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All Journal Jurnal Mirai Management JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen Owner : Riset dan Jurnal Akuntansi CARADDE: Jurnal Pengabdian Kepada Masyarakat At-Tadbir : jurnal ilmiah manajemen EKUITAS (Jurnal Ekonomi dan Keuangan) Jurnal Ekonomi dan Manajemen Jurnal Pengabdian Al-Ikhlas AL-ULUM : Jurnal Ilmu Sosial dan Humaniora Reswara: Jurnal Pengabdian Kepada Masyarakat AMAR (Andalas Management Review) BAKTI BANUA : JURNAL PENGABDIAN KEPADA MASYARAKAT International Journal Of Science, Technology & Management (IJSTM) Ilomata International Journal of Management Yumary: Jurnal Pengabdian kepada Masyarakat International Journal of Educational Research and Social Sciences (IJERSC) International Journal of Economics, Management, Business, and Social Science Wiga : Jurnal Penelitian Ilmu Ekonomi JWM (JURNAL WAWASAN MANAJEMEN) Jurnal Pengabdian Pancasila (JPP) International Journal of Science and Environment Nanggroe: Journal Of Scholarly Service Applied Business and Administration Journal (ABAJ) Nanggroe: Journal of Scholarly Service Jurnal Pengabdian Sosial LamLaj
Zulfikar, Rizka
Department Of Management, Islamic University Of Kalimantan Muhammad Arsyad Al Banjari Banjarmasin, Banjarmasin
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Customer-Centric Technology: A Science Mapping of Marketing Transformation Zulfikar, Rizka; Suryadi, Nanang; Valen Prasarry, Yudhita
AMAR (Andalas Management Review) Vol. 9 No. 1 (2025)
Publisher : Management Institute Faculty of Economics Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/amar.9.1.36-46.2025

Abstract

This research aimed to analyze the impact of technology on marketing practices, from the adoption stage to the creation of customer experience, through a bibliometric approach. Using 133 articles published between 2000 and 2024 obtained from Scopus.com database, the study compiled a comprehensive literature analysis to identify key trends, dominant research themes, and gaps in the literature. The article selection process was carried out using the PRISMA method with keywords such as "technology adoption," "digital marketing," and "customer experience,". The bibliometric process was carried out using bibliometric analysis tools such as Biblioshiny-R. The results showed that technologies such as artificial intelligence (AI), big data analytics, and the Internet of Things (IoT) have a significant role in improving personalization and marketing efficiency, while creating a more immersive and satisfying customer experience. The study identified patterns of author networks, leading journals, as well as research trends that focus on the integration of technology in customer experience design. These findings make a theoretical contribution by strengthening the understanding of the relationship between technology adoption and customer experience, as well as practical implications for companies in developing technology-based marketing strategies.
When Trust Falters: The Impact Of Negative Information On Traditional Medicine Repurchase Intentions In Indonesia Zulfikar, Rizka; Sabil Hussein, Ananda; Suryadi, Nanang; Margono, Margono
International Journal of Science and Environment (IJSE) Vol. 5 No. 2 (2025): May 2025
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijse.v5i2.160

Abstract

This study investigated how exposure to negative information influenced consumer trust and repurchase intention within Indonesia’s traditional medicine market. By integrating the Theory of Planned Behavior with Trust Deterioration Models, the research addressed a critical gap concerning the impact of adverse digital narratives on culturally embedded health products. A quantitative, cross-sectional design was employed using an online survey that collected 207 valid responses from traditional medicine users across Indonesia. Data were analyzed using Descriptive analysis and Partial Least Squares Structural Equation Modeling (PLS-SEM) to evaluate both measurement and structural models. Results showed that negative information significantly undermined trust in traditional medicine, which in turn reduced consumers’ intention to repurchase. The strongest effects emerged from the perceived credibility and virality of negative news, which heightened risk perception and skepticism toward product quality, brand integrity, and regulatory oversight. Trust was found to partially mediate the relationship between negative information and repurchase intention, highlighting its central role as both a psychological enabler and a vulnerability point in consumer behavior. These findings provided substantial implications for producers, regulators, and marketers in preserving consumer confidence, suggesting the urgent need for reputation management strategies and transparent communication to counteract digital skepticism in emerging markets.
Learning With Integrity: The Future Of Ethical Artificial Intelligence In Academia Abdurrahim; Zulfikar, Rizka; Purboyo; Widyanti, Rahmi; Basuki
Applied Business and Administration Journal Vol. 4 No. 2 (2025): Financial Accountability, Technological Innovation, and Sustainable Development
Publisher : Ebiz Prima Nusa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62201/abaj.v4i02.216

