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Andi Normaladewi
Universitas Islam Malang
Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Pengaruh Event Marketing Dan Influencer Marketing Terhadap Keputusan Pembelian Diamond Pada Games Online Mobile Legends (Studi Pada Konsumen Shop Mobile Legends di Universitas Islam Malang) Indirwan, Mohamad Fadhil; Basalamah, Muhammad Ridwan; Normaladewi, Andi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract In this digital era, society's life is closely intertwined with rapidly evolving technology, particularly in the entertainment industry, one of which is the gaming sector. One of the highly popular online games in Indonesia is Mobile Legends, a Multiplayer Online Battle Arena game developed by Moonton. The significant interest of Indonesian society in Mobile Legends has created numerous business opportunities, including the virtual item top-up business such as diamonds. The aim of this study is to investigate whether Event Marketing and Influencer Marketing have an impact on diamond purchasing decisions in the online game Mobile Legends. This research adopts an Explanatory Research approach with a quantitative method. The population of this study comprises active students of the Islamic University of Malang. The sample size used is 88 respondents, determined using the Slovin formula. Hypothesis testing in this study employs the F-test and t-test with the SPSS version 22 software for data analysis. The test results reveal that both Event Marketing (X1) and Influencer Marketing (X2) have a simultaneous positive and significant influence on diamond purchasing decisions (Y). Keywords: Purchase Decision, Event Marketing, Influencer Marketing
Pengaruh Kecerdasan Emosional, Budaya Organisasi, Komunikasi Dan Disiplin Kerja Terhadap Kinerja Pengurus Organisasi Daerah (Studi Kasus Komunitas Mahasiswa Pamekasan Periode 2022-2023) Sulaiman, Sulaiman; Basalamah, Muhammad Ridwan; Normaladewi, Andi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the effect of emotional intelligence, organizational culture, communication and work discipline on organizational performance in Pamekasan Student Community administrators. The location of this research was conducted at the Pamekasan Student Community management. This research is quantitative research. This research uses an explanatory research method. This research uses a case study method where the data is obtained by distributing questionnaires to the Pamekasan Student Community management. Sampling using nonprobability sampling technique, namely saturated sampling and obtained results as many as 67 respondents. The data was analyzed using multiple linear regression tests and determination tests. Based on the results of data analysis, the t test results show that emotional intelligence, organizational culture, communication and work discipline partially have a significant positive effect on the performance of the Pamekasan Student Community management. The results of the determination test show that the percentage is 42%, which means that the performance of the board can be influenced by emotional intelligence, organizational culture, communication and work discipline. Keywords : Management Performance, Emotional Intelligence, Organizational Culture, Communication, Work Discipline.
Pengaruh Content Marketing, Influencer Endorser dan Online Customer Review terhadap Purchase Intention Brand Skincare Skintific (Studi pada Konsumen Skintific) Fadila, Siti Aminatul; Basalamah, Muhammad Ridwan; Normaladewi, Andi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study was conducted to see the influence of content marketing, influencer endorsers and online customer reviews on purchase intention for the Skintific Skincare Brand. The population in this study were Skintific consumers with a sample size of 90 people. The method used in this research is purposive sampling. The data collection technique used in this research was carried out by distributing questionnaires. To analyze the data in this research, validity tests, reliability tests, normality tests, multicollinearity tests, heteroscedasticity tests, multiple linear regression analysis and coefficient of determination were used. Hypothesis testing in this research was carried out through simultaneous tests and partial tests. All tests were carried out using the SPSS 25 tool. The research results showed that together the content marketing, influencer endorser and online customer review variables had a positive and significant influence on purchase intention. content marketing has a positive and significant influence on purchase intention. Influencer Endorsers have a positive and significant influence on purchase intention. online customer reviews have a positive and significant influence on purchase intention.  Keywords: Content marketing, Influencer Endorser, Online customer review, Purchase intention, Skintific 
