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All Journal JURNAL ECONOMIA Jurnal Siasat Bisnis JURNAL ILMIAH MANAJEMEN & BISNIS Benefit: Jurnal Manajemen dan Bisnis Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Syntax Literate: Jurnal Ilmiah Indonesia JURNAL MANAJEMEN Jurnal Organisasi Dan Manajemen Dinamisia: Jurnal Pengabdian Kepada Masyarakat Jurnal Riset Ekonomi dan Bisnis Martabe : Jurnal Pengabdian Kepada Masyarakat IKRA-ITH EKONOMIKA Jurnal Manajemen Strategi dan Aplikasi Bisnis Ekonomi dan Bisnis Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming Kumawula: Jurnal Pengabdian Kepada Masyarakat International Journal of Financial, Accounting, and Management Jurnal MEBIS (Manajemen dan Bisnis) KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Jurnal Ilmiah Manajemen Kesatuan JIIP (Jurnal Ilmiah Ilmu Pendidikan) Abdimasku : Jurnal Pengabdian Masyarakat Jurnal Bakti Masyarakat Indonesia Abdi Kami : Jurnal Pengabdian Kepada Masyarakat Coopetition : Jurnal Ilmiah Manajemen Jurnal Ilmu Manajemen Terapan (JIMT) Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Ilomata International Journal of Management International Journal of Business, Technology, and Organizational Behavior (IJBTOB) Jurnal Abdimas Indonesia : Jurnal Abdimas Indonesia Jurnal Teknologi dan Manajemen ABDIPRAJA (Jurnal Pengabdian kepada Masyarakat) Jurnal Abdi Masyarakat Indonesia Jurnal Ilmiah Metansi (Manajemen dan Akuntansi) JURIS (Jurnal Ilmiah Syariah) Indonesian Journal of Society Development (IJSD) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Pendidikan dan Pengabdian Masyarakat Jurnal Cendekia Ilmiah Jurnal Ekonomi, Manajemen, Akuntansi ABDI KAMI: Jurnal Pengabdian Kepada Masyarakat
Astuti, Miguna
Fakultas Ekonomi Dan Bisnis, UPN Veteran Jakarta, Indonesia
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PENINGKATAN KINERJA PENGELOLAAN BANK SAMPAH DALAM RANGKA MENINGKATKAN PEREKONOMIAN KELUARGA DI WILAYAH KELURAHAN LIMO DEPOK Rosali Sembiring Colia; Miguna Astuti; Heni Nastiti
ABDI KAMI: Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 2 (2023): (Oktober 2023)
Publisher : LPPM Institut Agama Islam (IAI) Ibrahimy Genteng Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69552/abdi_kami.v6i2.2158

Abstract

Sangatlah penting untuk meningkatkan kinerja pengelolaan bank sampah oleh karena yang perlu diperhatikan antara lain aspek produksi, aspek manajemen usaha yang memuat aspek sumber daya manusia, aspek manajemen keuangan dan aspek manajemen pemasaran. Tim pengabdi bersama mitra mengidentifikasi tiga permasalahan prioritas yang di hadapi Mitra Bank Sampah “Sawo Kencana”. Dalam menyelesaikan permasalahan yang di hadapi mitra dapat di lakukan dengan pendekatan partisipatif menggunakan teknik pelaksanaan pengabdian ‘participatory rural appraisal’ yang dilakukan dengan 3 (tiga) orang peserta tim pengabdi. Pada pengabdian ini pengabdi memberi Solusi yang ditawarkan kepada mitra yang terkait dengan 3 (tiga) prioritas permasalahan yang teridentifikasi pada Mitra Bank Sampah “Sawo Kencana” antara lain (1) Pendampingan pengadaan alat produksi dalam hubungannya dengan supply chain berupa gerobak sampah; (2) Pendampingan pengadaan papan mading sebagai sarana sosialisasi dan edukasi; dan (3) Pendampingan pengadaan seragam bagi para pengurus Bank Sampah Sawo Kencana. Dengan melakukan pendampingan terhadap mitra maka kinerja mitra semakin meningkat.
Pengaruh Harga, Promosi, dan Ketidakpuasan Konsumen terhadap Brand Switching Pengguna Provider Telekomunikasi di DKI Jakarta Silalahi, Dolly Van Sander; Astuti, Miguna
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 2: Januari 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i2.14927

