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Strategi Pengembangan Usaha UMKM Kue Tradisional: Studi Kasus Usaha Kue RAHEL di Tanah Datar Jefica Septriana; Novadilastri, Novadilastri; Sularno, Sularno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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This article discusses the development strategy of UMKM (Micro, Small, and Medium Enterprises) in traditional snack businesses, with a case study of Kue RAHEL in Tanah Datar. The purpose of this research is to analyze the strengths, challenges, and opportunities of UMKM in maintaining traditional culinary heritage while expanding its market. The research method used is descriptive qualitative through observation, documentation, and interviews with business owners. The results show that UMKM RAHEL has unique strengths in taste, cultural value, and local ingredients, but faces challenges in digital marketing and production capacity. This study highlights the importance of innovation, branding, and the use of digital platforms to increase competitiveness in the modern era. The findings are expected to serve as a reference for other traditional snack businesses in Indonesia.
Pemanfaatan Web Design untuk Meningkatkan Pemasaran UMKM Ayam Pecak 99 dengan Blogger di Kota Padang Siska Mariyanti; Silva Febria Yutrisna; Novadilastri, Novadilastri; sularno, Sularno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

The rapid development of information technology requires micro, small, and medium enterprises (MSMEs) to adapt to more effective digital marketing strategies. This study aims to examine the utilization of web design through the Blogger platform as a promotional tool to improve the marketing performance of Ayam Pecak 99 MSME in Padang City. The research uses a descriptive qualitative approach with data collected through observation, interviews, and documentation. The results show that the implementation of an attractive, informative, and user-friendly web design increases business visibility on search engines and expands consumer reach. Furthermore, consistent digital content on Blogger helps build brand image and customer trust. Therefore, the use of Blogger-based web design serves as a strategic alternative for MSMEs to enhance digital marketing and competitiveness in the era of technological transformation.
Strategi Pengembangan Pemasaran Digital Menggunakan Blogger pada UMKM OttoKopi di Kota Padang Ananda Dwi Anjeny, Jenu; M Eric Illahi; Claresta Aimee Firjatullah; Sularno, Sularno; Riesa, Rafidola Mareta Riesa
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 1 No 2 (2023): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Studi ini menyajikan analisis komprehensif dan mendalam tentang strategi pengembangan pemasaran digital dengan menggunakan Blogger sebagai platform untuk Ottokopi, sebuah usaha mikro, kecil, dan menengah (UMKM) yang berspesialisasi dalam produk kopi di kota Padang. Dengan memeriksa upaya pemasaran digital Ottokopi saat ini dan mengevaluasi manfaat potensial dari penggabungan strategi blogger, makalah ini bertujuan untuk mengusulkan peta jalan yang kuat dan efektif untuk pengembangan pemasaran digital Ottokopi. Strategi ini dimulai dengan pemeriksaan menyeluruh terhadap target audiens, mengidentifikasi preferensi, demografi, perilaku online, dan pola konsumsi mereka. Langkah ini memungkinkan Ottokopi untuk menyesuaikan konten dan strategi pemasarannya agar dapat berinteraksi secara efektif dengan target konsumennya. Selain itu, penelitian ini menekankan pentingnya menciptakan konten yang berharga dan menarik yang sesuai dengan minat, kebutuhan, dan keinginan audiens. Selain itu, strategi yang diusulkan juga mencakup teknik pengoptimalan mesin pencari (SEO) untuk memastikan visibilitas dan penemuan yang lebih baik dari blog Ottokopi. Dengan mengoptimalkan kata kunci, meta tag, dan elemen halaman lainnya, Ottokopi dapat meningkatkan peringkat pencarian organiknya dan menarik lebih banyak pengunjung. Studi ini juga menyoroti pentingnya mengintegrasikan platform media sosial ke dalam strategi, yang memungkinkan Ottokopi untuk memperluas jangkauannya dan membina hubungan pelanggan yang lebih kuat melalui konten yang interaktif dan menarik. Sebagai kesimpulan, studi ini memberikan peta jalan yang komprehensif untuk pengembangan pemasaran digital Ottokopi dengan menggunakan Blogger. Melalui pendekatan yang ditargetkan untuk analisis audiens, pembuatan konten, teknik SEO, dan integrasi media sosial, Ottokopi dapat membangun kehadiran online yang kuat, membina hubungan dengan pelanggan, dan meningkatkan pangsa pasar di industri kopi yang kompetitif di kota Padang.
