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Digital Web sebagai Strategi Meningkatkan Jual Beli UMKM Yal Collection di Bukittinggi Reni Puji Rahayu; Nicho Syaputra; Nailul Mardiah; Sularno; Rafidola Mareta Riesa
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 2 No 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

Yal Collection, an MSME located in Pasar Aur Kuning, Bukittinggi, West Sumatra, only produces batik trousers with the aim of preserving local culture and improving the economy of the local community. Even though batik pants products have broad market potential, the Yal Collection faces challenges in terms of marketing, especially in utilizing digital platforms. Lack of skills in digital marketing and social media management hinders these MSMEs from reaching a wider market and increasing product competitiveness. This community service program aims to help Yal Collection strengthen its marketing strategy through digital marketing training which includes social media management, content optimization and online promotion strategies. The method used is a participatory approach, namely direct training and assistance in creating visual content and implementing digital marketing strategies. Results showed increased brand visibility, number of social media followers, and online product sales. In conclusion, proper strengthening of digital marketing can increase Yal Collection's competitiveness and expand the market for their products significantly .
Perancangan Website Blogger UMKM “Sarapan Pagi Chaca Cake” Sebagai Media Pemasaran Produk Rizelda Aswirdinata; Lidya Devega; M. Ilham Afriasnyah; Sularno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 2 No 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

The influence of technology today can change the marketing strategies of all business people. Where the right business strategy in this advanced era will advance the business. This encourages businesses to adopt innovative marketing strategies, especially through online media. This article documents the design and implementation of an eCommerce website for MSMEs offering breakfast, with a focus on the case study “Breakfast Chaca Cake”. In this project, we chose the Blogger platform as the main development tool to create the website. Some of the stages of website creation carried out are data collection, system analysis, website design using the blogger platform. This project aims to increase product exposure, expand market reach, and improve the marketing and product promotion process for MSMEs. The result of the implementation of this project is a website https://chacacake1103.blogspot.com/. This project is expected to be useful for Chaca Cake Breakfast MSMEs which can increase the number of customers.
Strategi Pengembangan Pemasaran Digital Menggunakan Blogger pada UMKM Dimsum By Kalili di Kota Padang Fachrul Nugraha; Siti Komaryah; Hannisa Syifa Salsabilla; Sularno; Rafidola Mareta Riesa
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 2 No 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

This study presents a comprehensive and in-depth analysis of the development strategy for digital marketing using Blogger as a platform for Dimsum By Kalili, a micro, small, and medium-sized enterprise (UMKM) specializing in coffee products in the city of Padang. By examining Dimsum By Kalili current digital marketing efforts and evaluating the potential benefits of incorporating a blogger strategy, this paper aims to propose a robust and effective roadmap for Dimsum By Kalili digital marketing development. The strategy begins with a thorough examination of the target audience, identifying their preferences, demographics, online behavior, and consumption patterns. This step enables Dimsum By Kalili to tailor its content and marketing strategies to effectively engage with its target customers. In addition, the study emphasizes the importance of creating valuable and compelling content that resonates with the audience's interests, needs, and desires. Furthermore, the proposed strategy encompasses search engine optimization (SEO) techniques to ensure better visibility and discoverability of Dimsum By Kalili blog. By optimizing keywords, meta tags, and other on-page elements, Dimsum By Kalili can improve its organic search rankings and attract a larger audience. The study also highlights the significance of integrating social media platforms into the strategy, allowing Dimsum By Kalili to extend its reach and foster stronger customer relationships through interactive and engaging content. In conclusion, this study provides a comprehensive roadmap for Dimsum By Kalili digital marketing development using Blogger. Through a targeted approach to audience analysis, content creation, SEO techniques, and social media integration, Dimsum By Kalili can establish a strong online presence, cultivate customer relationships, and increase its market share in the competitive UMKM industry of Padang city.
Pengembangan Digital Marketing Pada UMKM Warkop Harapan Jaya Berbasis Website di Kota Padang Ilham Saputra; Wela Purnamasari; Silfia Nabila Ramadani; Sularno; Novadilastri
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 2 No 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

This research examines the development of digital marketing for UMKM Warkop Harapan Jaya in Padang, West Sumatra. The goal is to design an effective blog to support business marketing and digitalization strategies. Using descriptive qualitative methods, data was collected through observations and interviews in September 2024. The results show that Warkop Harapan Jaya has not optimized digital potential. As a solution, a blog was designed and implemented to expand marketing reach and increase customer interaction. In conclusion, the development of this blog is expected to increase online visibility and business growth, while providing insight into the importance of digital technology adoption for MSMEs.
Perancangan Website UMKM “Boukara Flow” sebagai Media Informasi dan Promosi Menggunakan Aplikasi Blogger Siti Husnul Afifah Thaher; Stevinda Mei Yulandari; Muhammad Rezha Arifin; Sularno; Novadilastri
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 2 No 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