Abstract

This study explored the evolution of scholarly research addressing ethical concerns related to artificial intelligence (AI) within academic settings. Despite the growing use of AI technologies in higher education—ranging from instructional tools to administrative applications—limited empirical work has systematically examined how ethical issues have been conceptualized and discussed. A bibliometric analysis was conducted to address this gap, using data extracted from the Scopus database and 107 documents covering 2015 and 2025. The study employed the PRISMA method for data screening. Bibliometric mapping was performed using Biblioshiny-R, which enabled comprehensive visualization through co-occurrence networks, thematic maps, and trend analyses. The findings revealed a significant increase in scholarly output and interdisciplinary collaboration on AI ethics in academia. Key themes included algorithmic bias, transparency, accountability, fairness, and responsible innovation. Notably, the research highlighted a progressive shift from technical concerns toward more socially grounded issues such as inclusivity, data governance, and digital justice.  The study identified core publications shaping the field and suggested that ethical AI in education remains an emerging but critical area for future inquiry. These findings provide a robust foundation for developing evidence-based, globally relevant policy frameworks that promote fair, transparent, and accountable AI integration in higher education.
Tracing The Digital Transformation: A Bibliometric Investigation Of Artificial Intelligence Adoption In Higher Education Wicaksono, Teguh; Zulfikar, Rizka; Purboyo; Yulianti, Farida; Lamsah
Applied Business and Administration Journal Vol. 4 No. 2 (2025): Financial Accountability, Technological Innovation, and Sustainable Development
Publisher : Ebiz Prima Nusa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62201/abaj.v4i02.217

Abstract

This study aimed to track the digital transformation journey through the lens of AI adoption in higher education from 2010 to 2025. Using a data-based bibliometric method from Scopus, this study identified the dominant theories used in AI adoption intention studies and conceptual structures. The literature selection process was carried out systematically using the PRISMA method to ensure transparency and accuracy in document selection. Data analysis used bibliometric techniques to analyse the research landscape quantitatively and was conducted using VosViewer Software. The analysis results show that research on AI adoption intention has experienced an annual growth of 34.15%, with most publications using the Technology Acceptance Model (TAM) and the Theory of Planned Behavior (TPB) approaches. Network visualisation revealed fragmentation in this research, where several clusters of theories develop separately without strong integration. Overlay visualisation showed a shift from technology acceptance model-based studies to exploration of ethical impacts, algorithm transparency, and AI regulation in higher education. Density visualisation confirmed that although technical factors have been widely studied, AI's social and policy aspects are still underexplored. This research provides a more comprehensive conceptual mapping and identifies research gaps that future studies can fill.
UPAYA MENINGKATKAN AKSES AIR BERSIH BAGI MASYARAKAT DESA JAMBU RAYA DENGAN PENERAPAN FILTERISASI AIR Purboyo, Purboyo; Yulianti, Farida; Alfisah, Erni; Zulfikar, Rizka; Lamsah, Lamsah; Mardah, Siti
Reswara: Jurnal Pengabdian Kepada Masyarakat Vol 4, No 1 (2023)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/rjpkm.v4i1.2570

