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Analisis Kepuasan Konsumen Terhadap Pemasaran Online Cake Pisang Lampung Banana Foster Melalui E-Commerce Pada Masa Pandemi Covid-19 Cabang Bandar Lampung Muhammad Revvy Kurniawan; Aring Hepiana Lestari, Dyah; Marlina, Lina
Journal of Food System & Agribusiness Volume 7 Nomor 1 Tahun 2023
Publisher : Politeknik Negeri Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/jofsa.v7i1.2530

Abstract

The research aims to analyze the type of e-commerce, consumer satisfaction levels, and e-services performance used in the online marketing of banana foster banana cake. The research was done using a survey method on three banana foster lampung outlets in lampung town. There were 76 respondents who were selected through purposive sampling. Data collection took place in April - May 2021. Analysis methods used descriptive analysis, Customer satisfaction Index (CSI) analysis, and importance performance analysis (IPA). Research result shows that the media e-commerce, which banana foster often used for marketing and accessing information, is instagram because of good photo quality has its charm to display, the more obvious and uptodate information,, while for sending deliveries using gosend and grabexpress services. CSI score obtained was 86.87 % which means the consumer is very satisfied with online marketing through e-commerce. According to IPA analysis, banana foster has to improve the attribute for giving a faster response to consumer questions and helping customers who have difficulty doing online transactions.
Analisis Bauran Pemasaran dan Harga Pokok Produksi (HPP) Produk Pisang Goreng Beku pada Agroindustri Pisang Goreng Beku Shamiya Anisyara Olyvia, Dinda; Aring Hepiana Lestari, Dyah; Nugraha, Adia
Journal of Food System & Agribusiness Volume 7 Nomor 1 Tahun 2023
Publisher : Politeknik Negeri Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the marketing mix’s application and production cost in the frozen fried banana agroindustry. The research applies the basic case study method taken at the Shamiya Frozen Fried Banana Agroindustry in Kedaton District, Bandar Lampung. The location was determined purposively through the initial consideration that this agroindustry was the first frozen fried banana producer in Bandar Lampung. Owners and employees of agro-industry and consumers of frozen fried bananas, Shamiya, were appointed as research respondents. Samples were collected using accidental sampling technique. The number of samples is 30 household consumers who consume Shamiya frozen fried bananas. Data was collected during December 2021 - February 2022. Marketing mix analysis was determined as data analysis through the perspective of agro-industry owners and consumers' perspectives and analysis of the cost of production using the full costing method. Based on the owner’s perspective, the results showed that the Shamiya frozen fried banana agroindustry had implemented the marketing mix components well. Based on the consumer's perspective, Shamiya's frozen fried banana agroindustry has also implemented the marketing mix components well. The calculation of the cost of production shows that the Shamiya frozen fried banana agro-industry benefits from the five products by an average of 144.24 percent of the current selling price, because the selling price is set above the cost of production.
The Effect of Goverment Policy and Market Failure on Divergence of Cassava Competitiveness in South Lampung Abriani, Dwika Mutiara; Lestari, Dyah Aring Hepiana; Haryono, Dwi
Jurnal Manajemen & Agribisnis Vol. 20 No. 1 (2023): JMA Vol. 20 No. 1, March 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.20.1.130

Abstract

Indonesia is one of the world's leading cassava producers, and Lampung Province is the main producer. Efforts to increase cassava production must be accompanied by good farming activities that link to a complete agribusiness system. This study aims to analyze the divergence effect of cassava competitiveness as an effect of government policies and market failure in South Lampung. This study was conducted using a survey method. The number of respondents was 64 cassava farmers, 8 cassava collectors, and 1 tapioca industry. Data collection was carried out in August-September 2022. This study uses PAM (Policy Analysis Matrix) to analyze the competitiveness and the divergence effect and market structure analysis to analyze the market failure. The result showed that there is a market failure of cassava because the market structure is not perfectly competitive (oligopsony). Therefore, the divergence effect of cassava did not reach the target because it caused the transfer of inputs prices from traders to farmers due to the fertilizer subsidy and the transfer of income from consumers to farmers due to the determination of cassava minimum price (Rp900/kg). However, cassava farming has a competitiveness with the value of comparative advantage (DRCR = 0.3091) which is smaller than the value of competitive advantage (PCR = 0.5865). The changes from comparative to competitive advantage require government policies to control market failure and to reduce the high transaction cost economy. Keywords: divergence effect, market failure, cassava, oligopsony, agribusiness system
The Pattern of Local Cassava-Based Processed Food Choice in Lampung Province Sayekti, Wuryaningsih Dwi; Lestari, Dyah Aring Hepiana; Ismono, Raden Hanung
Industria: Jurnal Teknologi dan Manajemen Agroindustri Vol 9, No 1 (2020)
Publisher : Department of Agro-industrial Technology, University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (775.216 KB) | DOI: 10.21776/ub.industria.2020.009.01.4

