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All Journal Journal of Economic, Bussines and Accounting (COSTING) PRIVE: Jurnal Riset Akuntansi dan Keuangan Bisman (Bisnis dan Manajemen): The Journal of Business and Management AKMENIKA Jurnal Pengabdian Masyarakat (ABDIRA) International Journal of Social Service and Research Jurnal Pengabdian Pada Masyarakat Indonesia (JPPMI) Jurnal Cakrawala Ilmiah Jurnal Cakrawala Informasi (JCI) Jurnal Ekonomi, Bisnis dan Manajemen Indonesian Journal of Community Diversity and Engagement Jurnal Kendali Akuntansi SABAJAYA Jurnal Pengabdian Kepada Masyarakat Trending: Jurnal Manajemen dan Ekonomi Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Neraca Manajemen, Akuntansi, dan Ekonomi Ebisnis Manajemen Philosophiamundi : Journal of Global Humanistic Studies Indonesian Journal of Innovation Science and Knowledge Escalate : Economics and Business Journal Masyarakat Mandiri: Jurnal Pengabdian Dan Pembangunan Lokal Global Leadership Organizational Research in Management Svarga Pena: Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi Islam, Akuntansi, dan Manajemen Jurnal Ekonomi, Manajemen, Akuntansi JIMEK ABDIMAS NUSANTARA Jurnal Manajemen, Bisnis dan Kewirausahaan Jurnal Ilmiah Ekonomi dan Manajemen Indonesia ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Setyariningsih, Eny
Fakultas Ekonomi, Universitas Islam Majapahit
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Public Health Social Sciences Other

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Analisa Strategi Marketing untuk Meningkatkan Profitabilitas UD. Mumani dengan Menggunakan Analisa SWOT di Era Pandemi Covid-19 Eny Setyariningsih; M. Syamsul Hidayat
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 7 No. 3 (2024): November 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v7i3.3723

Abstract

Marketing Strategy is the right strategy to increase sales volume at UD. Numani. So the aim of this research is to find out the marketing strategy implemented by UD. Numani is able to influence the profitability of its income, by carrying out internal and external analysis, as well as finding out the right strategy to increase sales by using SWOT analysis. This type of research is descriptive qualitative research located at UD. Numani Mojokerto. The data collection technique involves conducting interviews with the owner, observing and documenting. Then the data is analyzed through SWOT analysis by identifying internal and external factors, then calculating the IFAS (Internal Factor Analysis Strategic) matrix and EFAS (External Factor Analysis Strategic) matrix, as well as providing recommendations for strategies through the results of calculating the SWOT matrix. The results of this research found that UD. Numani is in Kwadran II position and is very likely to be able to implement marketing development strategies and product development strategies. This research also identifies internal and external factors which will then be analyzed using the SWOT matrix to produce a strength value of 3.67, weakness 1 .49, opportunity 2.49, and threat 3.73 from the results show that UD. Numani is in quadrant II or what is usually called the progressive quadrant. This position indicates that an organization is in prime and stable condition so that it is possible to continue developing various aspects, especially marketing and product development, increasing marketing reach by using and implementing online marketing strategies.
Pengaruh Content Marketing, Copywriting dan Free Gift Terhadap Keputusan Pembelian Produk Danolshop Jombang Andin Putri Assakinah; Eny Setyariningsih; M. Syamsul Hidayat
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 1 (2025): Februari 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i1.3750

Abstract

The aim of this study was to examine how content marketing, copywriting, and free gifts impact customers’ decisions to purchase products from Danolshop Jombang. The research utilized a quantitative approach with SPSS software for analysis. The sampling method employed was a non-probability sampling technique with a purposive sampling strategy. Data was gathered from 97 respondents who had made at least one purchase from Danolshop Jombang through a questionnaire. The data analysis methods included validity testing, reliability testing, classical assumption testing, multiple linear regression, and hypothesis testing. The results indicated that content marketing has a significant impact on the decision to purchase Danolshop Jombang products, whereas copywriting and free gifts do not individually influence the purchase decision. However, content marketing, copywriting, and free gifts collectively influence the decision to purchase Danolshop Jombang products.
Innovation and Performance of MSMEs: A Systematic Literature Review M. Syamsul Hidayat; Budi Utami; Eny Setyariningsih
Escalate : Economics and Business Journal Vol. 3 No. 02: Strategic Innovation and Governance in Modern Business Systems: Integrating Technolog
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v3i02.395

