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All Journal Jurnal Mirai Management JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen Owner : Riset dan Jurnal Akuntansi CARADDE: Jurnal Pengabdian Kepada Masyarakat At-Tadbir : jurnal ilmiah manajemen EKUITAS (Jurnal Ekonomi dan Keuangan) Jurnal Ekonomi dan Manajemen Jurnal Pengabdian Al-Ikhlas AL-ULUM : Jurnal Ilmu Sosial dan Humaniora Reswara: Jurnal Pengabdian Kepada Masyarakat AMAR (Andalas Management Review) BAKTI BANUA : JURNAL PENGABDIAN KEPADA MASYARAKAT International Journal Of Science, Technology & Management (IJSTM) Ilomata International Journal of Management Yumary: Jurnal Pengabdian kepada Masyarakat International Journal of Educational Research and Social Sciences (IJERSC) International Journal of Economics, Management, Business, and Social Science Wiga : Jurnal Penelitian Ilmu Ekonomi JWM (JURNAL WAWASAN MANAJEMEN) Jurnal Pengabdian Pancasila (JPP) International Journal of Science and Environment Nanggroe: Journal Of Scholarly Service Applied Business and Administration Journal (ABAJ) Nanggroe: Journal of Scholarly Service Jurnal Pengabdian Sosial LamLaj
Zulfikar, Rizka
Department Of Management, Islamic University Of Kalimantan Muhammad Arsyad Al Banjari Banjarmasin, Banjarmasin
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The Relationship of Perceived Value, Perceived Risk, and Level of Trust Towards Green Products of Fast Moving Consumer Goods Purchase Intention Zulfikar, Rizka; Mayvita, Prihatini Ade
JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen Vol. 15 No. 2 (2018): JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen
Publisher : University of Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31106/jema.v15i2.838

Abstract

This study aims to investigate how the relation between the perceived value, perceived risk, level of trust and toward green products purchase intention. This study is a survey research using questionnaires as an instrument. Population and sample used in this study is the community of Banjarmasin and taken as many as 150 respondents using non-purposive sampling method. The study found that Banjarmasin’s public tends to be more considered in its functional value indicators than other indicators such as social value, emotional value, and economic value. They also tend to be more considered at time risk indicators than other indicators such as the risk of physical and psychological risks. Banjarmasin’s public tends to be more considered toward its benefits indicators than other indicators such as trust in the object, and trust in attributes. Perceived value and perceived risk affect the level of public confidence but have no effect to the public purchase intention towards green products. The level of trust significantly influences the purchase intention towards green products. The relationship between the public purchase intention towards green products with the perceived value and perceived risk tends to be indirect and moderated by variable levels of trust.
Does Green Economy Video Really Work? The Effectiveness of Using Video Content Marketing in Forming MSMEs Perception and Behavior to Implement Green Economy Zulfikar, Rizka; Mayvita, Prihatini Ade
JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen Vol. 16 No. 1 (2019): JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen
Publisher : University of Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31106/jema.v16i1.1796

Abstract

This study aims to assess the effectiveness of the use of video content marketing in performing SMEs perceptions and behavior in implementing the concept of a green economy. The expected results of this research will make the using of video marketing content can be used as a material consideration for use in socialization and guidance to SMEs about the concept of green economy. This study was conducted in South Kalimantan province with the population, and the sample was SMEs in South Kalimantan province as much as 164 respondents. Researcher use purposive sampling as research method with one group pretest-posttest as research design. The data was collected using interviews and questionnaires. Data analysis technique are descriptive statistics and Wilcoxon Sign Rank Test. This study found that there is an average difference of perception and behavior of respondents about green economy before and after treatment with the video content marketing.
Edukasi TOGA dan Pemasaran Online bagi Petani Bunga di Desa Jingah Habang Ulu Lusiana, Herlina; Purboyo, Purboyo; Zulfikar, Rizka; Mursanto, Mursanto; Firdaus, Firdaus
Jurnal Pengabdian Sosial Vol. 1 No. 11 (2024): September
Publisher : PT. Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/9g9h9903