Abstract

AbstractLocal food is a potential commodity in food consumption diversification. Tapioca vermicelli and “siger” rice are two local foods developed in Lampung Province. However, these products have not brought any contribution to the community's food consumption pattern. The objective of this study is to analyze the choice pattern and any factors relating to the choice of tapioca vermicelli and “siger” rice. This research used a quantitative research approach with a survey method. It was conducted in Metro City and Pringsewu Regency with a sample of 110 households. The analysis of Chi-Square descriptive statistics and correlation was used to analyze the data. The results of the research found that tapioca vermicelli is quite popular (widely chosen) by the families living around the agroindustrial area of Metro City. However, “siger” rice is not widely used by people in this location. Tapioca vermicelli is consumed more often with meatballs in a medium frequency and total consumption of 45.33 grams/ household/day. “Siger” rice is consumed as a variation with rare consumption, and its average consumption amount is 9.34 grams/household/day. Any variables related to vermicelli tapioca choice are knowledge level on food diversification, education level, age, household income and knowledge level on nutrition. Whereas, any factors related to “siger” rice choice are product identification, knowledge of food diversification and accessibility. Keywords: food choice patterns, local food, “siger” rice, tapioca vermicelli
Analisis Faktor-faktor yang Memengaruhi Keberhasilan Koperasi Sektor Pertanian di Provinsi Lampung Rahayu, Sari; Lestari, Dyah Aring Hepiana; Rosanti, Novi
Jurnal Penelitian Pertanian Terapan Vol 23 No 4 (2023)
Publisher : Politeknik Negeri Lampung.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/jppt.v23i4.3271

Abstract

Cooperatives can potentially have a broad impact on the economic order. The success of cooperatives can benefit members, the surrounding environment, and even the broader scope. The agricultural sector is the third largest number of cooperatives in Lampung Province. This research aimed to analyze the factors that affect cooperative business volume, and net income (SHU) of agricultural sector cooperatives in Lampung Province. The number of samples in this study was 33 cooperatives. The samples are cooperatives that run agricultural related businesses and cooperatives whose members are agricultural business actors in Lampung Province. The multiple linear regression was used to analyze factors that influenced the business volume and the net income (SHU). It was found the number of members and business units have a negative effect on business volume, while capital and loan capital have a positive effect on business volume. At the same time, the variables of managers' availability and the chairman's education level do not affect the business volume of agricultural sector cooperatives in Lampung Province. Self-capital, loan capital, and the chairman's high level of education have a positive effect on business rest, and the number of members and business units have a negative effect on the net income (SHU). In contrast, the manager availability and the chairman’s education level at imtermediate and low levels have no effect on the net income (SHU) of agricultural sector cooperatives in Lampung Province. Keywords: agricultural cooperatives, business volume, net income (SHU)
ANALYSIS OF PRE-PROSPEROUS HOUSEHOLD CONSUMPTION DIVERSITY IN LAMPUNG PROVINCE (SUSENAS DATA ANALYSIS, 2019) Nugrahanti, Desmarita; Sayekti, Wuryaningsih Dwi; Lestari, Dyah Aring Hepiana
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 8, No 2 (2024): June 2024
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v8i2.19226

Abstract

Food security has clear goals and impacts on efforts to improve nutrition and improve community welfare.  To achieve this, diversification of food consumption plays an important role. Diversification of food consumption has a role in efforts to improve nutrition and to obtain quality human beings and reduce dependence on certain commodities. However, consumption pattern is different to each household depending on its income levels. The majority of household welfare levels in Lampung Province are categorized as pre-prosperous households. The economic situation (income) of pre-prosperous households can affect the food choice. If the food choice is inappropriate, the fulfillment of nutritional quality is not optimal and can affect the quality of human resources. As a result, research on this topic was critical, particularly in lower middle-class households especially pre-prosperous households. The goal of this study was to examine the amount of consumption diversification and its determinants among the pre-prosperous households. Secondary data from the 2019 SUSENAS raw data were used in this investigation. This survey included 2,792 households as samples. The Berry Index was employed to quantify the diversity of food consumption, and binary logistic regression analysis was performed to study its determinants. The amount of food consumption diversity among pre-prosperous households in Lampung Province was moderate. The Berry Index had an average value of 0.827. Household income, education of the head of the household, education of the mother, gender of the head of the household, and type of region all had a positive effect on household food consumption diversity, whereas the number of household members had a negative effect.  Based on these results, comprehensive policies are needed with clear targets and programs that contribute to increasing employment opportunities and income so that family consumption is more diverse and of high quality.  In addition, it is also necessary to increase the contribution of education both through formal and non-formal education, and promotion in the implementation of counseling or socialization on diversification of food consumption.
ANALISIS PENGENDALIAN PERSEDIAAN BAWANG MERAH VARIETAS BREBES DAN SUMENEP DI AGROINDUSTRI BAWANG GORENG DUA SAUDARA KECAMATAN CIOMAS KABUPATEN BOGOR Pradila, Ulfa Devi; Lestari, Dyah Aring Hepiana; Sayekti, Wuryaningsih Dwi
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 12, No 3 (2024)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v12i3.8570