Digital Web Desain Dalam Meningkatkan Pemasaran UMKM FJ Collection Pada Pengakplikasian Blogger Di Kota Padang Mediani, Rahma; Putri, Selvia Rahmayanti Putri; Fandi, Sonia Sri Fandi; Sularno, Sularno; Riesa, Rafidola Mareta Riesa
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 1 No 2 (2023): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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In the era of digital marketing, websites have certainly become an important essence for business people. That's why many business people, both large and MSMEs, are less competitive than business people who use digital technology. Even large companies that have been around for a long time could go bankrupt if they are not willing to pursue young business people. Here the role of websites for MSMEs becomes more important. Especially if the website used is a professional website so that it can compete on an equal footing with previously established large companies. Technology has continued to develop with the times. In terms of using the internet as a complementary part of human life activities, the internet has touched various groups of people as part of its users. One use is to use internet facilities as part of marketing media. The aim of this research is to obtain a special marketing web application for MSMEs by considering the soft-skill aspects of managers. The MSME data sample was taken in North Sulawesi province. The method used to obtain an overview of the soft-skill understanding of MSME actors is descriptive analysis based on respondent responses. The results obtained from the perception data of MSME actors showed that 85% of respondents were good. Based on this data, a marketing web application was created to be used by MSMEs.Kata Kunci : Manfaat Tujuan Web Desain.
Peran Digital Marketing Dalam Meningkatkan Produktivitas Umkm Mie Padeh Bunda Wahyuni, Mitha; Meliyandani, Cindy Meliyandani; Apriliani, Yessi Apriliani; Riesa, Rafidola Mareta Riesa; Sularno, Sularno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 1 No 2 (2023): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Digital marketer bertugas untuk membuat konsep yang menarik untuk media sosial perusahaan melalui social media marketing. Biasanya social media marketing ini diterapkan melalui iklan yang dipasang di media sosial seperti instagram maupun facebook, untuk mendapatkan perhatian dari para pengguna media sosial. Di zaman persaingan perdagangan saat ini, para wirausahawan berlomba-lomba untuk menciptakan suatu produk yang diharapkan akan disukai dan diminati oleh konsumen pentingnya digitalisasi UMKM adalah dapat meningkatkan pendapatan bagi perilaku bisnis. Dalam hal ini, dengan tersedianya akses pembayaran secara digital, konsumen akan lebih mudah bertransaksi. Selain itu, pengelolaan keuangan juga menjadi lebih efektif. Pemanfaatan konsep pemasaran berbasis teknologi digital (digital marketing) memberikan harapan bagi UMKM untuk berkembang menjadi pusat kekuatan ekonomi. Pelaku UMKM mengkolaborasikan media promosi dan media distribusi berbasis digital untuk mendapatkan laba sebesar-besarnya
Rancangan Aplikasi Marketplace Umkm Keripik Balado Salsabila Di Kota Padang Meggunakan Aplikasi Blogger Oktavia, Nabilla; Chairunnisa, Fadilla Chairunnisa; Nadinda, Nadinda; Riesa, Rafidola Mareta Riesa; Sularno, Sularno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 1 No 2 (2023): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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– This foundational learning project's goal is to impart knowledge about innovative e-commerce applications in Balado Salsabila Chips in order to increase its effectiveness and efficiency. In order to build a market using the Blogger system, a qualitative research methodology was employed with data sources from one of the UMKM in Padang City, namely Balado Salsabila Chips. Surveys and interviews served as data collection methods. In accordance with research requirements, data collection tools include writing instruments like pens and telephones for recording significant events as well as for gathering documented proof. Salsabila's Balado Chips want to employ something novel, inventive, and creative, according to the research findings, in order to effectively manage risks and compete with new technology. Keywords : UMKM, Action-Oriented Thinking, Managing Risk, and Entrepreneurship