Abstract

MSMEs have been considered as one of the safety valves to overcome unfavorable economic conditions. Because MSMEs are growing and developing which can absorb labor. As a result, MSMEs are considered to be able to reduce unemployment. business is increasing. One way for companies/MSMEs to be competitive is to innovate. Many discussions are sometimes still debatable stating that innovation has a role that can affect company performance. Therefore, this article aims to provide a clearer understanding on the Role of Innovation on MSME Performance by conducting a systematic literature review of 12 relevant publication articles from 2015 to 2025.The results of the analysis identify that Innovation (product innovation, marketing innovation, process innovation and organizational innovation) has a significant influence on SME performance in various countries
Pendampingan Pengembangan UMKM Berbasis Marketing Digital dan Laporan Keuangan Sederhana pada Mitra UMKM di Kelurahan Kranggan Kota Mojokerto Eny Setyariningsih; M. Syamsul Hidayat; Budi Utami
ABDIMAS NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Vol. 8 No. 1 (2026): ABDIMAS NUSANTARA (Juli)
Publisher : Fakultas Ekonomi Universitas Islam Majapahit

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/abdimasnusantara.v8i1.4784

Abstract

Program “Pendampingan Pengembangan UMKM Berbasis Marketing Digital dan laporan keuangan sederhana” merupakan upaya peningkatan kapasitas pemaksimalan pelaku UMKM di Kelurahan Kranggan kota mojokerto, khususnya di sektor kuliner dalam menghadapi tantangan era digital. Di tengah pesatnya perkembangan teknologi dan perubahan perilaku konsumen, masih banyak UMKM yang belum maksimal memanfaatkan media sosial sebagai sarana promosi dan penjualan. Pelaku UMKM umumnya masih mengandalkan cara konvensional, seperti penjualan langsung menggunakan lapak-lapak dagangan atau melalui pesan singkat, yang terbatas dalam menjangkau pasarnya. Program pendampingan ini dirancang sebagai solusi untuk menjembatani kesenjangan melalui integrasi Pendampingan, pelatihan dan praktik langsung. Fokus utama diarahkan pada pemanfaatan platform digital yang populer dan relevan, yaitu TikTok. TikTok digunakan sebagai media promosi berbasis video pendek yang mampu menjangkau konsumen secara luas dan interaktif. Kegiatan program mencakup pelatihan dasar digital marketing dan pembuatan laporan keuangan sederhana, pendampingan pembuatan akun di platform digital, serta produksi konten promosi yang menarik, serta pencatatan laporan keuangan untuk mendeteksi tingkat keuntungan.
Pengaruh Media Sosial dan Live Streaming terhadap Minat Beli dengan Kepercayaan Konsumen sebagai Variabel Mediasi Auralia Dwi Hapsari; Eny Setyariningsih; Yuliasnita Verlandes
Trending: Jurnal Manajemen dan Ekonomi Vol. 4 No. 1 (2026): Januari : Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v4i1.7758