Abstract

Kegiatan pengabdian yang dilaksanakan di Desa Jambu Raya, Kecamatan Beruntung Baru, Kabupaten Banjar ini bertujuan untuk meningkatkan akses air bersih bagi masyarakat, karena di desa tersebut akses air bersih dari Perusahaan Daerah Air Minum (PDAM) belum terpenuhi, padahal air tanah yang ada kualitasnya keruh karena desa Jambu Raya merupakan daerah rawa, sementara masyarakat didesa tersebut tetap memakai air tanah untuk kebutuhan rumah tangga seperti mandi, mencuci pakaian dan mencuci perabot rumah tangga, Guna mengatasi air yang keruh ini tim pengabdian melakukan kegiatan pembuatan filterisasi air agar kualitas air menjadi jernih sehingga layak untuk di pergunakan masyarakat. Metode yang dilakukan yaitu dengan presentasi, ceramah, diskusi, untuk pembuatan filterisasi air sekaligus pemasanganya. Selain itu juga dilakukan sosialisasi tentang pentingnya mempergunakan air bersih dan bagaimana cara melakukan perawatan dan penggantian alat filterisasi air tersebut. Hasil dari kegiatan ini yaitu desa memiliki filterisasi air yang menghasilkan air jernih yang dipasang ditandon atau penampungan air milik desa yang dapat dimanfaatkan masyarakat, selanjutnya masyarakat juga mampu memahami bagaimana merawat alat filterisasi air dan pentingnya menggunakan air bersih untuk meningkatkan kualitas hidup. Dapat kami simpulkan bahwa kegiatan ini telah dapat memberikan solusi atas permasalahan masyarakat desa Jambu Raya tentang masalah air yang keruh dengan pembuatan filterisasi air sehingga masyarakat sekarang mendapatkan akses air bersih, adapun saran yang dapat kami isampaikan yaitu kegiatan ini sebaiknya dapat berlanjut dengan skala yang lebih besar, dengan pengadaan lebih banyak tandon air yang dipasang alat filterisasi air yang diperuntukkan bagi masyarakat desa lain disekitar desa Jambu raya
How Environment knowledge, Social Influences, and Attitude Impact The Millenial Generation’s Purchase Intention in Green Products Through Attitude? Purboyo, Purboyo; Lamsah, Lamsah; Zulfikar, Rizka; Wahyuni, Amalia
International Journal of Science, Technology & Management Vol. 3 No. 4 (2022): July 2022
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v3i4.534

Abstract

Thistime the world is covered by environmental issues in the form of climate change, the use of natural resources that do not pay attention to the environment, and the sale of products that are not environmentally friendly, and currently the millennial enerasi is a generation that is a lot in Indonesia with a proportion of 33.75%, as a generation that is quite large, the millennial generation in the future has a considerable answer to the issue. environmental preservation and use of green products. The purpose of this study is to find out the influence of environmental knowledge variables and social influence variables on green product buying intentions, both directly and indirectly through attitude variables as mediation variables. This type of quantitative research is used by collecting data using questionnaires on millennial respondents totaling 150 respondents. The data is analyzed using the SEM PLS approach. The results showed that variable social influences and attitudes had a positive and significant effect on the intention to buy green products. Variable environmental knowledge and social influences have a positive and significant effect on attitudes. While the variable of environmental knowledge does not have a significant effect on the intention to buy green products. The interesting result is that mediation gives the result that variables of environmental knowledge and variables of social influence have a positive and significant effect on the intention of buying green products through attitude variables as mediation variables.
The Effect Of Economic Development On The Fulfillment Of The Right To A Good And Healthy Environment In South Kalimantan Province Nurul Listiyani; Rizka Zulfikar; Muhammad Erfa Redhani
International Journal of Educational Research & Social Sciences Vol. 2 No. 6 (2021): December 2021
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijersc.v2i6.147

