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All Journal Ekonomi Bisnis Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Jurnal Ketahanan Pangan Jurnal Abdi Insani E-JRM Jurnal Manajemen dan Pemasaran Digital
Andi Normaladewi
Universitas Islam Malang
Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Preferensi Mahasiswi Dalam Memilih Hijab Nelis Adelsi; Pardiman Pardiman; Andi Normaladewi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research was conducted tofind out the preferences of female students in choosing hijab case study on studentsi Islamic University of Malang. The population in this study was 2,071 female students. The sampling technique used was Purposive Sampling and obtained 95 female students. The data collection method used is the distribution of questionnaires. The results showed that, female students tend to choose Pasminah hijab with a utility value of when compared to four other attribute levels, namely quadrilateral hijab, triangle hijab, plisket hijab, h ijab shiria, khimar hijab. Keywords: Preferences, Hijab Model, Hijab Material, Hijab Color, Hijab Motif, Hijab Price, Hijab Quality.
Pengaruh Financial Knowledge Dan Internal Locus Of Control Terhadap Financial Management Behaviour Pelaku Industri Keramik Dinoyo Kota Malang Ramadhona Adi Saputra; Nurhidayah Nurhidayah; Andi Normaladewi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to learn about and examine Dinoyo ceramic industry artisans' financial management practices in Malang City in 2023. Financial Knowledge and Internal Locus of Control are the independent variables influencing this study. The kind of examination utilized is clear with a quantitative methodology, and that implies making sense of the connection between the free factors and the reliant variable. Quantitative The SPSS program is used to conduct multiple linear regression analysis on the data. Through the distribution of questionnaires and direct observation, primary data were obtained directly. As per information from the Executive of the Dinoyo ceramics affiliation, Malang City, in 2023, the populace got was 23 skilled workers. Furthermore. According to the findings of the study, internal locus of control and partially financial knowledge had a positive and significant effect on financial management behavior among Dinoyo ceramic industry craftsmen in Malang City. Behaviors related to financial management were also significantly influenced by financial knowledge among Dinoyo ceramic industry craftsmen in Malang City. Keywords: Financial Management Behavior, Financial Knowledge, Internal Locus of Control, Ceramic Craftsmen
Pengaruh Brand Ambassador, Harga, Dan Kualitas Produk Terhadap Keputusan Pembelian Konsumen Pada Skincare Whitelab (Studi Kasus Pada Mahasiswi Prodi Manajemen FEB Universitas Islam Malang) Nurul Fitri; N. Rachma; Andi Normaladewi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract                                                                                             This study aims to analyze and determine the effect of brand ambassadors, price, and product quality on consumer purchasing decisions in the Skincare Whitelab study of 2019 FEB UNISMA management study students. The type of research used is explanatory research with a quantitative approach. The research sample was taken by purposive sampling technique with the Malhotra formula used for sampling, namely the number of items x 5 so that the total sample is 100 respondents. The data analysis method used in this study is quantitative data analysis using multiple linear regression analysis. Testing the data carried out is testing the simultaneous hypothesis (Test F) and testing the partial hypothesis (Test t). The results of this study indicate that brand ambassadors, prices, and product quality have a positive and significant effect on consumer purchasing decisions at Skincare Whitelab. Keywords: Brand Ambassador, Price, and Product Quality on Consumer Purchase Decisions at Skincare Whitelab.
Pengaruh Impulse Buying, Harga Dan Penggunaan Shopee Paylater Terhadap Keputusan Pembelian (Studi Kasus pada Mahasiswa Fakultas Ekonomi dan Bisnis Angkatan 2019-2020 di Universitas Islam Malang) Widiawati Susanti; Ronny Malavia Mardani; Andi Normaladewi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract  This study aims to determine "The Effect of Impulse Buying, Price, and Use of Shopee Paylater on Purchasing Decisions (Case Study on Students of the Islamic University of Malang, Faculty of Economics and Business, Class of 2019-2020)". This study is classified as quantitative research. The researchers employed purposive sampling, employing the Slovin formula to determine the sample size, resulting in 95 respondents. Data collection was conducted through a questionnaire distributed via Google Forms, while data analysis involved the use of multiple linear regression analysis. The results showed that Impulse Buying, Price and Use of Shopee Paylater had a significant effect on Purchasing Decisions. Keyword: Impulse Buying, Price, and Use of Shopee Paylater on Purchasing Decisions.