Pengaruh Lokasi, Store Atmosphere, Dan Brand Image Terhadap Keputusan Pembelian Pelanggan Pada Tomoro Coffee Cabang Dinoyo Sabila, Uchria Latifa; Basalamah, Muhammad Ridwan; Normaladewi, Andi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The aim of this study is to examine the influence of location, store atmosphere, and brand image on purchasing decisions among customers of Tomoro Coffee at the Dinoyo branch. The research approach employed is quantitative, with data collection conducted through a questionnaire. The population of this study consists of customers of Tomoro Coffee at the Dinoyo branch. The sample size was determined using the Maholtra formula, resulting in 80 respondents selected through purposive sampling technique. This research method includes validity tests, reliability tests, normality tests, multicollinearity tests, heteroskedasticity tests, multiple regression analysis, F-test, t-test, and determination coefficient analysis. The findings of the study indicate that both simultaneously and partially, location, store atmosphere, and brand image have a positive and significant impact on purchasing decisions. Keywords: Location, Store Atmosphere, Brand Image, Purchasing Decision, Coffee Shop
Pengaruh Strategi Promosi Dan Social Media Melalui Electronic Word Of Mouth Terhadap Keputusan Berkunjung Pada Wisata Edukasi Dadaprejo Kota Batu Fauziyah, Yenny Zanubah; Arifin, Rois; Normaladewi, Andi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study was made to determine the effect of Promotional Strategy, Social Media, through Electronic Word Of Mouth, on the Decision to Visit Educational Tourism Dadaprejo Batu City, the method used in this study is the quantitative method. Sampling in this study used the slovin formula with a total sample of 134 respondents. The data used is primary data through a questionnaire. This study used instrument tests including: validity and reliability tests, normality tests, path analysis tests, t tests, Sobel tests and Coefficient of Determination  tests.From the results of the research partially obtained results where the Promotion Strategy has a significant effect on the decision to visit, Social Media has a significant effect on the decision to visit, Electronic Word Of Mouth has a significant effect on the decision to visit, Promotion Strategy has a significant effect on the decision to visit through Electronic Word Of Mouth and lastly Social The media has a significant influence on the decision to visit through the Electronic Word Of Mouth. Keywords: Promotion Strategy, Social Media, Electronic Word Of Mouth and Visiting Decision
Pengaruh Word Of Mouth, Citra Merek, Dan Kualitas Produk Terhadap Keputusan Pembelian Omg Matte Kiss Lip Cream (Studi Kasus Mahasiswa FEB UNISMA Angkatan 2020) Putri, Amalia Cahyani; Basalamah, Muhammad Ridwan; Normaladewi, Andi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to find out the impact of Word of Mouth, Brand Image, and Product Quality on Purchase Decision OMG Matte Kiss Lip Cream Case Study Students of the Faculty of Economics and Business of Islamic University of Armed Forces 2020. The method used in this study is a quantitative method using a Slovene formula of 87 respondents. The study used SPSS data analysis methods in analyzing of normality tests, classical assumption tests, hypothesis tests, double linear regression tests and adjusted R2 coefficient tests. The results showed that Word of Mouth does not significantly influence purchase decisions, Brand Image had significant influence on purchasing decisions, and Product Quality had significant impact on purchase decisions Keywords: Word of Mouth, Brand Image, Product Quality, Purchase Decision
Analisis Pengaruh Lingkungan Kerja dan Kepuasan Kerja Terhadap Kinerja Karyawan Pada Kilang Plexus Manufacturing Penang Malaysia Sistiana, Feni; Normaladewi, Andi
Jurnal Manajemen dan Pemasaran Digital Vol. 2 No. 4 (2024): Jurnal Manajemen dan Pemasaran Digital (Oktober - Desember 2024)
Publisher : Siber Nusantara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpd.v2i4.273

Abstract

Riset ini bermaksud untuk mengevaluasi dampak lingkungan kerja dan kepuasan kerja pada kinerja karyawan di Kilang Plexus Manufacturing Penang, Malaysia. Memakai pendekatan kuantitatif dengan teknik sampling jenuh pada 31 responden, analisa data dilakukan melalui regresi linier berganda memakai metode Partial Least Square (PLS) melalui aplikasi SmartPLS. Hasil riset mengungkapkan jika lingkungan kerja dan kepuasan kerja berkontribusi secara relevan dan positif pada peningkatan kinerja karyawan.