Abstract

The massive digital transformation has reshaped the conventional marketing landscape into an online ecosystem, in which social media and live streaming features have become key instruments. This study aims to investigate the effects of social media and live streaming on consumers’ purchase intention, while also examining the mediating role of consumer trust as an intervening mechanism in the context of Laber’s Store on TikTok Shop, a footwear business that sold 1,825 products within four months of its operation since January 2026. This study employed a descriptive quantitative research design using Structural Equation Modeling–Partial Least Squares (SEM-PLS) analysis assisted by SmartPLS 3.0. Primary data were collected through questionnaires distributed to 200 Laber’s consumers on TikTok Shop using a purposive sampling technique. The independent variables were social media (X1) and live streaming (X2), consumer trust (Z) served as the mediating variable, and purchase intention (Y) served as the dependent variable. Each variable was measured using a five-point Likert scale. The results of the direct effect analysis indicate that social media has a positive and significant effect on purchase intention (T-statistic = 3.504; p = 0.001) and consumer trust (T-statistic = 5.923; p = 0.000). Live streaming also has a positive and significant effect on purchase intention (T-statistic = 3.261; p = 0.001) and consumer trust (T-statistic = 9.123; p = 0.000). Consumer trust has a positive and significant effect on purchase intention (T-statistic = 6.349; p = 0.000). The results of the indirect effect analysis demonstrate that consumer trust significantly mediates the relationship between social media and purchase intention (T-statistic = 5.240; p = 0.000), as well as the relationship between live streaming and purchase intention (T-statistic = 4.886; p = 0.000). Therefore, all seven research hypotheses are accepted. Social media and live streaming explain 47.3% of the variance in consumer trust, while the three variables collectively explain 54.9% of the variance in purchase intention. These findings indicate that increasing consumers’ purchase intention at Laber’s Store on TikTok Shop can be achieved more effectively when social media and live streaming strategies are able to establish consumer trust first.
Pengaruh Pelatihan Kerja dan Pengembangan Kompetensi Terhadap Kinerja Karyawan dengan Keterlibatan Karyawan Sebagai Variabel Intervening pada PT. Azuki Sinergi Indonesia Mohammad Ainur Rofik; Eny Setyariningsih; Toto Heru Dwihandoko
Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Vol. 2 No. 2 (2026): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/b2tq8f97

Abstract

This study examines the effects of job training and competency development on employee performance with employee engagement as an intervening variable at PT. Azuki Sinergi Indonesia. The study employed a quantitative approach using variance-based Structural Equation Modeling with Partial Least Squares (PLS-SEM). Data were collected through a five-point Likert questionnaire from 198 employees and analyzed using SmartPLS 4 through measurement-model assessment, structural-model assessment, bootstrapping, and indirect-effect testing. The results show that job training has a positive and significant effect on employee performance (β=0.374; t=2.988; p=0.001), whereas competency development has no significant direct effect on employee performance (β=0.020; t=0.393; p=0.347). Job training and competency development significantly increase employee engagement, with coefficients of 0.703 and 0.285. Employee engagement also positively affects employee performance (β=0.568; t=4.601; p<0.001). Employee engagement significantly mediates the effect of job training on performance (β=0.399; t=4.671; p<0.001) and competency development on performance (β=0.162; t=2.314; p=0.010). The findings indicate that competency development is more effective in improving performance when accompanied by stronger employee engagement.
Pengaruh Kompetensi Dan Kompensasi Terhadap Kinerja Karyawan Dengan Motivasi Kerja Sebagai Variabel Mediasi Devi Listia Ningrum; Rini Armin; Eny Setyariningsih
Indonesian Journal of Innovation Science and Knowledge Vol. 3 No. 3 (2026): IJISK 2026
Publisher : Fakultas Pendidikan Ilmu Keguruan, Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/ijisk.v3i3.409

