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All Journal Ekonomi Bisnis Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Jurnal Ketahanan Pangan Jurnal Abdi Insani E-JRM Jurnal Manajemen dan Pemasaran Digital
Andi Normaladewi
Universitas Islam Malang
Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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OPTIMALISASI STRATEGI DIGITAL MARKETING BAGI UMKM DALAM MENINGKATKAN POTENSI EKONOMI DESA Ramadhan, Tri Sugiarti; Primanto, Alfian Budi; Normaladewi, Andi
Jurnal Abdi Insani Vol 11 No 4 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i4.1944

Abstract

Micro, Small and Medium Enterprises (MSMEs) play an important role in national economic growth and improving the welfare of the surrounding community. However, MSMEs are certainly not free from obstacles, especially for small-scale MSMEs, on average there are obstacles in marketing and distributing products or services such as those that occur in MSMEs in Kedung Banteng Village, Sumbermanjingwetan District. There are several types of MSMEs such as Banana Chips, Angkring Anyam Tas, catering, etc. Through the Community Service Study Program (SKM), it is one form of student role in developing MSMEs so that local products are better known and in demand by the community, and increase the income of local village MSMEs. Efforts made through the SKM program are: how to improve the quality of MSME competitiveness in Kedungbanteng Village, how MSMEs in Kedungbanteng Village can learn about the use of digital marketing, branding, and basic bookkeeping. Therefore, in the CSS program there are two activities, namely the socialization of digital marketing and financial technology; training on the use of digital media for promotion and sales such as e-commerce Facebook, WhatsApp Business, LinkThree, and Shopee; as well as the creation of logos and content that are in accordance with trends that aim to increase the potential of MSMEs in Kedungbanteng Village, Sumbermanjingwetan District, Malang Regency.
Pengaruh Strategi Branding Media Sosial dan Persepsi Merek terhadap Minat Beli Konsumen Masyarakat Generasi Z (Studi pada Produk Skincare Ms Glow Di Kel. Tulusrejo Kec. Lowokwaru Kota Malang) Dina, Zakiyatul Rohmah; Djaelani, Abdul Kodir; Normaladewi, Andi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims analyze the influence of social media branding strategies and brand perception on Generation Z consumers' purchase intention for MS Glow skincare products in Tulusrejo Village, Lowokwaru District, Malang City. With the increasing use of social media as a marketing platform, effective branding strategies have become a key factor in attracting consumer attention and shaping a positive brand perception. Generation Z, as a digitally active group, is highly influenced by social media-based marketing content, user testimonials, and the brand image built online. This research employs a quantitative approach using a survey method through questionnaires distributed to 75 respondents who are Generation Z consumers who have purchased MS Glow products. Data analysis was conducted using multiple linear regression tests to examine the relationship between the independent variables (social media branding strategy and brand perception) and the dependent variable (purchase intention). The findings indicate that social media branding strategies and brand perception simultaneously have a significant influence on purchase intention. Partially, social media branding strategies positively impact purchase intention, with key success factors including consistent communication, customer interaction, and engaging visual content. Additionally, brand perception, which reflects quality, credibility, and trust, also contributes to increasing consumers' purchasing decisions. Thus, companies need to optimize their digital marketing strategies and maintain a strong brand image to enhance product attractiveness among Generation Z consumers. Keywords: Social Media Branding Strategy, Brand Perception, Purchase Intention, MS GLOW Skincare..
Pengaruh Gaya Kepemimpinan Dan Kompensasi Terhadap Kinerja Pegawai Pada Royal Senyiur Hotel Kabupaten Pasuruan Syafiudin, Ilham; Rachma, N.; Normaladewi, Andi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstrack This study was conducted to determine the influence of leadership and compensation on employee performance at the Royal Senyiur Hotel in Pasuruan Regency. This study is quantitative. The data collection method used in this study was a questionnaire distributed directly at the Royal Senyiur Hotel to a sample of 32 respondents and tested for validity and reliability. Data analysis used IBM SPSS Statistics Version 23. The data analysis method used multiple linear regression analysis. The results obtained from this study prove that leadership style does not have a significant impact on employee performance. Compensation has a positive and significant effect on employee performance. (3) Leadership style and compensation have a positive and significant effect on employee performance. The results of this study indicate that leadership style and compensation together have a positive and significant impact on employee performance. Leadership style does not significantly influence employee performance at the Royal Senyiur Hotel in Pasuruan Regency. The adjusted R-square value in this study was 0.752, indicating that 75.2% of the Employee Performance variable can be explained by Leadership Style and Compensation, while the remaining 24.8% is influenced by other variables. Keywords: Leadership, Compensation, Employee Performance
Pengaruh Green Product Innovation Dan Green Price Terhadap Sustainable Consumption Melalui Lifestyle Gen Z Sebagai Variabel Moderasi Pada Konsumen The Body Shop Di Kota Malang Maharani, Puteri Aurelia; Rizal, Mohammad; Normaladewi, Andi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study was conducted to analyze the influence of green product innovation and green price on sustainable consumption, with Gen Z lifestyle as a moderating variable. The research was carried out on consumers of The Body Shop products in Malang City using a quantitative approach. The sample consisted of 75 respondents selected through proportional sampling techniques. Data analysis was performed using SmartPLS version 4.1.1.3. The results showed that green product innovation had a significant effect on sustainable consumption, and green price also had a significant effect on sustainable consumption. The moderation test indicated that the Gen Z lifestyle negatively moderates the relationship between green product innovation and sustainable consumption, and positively moderates the relationship between green price and sustainable consumption. Keywords: Green Product Innovation, Green Price, Sustainable Consumption, Gen Z Lifestyle.