This research aims to design a website for UMKM "Boukara Flow" as a medium for digital product information and promotion. The Boukara Flow business sells feather wire-based flower bouquets that can be customized according to consumer desires. The researcher's recommendation is to use the web for information and online purchases. With this web, it can make it easier for potential customers to get information about products. One of the webs that can be used is using the Blogger application which can be connected using a Google account. Using the blogger application makes it easier to get product information and can be used for product promotion.
Strategi Digitalisasi UMKM Warung Kopi Saisuak Melalui Pengembangan Blog Sebagai Media Promosi Di Kota Padang Desi Ratna Sari; Fauzan Azmi; Nandy Phinto; Rafidola Mareta Riesa; Sularno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 2 No 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

Web design is the process of designing the user interface and visual experience of a website. It includes various elements such as layout, color, typography, and other graphic elements that affect how users interact with the site. One of the online sites that can be used is a blog. A blog is a type of website or online platform that contains a series of posts or articles that are updated regularly. The digitalization strategy through blogs can expand business reach and increase interaction with users. The method used in designing this blog is data collection through direct observation and interviews with MSME owners. The existence of a website such as a Blog can help small and medium enterprises (SMEs), especially Warung Kopi Saisuak in promoting their food and beverage products online. With this blog site, Warung Kopi Saisuak can be better known and encourage business growth through a dedicated Blogger site.
Transformasi Data Geospasial: Masjid Dan Mushalla Di Kelurahan Kampung Baru Nan XX Saputra, David; Astri, Renita; Sularno, Sularno
Jurnal Sistem Informasi Dan Informatika Vol 3 No 1 (2025): Januari 2025
Publisher : Prodi Sistem Informasi Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jiska.v3i1.1876

Abstract

The Kampung Baru Village Mosque/Musalla Geographic Information System (GIS) is a web-based application designed to provide accurate and easily accessible information about the locations, facilities, and activity schedules of mosques and musallas in the area. The system utilizes digital mapping technology to visually and interactively display spatial data. Users can search for mosques or musallas based on name, location, or desired facilities. Additionally, the system is equipped with a navigation feature integrated with popular mapping applications to facilitate users in finding routes to places of worship. With this system, it is hoped that it can improve convenience and ease for Muslims in carrying out their religious duties and strengthen ties among the congregation.
Web-Based Geographic Information System Application For The Location Of The Tire Patching Workshop In South Padang District Ramadhan, Okki; kamal, Ahmad; Sularno, Sularno
Jurnal Sistem Informasi Dan Informatika Vol 3 No 1 (2025): Januari 2025
Publisher : Prodi Sistem Informasi Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jiska.v3i1.1877

Abstract

This study aims to design and build a GIS-based Tire Repair Workshop Information System Application that can be used for data collection of tire repair workshop locations in Padang Selatan District, a container to make it easier for users to find tire repair workshop locations around Padang Selatan District if a tire leak occurs on a vehicle and can help the economic cycle for tire repair workshop business owners, especially around Padang Selatan District. In making the software in this study, the author uses the PHP programming language and MySQL as a database. The final result of this study is a GIS-based application program that is expected to help users obtain information related to the Tire Repair Workshop in Padang Selatan District.
Interactive Building Mapping Berbasis Web untuk Visualisasi Dinamis dan Manajemen Data Lokasi Toko Bangunan Mulya, Dio Prima; Pradithya, Diva Cisco; sularno, sularno Putri
Jurnal Sistem Informasi Dan Informatika Vol 3 No 1 (2025): Januari 2025
Publisher : Prodi Sistem Informasi Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jiska.v3i1.1906

Abstract

Pemetaan lokasi toko bangunan yang efektif dan efisien menjadi kebutuhan penting dalam era digital untuk mendukung akses informasi spasial secara interaktif. Penelitian ini bertujuan untuk mengembangkan Interactive Building Mapping berbasis web yang dirancang untuk menyediakan visualisasi dinamis serta mempermudah manajemen data lokasi toko bangunan. Sistem ini memanfaatkan teknologi pemetaan digital dengan fitur interaktif, seperti pencarian lokasi toko, penampilan detail informasi, dan navigasi yang user-friendly. Metodologi penelitian meliputi analisis kebutuhan pengguna, desain sistem menggunakan pendekatan berbasis web, serta pengujian fungsionalitas untuk memastikan keakuratan data dan keandalan sistem. Data lokasi toko diintegrasikan ke dalam peta digital menggunakan library Leaflet dan didukung oleh basis data yang memungkinkan pengelolaan data secara real-time. Hasil penelitian menunjukkan bahwa sistem yang dikembangkan mampu memberikan pengalaman pengguna yang lebih baik dalam menavigasi dan mengakses informasi lokasi toko bangunan. Selain itu, fitur manajemen data yang terintegrasi memudahkan admin dalam melakukan pembaruan informasi toko secara efisien. Implementasi sistem ini tidak hanya meningkatkan daya saing bisnis, tetapi juga memberikan solusi inovatif untuk kebutuhan informasi spasial di sektor perdagangan bahan bangunan. Dengan demikian, Interactive Building Mapping berbasis web diharapkan dapat menjadi platform yang mendukung digitalisasi data spasial, mempermudah pengelolaan informasi, serta meningkatkan pengalaman pengguna dalam mengakses informasi lokasi toko bangunan.
Analisis Dampak Kecerdasan Buatan terhadap Transformasi Lapangan Kerja: Studi Literatur Sistematis Putra, Rizky; Sularno, Sularno; Zulfahmi, Zulfahmi
Jurnal Sistem Informasi Dan Informatika Vol 3 No 2 (2025): Juli 2025
Publisher : Prodi Sistem Informasi Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jiska.v3i2.2112

