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Perancangan Web Blogger untuk Meningkatkan Branding UMKM Pondok Buah Uly Afrita, Dwi Laras Sakti; Fatimah Azahra; Novadilastri, Novadilastri; Sularno, Sularno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

MSMEs in Indonesia play an important role in supporting the national economy. However, not all MSMEs have access to and knowledge of how to utilize digital technology as a means of business development. One solution that can be used is a free blogging platform such as Blogger. Through blogging, business owners can introduce their products more widely and build a positive brand image. This study aims to design and implement a Blogger-based website for Pondok Buah Uly SMEs, with a primary focus on improving branding and market reach. The methodology used is a qualitative approach through direct interviews and observation. The results of this study indicate that blogs are very helpful for SMEs in presenting their business identity in a more professional manner, while also serving as a cheap and effective marketing medium.
Penerapan Digital Web Design Marketing dalam Meningkatkan Strategi Pemasaran UMKM Kuliner Abak Chef The Bastley Dea Stevy Husna; Maha Rani; Sularno, Sularno; Zulfitri Yani
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

The rapid development of digital technology offers significant opportunities for Micro, Small, and Medium Enterprises (MSMEs) to improve their marketing strategies through the implementation of digital web design marketing. This study aims to analyze how the utilization of a website designed with a strategic web design approach can support the promotion and sales of products in the culinary MSME Abak Chef The Bastley. The developed website showcases the business profile, menu offerings, delivery services, and promotional content optimized to attract online customers. The research methods include literature study, direct observation, and document analysis related to the MSME’s profile. The results reveal that the presence of a website facilitates easier access to product information, expands marketing reach, and enhances the professional image of the MSME in the eyes of consumers. Therefore, implementing digital web design marketing proves to be an effective strategy for culinary MSMEs to adapt to the digital marketing era and improve business competitiveness. costs.
Pemanfaatan Web Design Untuk Meningkatkan Pemasaran Pondok Pical Sate Ima Rasyadah Fadhillah; Riva Nurul Hasanah; Sularno, Sularno; Zulfitri Yani
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

This Project-Based Learning project aims to provide an understanding of the creative implementation of electronic or online sales at Pondok Pical Sate Ima to make the marketing process more effective and efficient. The research method used was qualitative, with data sourced from Pondok Pical Sate Ima, one of the MSMEs in Padang City. This research focused on creating a marketplace using HTML code as a form of implementing digital technology in the sales system. Data collection techniques were conducted through surveys and interviews, using mobile phones for documentation and writing materials for taking notes as needed. The results indicate that Pondok Pical Sate Ima has a desire to innovate and adapt to new technologies creatively and innovatively, thus managing risks and competing with technological developments in today's society.
Pemanfaatan Google Sites sebagai Strategi Promosi Digital UMKM Roti Tenong Cabang Pasar Baru Aisyah Rendini; Nurul Hikmah Farisy; Sularno, Sularno; Zulfitri Yani
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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This study discusses the use of Google Sites as a digital promotion strategy for the Pasar Baru branch of Roti Tenong MSME. The method used is descriptive qualitative, with data collection techniques through observation, interviews, and documentation. The results show that the implementation of Google Sites makes it easier for business actors to display their profiles, product catalogs, and contact information professionally. In addition, this site contributes to increasing consumer interest and ease of access to product information online. The use of Google Sites is also considered efficient because it does not require high creation and maintenance costs. Based on the results of the study, it can be concluded that Google Sites is an effective, practical, and relevant alternative solution for MSMEs in developing digital promotion strategies in the current era of technological transformation.
Perancangan Website sebagai Media Promosi Digital pada UMKM Empek-Empek Ayuk Sarti Tarisa Amimi; Mutia Aulia; Sularno, Sularno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