Pengaruh Harga, Kualitas Produk, Kualitas Pelayanan, Dan Variasi Produk Terhadap Keputusan Pembelian Konsumen (Studi Pada Yellow Mart Sidorahayu, Kabupaten Malang) Zulfrilanita, Amanda Zafirah; Wahono, Budi; Normaladewi, Andi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to analyze the influence of price, product quality, service quality, and product variety on consumer purchasing decisions at Yellow Mart Sidorahayu, Malang Regency. The research employs a quantitative approach with descriptive and associative methods. The population consists of Yellow Mart consumers residing in Sidorahayu, with a total sample of 120 respondents determined using purposive sampling techniques. Data were collected through a Likert-scale questionnaire and analyzed using multiple linear regression. The results show that all independent variables (price, product quality, service quality, and product variety) have a positive and significant effect on purchasing decisions. These findings indicate that appropriate pricing strategies, good product quality, adequate service, and a diverse product variety can enhance consumer purchasing decisions. Keywords: Price, Product Quality, Service Quality, Product Variety, Purchasing Decision
Pengaruh Viral Marketing, Brand Image, Product Quality, Terhadap Keputusan Pembelian Product Somethinc (Studi Kasus Pada Mahasiswa FEB Unisma) Maghfirah, Inayatul; Priyono, Achmad Agus; Normaladewi, Andi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to analyze the influence of Viral Marketing, Brand Image, and Product Quality on the purchasing decisions of Somethinc products among students of the Faculty of Economics and Business at the Islamic University of Malang (FEB UNISMA). Somethinc is a local skincare brand that has successfully emerged through digital marketing strategies, viral content, and support from beauty influencers. The research method used is quantitative with an associative approach. Data were collected through questionnaires distributed to 130 respondents who are users of Somethinc products and active students of FEB UNISMA. The data analysis technique used was multiple linear regression with the help of SPSS software. The results show that simultaneously, Viral Marketing, Brand Image, and Product Quality have a significant influence on purchasing decisions. Partially, each variable also has a positive and significant impact. These findings highlight that effective digital marketing strategies, a strong Brand Image, and high Product Quality play a crucial role in increasing consumer purchasing decisions. This research is expected to serve as a practical reference for companies in designing targeted marketing strategies and as a theoretical contribution for future studies in the field of marketing management. Keywords: Viral Marketing, Brand Image, Product Quality, Purchasing Decision, Somethinc 
Pengaruh User-Generated Content, Social Proof dan Brand Image terhadap Keputusan Pembelian di Kota Malang (Studi pada Konsumen Produk Make Over) Ervina, Mafisatul; Pardiman, Pardiman; Normaladewi, Andi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study was conducted to analyze the influence of User-Generated Content, Social Proof, and Brand Image on the purchase decisions of Make Over products among consumers who are active on social media. The background of this research is based on the increasing use of social media, which plays an important role in shaping consumer purchase decisions, especially in the cosmetics industry. This research uses a quantitative approach with a survey method by distributing questionnaires to 140 respondents in the Malang area. The data were analyzed using multiple linear regression analysis. The results show that User-Generated Content has no significant effect on purchase decisions. However, Social Proof and Brand Image have a positive and significant influence. These findings suggest that Make Over should improve its Social Proof and Brand Image as part of its marketing strategy to influence consumer purchase decisions. Keywords: User-Generated Content, Social Proof, Brand Image, Purchase Decision, Make Over  
Co-Authors Abdul Kodir Djaelani Achmad Agus Prioyono Achmad Agus Priyono Ahmad Faisal Hakim Aktsal Shira Sabilillah Alfi Septina Alfi, Ahmad Fauzan Alfian Budi Primanto Aliwafa Aliwafa Aryani, Nisa Fadlilah Aurel Aini Auliya Basalamah, Muhammad Ridwan Chaerul Haryono Dina, Zakiyatul Rohmah Egy Hana Maghfira Ervina, Mafisatul Fadila, Siti Aminatul Farida, Eka Fauziyah, Yenny Zanubah Fayi’ Hilmy Musyafiq Indirwan, Mohamad Fadhil Ita Athia Jeni Susyanti Laksono, Prayitno Tri Maghfirah, Inayatul Maharani, Puteri Aurelia Mochamad Yuhdi Atoillah Mohammad Rizal Mohammad Rizal, Mohammad N Rachma N. Rachma Nabilah Qotrunada Nelis Adelsi Nur Hidayati Nurhidayah Nurhidayah Nurul Fitri Pardiman Pardiman Pardiman Pardiman Putri, Amalia Cahyani Rachma, N. Rahmi, Siti Rafika Ramadhan, Tri Sugiarti Ramadhona Adi Saputra Reska, Moudita Nafianti Rois Arifin Rois Arifin Ronny Malavia Mardani Ronny Malavia Mardani Sabila, Uchria Latifa Saraswati, Ety Sholihah, Fitri Awaliyatush Sistiana, Feni Sodikin Sodikin Sulaiman Sulaiman Syafiudin, Ilham Widiawati Susanti Widya Rizqi Kusuma Wardhani Zulfrilanita, Amanda Zafirah