Abstract

Penelitian ini bertujuan menganalisis pengaruh kompetensi dan kompensasi terhadap kinerja karyawan, baik secara langsung maupun tidak langsung melalui motivasi kerja sebagai variabel mediasi pada PT Packaging Solution Indonesia. Penelitian menggunakan pendekatan kuantitatif dengan desain asosiatif kausal. Populasi sekaligus sampel penelitian adalah 114 karyawan yang ditentukan dengan teknik sampling jenuh. Data dikumpulkan melalui kuesioner skala Likert yang didukung observasi dan dokumentasi, kemudian dianalisis menggunakan regresi linier berganda, uji t, koefisien determinasi, serta uji mediasi Sobel dengan bantuan IBM SPSS Statistics 26. Hasil penelitian menunjukkan bahwa kompetensi berpengaruh positif dan signifikan terhadap kinerja karyawan dengan nilai t hitung 4,160 dan signifikansi 0,000. Kompensasi juga berpengaruh positif dan signifikan terhadap kinerja dengan t hitung 3,812 dan signifikansi 0,000. Kompetensi dan kompensasi masing-masing berpengaruh positif dan signifikan terhadap motivasi kerja, sedangkan motivasi kerja berpengaruh positif dan signifikan terhadap kinerja dengan t hitung 7,350 dan signifikansi 0,000. Uji Sobel menunjukkan motivasi kerja memediasi pengaruh kompetensi terhadap kinerja dengan Z sebesar 4,98 dan memediasi pengaruh kompensasi terhadap kinerja dengan Z sebesar 3,83. Model kedua menjelaskan 77,8% variasi kinerja karyawan. Temuan ini menunjukkan bahwa peningkatan kompetensi dan pemberian kompensasi yang tepat akan lebih efektif apabila disertai penguatan motivasi kerja.
The Influence of Service Quality and Product Quality on Repeat Purchase Decisions Through Customer Satisfaction as an Intervening Variable at UD Wijaya as a Rice Supplier in Dlanggu Mojokerto Syamsudin Wijaya; Toto Heru Dwihandoko; Eny Setyariningsih
Jurnal Ekonomi Islam, Akuntansi, dan Manajemen Vol. 2 No. 4 (2026): Agustus
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jeiam.v2i4.916

Abstract

Competition among rice suppliers requires firms to maintain service and product quality so that customers continue to repurchase. Usaha Dagang Wijaya in Dlanggu, Mojokerto faces competitive pressure from suppliers offering similar products; therefore, customer retention depends on consistent transaction experiences and products that meet expectations. This study analyzes the effects of service quality and product quality on repurchase decisions, both directly and through customer satisfaction as an intervening variable. A quantitative correlational approach was applied to a population and census sample of 80 regular customers. Data were collected through questionnaires, observation, and documentation, then analyzed using two multiple linear regression equations and the Sobel test. The results show that service quality significantly affects customer satisfaction, with a t value of 2.015 and a significance level of 0.047, while product quality significantly affects customer satisfaction, with a t value of 5.090 and a significance level of 0.000. Service quality, product quality, and customer satisfaction also significantly affect repurchase decisions, with t values of 2.358, 1.993, and 2.020, respectively. The model explains 33.0 percent of the variation in repurchase decisions. However, the Sobel test indicates that customer satisfaction does not mediate the effect of service quality or product quality on repurchase decisions because the Sobel statistics are 1.42 and 1.88, both below 1.96. These findings indicate that service and product quality primarily influence repurchase decisions through direct effects rather than through customer satisfaction as a mediating mechanism.
The Influence Of Service Quality And Price On Customer Loyalty Through Customer Satisfaction As An Intervening Variable For Wahana .Net Customers In Mojokusumo Village, Kemlagi District, Mojokerto Regency Sigit Priambodo; Toto Heru Dwihandoko; Eny Setyariningsih
Jurnal Ekonomi Islam, Akuntansi, dan Manajemen Vol. 2 No. 4 (2026): Agustus
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jeiam.v2i4.917