Pengembangan Pemasaran Digital Marketing UMKM Odading 99 Berbasis Website Di Kota Padang Lucia Septi Arvi; Habibah; Selpanik maharani; Novadilastri; Sularno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 1 No 2 (2023): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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kegiatan Project Base Learning ini merupakan kegiatan tim Mahasiswa Politeknik Negeri Padang untuk melakukan project base learning terhadap UMKM 99 Odading. Sehingga tujuan dari kegiatan project kepada UMKM ini adalah memberikan pemahaman dan pelatihan pelaku kepada UMKM dalam menggunakan media sosial sebagai strategi pemasaran digital guna memperkenalkan produk ke konsumen yang lebih luas. Metode yang digunakan dalam kegiatan ini adalah Assets Bassed Community Development (ABCD) yaitu model pendekatan dalam pengembangan masyarakat. Luaran yang dihasilkan dari kegiatan PBL ini adalah pelaku usaha yang mengenali dan terampil melakukan pemasaran melalui media sosial. Kata kunci: Digital Marketing, UMKM
THE Pembuatan Blog Penjualan Pada Studio Rani Eyelash Extension Firdaus, Abdul Hadi; Pradesandri, Gilang; Viani, Cici Okta; Novalidasri; Sularno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 1 No 2 (2023): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract Web-based applications are the result of developments in science and technology, especially in the field of information technology which utilizes internet media. Currently, many people, especially young people, want to beautify themselves and try new products such as Eyelash, Nail Art, and so on. For this reason, to expedite sales, a web-based application is needed, namely using blogger. One of its uses is in the marketing or buying and selling process of goods. In marketing products and managing transaction data, manufacturers still use manual systems. To achieve an optimal level of product management and marketing, a website/digital information system is needed, namely a web-based sales application that includes the process of ordering goods, sending goods, buying and selling transactions and reporting data collection. Keywords: Web, Beauty Abstrak Aplikasi berbasis web merupakan hasil dari perkembangan ilmu pengetahuan dan teknologi khususnya bidang teknologi informasi yang memanfaatkan media internet. Saat ini banyak dari kalangan khususnya anak muda yang ingin mempercantik dirinya dan mencoba produk-produk baru seperti Eyelash , Nail Art, dan sebagainya. Untuk itu untuk memperlancar penjualannya diperlukan aplikasi berbasis web yaitu menggunakan bloger. Salah satu pemanfaatannya digunakan dalam proses pemasaran atau jual beli barang. Dalam memasarkan produk dan pengelolaan data transaksi, produsen masih menggunakan sistem manual. Untuk mencapai tingkat pengelolaan dan pemasaran produk yang optimal diperlukan sistem informasi yang berbasis website/digital, yaitu aplikasi penjualan berbasis web yang mencakup proses pemesanan barang, pengiriman barang, transaksi jual-beli dan pendataan laporan.
Optimasi Sistem Pembelajaran Pada Sistem E-Learning di Universitas Dharma Andalas melalui Pendekatan Kerangka Kerja ITIL V. 3 Sularno; Dio Prima Mulya; Putri Anggraini; Daulay, Suandi
SAINSTEK Vol. 13 No. 2 (2025)
Publisher : Sekolah Tinggi Teknologi Pekanbaru

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35583/js.v13i2.363

Abstract

The implementation of the e-learning system at Dharma Andalas University faces significant challenges in terms of an uninspiring user interface (UI), hindering the student learning experience. The main problems include complicated navigation, inconsistent visual design, and limited accessibility, making it difficult for students to make optimal use of the system. This research aims to optimize the e-learning UI system at Dharma Andalas University using the ITIL v3 framework. Research methods include analyzing user needs through interviews, surveys and direct observation. ITIL v3 stages, including Service Strategy, Service Design, Service Transition, Service Operation, and Continual Service Improvement (CSI), are applied to identify problems, design solutions, and make continuous improvements. A waterfall approach is used in development systems, ensuring a systematic workflow and focus on user needs. The research results show that interface optimization using ITIL v3 increases user satisfaction levels by up to 25%, with a reduction in task completion time by 30%. An optimized system is more responsive, easy to access across devices, and supports a more interactive learning experience. This research makes a significant contribution in managing IT-based e-learning services, especially in integrating the ITIL v3 approach to improve the quality of digital education at Dharma Andalas University.
