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Perancangan Website Blogger UMKM “Rumah Parfum Lolong” Sebagai Media Pemasaran Produk Debi Yulanda; Abhinaya Agusto Dayoh; Silva Melasari; Sularno; Rafidola Mareta Riesa
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 2 No 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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This study aims to design the Rumah Parfum Lolong website as a medium for digital product development and marketing. In today's digital era, websites function as an important platform to increase market reach, facilitate transaction processes, and strengthen business image. This study uses a descriptive approach with literature study methods, observation, needs analysis, and direct testing of website design, customers, and potential customers. The results of the study show that the website that is designed is responsive, user-friendly, and equipped with e-commerce features that can improve operational efficiency and user convenience. Customers provide positive feedback on the visual design and ease of navigation, as well as the online ordering feature. Recommendations for further development include the addition of interactive elements, the development of product content personalization features, and strengthening digital marketing strategies through social media and email marketing. In conclusion, this website functions as an effective tool to support business development and online marketing of Rumah Parfum Lolong products.
Pemanfaatan Web Design untuk Meningkatkan Pemasaran UMKM Buraunibaito dengan Blogger di Kota Padang Adinda Rihhadatul Aisy; Ladiva Diti Ramadhani; Daffa Gusnadi; Sularno; Novadilatri
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 2 No 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Web design has become a vital element in digital marketing, especially for SMEs like Buraunibaito, located on Jln. Edelweis Komplek Cimpago Permai II, Padang City. In this project, we applied the Project Based Learning (PBL) method to provide training on creating websites using Blogger, aimed at enhancing marketing and sales. Through observation and interviews, we collected information about this SME, including its history, products, and promotional strategies. The data obtained was used to develop a blog that includes background information, product photos, and pricing. As a result, Blogger serves as an interactive platform that allows SMEs to connect directly with customers and has the potential to function as an e-commerce site. By leveraging modern technology, Buraunibaito is expected to compete more effectively in the digital marketplace.
Digital Web sebagai Strategi Meningkatkan Jual Beli UMKM Yal Collection di Bukittinggi Reni Puji Rahayu; Nicho Syaputra; Nailul Mardiah; Sularno; Rafidola Mareta Riesa
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 2 No 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Yal Collection, an MSME located in Pasar Aur Kuning, Bukittinggi, West Sumatra, only produces batik trousers with the aim of preserving local culture and improving the economy of the local community. Even though batik pants products have broad market potential, the Yal Collection faces challenges in terms of marketing, especially in utilizing digital platforms. Lack of skills in digital marketing and social media management hinders these MSMEs from reaching a wider market and increasing product competitiveness. This community service program aims to help Yal Collection strengthen its marketing strategy through digital marketing training which includes social media management, content optimization and online promotion strategies. The method used is a participatory approach, namely direct training and assistance in creating visual content and implementing digital marketing strategies. Results showed increased brand visibility, number of social media followers, and online product sales. In conclusion, proper strengthening of digital marketing can increase Yal Collection's competitiveness and expand the market for their products significantly .
Perancangan Website Blogger UMKM “Sarapan Pagi Chaca Cake” Sebagai Media Pemasaran Produk Rizelda Aswirdinata; Lidya Devega; M. Ilham Afriasnyah; Sularno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 2 No 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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The influence of technology today can change the marketing strategies of all business people. Where the right business strategy in this advanced era will advance the business. This encourages businesses to adopt innovative marketing strategies, especially through online media. This article documents the design and implementation of an eCommerce website for MSMEs offering breakfast, with a focus on the case study “Breakfast Chaca Cake”. In this project, we chose the Blogger platform as the main development tool to create the website. Some of the stages of website creation carried out are data collection, system analysis, website design using the blogger platform. This project aims to increase product exposure, expand market reach, and improve the marketing and product promotion process for MSMEs. The result of the implementation of this project is a website https://chacacake1103.blogspot.com/. This project is expected to be useful for Chaca Cake Breakfast MSMEs which can increase the number of customers.