This article describes the design of a website as a digital promotion medium for the micro, small, and medium enterprise (MSME) Empek-Empek Ayuk Sarti using the Webflow platform. The purpose of this community service activity is to help MSMEs expand their digital marketing reach and strengthen their professional image. The method used was a qualitative descriptive approach through observation, interviews, and direct website design implementation. The results show that the use of Webflow makes the website creation process easier, even for users without programming skills. The resulting website features product information, company profiles, and contact pages that enhance accessibility and marketing effectiveness. This activity demonstrates that simple website design training can significantly improve MSME digital competence and promotional impact.
Pengembangan Website Interaktif sebagai Media Pemasaran UMKM Batagor Keliling Aizil Nasri; Tasya Desma Albarokah; Sularno, Sularno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

The mobile Batagor MSME faces challenges in expanding its market reach and increasing sales through conventional marketing methods. This study aims to develop an interactive website as an effective digital marketing medium for the MSME. The website is designed with features such as a product catalog, online ordering system, and social media integration to enhance customer interaction and accessibility. The research employs a Research and Development (R&D) approach, including needs analysis, design, development, and functionality testing of the website. Testing results show a 150% increase in website visits and a 40% increase in online transactions within three months after launch. These findings demonstrate that an interactive website can be an effective solution to expand market reach and boost sales for the mobile Batagor MSME in the digital era.
Pemanfaatan Website Sebagai Media Informasi Serta Meningkatkan Branding Apotek Assyifa Farma Risma, Risma; Tiara Dwi Andriansyah; Sularno, Sularno; Zulfitri Yani
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

The use of information technology has become an essential strategy to enhance business competitiveness, including in the healthcare service sector. This study aims to analyze the role of websites as an information medium and a branding tool for Apotek Assyifa Farma. The research method used is descriptive qualitative with data collected through observation, interviews, and documentation. The results show that the existence of a website helps expand the reach of information to customers, facilitates service access, and improves the pharmacy’s professional image in the community. In addition, the informative design and content of the website strengthen brand identity and customer trust. Therefore, optimizing website utilization can serve as an effective medium to support communication and branding strategies of Apotek Assyifa Farma in the digital era.
Implementasi Desain Web Interaktif Berbasis Webflow pada UMKM Catering Uni Dina sebagai Strategi Digital Marketing Budiman, Agsel Anugrah; Rafi Ramadino; Sularno, Sularno; Zulfitri Yani
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

This study discusses the implementation of an interactive web design based on Webflow for the MSME Catering Uni Dina as an effort to enhance promotion and expand digital marketing reach. In the midst of today’s technological advancements, MSMEs need to utilize digital media to introduce their products and build communication with customers. Through an interactive design approach, the website not only serves as an information medium but also attracts users’ attention and simplifies the ordering process. The design process was carried out through several stages: needs analysis, interface design, and implementation using the Webflow platform. The results show that a responsive and visually appealing website design can increase customer interest and strengthen the business image. Moreover, the use of Webflow has proven to help business owners manage their websites easily without needing to understand programming languages. Therefore, implementing a Webflow-based web design can be an effective digital marketing strategy for MSMEs such as Catering Uni Dina.
Perancangan dan Implementasi Website sebagai Media Pemasaran Digital untuk UMKM Warkop Harapan Jaya Hariefan Saputra; Muhammad Yahya; Sularno, Sularno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

Warkop Harapan Jaya, a small and medium sized business specializing in coffee and snacks, has been operating for two years. Despite its loyal customers, the business faces challenges in reaching a wider market, particularly among younger, more digitally active customers. This project aimed to design and implement a simple, informative, and responsive website to increase online visibility, provide clear information to customers, and build a more modern brand image. The method used was a static website development approach with WEBFLOW. The project resulted in a fully functional website featuring a menu, gallery, location, and contact information. Initial impacts showed an increase in inquiries via WhatsApp and increased brand awareness among new visitors. It was concluded that website development was an effective and cost-effective strategic step for the MSME's digital transformation
Perancangan Web Blogger untuk Meningkatkan Branding UMKM Warung Ajja Cinta Hanaya; Najwa Febry Hardiyessi; Novadilastri, Novadilastri; Sularno, Sularno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

