for external factors, such as holiday seasons or marketing changes, nor does it analyze the specific content of reviews or differentiate between guest segments. Additionally, comparisons with competitors can provide a broader strategic context for a more comprehensive understanding. Contribution: The combination of sentiment analysis and time series forecasting in this study offers a unique contribution, enabling data-driven decisions that support continuous service improvement and customer satisfaction.
The role of seasonal trends in shaping tourist preferences for luxury resort: Big data approach Pamungkas, Luh Made Gunapria Hindu Rajeswari; Pitanatri, Putu Diah Sastri; Adinda, Clearesta
Journal of Sustainable Tourism and Entrepreneurship Vol. 7 No. 1 (2025): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v7i1.2927

Abstract

Purpose: This study aims to examine seasonal patterns in tourist preferences for luxury resort stays in Bali, with a focus on how cultural backgrounds influence accommodation choices. The goal is to help resorts better understand guest behavior and optimize occupancy strategies. Methodology/approach: The research analyzes monthly online review data from Tripadvisor for Bvlgari Resort Bali, a prominent luxury hotel. A time-series analysis using the ARIMA (Autoregressive Integrated Moving Average) model is applied to forecast occupancy trends. Prior to modeling, the data is tested for stationarity. In addition to forecasting, the study explores guest preferences by analyzing cultural characteristics inferred from reviews, categorizing them into collectivist and individualist orientations. Results/findings: Findings reveal that occupancy trends do not strictly align with the hotel’s predefined seasonal categories. Instead, they are shaped by global travel trends and cultural factors. Guests from collectivist cultures tend to prefer facilities that support group interaction and shared experiences, while those from individualist cultures prioritize privacy, exclusivity, and personalized services. The ARIMA model delivers accurate forecasting results, helping to predict future occupancy rates effectively. Conclusion: IoT integration enhances the reliability of hospital-based PV systems. Tourist behavior is not solely dictated by conventional seasons but also by cultural expectations and travel motivations. Leveraging these insights allows hotels to better align operations, marketing, and pricing strategies with actual guest preferences. Limitations: The study is limited to a single resort and uses data from one online review platform, which may not fully capture the diversity of all guests. Contribution: This study contributes to tourism analytics, cross-cultural marketing, and hotel management by offering data-driven strategies to enhance occupancy performance.
Purchase Intention in Hotel Mobile Applications: The Role of Perceived Price and Ease of Use Prabawathi, Ni Kadek Nia; Pitanatri, Putu Diah Sastri; Pinaria, Ni Wayan Chintia
Media Wisata Vol. 24 No. 1 (2026): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v24i1.1033

Abstract

As mobile applications become more widely used in the hospitality industry, the way customers look for information, make reservations, and choose hotel services has also changed. However, booking intentions through hotel mobile applications remain relatively low or fluctuate over time, despite providing competitive prices and convenient amenities. This situation highlights the importance of understanding the factors that influence customers’ intentions to make purchases when using hotel mobile applications. This study aims to examine how perceived price and perceived ease of use influence the purchase intentions of hotel mobile application users. This study was conducted using an approach structured questionnaires distributed to 100 respondents who were familiar with the THG Apps. The obtained data were through descriptive statistics and multiple linear regression analysis with the assistance of SPSS. The results indicate that perceived price and perceived ease of use both have a positive and significant effect on purchase intention, with perceived price showing a slightly stronger influence. The findings of this study are expected to provide practical insights for hotel management in developing mobile application strategies that can enhance customer engagement and encourage reservations
ANALISIS SENTIMEN ULASAN ONLINE TRAVEL AGENT TERHADAP POTENSI MINAT BELI KONSUMEN DI LE MÉRIDIEN BALI I Kadek Pandu Adi Wiranatha; Putu Diah Sastri Pitanatri; Prastha Adyatma
Kepariwisataan: Jurnal Ilmiah Vol 20, No 2 (2026): Kepariwisataan: Jurnal Ilmiah
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47256/kji.v20i2.1163