Strategi Pengembangan Pemasaran Digital Menggunakan Blogger pada UMKM Dimsum By Kalili di Kota Padang Fachrul Nugraha; Siti Komaryah; Hannisa Syifa Salsabilla; Sularno; Rafidola Mareta Riesa
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 2 No 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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This study presents a comprehensive and in-depth analysis of the development strategy for digital marketing using Blogger as a platform for Dimsum By Kalili, a micro, small, and medium-sized enterprise (UMKM) specializing in coffee products in the city of Padang. By examining Dimsum By Kalili current digital marketing efforts and evaluating the potential benefits of incorporating a blogger strategy, this paper aims to propose a robust and effective roadmap for Dimsum By Kalili digital marketing development. The strategy begins with a thorough examination of the target audience, identifying their preferences, demographics, online behavior, and consumption patterns. This step enables Dimsum By Kalili to tailor its content and marketing strategies to effectively engage with its target customers. In addition, the study emphasizes the importance of creating valuable and compelling content that resonates with the audience's interests, needs, and desires. Furthermore, the proposed strategy encompasses search engine optimization (SEO) techniques to ensure better visibility and discoverability of Dimsum By Kalili blog. By optimizing keywords, meta tags, and other on-page elements, Dimsum By Kalili can improve its organic search rankings and attract a larger audience. The study also highlights the significance of integrating social media platforms into the strategy, allowing Dimsum By Kalili to extend its reach and foster stronger customer relationships through interactive and engaging content. In conclusion, this study provides a comprehensive roadmap for Dimsum By Kalili digital marketing development using Blogger. Through a targeted approach to audience analysis, content creation, SEO techniques, and social media integration, Dimsum By Kalili can establish a strong online presence, cultivate customer relationships, and increase its market share in the competitive UMKM industry of Padang city.
Pengembangan Digital Marketing Pada UMKM Warkop Harapan Jaya Berbasis Website di Kota Padang Ilham Saputra; Wela Purnamasari; Silfia Nabila Ramadani; Sularno; Novadilastri
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 2 No 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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This research examines the development of digital marketing for UMKM Warkop Harapan Jaya in Padang, West Sumatra. The goal is to design an effective blog to support business marketing and digitalization strategies. Using descriptive qualitative methods, data was collected through observations and interviews in September 2024. The results show that Warkop Harapan Jaya has not optimized digital potential. As a solution, a blog was designed and implemented to expand marketing reach and increase customer interaction. In conclusion, the development of this blog is expected to increase online visibility and business growth, while providing insight into the importance of digital technology adoption for MSMEs.
Perancangan Website UMKM “Boukara Flow” sebagai Media Informasi dan Promosi Menggunakan Aplikasi Blogger Siti Husnul Afifah Thaher; Stevinda Mei Yulandari; Muhammad Rezha Arifin; Sularno; Novadilastri
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 2 No 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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This research aims to design a website for UMKM "Boukara Flow" as a medium for digital product information and promotion. The Boukara Flow business sells feather wire-based flower bouquets that can be customized according to consumer desires. The researcher's recommendation is to use the web for information and online purchases. With this web, it can make it easier for potential customers to get information about products. One of the webs that can be used is using the Blogger application which can be connected using a Google account. Using the blogger application makes it easier to get product information and can be used for product promotion.
Strategi Digitalisasi UMKM Warung Kopi Saisuak Melalui Pengembangan Blog Sebagai Media Promosi Di Kota Padang Desi Ratna Sari; Fauzan Azmi; Nandy Phinto; Rafidola Mareta Riesa; Sularno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 2 No 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

Web design is the process of designing the user interface and visual experience of a website. It includes various elements such as layout, color, typography, and other graphic elements that affect how users interact with the site. One of the online sites that can be used is a blog. A blog is a type of website or online platform that contains a series of posts or articles that are updated regularly. The digitalization strategy through blogs can expand business reach and increase interaction with users. The method used in designing this blog is data collection through direct observation and interviews with MSME owners. The existence of a website such as a Blog can help small and medium enterprises (SMEs), especially Warung Kopi Saisuak in promoting their food and beverage products online. With this blog site, Warung Kopi Saisuak can be better known and encourage business growth through a dedicated Blogger site.
Strategi Pengembangan Pembelajaran Tahfidz Harian untuk Optimalisasi Hafalan Juz ‘Amma Siswa MDTA Al Azhar Tapus Putri, Citra Aulia; Hikmah Hayati; Sularno, Sularno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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This study aims to develop an effective daily tahfidz learning strategy to improve Juz ‘Amma memorization among MDTA students. The problems identified include inconsistency in daily recitations, lack of review activities, and limited teaching methods. A qualitative approach was applied using observation, interview, and documentation techniques. The strategies implemented consisted of daily verse recitation, weekly review, peer learning, and a reward system. The results showed an average improvement of 30% in students’ memorization within one semester. Moreover, students’ motivation and discipline also increased. This study further emphasizes that tahfidz is not merely about memorizing, but also about forming consistent learning habits. The daily routine approach helps students build discipline, peer collaboration, and self-confidence. Consequently, tahfidz programs need to integrate structured and innovative learning methods to achieve sustainable improvement.
