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All Journal ELT Worldwide: Journal of English Language Teaching Diakom : Jurnal Media dan Komunikasi PROFICIO: Jurnal Pengabdian Masyarakat JTechLP INOVASI: Jurnal Hasil Pengabdian Masyarakat JoEELE Celebes Journal of Language Studies GEMBIRA (Pengabdian Kepada Masyarakat) Jurnal Pengabdian Masyarakat Mentari Tintamas: Jurnal Pengabdian Indonesia Emas Axiology
Surya Anantatama Sembiring
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Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Social Media as an Informal Learning Ecosystem for Business English: A Descriptive Study Sembiring, Surya Anantatama; Sunusi, Seny Luhriyani; Azhari, Ahmad
Journal of Excellence in English Language Education Vol 5, No 2, April (2026): Journal of Excellence in English Language Education
Publisher : Program Studi Pendidikan Bahasa Inggris FBS UNM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/joeele.v5i2, April.84064

Abstract

This study investigates the influence of social media utilization as an informal learning source on the digital business English communication competence of Business English Communication (BEC) students at Universitas Negeri Makassar (UNM). Framed within the paradigm of Informal Digital Learning of English (IDLE) and online informal language learning (OILL), this descriptive correlational study employed a five-point Likert-scale questionnaire administered to 82 active BEC students across multiple academic cohorts. The instrument comprised 10 items measuring social media-based informal learning behaviors (Variable X) and 10 items assessing digital business English communication competence (Variable Y). Pearson correlation and simple linear regression analyses were conducted to examine the relationship and predictive contribution of the independent variable. Results revealed a positive and statistically significant correlation between social media utilization as an informal learning source and digital business English communication competence (r = 0.582, p < 0.001). Regression analysis yielded a model of Y = 12.725 + 0.523X (R² = 0.339, p < 0.001), indicating that informal social media learning accounts for 33.9% of the variance in students’ communication competence. TikTok emerged as the most frequently utilized platform (51.2%), followed by Instagram (30.5%) and YouTube (13.4%). These findings confirm that social media constitutes a meaningful informal learning ecosystem for Business English development and carry implications for curriculum integration in BEC programs.
PELATIHAN LIVE STREAMING BAGI PELAKU UMKM DI SULAWESI SELATAN: PERSPEKTIF EKOLOGI MEDIA DAN PUBLIC SPEAKING Hidayahni Amin, Fatimah; Jaya Sudding, Muhammad Fahri; Sembiring, Surya Anantatama; Luhriyani Sunusi, Seny; Khaer Hanafie, Nurharsya
Jurnal Pengabdian Masyarakat FKIP UTP Vol 7 No 2 (2026): PROFICIO : Jurnal Abdimas FKIP UTP
Publisher : Fakultas Keguruan dan Ilmu Pendidikan Universitas Tunas Pembangunan Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/jpf.v7i2.7030

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan kapasitas komunikasi pemasaran digital pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) di Sulawesi Selatan melalui pelatihan public speaking dan teknik persuasi digital untuk kegiatan live streaming commerce. Mitra kegiatan, Barakkah Safety and Tools, sebuah usaha mikro penjual perlengkapan keselamatan kerja, menghadapi keterbatasan kemampuan komunikasi pemasaran digital, lemahnya penyusunan pesan persuasif, serta pemanfaatan live streaming yang belum terstruktur. Program dilaksanakan melalui lima tahapan partisipatif, yaitu sosialisasi, pelatihan inti, penerapan teknologi, pendampingan dan evaluasi, serta keberlanjutan program. Materi pelatihan memadukan teknik public speaking, strategi persuasi digital, dan nilai kearifan lokal Bugis-Makassar (Siri' na Pacce, Taro Ada Taro Gau, serta kerangka etika 3S) sebagai fondasi etis komunikasi niaga digital. Hasil kegiatan menunjukkan peningkatan yang terukur pada kepercayaan diri mitra dan kemampuan presentasi produk secara komunikatif, disertai tersusunnya skrip komunikasi penjualan dan format live streaming sederhana. Program lanjutan disarankan memasangkan pelatihan komunikasi dengan pemantauan konversi penjualan jangka panjang agar klaim dampak dapat dibuktikan secara kuantitatif.
Co-Authors Adys, Himala Praptami Ahmad Azhari Amaliah, Suci Andi Kamariah Asfah, Indrawaty Asriati Ayu Tiara Maretha Eirene, Jessica Fariza, Riska Hajar, Andi Hasbi, Nur Hidayahni Amin, Fatimah Jaya Sudding, Muhammad Fahri Kamariah, A. Kamariah, Andi Khaer Hanafie, Nurharsya Luhriyani Sunusi, Seny Muhammad Fahri Jaya Sudding Musdalifah Musdalifah Musdalifah Safitri, Citra Dwi Seny Luhriyani Sunusi Sudding, Muhammad Fahri Jaya Syaputra, Arlian Fachrul Vicky ATH Vienty Andlika Yusri Yusri