Pengaruh Media Sosial Dan Peer Pressure Terhadap Perilaku Konsumtif Mahasiswa Unisma Dengan Literasi Keuangan Sebagai Variabel Intervening Aryani, Nisa Fadlilah; Farida, Eka; Normaladewi, Andi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to examine the influence of social media and peer pressure on the consumptive behavior of students at Universitas Islam Malang (Unisma), as well as the role of financial literacy as a mediator in this relationship. The population of this study consists of active undergraduate students at Universitas Islam Malang, with a sample of 100 respondents determined using Slovin's formula with a margin of error of 10%. The sampling technique used is Proportionate Stratified Random Sampling. This research adopts a quantitative approach with an explanatory research design. The type of data used in this study is primary data, obtained through the distribution of questionnaires using Google Forms. The questionnaire contains statements and response options using a 5-point Likert scale. The PLS-SEM (Partial Least Squares Structural Equation Modeling) approach, which comprises outer model analysis, inner model analysis, and hypothesis testing, was used to analyze the data using SmartPLS version 4.1.0.9. The findings show that Unisma students' consumption patterns are directly impacted by social media, peer pressure, and financial literacy. Additionally, the impact of peer pressure and social media on consumer behavior is mediated by financial literacy. Keywords: Social Media, Peer Pressure, Consumptive Behavior, Financial Literacy
Pengaruh Ulasan Produk, Influencer Dan Layanan Cash On Delivery Terhadap Checkout Payment Tiktok Shop Di Kota Malang Alfi, Ahmad Fauzan; Hidayati, Nur; Normaladewi, Andi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The high cart abandonment rate of 73% at TikTok Shop indicates a significant gap between consumer interest and transaction realisation which requires identification of factors that influence checkout payment decisions. This study aims to analyse the influence of product reviews, influencers, and cash on delivery services on TikTok Shop checkout payments in Malang City to provide strategic solutions for optimising sales conversion. This research uses a quantitative approach with an explanatory research design, involving 85 respondents of TikTok Shop users in Malang City through snowball sampling techniques based on the Heir et.al formula. Data analysis was carried out using multiple linear regression analysis techniques with the help of SPSS software. The results showed that product reviews have a significant effect on checkout payments, while influencers and cash on delivery services have no significant effect on checkout payments. This study confirms the importance of product reviews as the most determinant factor in e-commerce conversion, especially on a relatively new platform such as TikTok Shop. The managerial implication of this finding is the need for a strategy that focuses on product and service quality to encourage positive reviews as a key driver of checkout payments. Keywords: Product Reviews, Influencers, Cash on delivery Service, Checkout payment, Tiktok Shop, Online Purchasing Behaviour, Malang City
Peran Mediasi Customer Relationship Management: Hubungan Antara Social Media Marketing Terhadap Brand Awareness (Studi Pada Produk Fashion “This Is April” di Kota Malang). Rahmi, Siti Rafika; Hidayati, Nur; Normaladewi, Andi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
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Abstract This research is motivated by the rapid growth of the fashion industry driven by technological advances and digitalization, especially through social media as the main marketing platform. This study aims to examine how Customer Relationship Management (CRM) can mediate the impact of Social Media Marketing (SMM) in increasing Brand Awareness. The sample in this study was 100 respondents. The data collection technique in this study used a questionnaire from respondents who used the product "This Is April". This study uses the Structural Equation Modeling-Partial Lest Square (SEM-PLS) method with Smart-PLS software ver. 4.0. The research findings show that the implementation of CRM cannot mediate the effect of SMM on Brand Awareness. However, SMM has a positive and significant influence on Brand Awareness. Keywords: Social Media Marketing, Customer Relationship Management, Brand Awareness.
Co-Authors Abdul Kodir Djaelani Achmad Agus Prioyono Achmad Agus Priyono Ahmad Faisal Hakim Aktsal Shira Sabilillah Alfi Septina Alfi, Ahmad Fauzan Alfian Budi Primanto Aliwafa Aliwafa Aryani, Nisa Fadlilah Aurel Aini Auliya Basalamah, Muhammad Ridwan Chaerul Haryono Dina, Zakiyatul Rohmah Egy Hana Maghfira Ervina, Mafisatul Fadila, Siti Aminatul Farida, Eka Fauziyah, Yenny Zanubah Fayi’ Hilmy Musyafiq Indirwan, Mohamad Fadhil Ita Athia Jeni Susyanti Laksono, Prayitno Tri Maghfirah, Inayatul Maharani, Puteri Aurelia Mochamad Yuhdi Atoillah Mohammad Rizal Mohammad Rizal, Mohammad N Rachma N. Rachma Nabilah Qotrunada Nelis Adelsi Nur Hidayati Nurhidayah Nurhidayah Nurul Fitri Pardiman Pardiman Pardiman Pardiman Putri, Amalia Cahyani Rachma, N. Rahmi, Siti Rafika Ramadhan, Tri Sugiarti Ramadhona Adi Saputra Reska, Moudita Nafianti Rois Arifin Rois Arifin Ronny Malavia Mardani Ronny Malavia Mardani Sabila, Uchria Latifa Saraswati, Ety Sholihah, Fitri Awaliyatush Sistiana, Feni Sodikin Sodikin Sulaiman Sulaiman Syafiudin, Ilham Widiawati Susanti Widya Rizqi Kusuma Wardhani Zulfrilanita, Amanda Zafirah