Pemanfaatan Blog Sebagai Media Digital Marketing Untuk Meningkatkan Branding dan Promosi UMKM AR_FLORIST Diera Digital Ningrum, Nurmah; Nada Alifia; Novadilastri; Sularno, Sularno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

The development of digital technology has created new opportunities for micro, small, and medium enterprises (MSMEs) to expand their markets and enhance competitiveness. AR_FLORIST is an MSME engaged in the floral board service sector, established in July 2025 in Padang City by owner Loli Ferbrina. The products offered include rustic floral boards and flowerbox boards with various themes tailored to customer requests. This study aims to analyze the utilization of blogs as a digital marketing medium to enhance the branding and promotion of AR_FLORIST. The research employed a descriptive qualitative approach through observation, interviews, and documentation. The results show that blogs can increase brand awareness, strengthen business image, and broaden promotional reach through creative content. Therefore, blogs serve as a strategic tool in supporting digital marketing for AR_FLORIST amid today’s competitive business environment.
Co-Authors ., Faradika ., Renita Astri Abhinaya Agusto Dayoh Adinda Rihhadatul Aisy Afrita, Dwi Laras Sakti ahmad kamal, ahmad Aisyah Rendini Aizil Nasri Amanda, Wilia Zulkifni Ananda Dwi Anjeny, Jenu ANGGRAINI, PUTRI Anggraini, Putri Anggraini, Putri Apriliani, Yessi Apriliani Budiman, Agsel Anugrah Chairunnisa, Fadilla Chairunnisa Cinta Hanaya Claresta Aimee Firjatullah Daffa Gusnadi Dafwen Toresa Daulay, Suandi Dea Stevy Husna Debi Yulanda Desi Ratna Sari Dio Prima Mulya Efrizoni, Lusiana Eko Mardiyansyah Etika Melsyah Putri, Etika Melsyah Fachrul Nugraha Fandi, Sonia Sri Fandi Faradika Dika Faras Khairi Edwar Fatimah Azahra Fauzan Azmi Finarsih, Endang Ulfa Firdaus Firdaus, Abdul Hadi Gusni Vitri Habibah Hannisa Syifa Salsabilla Hariefan Saputra Hikmah Hayati Ilham Saputra Jefica Septriana Ladiva Diti Ramadhani Lidya Devega Lucia Septi Arvi M Eric Illahi M. Ilham Afriasnyah maha rani Maharani, Aliffa Mazni, Deni Irda Mediani, Rahma Meliyandani, Cindy Meliyandani Muhammad Razi Muhammad Razi Muhammad Razi A Muhammad Rezha Arifin Muhammad Yahya Mulya, Dio Prima mulya, Dwiki Mutia Aulia Nada Alifia Nadinda, Nadinda Nailul Mardiah Najwa Febry Hardiyessi Nandy Phinto Nicho Syaputra Ningrum, Nurmah Nori Sahrun Nori Sahrun Nori Sahrun Novadilastri Novadilastri, Novadilastri Novadilatri Novalidasri Noviardi Prima Putra Nurul Hikmah Farisy Oktavia, Nabilla Pandu Pratama Putra, Pandu Pratama Pradesandri, Gilang Puspita Sari Putri Anggraini Putri, Citra Aulia Putri, Gustiana Putri, Selvia Rahmayanti Putri Rafi Ramadino Rasyadah Fadhillah Reni Puji Rahayu Renita Astri Renita Astri Riesa, Rafidola Mareta Riesa, Rafidola Mareta Riesa Risma Risma, Risma Riva Nurul Hasanah Rizelda Aswirdinata Rometdo Muzawi, Rometdo Selpanik maharani Silfia Nabila Ramadani Silva Febria Yutrisna Silva Melasari Siska Mariyanti Siti Husnul Afifah Thaher Siti Komaryah Stevinda Mei Yulandari Tarisa Amimi Tasya Desma Albarokah Tiara Dwi Andriansyah Utnasari, Intan Viani, Cici Okta Wahyuni, Mitha Wela Purnamasari Wendi Boy Yogi Ersan Fadrial Yoyon Efendi Zulfahmi . Zulfahmi Fahmi Zulfahmi Zulfahmi Zulfitri Yani