Abstract

AbstractOnline customer reviews on Online Travel Agent (OTA) platforms serve as digital information sources that shape prospective consumers’ perceptions before hotel booking. This study aims to analyze the sentiment distribution of guest reviews for Le Méridien Bali Jimbaran on Booking.com and examine its potential implications for consumer purchase intention. A quantitative approach was employed through web scraping of 1,002 reviews from March 2023 to February 2026, after data screening and preprocessing, 538 valid reviews were analyzed. Sentiment analysis was conducted using VADER, TF-IDF feature extraction, and Multinomial Naïve Bayes classification. The model achieved an accuracy of 0.75, with an average precision of 0.73, recall of 0.59, and F1-score of 0.60. The results show that positive sentiment dominates at 67.84%, followed by neutral sentiment at 22.12% and negative sentiment at 10.04%. These findings indicate that guest perceptions are generally positive, although several service aspects still require improvement. Consumer purchase intention was not directly measured but discussed conceptually based on guest perceptions reflected in OTA reviews. This study provides managerial insights for strengthening digital reputation and supporting the potential formation of consumer purchase intention.Keywords: Sentiment Analysis; Online Travel Agent; Purchase Intention; Naïve Bayes; Booking.comAbstrakUlasan tamu pada platform Online Travel Agent (OTA) menjadi sumber informasi digital yang membentuk persepsi calon konsumen sebelum melakukan pemesanan hotel. Penelitian ini bertujuan untuk menganalisis distribusi sentimen ulasan tamu Le Méridien Bali Jimbaran pada Booking.com serta mengkaji potensi implikasinya terhadap minat beli konsumen. Penelitian ini menggunakan pendekatan kuantitatif melalui teknik web scraping terhadap 1.002 ulasan periode Maret 2023-Februari 2026, setelah seleksi dan pra-pemrosesan, diperoleh 538 ulasan valid untuk dianalisis. Analisis sentimen dilakukan menggunakan VADER, ekstraksi fitur TF-IDF, dan klasifikasi Multinomial Naïve Bayes. Model memperoleh akurasi 0,75, precision 0,73, recall 0,59, dan F1-score 0,60. Hasil menunjukkan dominasi sentimen positif sebesar 67,84%, diikuti sentimen netral 22,12% dan negatif 10,04%. Temuan ini menunjukkan bahwa persepsi tamu cenderung positif, meskipun masih terdapat aspek layanan yang perlu diperbaiki. Minat beli tidak diukur langsung, tetapi dibahas secara konseptual berdasarkan persepsi dalam ulasan OTA. Hasil penelitian memberikan masukan manajerial untuk memperkuat reputasi digital dan mendukung potensi pembentukan minat beli konsumen.Kata Kunci: Analisis Sentimen; Online Travel Agent; Minat Beli; Naïve Bayes; Booking.com
Co-Authors Ade Roy Renaldo Adinda, Clearesta Amarawati, Ni Putu Erika Dita Anak Agung Istri Ratna Sari Wulan Atmaja, I Putu Gede Brandon Wira Axell Pratama Kartika Candra, Dewa Ayu Kirana Maya Clearesta Adinda Duta, Putu Krisna Arya Dwilestari, Ni Kadek Gde Bagus Brahma Putra I Dewa Putu Hendri Pramana I Gusti Ayu Putu Diah Adnyani I Gusti Ayu Sucitadewi I Gusti Ngr Putu Jagadhita Rama Putra I Gusti Putu Ngurah Budiasa I Kadek Pandu Adi Wiranatha I Wayan Suteja Irene Hanna H Sihombing Juli Rastitiati, Ni Kade Kalpikawati, Ida Ayu Kartini, Luh Putu Kristiana, Nina Indra Lindasari, Komang Leony Loanata, Cahyo Purnomo Made Deny Kharisma Maharani, Putu Ayu Yoga Nathania, Ni Made Riska Ni Komang Thessy Aprelia, Ni Komang Thessy Aprelia Ni Made Suastini Ni Made Suastini, Ni Made Ni Putu Siska Putri Pamungkas, Luh Made Gunapria Hindu Rajeswari Pande Putu, Dina Maharani pinaria, ni wayan chintia Pitanatri, Made Uttari Prabawathi, Ni Kadek Nia Prabhawati, Luh Gde Ayu Prastha Adyatma Pratiwi, Kadek Andita Dwi Priliani, Ni Luh Dita Puspaningrum, Ni Kadek Indah Putu Devi Rosalina Putu Puja, Ida Bagus Rumadana, I Made Sabudi, I Nyoman Sukana Sugiarta, Komang Rikha Sujatha, Dewa Ketut Sukariyanto, I Gede Made Suryananta, I Putu Bagus Vijaya, Bagaskara Virdani, Putu Bella Ayu Wagey, Andreas Bryan Wedari, Ni Kadek Maedha Wiartha, Nyoman Gede Mas Wibawa, Anak Agung Putu Sebastian Ardika Winata, Adi Sistha Yudhawijaya, Made