Abstract

The right to a good and healthy environment is a human right guaranteed by the 1945 Constitution. Human rights in the field of the environment are very important, therefore the government should be present in ensuring that citizens get a good and healthy environment. The fulfillment of the right to a good and healthy environment is strongly influenced by variables outside the law such as economic variables, poverty, unemployment, and the Human Development Index (HDI).Because of that, This study aims was to exploring the relationship of sectoaral regional income (SRI), poverty, unemployment and Human Development Index (HDI) in spesific region to the environment quality.  Indicators used in this research are SRI of the industrial sector, mining sector, agricultural/plantation /forestry/fishery/livestock sectors, poverty, unemployment and HDI.  The type data used is secondary data from the Department of Environment, the Department of Energy and Mineral Resources,  and also the Central Bureau of Statistics of South Kalimantan Province for the period 2006 – 2020.Because of that, This research using secondary data from Central Bureau of Statistics for period 2006 – 2020. The method used in this study is descriptive quantitative using structural equation model.   Our results from this study were (1) SRI of the industrial sector, mining sector, agricultural/plantation /forestry/fishery/livestock sectors, poverty, and human development index (HDI) were give significant effect to environment quality because all value of CR ≥ 1.96 and probability < 0.05 (2) The unemployment indicator was not give a significant effect to environment quality because from the effect test, the value of CR ≥ 1.96 and probability < 0.05.
Factors That Most Considered In Determining The Green Trust And Green Buying Interest Mahfuz, H. Edy; Zulfikar, Rizka
International Journal of Educational Research & Social Sciences Vol. 3 No. 2 (2022): April 2022
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijersc.v3i2.337

Abstract

This study aims to examine the factors that are most considered by the community in determining trust and buying interest in green products. This research is a qualitative-quantitative descriptive study using a questionnaire as an instrument. The population and sample used in this study were the people of the city of Banjarmasin, South Kalimantan as many as 150 respondents using the non-purposive sampling method. The analysis technique used is quantitative descriptive analysis and average comparison analysis. This study examines 6 factors consisting of (1) Trust in objects, (2) Trust in Attributes, (3) Trust in Benefits, (4) Interest in buying transactionally, (5) Interest in Buying Referrals, (6 ) Interest in Preference (Preferential) and (7) Level of Curiosity (Explorative). The results of the study found that: (1) the level of trust and buying interest of the people of the city of Banjarmasin towards green products was in the medium category; (2) The factor of trust variable which is considered more dominant for respondents to consider based on the results of the highest average rating is trust in attributes (Price and Promotion) followed by trust in objects (Appearance and Quality), and trust in benefits (environment and health). (3) The factors of buying interest which are considered more dominant for the public to consider are referential, followed by preferential factors, exploratory factors and transactional factors.
The The Years Of Schooling Contribution As Factors That Most Considered In Increasing Human Development Index Listiyani, Nurul; Zulfikar , Rizka; Jaelani, Achmad; Susanto, Didi
International Journal of Educational Research & Social Sciences Vol. 3 No. 4 (2022): August 2022
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijersc.v3i4.431

Abstract

Banjar Regency as one of the second-level regions in South Kalimantan Province has an HDI value that always experiences growth and is included in the medium category. However, if we look at the average growth rate of HDI value (shortfall reduction) during this period, it is included in the low category, which is around 0.74 percent (2010-2021 period) and only ranks 11th out of 13 districts. This shows that development programs in Banjar Regency, although they have a positive impact on improving the quality of life of the population, are not large enough when compared to development programs that have been carried out by other regencies/cities.To be able to improve these conditions, of course, it is necessary to study the causes of the low rate of growth of the HDI in Banjar Regency on the three basic dimensions of forming the HDI, namely the Dimensions of Health, Dimensions of Education and Dimensions of Decent Living Standards. Where the health dimension is represented by life expectancy (AHH), the education dimension is represented by the Average Years of Schooling (RLS) and Expected Years of Schooling (HLS), and the dimension of Decent Living Standards is represented by the Adjusted Expenditure Figures (APP).The method used is descriptive quantitativequalitative, using the Partial Least Of Square (PLS) technique to determine the influence of the dimension indicators forming HDI. The results of this research are as follows: (1) Life Expectancy and Average Years of Schooling have no significant effect on the HDI Figures of Kab. Banjar, (2) Expected Years of Schooling and Adjusted Per capita Figures have a significant effect on HDI figures, (3) indicators forming HDI such as AHH, RLS, HSL and APP together have a significant effect on HDI Kab. Banjar because the significance value is (0.000) < 0.05. With a coefficient of determination (R Squared Change) of 1,000, it can be said that the variance of the HDI value is 100% influenced by the forming indicators and is not influenced by indicators other than the indicators forming the HDI, (4) The order of indicators that contribute the most to the HDI Regency. Banjar from the largest are: Expected Length of Schooling, Life Expectancy, Expenditure Per Capita and Average Length of Schooling. In this case it can be said that the attention of the district government. Banjar during the period 2010-2021 focused more on HLS, AHH and APP indicators than on RLS indicators (the indicator with the smallest contribution).
CAPITAL STRUCTURE CATALYST: CONNECTING FINANCIAL LITERACY, INNOVATION, PROFITABILITY FOR VENTURE GROWTH Andarwati; Nanang Suryadi; Rizka Zulfikar
EKUITAS (Jurnal Ekonomi dan Keuangan) Vol 9 No 3 (2025): September
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya(STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24034/j25485024.y2025.v9.i3.7202

