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All Journal Islamic Management: Jurnal Manajemen Pendidikan Islam International Conference on Islamic Economic Educazione: Journal of Education and Learning Afkarina : Jurnal Pendidikan Agama Islam Proceeding Of International Conference On Education, Society And Humanity As-Sulthan Journal of Education Jurnal Manajemen dan Ilmu Administrasi
Kamil, Moh.
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Transforming Traditional Preaching Through Digital Marketing for More Effective Islamic Education Kamil, Moh.; Firdausiyah, Rifka Jannatul; Ni’am, Muhammad Durrin; Rofik, Moh.; Kunta, Ittaqillah Haistuma; Aviatun, Siti Nur
AFKARINA: Jurnal Pendidikan Agama Islam Vol 10, No 2 (2025)
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/afkarina.v10i2.15109

Abstract

This study aims to examine how transforming traditional da'wah through the use of digital marketing can increase the effectiveness of Islamic education, both in terms of disseminating knowledge and reaching a wider audience. The method used in this study is a qualitative approach with literature review and in-depth interviews. Data was collected through relevant sources such as scientific articles, books, and discussions with digital da'wah practitioners and Islamic educators. The results show that integrating traditional da'wah with digital marketing can expand access to Islamic education, accelerate the dissemination of information, and enhance interaction with audiences. The use of digital platforms such as social media, blogs, and podcasts can attract the interest of the younger generation to become more actively involved in da'wah activities and Islamic education. The implication of this study is that traditional da'wah needs to adapt to technological developments to increase its effectiveness. The use of digital marketing in the context of Islamic education opens new opportunities for broader dissemination of knowledge and creates innovative ways for Muslims to learn and interact with da'wah.
Co-Authors Abdul Mukit Abdullah Abdullah Abrar, Muhammad Thoiful Agus R, Abu Hasan Aviatun, Siti Nur Dewi, Annisa Tri Ananda Fany, Naufal El Fikri, Ahmad Rausyan Firdausiyah, Rifka Jannatul Hasanah, Siti Nur Aviatun Holidi, Moh Holidi, Moh. Ihza Saputra, Yusril Kholilurrohman, Muhammad Kunta, Ittaqillah Haistuma Kunta, Ittaqillah Haitsuma Mona Novita Mudarris, Badrul Muhlas, Moh. Ni'am, Muhammad Durrin Ni’am, Muhammad Durrin Rofik, Moh. Rohman, Muhammad Kholilur Saputra, Yusril Ihza Suhaimi Suhaimi Thoiful Abrar, Muhammad