Abstract

 Konsumen modern yang semakin cerdas dan kritis, didorong oleh akses informasi berbasis teknologi, menuntut transparansi dan inovasi. Hal ini memaksa bisnis untuk beradaptasi dalam memenuhi ekspektasi tinggi sekaligus menghadapi tantangan berupa penurunan loyalitas konsumen dan meningkatnya potensi brand switching.Penelitian ini bertujuan untuk mengetahui pengaruh harga, promosi, dan ketidakpuasan terhadap brand switching. Penelitian ini menggunakan pendekatan kuantitatif dengan sampel berupa pengguna layanan provider telekomunikasi yang berada di wilayah DKI Jakarta.. Responden dipilih menggunakan teknik simple random sampling dengan total sampel sebanyak 175 orang. Pengujian hipotesis dilakukan melalui metode Structural Equation Modeling (SEM) yang dianalisis menggunakan perangkat lunak SmartPLS 4.0. Temuan penelitian mengungkapkan bahwa: (1) Harga berpengaruh terhadap brand switching, (2) Promosi berpengaruh terhadap brand switching, dan (3) Ketidakpuasan juga berpengaruh terhadap brand switching.Penelitian ini menegaskan pentingnya pemahaman terhadap perilaku konsumen sebagai acuan bagi berbagai pihak, termasuk pelaku bisnis, akademisi, dan pembuat kebijakan, dalam menyusun strategi untuk mengelola loyalitas pelanggan dan mengurangi potensi brand switching. Pemahaman yang lebih komprehensif terhadap perilaku konsumen diharapkan mampu mendorong pengambilan keputusan yang lebih tepat di tengah persaingan.
Pengaruh Citra Merek, Suasana Toko, dan Kenyamanan terhadap Niat Pembelian Ulang Pada Kedai Kopi Mansis, Ihsan Rizki; Astuti, Miguna
J-CEKI : Jurnal Cendekia Ilmiah Vol. 5 No. 2: Februari 2026
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v5i2.15129

Abstract

Pesatnya perkembangan industri kedai kopi di Indonesia telah meningkatkan tingkat persaingan, sehingga retensi pelanggan menjadi isu strategis yang sangat penting bagi merek-merek yang sedang berkembang. Penelitian ini bertujuan untuk menganalisis pengaruh citra merek, suasana toko, dan kenyamanan terhadap niat pembelian ulang pada pelanggan Tomoro Coffee di Jakarta. Penelitian ini menggunakan desain kuantitatif eksplanatori dengan pengumpulan data melalui survei daring terhadap 120 responden yang telah mengunjungi Tomoro Coffee setidaknya dua kali dalam tiga bulan terakhir. Analisis data dilakukan menggunakan metode Partial Least Squares–Structural Equation Modeling (PLS-SEM) dengan bantuan perangkat lunak SmartPLS versi 4.0. Hasil penelitian menunjukkan bahwa citra merek, suasana toko, dan kenyamanan masing-masing berpengaruh positif dan signifikan secara statistik terhadap niat pembelian ulang, dengan nilai koefisien determinasi (R²) sebesar 0,713. Temuan ini mengindikasikan bahwa faktor emosional dan pengalaman memiliki peran yang lebih dominan dibandingkan faktor fungsional semata dalam membentuk perilaku pembelian ulang. Penelitian ini memberikan kontribusi terhadap literatur pemasaran dengan menyajikan bukti empiris dari merek kedai kopi yang relatif baru dalam konteks perkotaan yang sangat kompetitif.
Analysis of the Continuance Intention to Use Telemedicine Applications Mediated by Customer Satisfaction Rahmi, Indira Nisa; Astuti, Miguna; Manggabarani, Alfatih Sikki
Ilomata International Journal of Management Vol. 7 No. 2 (2026): April 2026
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v7i2.1994