Abstract

This research aims to analyze the most economical quantity of orders for raw materials, calculate the amount of safety stock, the reorder point, and the total inventory costs. The analytical method used is quantitative analysis with the probabilistic EOQ method. The research was carried out using a case study method at the Bawang Goreng Dua Saudara Agroindustry. The research location was deliberately chosen. Respondents in the research consisted of agroindustry owners and workers. The research results show that the most economical order for brebes shallots using the probabilistic EOQ method is 7.646 kg per order, and the most economical order quantity for sumenep shallots is 4.442 kg per order. There is a total savings in inventory costs using the probabilistic EOQ method of IDR 1.439.008 (9%) for brebes shallots and IDR 62.398 (1%) for sumenep shallots. Brebes shallots must be ordered when the reorder point value is 6.817 kg and the amount of safety stock is 2.918 kg. Meanwhile, sumenep shallots should be ordered with a reorder point value of 3.167 kg, and the amount of safety stock that must be available is 125 kg. Keywords: agroindustry, probabilistic EOQ, raw materials, shallots
EVALUASI KINERJA SISTEM AGRIBISNIS PETERNAKAN AYAM BROILER DENGAN SISTEM KEMITRAAN PADA PT MITRA MAHKOTA BUANA (MMB) DI KABUPATEN LAMPUNG TIMUR Rosa, Atha Nadhila; Lestari, Dyah Aring Hepiana; Sari, Firda
Jurnal Ilmiah Mahasiswa AGROINFO GALUH Vol 11, No 3 (2024): September 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/jimag.v11i3.14458

Abstract

Usaha peternakan ayam broiler menunjukkan potensi besar untuk dikembangkan. Salah satu sistem yang umum dikembangkan dalam peternakan ayam broiler adalah sistem kemitraan inti-plasma antara peternak dan perusahaan. Penelitian ini bertujuan untuk mengevaluasi kinerja sistem agribisnis dalam kemitraan peternakan ayam broiler di PT Mitra Mahkota Buana (MMB) di Kecamatan Sribhawono, Kabupaten Lampung Timur. Penelitian dilakukan pada bulan September hingga Oktober 2023, dengan responden terdiri dari 50 peternak ayam broiler, tiga karyawan PT MMB, 10 broker ayam broiler, dan 10 pedagang ayam broiler. Data yang digunakan dalam penelitian ini adalah data primer dan sekunder, dan analisis data dilakukan menggunakan metode indeks sistem agribisnis.  Hasil penelitian menunjukkan bahwa indeks sistem agribisnis ayam broiler adalah 10,10 atau 85,16 persen dari nilai maksimal. Hal ini menunjukkan bahwa kinerja sistem agribisnis peternakan ayam broiler sudah baik namun masih memerlukan beberapa perbaikan untuk mencapai nilai sempurna. Area yang memerlukan perbaikan dalam subsistem penyediaan sarana produksi adalah mutu Day-Old Chicks (DOC). Dalam subsistem budidaya, teknologi pemanenan perlu ditingkatkan. Selain itu, dalam subsistem jasa layanan pendukung, perlu adanya pemanfaatan yang lebih baik dari lembaga penyuluhan, lembaga penelitian, sarana transportasi, dan asuransi.
KETAHANAN PANGAN RUMAH TANGGA PETANI KARET DI KECAMATAN TULANG BAWANG UDIK KABUPATEN TULANG BAWANG BARAT Lestari, Diana; Lestari, Dyah Aring Hepiana; Sayekti, Wuryaningsih Dwi
Jurnal Ilmu-Ilmu Agribisnis Vol 13, No 1 (2025)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v13i1.8983