Abstract

This study investigated the impact of financial literacy, innovation, and profitability on the performance of new ventures, focusing on the mediating role of capital structure. Addressing a sample of 287 new ventures in East Java, Indonesia, this study employed the Partial Least Squares Structural Equation Modeling (PLS-SEM) approach to analyze the relationships among key constructs. The findings revealed that innovation and profitability significantly influenced capital structure, which had a strong positive effect on firm performance.  The innovation had a direct impact on performance, while financial literacy and profitability did not show significant direct effects. Among the indirect effects, only innovation had a significant impact on performance through capital structure, reinforcing its strategic importance. The results of this study suggest that innovation, more than financial acumen or short-term profitability, plays a central role in shaping financial strategies that enhance new venture outcomes. The findings contributed to the entrepreneurial and financial management literature by integrating financial and non-financial competencies into a comprehensive model of entrepreneurial and financial management. This study also provided policymakers, educators, and practitioners with practical insights on how to strengthen the sustainability of new ventures through targeted innovation support and strategic financial structuring.
Co-Authors A, Azahraty Abdurrahim Achmad Jaelani Ade'Mayvita, Prihatini Aida Vitria Aida Vitria Aida Vitria Alfisah, Erni Alfisah, Erni Amalia Wahyuni Ananda Sabil Hussein Ananda Sabil Hussein Andarwati Apriya Santi Basuki Dedy Dian Titania Rahman Didi Susanto, Didi Efrianti, Kumara Erni Alfisah Erni Alfisah Farida Yulianti Farida Yulianti Farida Yulianti Farida Yulianti Farida Yulianti Farida Yulianti Firdaus Firdaus Harnida, Muthia Herawati, Ana Sofia Herawaty, Ana Sofia Ida Yulianti Indalesari, Rezki Kumara Efrianti Kurniaty Lamsah Lamsah Lamsah Lamsah Lamsah Lusiana, Herlina Mahfuz, H. Edy Mardah, Siti Margono Margono Maulida, Noorlaily Muhammad Erfa Redhani Mursanto, Mursanto Muthia, Harnida Nanang Suryadi Nanang Suryadi Noorlaily Maulida Nopliardy, Rakhmat Nurul Listiyani Prihatini Ade Mayvita Prihatini Ade Mayvita Prihatini Ade Mayvita, Prihatini Ade Prihatini Ade'Mayvita Purboyo, Purboyo Raditha Dwi Vata Hapsari Rahmi Widyanti Rahmina Suryani, Khalisa Rakhmat Nopliardy Rina Rina Rina Risnawati Risnawati S, Syahrani Sanjaya, Fanlia Adiprimadana Sarah Barqiah Siswahyudianto Siti Mardah Syahrani SYAHRANI SYAHRANI Teguh Wicaksono Valen Prasarry, Yudhita Vitria, Aida Wahyu Artiningsih, Dwi Wahyuni, Amalia Widi Dewi Ruspitasari Yuditha Valen Prasarry Zamilah, Ervica