Abstract

This study aims to analyze the factors influencing continuance intention to use telemedicine applications in Indonesia by integrating perceived usefulness, perceived ease of use, perceived enjoyment, trust, and customer satisfaction as a mediating variable within an extended Technology Acceptance Model (TAM). A quantitative research design was applied using an online questionnaire distributed to 400 telemedicine users in DKI Jakarta, consisting of respondents aged 18–55 years with a gender distribution of 54% female and 46% male. The extension of TAM in this study clarifies how hedonic (perceived enjoyment) and trust-based components enhance the explanatory power of traditional TAM constructs by capturing both utilitarian and affective determinants of post-adoption behavior an aspect often overlooked in prior telemedicine research. Results obtained through Structural Equation Modelin –Partial Least Squares (SEM-PLS) using SmartPLS 4.0 show that perceived usefulness, perceived enjoyment, and trust significantly influence continuance intention both directly and indirectly through customer satisfaction, while perceived ease of use has no significant effect. Customer satisfaction is confirmed as a central mediating variable, reinforcing the long-term use of telemedicine services. These findings align with global digital health priorities and provide practical insights for healthcare policymakers and telemedicine developers in improving user retention and optimizing post-adoption engagement in Indonesia’s digital healthcare ecosystem.
The Influence of Marketing Mix (7ps) on Consumer Satisfaction Digital MSMEs Kurniawan, Hendra; Astuti, Miguna; Sembiring, Rosali; Nastiti, Heni
Dinasti International Journal of Economics, Finance & Accounting Vol. 7 No. 1 (2026): Dinasti International Journal of Economics, Finance & Accounting (March-April 2
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v7i1.6683

Abstract

This study aims to analyze the influence of the marketing mix (7Ps), consisting of product, price, place, promotion, people, physical evidence, and process, on consumer satisfaction in digital SMEs. A quantitative approach was employed by distributing questionnaires to digital SME consumers, and the data were analyzed using the Structural Equation Modeling-Partial Least Square (SEM-PLS) method. The findings reveal that three variables, namely product, place, and physical evidence, significantly affect consumer satisfaction. Products are perceived to meet consumer needs with sufficient variety and clear information, place emerges as the most dominant factor by providing easy access to shipping and payment information, ratings, and reviews, while physical evidence supports satisfaction through clear platform design and informative product visuals. In contrast, price, promotion, people, and process do not significantly influence satisfaction. These results indicate that digital SME consumers prioritize information accessibility, visual quality, and platform reliability over low prices or excessive promotion. The study offers practical implications for digital SMEs to strengthen visual presentation and information clarity while suggesting future research to incorporate variables such as digital trust and user experience to achieve more comprehensive findings.
The Effect of Digital Marketing Mix Strategy on Marketing Performance Through the Implementation of Customer Relationship Management MSME 4.0 DKI Jakarta Yusuf, Alvina Mumtaza; Astuti, Miguna; Ariani, Maria Bernadette Nani
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 2 No. 4 (2022): International Journal of Business, Technology, and Organizational Behavior (IJB
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v2i4.213

Abstract

There was a decline in the growth rate of DKI Jakarta's Gross Regional Domestic Product in 2020 due to the Covid-19 pandemic. GRDP is closely related to income and sales volume sold for MSME. Revenue and sales volume are dimensions of marketing performance. The purpose of this study is to examine the effect of digital marketing mix strategy and customer relationship management on marketing performance. Researchers used a quantitative approach by distributing questionnaires to 231 owners or managers of MSME 4.0 in DKI Jakarta. The proposed research model was tested using the Structural Equation Modeling (SEM) method with the Partial Least Square (PLS) specifically using the Smart-PLS 3.3 program. The results of data analysis show that: (1) Digital Marketing Mix Strategy has a significant effect on Customer Relationship Management MSME 4.0 DKI Jakarta (2) Customer Relationship Management has a significant effect on Marketing Performance of MSME 4.0 DKI Jakarta (3) Digital Marketing Mix Strategy has a significant effect on Marketing Performance MSME 4.0 DKI Jakarta. Keywords: MSME 4.0, Marketing Performance, Digital Marketing Mix Strategy, and Customer Relationship Management.
The Effect of Brand Experience, Brand Satisfaction, Brand Trust and Brand Loyalty Users of Janji Jiwa Coffee Application (Jiwa+) Meidina, Raprini; Ishak, Rusdi Musa; Astuti, Miguna
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 2 No. 6 (2022): International Journal of Business, Technology, and Organizational Behavior (IJB
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v2i6.247