Abstract

Rubber is a widely cultivated plantation commodity, but the volatility of rubber prices poses a problem for farmers, as it affects the ability to meet food demands in terms of both quantity and quality. The motivation behind this study was to analyze the level of food security and the quality of household food consumption of rubber farmers in Tulang Bawang Udik Sub district, West Tulang Bawang Regency. This study used survey method with a sample of forty-eight rubber farming households from two villages with land areas of less than one hectare, selected by simple random sampling. Food security was measured by cross-classification between the proportion of food expenditure and the level of household energy consumption. Calculation of household food expenditure was based on a monthly period, while the energy consumption level used the actual energy consumption indicator together with the energy consumption indicators obtained by the recall method. The quality of food consumption patterns was  analyzed by determining the PPH score.  Computation of the PPH score was acquired by contrasting the genuine AKE score with the standardizing PPH (100). The outcomes show that the results of the cross-classification of energy sufficiency and the proportion of food expenditure are acquired from the four categories of rubber farmers, and the sustainability of household food security is  27,08%, less is  43,75%, while the proportion of vulnerable is 12,50% and food insecurity is 6,67%. With a PPH score of 62,49, diversity is not achieved in nine food groups of rubber farmer households. Key words: food security, rubber farmer, food pattern of hope (PPH)
STRATEGI PENGEMBANGAN AGROWISATA JERUK DI KABUPATEN LAMPUNG TIMUR Septiani, Indah; Dyah Aring Hepiana Lestari; Fembriarti Erry Prasmatiwi
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 9 No. 2 (2025)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jepa.2025.009.02.12