Abstract

Desa Jingah Habang Ulu dikenal akan kekayaan alamnya yang subur, dengan beragam jenis tanaman tumbuh di sana, termasuk TOGA (Tanaman Obat Keluarga). TOGA sering disebut sebagai "apotek hidup" karena bisa digunakan sebagai solusi untuk mengatasi berbagai penyakit ringan, terutama sebagai tindakan pencegahan dan pertolongan pertama. Tanaman TOGA juga merupakan sarana edukatif untuk mengenalkan masyarakat pada berbagai jenis tanaman obat serta manfaatnya. Beberapa contoh tanaman TOGA meliputi jahe, kunyit, sirih cina, kumis kucing, dan lainnya. Oleh karena itu, penting untuk meningkatkan pengetahuan masyarakat tentang manfaat dan cara perawatan TOGA agar tanaman ini dapat terus dimanfaatkan dengan baik. Selain itu, Desa Jingah Habang Ulu memiliki lahan bunga yang luas, termasuk mawar, melati, dan kenanga. Mayoritas penduduk setempat bekerja sebagai petani bunga, dan karena melimpahnya hasil panen setiap harinya, diperlukan pengetahuan tentang pemasaran online untuk membantu meningkatkan penjualan bunga, yang diharapkan akan memberikan dampak ekonomi positif bagi para petani.
Penggunaan Theory of Planned Behavior dalam Kajian Perilaku Konsumen Hijau Rizka Zulfikar; Nanang Suryadi; Yuditha Valen Prasarry; Sarah Barqiah; Dedy
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol. 10 No. 1 (2023): JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) NOVEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jkbm.v10i1.10496

Abstract

This study aims to evaluate the use of the Theory of Planned Behavior (TPB) in the analysis of green consum-er behavior. The TPB were an important framework for understanding consumer behavior, emphasizing the role of intention in shaping action, with factors such as attitudes, subjective norms, and perceived behavioral control. This research was conducted through a literature review using 26 articles from leading interna-tional journals such as Elsevier, Springer, Emerald, Taylor & Francis, Wiley Online, and Sage from 2013 to 2023.The results showed that the use of TPB in analyzing the purchasing behavior of environmentally friend-ly products provides strong evidence that intention influences consumer behavior. Other factors such as trust in the product also influence buying behavior. The advantages of the TPB lie in a structured framework, identification of behavioral influence factors, and support for effective marketing strategies. However, TPB have limitations, such as the inability to explain impulsive behavior and the inability to adequately incur-porate contextual factors. To address this, Extended-TPB, which includes additional variables, and the integration of TPB with other theories have developed. This increases understanding of environmentally friendly consumer behavior. The use of TPB and development has resulted in thousands of research articles published in various leading international journals. This confirms that TPB remain a significant focus of re-search in understanding consumer behavior in the context of sustainability.
SOSIALISASI PENGARUH STRATEGI SALURAN DISTRIBUSI TERHADAP SEGMENTASI PENJUALAN TELUR ASIN DAN PRODUK CEMILAN DI BANJARMASIN Rina, Rina; Risnawati, Risnawati; Yulianti, Farida; Zulfikar, Rizka; Purboyo, Purboyo
Bakti Banua : Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 2 (2024): BAKTI BANUA: JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Sekolah Tinggi Ilmu Manajemen Indonesia (STIMI) Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35130/bbjm.v5i2.601