Pengaruh Brand Image Dan Country Of Origin Melalui Word Of Mouth Terhadap Keputusan Pembelian Online Produk Erigo (Studi Kasus Mahasiswa Universitas Islam Malang) Aliwafa Aliwafa; Jeni Susyanti; Andi Normaladewi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This time people live in modern times with the development of knowledge and technology, make it easier for people to find their needs such as clothes that follow fashion trends. There are many ways to finds out what fashion trends are currently rife in society, namely through social media. This is also influenced by the existence of brand image which is determines consumers to buy products online. Consumers judge where products come from (country of origin) and many consumers know brands through online reviews and word of mouth to make decisions to buy fashion products. This study aims to determine the effect of brand image, country of origin through word of mouth on purchasing decisions for Erigo's online products. In students of the Islamic University of Malang. This research uses quantitative methods. The sampling method uses the Ferdinand formula with a purposive sampling technique as a sample of 100 respondents. The tests carried out are validity test, reliability test, normality test, path analysis and hypothesis testing with the application of SPSS 25. The results of research on brand image (X1) and country of origin (X2) through word of mouth (Z) have a significant effect on purchasing decisions (Y) on the online product Erigo among students at the Islamic University of Malang Keywords: Brand Image, Country Of Origin, Word Of Mouth, Purchasing Decision 
Pengaruh Kualitas Pelayanan, Suasana Toko Dan Promosi Terhadap Keputusan Pembelian Konsumen Pada Toko Bangunan UD. Barokah, Buring, Kota Malang Aurel Aini Auliya; Achmad Agus Prioyono; Andi Normaladewi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the effect of service quality, store atmosphere, and promotion on purchasing decisions at UD. Barokah (study on TB consumers. UD. Barokah Buring, Malang City). The method used is descriptive research analysis with quantitative data types. The sample in this study amounted to 80 respondents with the technique used in this study purposive sampling. The results of the study show that service quality, store atmosphere, and promotions have a significant effect on purchasing decisions. Service quality has a significant effect on purchasing decisions. Store atmosphere has a significant effect on purchasing decisions. Promotion has a significant effect on purchasing decisions. Keywords: Service Quality, Store Atmosphere, Promotions, And Purchasing Decisions
Pengaruh Pengaruh Lingkungan Kerja Dan Penghasilan Terhadap Motivasi Dan Dampaknya Pada Produktivitas Kerja Karyawan (Studi Kasus Pada UMKM di Kecamatan Gondanglegi Kabupaten Malang) Fayi’ Hilmy Musyafiq; Ronny Malavia Mardani; Andi Normaladewi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine The Influence of the Work Environment and Income on Employee Motivation and the Impact on Work Productivity (In UMKM in Gondanglegi District, Malang Regency). This research is a type of quantitative research. The method used is multiple linear regression. The sampling technique uses the formula from Malhotra with the calculation of the number of indicators multiplied by 5 (18x5) the calculation results are 90 samples. To solve the problems in this study using SPSS with the help of validity test, reliability test, normality test, multiple linear regression analysis, multicollinearity test, heteroscedasticity test, F test, and t test. The results showed that significantly. Effect of Work Environment (X1), Income (X2), significant positive effect on Employee Motivation (Y1), and Work Productivity (Y2) in MSMEs (Micro, Small and Medium Units) in Gondanglegi District, Malang Regency. Keywords: The Effect Of Work Environment And Income On Employee Motivation And Its Impact On Work Productivity.