Abstract

This study is to analyze brand loyalty among users of the Janji Jiwa Coffee (Jiwa+) application in Jakarta. This study aims to determine the effect of Brand Experience, Brand Satisfaction, Brand Trust and Brand Loyalty. During the covid 19 pandemic, Janji Jiwa Coffee presents the Jiwa+ application to make it easier for consumers to place orders by utilizing GPS technology to refer the nearest outlet to their consumers. Descriptive and inferential approaches are used in this study. Researchers used quantitative data in the form of primary data. The sample in this study amounted to 106 people who are Janji Jiwa Coffee consumers who use the application (Jiwa+). Collecting data using e-questionnaire (google form). Data analysis technique is processed using Partial Least Square (PLS). The results for brand experience and brand satisfaction has an effect on brand loyalty, while for brand trust has no effect on brand loyalty. Then brand experience, brand satisfaction affects brand trust and brand experience affects brand satisfaction. Keywords: Brand Experience, Brand Satisfaction, Brand Trust and Brand Loyalty
Co-Authors A. Heri Iswanto Achmad Zuchriadi Afrina Sari Agni Rizkita Amanda Agni Rizkita Amanda Alfatih S. Manggabarani Alfatih S. Manggabarani Amanda, Agni Rizkita Anggara, Kurnia Yudha Ariani, Maria Bernadette Nani Arliza Nurliana Putri Aryani, Lina Bernadin Dwi M Colia, Rosali Sembiring Cynthia Anggraini Novitasari Damai Yanti Denis Mukarromah Diana Triwardhani Djoko Santosa DM, Bernadin Dwi Siti Tjiptaningsih Dwi Wiryanti Fadlan Auliya Faradilah Meida Fransisca I. R. Dewi Gunaedi A, Jenji Hariyanto Ridwan Hendra Kurniawan Heni Nastiti Hosfiar, Christarevy Renaputra Husnah Nur Laela Ermaya Inda Lestari, Inda Ishak, Rusdi Musa Ivan Yulivan Iwan Kresna Setiadi Jenji Gunaedi Argo Jubaedah Jubaedah Khaiz Prambaudy Khoerunisa, Mutia Kusuma, Airlangga Surya Lorenssa, Berliana Adinda Mahayu Putri, Endah Manggabarani, Alfatih S. Manggabarani, Alfatih Sikki Mansis, Ihsan Rizki Marlina Marlina Marlina Marlina Matondang, Nurhafifah Meidina, Raprini Mitta Amelia Agustine Mufaozah, Yeni Muhammad Ilham Nofitra Noraini Nasirun Prambaudy, Khaiz Prasetyo Hadi Pusporini Pusporini Putri, Arliza Nurliana Rahmi, Indira Nisa Renny Husniati Ridwan, Hariyanto Rizki Aulia Rizkita Amanda, Agni Rosali, Rosali Safaza Azizah Sanjaya, Harry Seimbiring, Rosali Silalahi, Dolly Van Sander Surya Kusuma, Airlangga Suryani Maryam Suwarna, Roy Adi Tati Handayani Tati Handayani Tati Handayani, Tati Tjiptaningsih, Dwi Siti Yanti, Marni Dewi YUDI NUR SUPRIADI Yusuf, Alvina Mumtaza