Abstract

Pertumbuhan Populasi dan perubahan gaya hidup masyarakat telah memberikan dampak signifikan pada pola konsumsi termasuk permintaan akan produk pangan olahan.Hambatan utama dalam pertumbuhan UMKM yang ada di Indonesia adalah akses modal yang terbatas yaitu banyaknya UMKM kesulitan untuk menjalankan dan mengembangkan bisnis mereka , kemudian ditinjau dari kapasitas manajemen dan keterampilan yang terbatas hal tersebut dapat dilihat banyak pemilik UMKM tidak memiliki latar belakang Pendidikan atau pelatihan bisnis yang memadai sehingga para UMKM rentan menghadapi kegagalan dan faktor penghambat lainnya adalah Persaingan yang ketat dan kurangnya akses pasar sehingga UMKM harus bersaing dengan perusahaan besar yang memiliki modal, teknologi , dan sumber daya yang lebih kuat . Selain itu pula banyak UMKM yang kesulitan dalam memasarkan serta mendistribusikan produk yang mereka jual . Hal ini pula yang berdampak terhadap UMKM yang ada di Kalimantan Selatan khususnya di Banjarmasin. Tantangan – tantangan yang dihadapi inilah menimbulkan tidak sedikit pelaku UMKM mengalami kegagalan. Dari hasil pengabdian masyarakat disini disimpulkan bahwa pentingya saluran distribusi dan segmentasi penjualan sebanyak 60% atau sebanyak 6 UMKM mereka belum mengetahui secara keseluruhan, dan setelah sosialisasi meningkat menjadi 100% atau 10 UMKM memahaminya. Menggunakan media social (WA dan Instagram) sebanyak 60% atau sebanyak 6 UMKM mereka menggunakannya dan setelah sosialisasi meningkat menjadi 100% atau sebanyak 10 UMKM menggunakannya. Melakukan testimoni terhadap produknya sebanyak 20% atau sebanyak 2 UMKM dan setelah sosialisasi meningkat menjadi 80% atau sebanyak 8 UMKM. Memperluas penjualan / bekerjasama dengan pihak luar sebanyak 20% atau  sebanyak 2 UMKM dan setelah sosialisasi meningkat sebanyak 80% atau 8 UMKM melakukannya. Melakukan varian harga dan ukuran sebanyak 20% atau 2 UMKM dan setelah sosialisasi sebanyak 60% atau 6 orang melakukannya. Melakukan variasi produk / pengembangan usaha. Sebanyak 20% atau  sebanyak 2 UMKM dan setelah sosialisasi meningkat menjadi 60% atau sebanyak 6 UMKM. Mencantumkan merek, halal, BPOM, dan aspek legalitas (NIB dan PIRT) sebanyak 20% atau sebanyak 2 UKM dan setelah sosialisasi meningkat menjadi 100% atau sebanyak 10 UMKM. Mencantumkan No. WhatsApp (WA) dikemasan 10% atau 1 UMKM dan setelah sosialisasi meningkat menjadi 50% atau sebanyak 5 UMKM. Mendapatkan merek, halal, BPOM dan aspek legalitas (NIB dan PIRT) sebanyak 50% atau sebanyak 5 UMKM dan setelah sosialisasi meningkat sebanyak 100% atau sebanyak 10 UMKM. Menyediakan pembayaran secara online sebelum sosialisasi mereka semua melakukan pembayaran secara manual dan setelah sosialisasi meningkat menjadi 30% atau sebanyak 3 UMKM. Dengan Demikian tujuan dari pengabdian masyarakat ini adalah Meningkatkan kesadaran pemahaman dan pengetahuan pada peserta UMKM di Banjarmasin terkait pentingnya strategi pemasaran dan Distribusi penjualan produk UMKM tersebut sehingga dengan Kegiatan sosialisasi ini dapat memecahkan permasalahan UMKM di Banjarmasin walaupun tidak secara keseluruhan sehingga diharapkan nantinya perkembangan dan pertumbuhan UMKM di Banjarmasin akan lebih baik lagi
Multi-Level Moderation Of Hedonic Motives And Online Promotions In Strengthening The Connection Between E-Impulsive Purchase Tendency, Purchase Decisions And Consumer Satisfaction- Proposed Framework Zulfikar, Rizka; Yulianti, Farida; Lamsah, Lamsah; Purboyo, Purboyo; Wicaksono, Teguh
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 5 No. 1 (2025): January 2025
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v5i1.436

Abstract

This study aims to propose a multi-level moderation framework for the role of hedonic motive (HM) variables and online promotion (OP) the connection between e-Impulsive Purchase Tendency (e-IPT) and Consumer Satisfaction (CS) mediated by e-Impulsive Purchase Decision (e-IPD). Some previous studies were mostly conducted to identify the initial condition of impulsive Purchase. While there is a lot of research on e-impulsive Purchase (e-IP), few have focused on the consequences of e-IPT, e-IPD and CS. Additionally, there is still little research on how HM and OP interact to affect how e-IP and CS are connected. Thus, e-IPD as a mediator in the connection between e-IPT and CS is still understudied. This study bridges this gap by examining the e-IPT as a mediator as well as HM and OP as a moderator with a multi-level moderation study. The purpose of this research is to aid shops who want to keep customers by offering more information about online purchases. To the best of our knowledge, not many studies have looked at how HM might moderate the connection between e-IPT, e-IPD, and CS. The investigation of tiered moderation in the interaction between HM and OP that will impact CS is the innovative aspect of this work. The pertinent data regarding e-IP will be supplemented by the moderated mediation model that has been created and tested here.
Examine The Behavior Of Private Universities Lecturer In Respecting Kampus Merdeka Policies Using Theory Of Planned Behavioral Approach Purboyo; Zulfikar, Rizka; Lamsah; Syahrani; Vitria, Aida
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 1 No. 3 (2021): September 2021
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v1i3.17