Implementasi Artificial Intelligence (Ai) Dalam Meningkatkan Kreativitas Siswa Pada Sekolah Menengah Di Kota Padang Anggraini, Putri; astri, renita; ., Zulfahmi; ., faradika; mulya, dio prima; ., sularno; utnasari, intan
Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat Vol. 5 No. 1 (2026): Januari - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jpmittc.v5i1.4552

Abstract

The rapid development of Artificial Intelligence (AI) technology has significantly influenced various sectors, including education. However, the integration of AI in secondary school learning environments remains limited due to low digital literacy and insufficient understanding of AI applications among students and teachers. Preliminary observations conducted at MAN 3 Padang, SMA Negeri 6 Padang, and SMK Negeri 5 Padang indicated that most students were unfamiliar with the practical use of AI as a tool to support learning and creative activities. Therefore, this community service program aimed to improve students’ Artificial Intelligence literacy and enhance their creativity through training and implementation of AI-based applications in the learning process. The implementation method employed a participatory approach consisting of several stages, including needs assessment, socialization of AI concepts, training on AI creative applications such as ChatGPT and Canva AI, implementation of AI-based creative projects, and evaluation using pre-test and post-test methods. The results showed a significant improvement in students’ understanding of AI concepts, increasing from 32% before the training to 85% after the training. Furthermore, students’ ability to utilize AI tools for creative tasks increased from 20% to 82%. Participants were able to produce various digital works such as posters, short articles, and visual designs using AI-based tools. In addition, the program produced AI learning modules and established student AI communities in partner schools to ensure the sustainability of the program. This activity contributes to improving students’ digital literacy and demonstrates the potential of Artificial Intelligence integration in supporting creative and technology-based learning at the secondary school level.
Co-Authors ., Faradika ., Renita Astri Abhinaya Agusto Dayoh Adinda Rihhadatul Aisy Afrita, Dwi Laras Sakti ahmad kamal, ahmad Aisyah Rendini Aizil Nasri Amanda, Wilia Zulkifni Ananda Dwi Anjeny, Jenu Anggraini, Putri Anggraini, Putri ANGGRAINI, PUTRI Apriliani, Yessi Apriliani Budiman, Agsel Anugrah Chairunnisa, Fadilla Chairunnisa Cinta Hanaya Claresta Aimee Firjatullah Daffa Gusnadi Dafwen Toresa Daulay, Suandi Dea Stevy Husna Debi Yulanda Desi Ratna Sari Dio Prima Mulya Efrizoni, Lusiana Eko Mardiyansyah Etika Melsyah Putri, Etika Melsyah Fachrul Nugraha Fandi, Sonia Sri Fandi Faradika Dika Faras Khairi Edwar Fatimah Azahra Fauzan Azmi Finarsih, Endang Ulfa Firdaus Firdaus, Abdul Hadi Gusni Vitri Habibah Hannisa Syifa Salsabilla Hariefan Saputra Hikmah Hayati Ilham Saputra Jefica Septriana Ladiva Diti Ramadhani Lidya Devega Lucia Septi Arvi M Eric Illahi M. Ilham Afriasnyah maha rani Maharani, Aliffa Mazni, Deni Irda Mediani, Rahma Meliyandani, Cindy Meliyandani Muhammad Razi Muhammad Razi Muhammad Razi A Muhammad Rezha Arifin Muhammad Yahya Mulya, Dio Prima mulya, Dwiki Mutia Aulia Nada Alifia Nadinda, Nadinda Nailul Mardiah Najwa Febry Hardiyessi Nandy Phinto Nicho Syaputra Ningrum, Nurmah Nori Sahrun Nori Sahrun Nori Sahrun Novadilastri Novadilastri, Novadilastri Novadilatri Novalidasri Noviardi Prima Putra Nurul Hikmah Farisy Oktavia, Nabilla Pandu Pratama Putra, Pandu Pratama Pradesandri, Gilang Puspita Sari Putri Anggraini Putri, Citra Aulia Putri, Gustiana Putri, Selvia Rahmayanti Putri Rafi Ramadino Rasyadah Fadhillah Reni Puji Rahayu Renita Astri Renita Astri Riesa, Rafidola Mareta Riesa, Rafidola Mareta Riesa Risma Risma, Risma Riva Nurul Hasanah Rizelda Aswirdinata Rometdo Muzawi, Rometdo Selpanik maharani Silfia Nabila Ramadani Silva Febria Yutrisna Silva Melasari Siska Mariyanti Siti Husnul Afifah Thaher Siti Komaryah Stevinda Mei Yulandari Tarisa Amimi Tasya Desma Albarokah Tiara Dwi Andriansyah Utnasari, Intan Viani, Cici Okta Wahyuni, Mitha Wela Purnamasari Wendi Boy Yogi Ersan Fadrial Yoyon Efendi Zulfahmi . Zulfahmi Fahmi Zulfahmi Zulfahmi Zulfitri Yani