Pengaruh Social Media Marketing, Price And Location Terhadap Customer Engagement Bengkel Motorsport Mifta Malang (Studi Kasus Pada Wirausaha Bengkel Motorsport Mifta Malang) Mochamad Yuhdi Atoillah; Ronny Malavia Mardani; Andi Normaladewi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstr.Act’ This study aims to investigate the impact of social media marketing pricing and location on customer engagement on the Instagram social network, focusing on the Mifta Indonesia Motorsport workshop during 2022-2023. The research falls under the category of quantitative research, utilizing multiple linear regression as the primary method. The sampling technique employed is the Malhotra formula, which involves multiplying the number of variables by 5, resulting in 8.5 samples. To ensure the study's accuracy, various statistical tests were conducted, including validity tests, reliability tests, normality tests, multiple linear regression analysis, multicollinearity tests, alternative variance tests, F-tests, and t-tests. The results indicate that social media marketing effectiveness (X1), price (X2), and location (X3) collectively have a significant positive impact on customer engagement at Mifta Motorsport Indonesia workshops (Y). Keywords : Effect of Social Media, Price, Marketing, and Location on Customer Engagement  
Pengaruh Brand Awareness, Daya Tarik Iklan,Perceived Quality,Dan Knowledge Halal Product Terhadap Keputusan Pembelian Geprek Kak Rose Di Kota Malang Egy Hana Maghfira; Mohammad Rizal; Andi Normaladewi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the effect of brand awareness, advertising attractiveness, perceived quality, and knowledge of halal products on purchasing decisions of Geprek Kak Rose (a case study on Geprek Kak Rose consumers). This study used a quantitative research type. The sampling technique used the Malhotra formula and the results obtained were 85 respondents. The data collection was carried out using a questionnaire. Data analysis methods used in this study are Instrument Test (validity test and reliability test), Normality Test, Classical Assumption Test (multicollinearity test and heteroscedasticity test), Multiple Linear Regression Analysis, Hypothesis Test (f test), and t test). Coefficient of Determination (Adjusted R2) and Process analysis using SPSS 21. The results of the study stated that the variable brand awareness and perceived quality had a significant effect on purchasing decisions while the attractiveness of advertisements and knowledge of halal products had no significant effect on purchasing decisions.  Keywords: Brand Awareness,Advertising Attractiveness,Perceived Quality Knowledge Halal Products
Pengaruh Shopping Lifestyle, Hedonic Shopping Motivation, dan Discount terhadap Impulse Buying Produk Skincare Skintific di TikTok Shop (Studi pada Mahasiswi Kota Malang) Reska, Moudita Nafianti; Basalamah, Muhammad Ridwan; Normaladewi, Andi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to analyze the influence of shopping lifestyle, hedonic shopping motivation, and discounts on impulse buying of Skintific skincare products at the TikTok Shop. The research method used is a quantitative research method. Sampling was carried out on female students in Malang City, using the Maholtra formula so that the sample obtained in this study was 80 respondents who were taken using a purposive sampling technique with criteria determined by the researcher. To obtain data, this research used a data collection method with a questionnaire. The data analysis used is instrument testing, normality testing, classical assumptions, multiple linear regression analysis, hypothesis testing, and coefficient of determination using the SPSS 25 application. The results of this study show that shopping lifestyle, hedonic shopping motivation, and discounts have a positive and significant effect simultaneously. on impulse buying Skintific skincare products on the TikTok Shop. Furthermore, partially, shopping lifestyle, hedonic shopping motivation, and discounts have a positive and significant effect on impulse buying of Skintific skincare products on the TikTok Shop. Keywords: Shopping lifestyle, Hedonic Shopping Motivation, Discount, Impulse Buying.
Co-Authors Abdul Kodir Djaelani Achmad Agus Prioyono Achmad Agus Priyono Ahmad Faisal Hakim Aktsal Shira Sabilillah Alfi Septina Alfi, Ahmad Fauzan Alfian Budi Primanto Aliwafa Aliwafa Aryani, Nisa Fadlilah Aurel Aini Auliya Basalamah, Muhammad Ridwan Chaerul Haryono Dina, Zakiyatul Rohmah Egy Hana Maghfira Ervina, Mafisatul Fadila, Siti Aminatul Farida, Eka Fauziyah, Yenny Zanubah Fayi’ Hilmy Musyafiq Indirwan, Mohamad Fadhil Ita Athia Jeni Susyanti Laksono, Prayitno Tri Maghfirah, Inayatul Maharani, Puteri Aurelia Mochamad Yuhdi Atoillah Mohammad Rizal Mohammad Rizal, Mohammad N Rachma N. Rachma Nabilah Qotrunada Nelis Adelsi Nur Hidayati Nurhidayah Nurhidayah Nurul Fitri Pardiman Pardiman Pardiman Pardiman Putri, Amalia Cahyani Rachma, N. Rahmi, Siti Rafika Ramadhan, Tri Sugiarti Ramadhona Adi Saputra Reska, Moudita Nafianti Rois Arifin Rois Arifin Ronny Malavia Mardani Ronny Malavia Mardani Sabila, Uchria Latifa Saraswati, Ety Sholihah, Fitri Awaliyatush Sistiana, Feni Sodikin Sodikin Sulaiman Sulaiman Syafiudin, Ilham Widiawati Susanti Widya Rizqi Kusuma Wardhani Zulfrilanita, Amanda Zafirah