Abstract

This study aims to examine the behavior of PTS lecturers in responding to the Merdeka Learning - Merdeka Campus policy using Theory Of Planned Behavioral (TPB). In this study, TPB was adopted to explain the behavior of private university lecturers in responding to the independent campus policy. The variables used in this study are perceptions, attitudes, subjective norms, interests, and behavior. The population was PTS lecturers with a total sample of 251 people and came from 21 private universities in Banjarmasin municipality with the sampling technique using purposive sampling. The data analysis techniques are quantitative descriptive and structural equation models. The results of this study include (1) the variable perception, attitude, subjective norms and interests, the percentage of high category responses > the number of percentage responses in the low category which means that the research sample gives more positive responses to the variables of perception, attitude, subjective norms, and interest, (2) As for the behavior variable, the percentage of responses in the high category < the number of the percentage of responses in the low category, which means that the research sample gave fewer positive responses to the variable behavior of lecturers in responding to the policy of the Independent Campus, (3) The structural equation model was in accordance Goodness Of Fit Index standards and can explain the use of the theory of Planned Of Behavioral in describing the relationship between perceptions of attitudes, subjective norms, interests, and behavior of lecturers in responding to the policy of Merdeka Belajar - Kampus Merdeka.
PENGUATAN EKONOMI MASYARAKAT: SOSIALISASI BUDIDAYA MADU TRIGONA DAN PEMBERIAN BANTUAN SARANG BUDIDAYA Purboyo, Purboyo; Alfisah, Erni; Yulianti, Farida; Zulfikar, Rizka; Lamsah, Lamsah; Maulida, Noorlaily
Reswara: Jurnal Pengabdian Kepada Masyarakat Vol 3, No 2 (2022)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/rjpkm.v3i2.2007

Abstract

Pandemi covid 19 yang melanda sekitar 2 tahun telah membawa pada penurunan kamislot ekonomi sebagian masyarakat di pedesaan termasuk di desa Jambu Raya, untuk itu perlu adanya kegiatan yang bisa menambah penghasilan masyarakat, kegiatan pengabdian kepada masyarakat yang dilakukan ini salah-satunya untuk bisa memberikan tambahan penghasilan kepada masyarakat dengan sosialisasi budidaya lebah trigona atau dalam Bahasa setempat yaitu Bahasa Banjar dikenal dengan madu kelulut, lebah ini menghasilkan madu yang nantinya bisa dikonsumsi sendiri atau bisa dijual sebagai tambahan penghasilan. Tujuan kegiatan ini adalah (1) Mengembangkan potensi sumber daya Desa (2) Memberikan pengetahuan kepada masyarakat tentang budi daya madu Trigona, (3) Meningkatkan penghasilan masyarakat dengan tambahan mata pencaharian melalui budidaya lebah trigona. Mitra kegiatan adalah penduduk desa Jambu Raya yang berjumlah 20 orang, pelaksanaan kegiatan dengan metode (1) Tahap observasi dan persiapan,(2) Tahap pelaksanaan dengan ceramah, diskusi, tanya jawab, dilanjutkan dengan pemberian bantuan sarang koloni budidaya berikut peralatan pemanenan dan (3) Tahap evaluasi. Hasil evaluasi kegiatan secara umum mayoritas peserta/mitra memberikan penilaian baik dengan kegiatan ini, dan beberapa warga menyatakan berminat untuk membudidayakan lebah madu ini
PELATIHAN PEMBUATAN ABON BERBAHAN DASAR IKAN NILA GUNA MENINGKATKAN PEREKONOMIAN MASYARAKAT DESA ARANIO Purboyo, Purboyo; Yulianti, Farida; Alfisah, Erni; Zulfikar, Rizka; Lamsah, Lamsah; Mardah, Siti; Wicaksono, Teguh
Reswara: Jurnal Pengabdian Kepada Masyarakat Vol 4, No 2 (2023)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/rjpkm.v4i2.3073