Warung Ajja is a culinary MSME that requires a branding strategy to increase its competitiveness. The use of digital technology through the Blogger platform offers an affordable, accessible, and effective solution. This study aims to design a Blogger-based website to introduce products while building the brand image of Warung Ajja. The methodology applied is a qualitative approach through interviews with the business owner and direct observation. The results of this research show that the website helps the MSME present its business identity more professionally, provide clear product information, and expand promotional reach. The use of Blogger has proven to increase the digital visibility of Warung Ajja.
Co-Authors ., Faradika ., Renita Astri Abhinaya Agusto Dayoh Adinda Rihhadatul Aisy Afrita, Dwi Laras Sakti ahmad kamal, ahmad Aisyah Rendini Aizil Nasri Amanda, Wilia Zulkifni Ananda Dwi Anjeny, Jenu ANGGRAINI, PUTRI Anggraini, Putri Anggraini, Putri Apriliani, Yessi Apriliani Budiman, Agsel Anugrah Chairunnisa, Fadilla Chairunnisa Cinta Hanaya Claresta Aimee Firjatullah Daffa Gusnadi Dafwen Toresa Daulay, Suandi Dea Stevy Husna Debi Yulanda Desi Ratna Sari Dio Prima Mulya Efrizoni, Lusiana Eko Mardiyansyah Etika Melsyah Putri, Etika Melsyah Fachrul Nugraha Fandi, Sonia Sri Fandi Faradika Dika Faras Khairi Edwar Fatimah Azahra Fauzan Azmi Finarsih, Endang Ulfa Firdaus Firdaus, Abdul Hadi Gusni Vitri Habibah Hannisa Syifa Salsabilla Hariefan Saputra Hikmah Hayati Ilham Saputra Jefica Septriana Ladiva Diti Ramadhani Lidya Devega Lucia Septi Arvi M Eric Illahi M. Ilham Afriasnyah maha rani Maharani, Aliffa Mazni, Deni Irda Mediani, Rahma Meliyandani, Cindy Meliyandani Muhammad Razi Muhammad Razi Muhammad Razi A Muhammad Rezha Arifin Muhammad Yahya Mulya, Dio Prima mulya, Dwiki Mutia Aulia Nada Alifia Nadinda, Nadinda Nailul Mardiah Najwa Febry Hardiyessi Nandy Phinto Nicho Syaputra Ningrum, Nurmah Nori Sahrun Nori Sahrun Nori Sahrun Novadilastri Novadilastri, Novadilastri Novadilatri Novalidasri Noviardi Prima Putra Nurul Hikmah Farisy Oktavia, Nabilla Pandu Pratama Putra, Pandu Pratama Pradesandri, Gilang Puspita Sari Putri Anggraini Putri, Citra Aulia Putri, Gustiana Putri, Selvia Rahmayanti Putri Rafi Ramadino Rasyadah Fadhillah Reni Puji Rahayu Renita Astri Renita Astri Riesa, Rafidola Mareta Riesa, Rafidola Mareta Riesa Risma Risma, Risma Riva Nurul Hasanah Rizelda Aswirdinata Rometdo Muzawi, Rometdo Selpanik maharani Silfia Nabila Ramadani Silva Febria Yutrisna Silva Melasari Siska Mariyanti Siti Husnul Afifah Thaher Siti Komaryah Stevinda Mei Yulandari Tarisa Amimi Tasya Desma Albarokah Tiara Dwi Andriansyah Utnasari, Intan Viani, Cici Okta Wahyuni, Mitha Wela Purnamasari Wendi Boy Yogi Ersan Fadrial Yoyon Efendi Zulfahmi . Zulfahmi Fahmi Zulfahmi Zulfahmi Zulfitri Yani