Abstract

Perkembangan teknologi Kecerdasan Buatan (Artificial Intelligence/AI) yang pesat menimbulkan spekulasi luas tentang kemampuannya menggantikan tenaga kerja manusia di masa depan. Penelitian ini bertujuan untuk menganalisis secara sistematis bagaimana AI memengaruhi pola kerja dan struktur pekerjaan di berbagai sektor. Melalui kajian literatur sistematis terhadap publikasi ilmiah dari tahun 2017 hingga 2024, penelitian ini mengidentifikasi jenis pekerjaan yang paling rentan terhadap otomatisasi, sektor yang berpotensi tumbuh, serta respons strategis yang diperlukan di tingkat kebijakan dan organisasi. Hasil kajian menunjukkan bahwa AI cenderung menggantikan tugas-tugas yang repetitif dan berbasis aturan, namun pada saat yang sama menciptakan peluang baru di bidang kreatif, analitik, dan digital. Studi ini menekankan pentingnya inisiatif peningkatan keterampilan dan strategi adaptif tenaga kerja dalam menghadapi disrupsi akibat AI. Temuan ini memberikan kontribusi terhadap diskursus dampak sosial ekonomi AI dan pengembangan sistem informasi yang berorientasi masa depan
Co-Authors ., Faradika ., Renita Astri Abhinaya Agusto Dayoh Adinda Rihhadatul Aisy ahmad kamal, ahmad Alif Pagar Alam Amanda, Wilia Zulkifni Ananda Dwi Anjeny, Jenu Anggraini, Putri Anggraini, Putri ANGGRAINI, PUTRI Annisa Yola Syafitri Anshori, Ikhwan Apriliani, Yessi Apriliani Aurora, Keisha Chairunnisa, Fadilla Chairunnisa Claresta Aimee Firjatullah Daffa Gusnadi Dafwen Toresa Debi Yulanda Desi Ratna Sari Efrizoni, Lusiana Eko Mardiyansyah Etika Melsyah Putri, Etika Melsyah Fachrul Nugraha Fandi, Sonia Sri Fandi Faradika Dika Faras Khairi Edwar Fauzan Azmi Finarsih, Endang Ulfa Firdaus Firdaus, Abdul Hadi Gharsa Syahputra Gusni Vitri Habibah Hannisa Syifa Salsabilla Ikhwan Anshori Ilham Saputra Ladiva Diti Ramadhani Lidya Devega Lucia Septi Arvi Luthfi Hanif Al Hadi M Eric Illahi M. Ilham Afriasnyah Maharani, Aliffa Mazni, Deni Irda Mediani, Rahma Meliyandani, Cindy Meliyandani Muhammad Danial Muhammad Razi Muhammad Razi Muhammad Razi A Muhammad Rezha Arifin Mulya, Dio Prima mulya, Dwiki Nadinda, Nadinda Nailul Mardiah Nandy Phinto Nicho Syaputra Nori Sahrun Nori Sahrun Nori Sahrun Nori Sahrun Nori Sahrun Nori Sahrun, Nori Novadilastri Novadilatri Novalidasri Noviardi Prima Putra Oktavia, Nabilla Pandu Pratama Putra, Pandu Pratama Poppy Rahayu, Poppy Pradesandri, Gilang Pradithya, Diva Cisco Puspita Sari Putri Anggraini Putri, Gustiana Putri, Selvia Rahmayanti Putri Ramadhan, Okki Ratino, Abel Reni Puji Rahayu Renita Astri Renita Astri Resma Yanti, Tira Riesa, Rafidola Mareta Rizelda Aswirdinata Rizky Putra, Rizky Rometdo Muzawi Saputra, David Sari, Intan Utna Selpanik maharani Silfia Nabila Ramadani Silva Melasari Siti Husnul Afifah Thaher Siti Komaryah Stevinda Mei Yulandari Surya Adi Nugraha Utnasari, Intan Viani, Cici Okta Wahyuni, Mitha Wela Purnamasari Wendi Boy Yogi Ersan Fadrial Yoyon Efendi Zulfahmi . Zulfahmi Fahmi Zulfahmi Zulfahmi Zulfahmi Zulfahmi