Abstract

PCompetition among internet service providers requires companies to retain customers through reliable service quality, appropriate pricing, and satisfactory service experiences. This study aims to analyze the effects of service quality and price on customer loyalty, both directly and through customer satisfaction as an intervening variable among Wahana.Net customers in Mojokusumo Village, Kemlagi District, Mojokerto Regency. A quantitative approach was applied using a correlational design and descriptive analysis. The population consisted of 97 permanent customers, all of whom were included through saturated sampling. Data were collected through questionnaires, observation, and literature study and analyzed using two multiple linear regression equations and the Sobel test. The results show that service quality significantly affects customer satisfaction, with a t-value of 4.117 and a significance level of 0.000, while price significantly affects customer satisfaction, with a t-value of 6.166 and a significance level of 0.000. Service quality does not have a significant direct effect on customer loyalty, with a significance level of 0.226, and price also has no significant direct effect, with a significance level of 0.802. In contrast, customer satisfaction significantly affects customer loyalty, with a t-value of 4.444 and a significance level of 0.000. The Sobel test confirms that customer satisfaction mediates the effect of service quality on loyalty with a value of 3.01 and mediates the effect of price on loyalty with a value of 3.61. These findings indicate that Wahana.Net customer loyalty is primarily strengthened through customer satisfaction as the linking mechanism between service quality and price and customer loyalty.
Strategi Inovatif dan Berkelanjutan dalam Mengatasi Dampak Kenaikan Harga Kedelai pada Produksi Tahu Hanifah Arifatillah; Eny Setyariningsih; M Syamsul Hidayat
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 5 No. 3 (2025): November: Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v5i3.8162

Abstract

This study analyzes the innovative and sustainable strategies implemented by CV. Alam Semi in responding to the increase in soybean prices, which has significantly affected tofu production. Soybeans, as the main raw material, create substantial financial pressure for medium-scale producers when prices rise, requiring adaptive and resilient strategies to ensure business continuity. Using a descriptive qualitative approach, this research applied SWOT analysis and the Miles and Huberman method to formulate practical strategies. The analysis produced an IFAS score of 3.20 and an EFAS score of 3.42, positioning the company in Quadrant I (aggressive strategy). Based on this position, CV. Alam Semi adopted several aggressive strategies, including modernization of the production process, product diversification, packaging improvement, and optimization of distribution channels to enhance competitiveness. In addition, sustainable strategies were integrated into business operations, focusing on energy efficiency, organic waste utilization to create added value, and community empowerment initiatives. These combined approaches enable the company to maintain profitability while also ensuring long-term resilience amid raw material price fluctuations. The integration of aggressive and sustainability-oriented strategies reflects a balanced response to both market challenges and environmental considerations. The findings demonstrate that innovation and sustainability are not mutually exclusive but can work synergistically to strengthen competitive advantage. This study provides practical implications for tofu producers and other small- to medium-scale food enterprises facing similar challenges, while also contributing academically by offering insights into strategy formulation in volatile market conditions. The results highlight the importance of aligning financial, operational, and social aspects to build a resilient and sustainable business model.
Co-Authors Agoes Hadi Poernomo Akbar, Maylindah Angelina Amila Qurniyati Amila Qurniyati Andin Putri Assakinah Anita Anita Auralia Dwi Hapsari Bambang Ismaya Budi Utami Budi Utami Budi Utami Deny Dwi Fran Iswanda Devi Listia Ningrum Dwi Anisatul Ulfa Dwihandoko, Toto Heru Fajar, Adik Muhammad Hanifah Arifatillah Hidayat, M. Syamsul Izza, Rohmatul Jasmine Fitria Wibowo Kartikadewi, Azizah Apriliani Tri Kasnowo Kasnowo Kasnowo kasnowo, kasnowo Khanida, Marisha Khoirunnisa, Sindy M. Syamsul Hidayat M.Syamsul H M.Syamsul Hidayat Mahmudifa, Ayu Mohammad Ainur Rofik Mohammad Arif Saifudin Mutiara Novia Yuanti Novelia Puspita Meidi Noviandhi Sanggar Nirvandhi Permana, Muhammad Novian Adi Pratidina, Shinta Muji Putri Assakinah, Andin Putri Ulul Azmi, Mei Rini Armin Rini Armin Salzabila Artamevia Septifana Rosiani Shandy Darma Pramulia Sholikha, Miftakhus Sigit Priambodo Sindy Khoirunnisa Siti Shokkikhah Syamsudin Wijaya SYAMSUL HIDAYAT Syamsul Hidayat, Mohamad Taufiqurrahman Tiara Mufarihah ‘Aini Toto Heru DH Wahyu Apiyanto, Muhammad Yanto Budi Prasetya Yuliana Putri, Afrianty Yuliasnita Verlandes Verlandes