Abstract

Kegiatan pengabdian yang dilaksanakan di Desa Aranio, kecamatan Aranio, Kabupaten Banjar ini bertujuan untuk pemberdayaan masyarakat khususnya Ibu-Ibu di Desa Aranio guna meningkatkan keterampilan mengolah ikan nila dan meningkatkan perekonomian masyarakat Desa Aranio. Saat ini penduduk Desa Aranio banyak yang mempunyai mata pencaharian budidaya ikan nila, ikan nila ini dibudidayakan disepanjang aliran sungai riam kanan Desa Aranio,  hasil panen ikan nila selama ini hanya dijual mentah sehingga saat panen melimpah terkadang harga ikan bisa menjadi murah, tim pengabdian masyarakat UNISKA MAB Banjarmasin mencoba memberikan solusi dengan memberikan pelatihan bagaimana mengolah ikan nila menjadi panganan abon sehingga ikan nila yang selama ini  hanya dijual mentah dapat diolah dan mempunyai nilai tambah sebagai olahan abon yang dapat dijual sebagai panganan atau oleh-oleh khas Desa Aranio yang nantinya oleh-oleh ini dapat dijual di daerah wisata sungai kambang Desa Aranio. Metode yang dilakukan yaitu pelatihan, diskusi dan tanya jawab. Sasaran atau mitra adalah ibu-ibu Desa Aranio yang berjumlah 15 orang. Hasil kegiatan ini yaitu peserta pelatihan mampu membuat panganan abon berbahan dasar ikan nila, mampu membuat kemasan dan diharapkan mampu memasarkan hasil olahan abon ikan nila ini sebagai produk khas Desa Aranio. Kegiatan ini diharapkan dapat berkelanjutan dengan dilakukannya bimbingan lanjutan tentang pemasaran, pembinaan dan pendampingan lebih lanjut sehingga produk olahan abon ikan nila ini dapat memperoleh ijin produk dan lebih lanjut memperoleh akses pendanaan untuk dijadikan skala indutri rumah tangga yang berkelanjutan
REVITALIZATION OF THE ENVIRONMENTAL SUPERVISION POLICY ON COORDINATION AND COMMITMENT BASED COAL MINING Nurul Listiyani; Rizka Zulfikar; Rakhmat Nopliardy
Lambung Mangkurat Law Journal Vol. 6 No. 1 (2021): March
Publisher : Program magister Kenotariatan Fakultas Hukum Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32801/abc.v6i1.111

Abstract

This study was conducted to find a form of control policies on environmental management for mining of coal that regulate the coordination between stakeholders, authorities and the object of supervision, as well as a commitment to an active role between the government, business actors and the community in monitoring environmental management. The approach method in this research is socio-juridical, with qualitative and quantitative analysis methods. The results showed that both from the regulatory and implementation aspects, the coordination of the implementation of supervision had not been regulated and implemented optimally, so that it did not support the realization of an integrated environmental management supervision based on the principle of integration. Based on this, it is necessary to establish a legal system for environmental management in the form of regional regulations which contain an integrated supervisory system with a shared commitment between the leading sector
Co-Authors A, Azahraty Abdurrahim Achmad Jaelani Ade'Mayvita, Prihatini Aida Vitria Aida Vitria Aida Vitria Alfisah, Erni Alfisah, Erni Amalia Wahyuni Ananda Sabil Hussein Ananda Sabil Hussein Andarwati Apriya Santi Basuki Dedy Dian Titania Rahman Didi Susanto, Didi Efrianti, Kumara Erni Alfisah Erni Alfisah Farida Yulianti Farida Yulianti Farida Yulianti Farida Yulianti Farida Yulianti Farida Yulianti Firdaus Firdaus Harnida, Muthia Herawati, Ana Sofia Herawaty, Ana Sofia Ida Yulianti Indalesari, Rezki Kumara Efrianti Kurniaty Lamsah Lamsah Lamsah Lamsah Lamsah Lusiana, Herlina Mahfuz, H. Edy Mardah, Siti Margono Margono Maulida, Noorlaily Muhammad Erfa Redhani Mursanto, Mursanto Muthia, Harnida Nanang Suryadi Nanang Suryadi Noorlaily Maulida Nopliardy, Rakhmat Nurul Listiyani Prihatini Ade Mayvita Prihatini Ade Mayvita Prihatini Ade Mayvita, Prihatini Ade Prihatini Ade'Mayvita Purboyo, Purboyo Raditha Dwi Vata Hapsari Rahmi Widyanti Rahmina Suryani, Khalisa Rakhmat Nopliardy Rina Rina Rina Risnawati Risnawati S, Syahrani Sanjaya, Fanlia Adiprimadana Sarah Barqiah Siswahyudianto Siti Mardah Syahrani SYAHRANI SYAHRANI Teguh Wicaksono Valen Prasarry, Yudhita Vitria, Aida Wahyu Artiningsih, Dwi Wahyuni, Amalia Widi Dewi Ruspitasari Yuditha Valen Prasarry Zamilah, Ervica