Abstract

Penelitian ini bertujuan untuk menganalisis lingkungan internal, lingkungan eksternal dan merumuskan strategi pengembangan agrowisata jeruk di Kabupaten Lampung Timur.  Penelitian ini menggunakan metode studi kasus dilakukan di Agrowisata Jeruk Kabupaten Lampung Timur yang dipilih secara sengaja (purposive).  Data penelitian ini dikumpulkan pada bulan Desember 2020-Maret 2021. Responden dalam penelitian ini berjumlah 77 orang yang terdiri dari 4 orang pengurus agrowisata, 17 orang pemilik agrowisata, 15 orang karyawan agrowisata, 35 orang pengunjung. dosen, dan lembaga regulator. Metode analisis data yang digunakan dalam penelitian ini adalah analisis deskriptif kualitatif, analisis SWOT, dan QSPM. Hasil penelitian ini menunjukkan Agrowisata Jeruk berada pada sel I (growth and build). Kekuatan utama agrowisata adalah pemilik agrowisata dan pengurus mempunyai jiwa militan dan visi yang sama untuk mengembangkan agrowisata, kelemahan utama adalah akses jalan menuju lokasi masih bebatuan.  Peluang utama faktor eksternal adalah pemanfaatan teknologi sosial media, sementara ancaman yang paling utama adalah terdapat banyak pesaing dari agrowisata lain di daerah Lampung. Strategi prioritas yang dapat digunakan oleh agrowisata adalah memanfaatkan jiwa militan untuk meningkatkan usaha agrowisata menjadi lebih modern, mengajak warga sekitar yang memiliki lahan untuk menanam jeruk dalam rangka meningkatkan perekonomian keluarga, pemanfaatan teknologi media sosial sebagai sarana promosi untuk memperluas pasar, bekerjasama dengan perusahaan atau pemerintah untuk mengadakan pelatihan peningkatan nilai tambah usaha agrowisata jeruk, membentuk Pokdarwis dan bekerjasama dengan pemerintah untuk meningkatkan akses jalan menuju lokasi dan membangun wisata edukasi. Kata kunci: Agrowisata, Jeruk, Strategi Pengembangan
Co-Authors Abriani, Dwika Mutiara Achdiansyah Soelaiman Adia Nugraha Adia Nugraha Adia Nugraha Agum Muhammad Iqbal Agus Hudoyo Aini, Eliza Nur Aji Prayoga Wibowo Akbar, Tegar Ramadhan Ali Ibrahim Hasyim Alifp Bayu Santoso Amanda Putra Seta Ani Suryani Ani Suryani Ani Suryani Anisyara Olyvia, Dinda Anitha Andarrini T Annisa Elvaretta Insani Annisa Parastry Ariansah Saputra Dinata Aristiyani, Ririn Asrifa, Ajeng Kurnia Aurora Afifah Yasmin Ayu Nirmala Lutfie Syarief Bagas Luansah Bazai, Fadhilah Ismi Belliani Belliani Berliantara Berliantara Bustanul Arifin Bustanul Arifin Cahya Nisa Diach Maharani Cindy Hosiani Dhea Putri Sormin Clara Yolandika Denti Fitri Yanti Dewa Ayu Puspa Aprillya Dewi Lestari Putri Dian Martiani Diana Lestari, Diana Dimash Septian Adi Putra Dita Nastiti Saputri Dwi Febrina Dwi Haryono Dwi Haryono Eka Kasymir Eka Kasymir Eka Wahyu Rahmawati Elisa Ramanda Elisa Sijabat Ellis Nurhidayati Elvany Oktaviana Evelyn Faviana Evelyn Faviana Evi Yuniarti Fadhilah Ismi Bazai Fadilla Sari Fembriarti Erry Prasmatiwi Fenti Gasanova Fikri Syahputra Firdasari Firdasari Firdasari Firdasari Fitri Yuni Lestari Fitria Meriza Fitriani Fitriani Fitriani Haliana Ghaida Sanjaya Handayani, Rahmawati Hani Fitria Anggraini Hanung Ismono Hanung Ismono Hari Murti Helvi Yanfika Hurip Santoso Ibrohim Saputra Saputra Indah Nurmayasari Indah Septiani Indah, Iva Mutiara Intan Thahara Putri Iqbal Lazuardi Pranoto Ishmah Nurhidayati Iva Mutiara Indah Jangkung H. Mulyo Jangkung H. Mulyo, Jangkung H. Joni Parulian Kifah Soleha Kordiyana K Rangga, Kordiyana K Ktut Murniati Ktut Murniati Kurniati Mahasari Kuswadi, Didik Laila, Shofiyany Lestari, Fitri Yuni Lina Marlina Lina Marlina lina marlina, lina Lussy Nurfitasary M Irfan Affandi Maria Marina Herawati Masyhuri Masyhuri Masyhuri Masyhuri Maulina Tunjungsari Maya Riantini, Maya Megi Adi Guna Meliani Indah Sari Meyka Yulita Misrianti, Nunik Miswati, Ayu Sari Moh. Daffa AP Hernanda Mubarok, Muhammad Rizqi Muhamad Irfan Affandi Muhammad Iqbal Kasogi Muhammad Irfan Affandi Muhammad Irfan Affandi Muhammad Revvy Kurniawan Muhammad Rizqi Mubarok Muhammad Rizqi Mubarok Muher Sukmayanto Mutiara Fadhila Sari Ni Nyoman Tri Santiasih Niken Wiandhani Nisrina Salsabila Novi Rosanti Nugrahanti, Desmarita Nurul Fajri Indah Lestari Panji Hirawan Paramita Wisnuwardhani, Paramita Perdana, Aricha Dian Pradila, Ulfa Devi Putri S, Ayu Permata Quen Tia Mona R Hanung Ismono Rabiatul Adawiyah Rabiatul Adawiyah Rabiatul Adawiyah Rabiatul Adawiyah Rahayu, Sari Rahmalia, Dian Rahmat Sepriadi Rahmawati Handayani Rani Satiti Rania A.S. Yasmin Rania Alisa Syifawanda Yasmin Reki Candra Renaldi Renaldi Ridho Elghani Rindika Haliza Oktarina Rini Mega Putri Roni Mustofa Roni Mustofa, Roni Rosa, Atha Nadhila Roylando P Togatorop Saputri, Dita Nastiti Sari, Firda Sayekti , Wuryaningsih Dwi Shafira, Fadila Sheila Fathia Aldhariana Simanjuntak, Sara Gracia Soraya Alaini Sri Puji Lestari Sri Puji Lestari Sudarma Widjaya Suriaty Situmorang Susi Susanti Sutarni Sutarni Sutarni Sutarni Tegar Ramadhan Akbar Teguh Endaryanto Tiara Shinta Anggraeni Tika Leoni Putri Titis Widyawati Sholeha Tri Uli Jalika Tyas Sekartiara Syafani Tyas Sekartiara Syafani, Tyas Sekartiara Vani Sintiya Dewi Varingan Prianando Tambunan Vina Anggraini Safitri Wan Abbas Zakaria Wan Abbas Zakaria Wawan Bagus Santoso Wike Novia Windi Ariesta Wuryaningsih Dwi Sayekti Yaktiworo Indriani Yasmin, Rania A.S. Yohana Julina Sinaga Yuliana Saleh Yuliana Saleh Yundari, Yundari Yuni Arda Br Saragih Yuni Elmita Sari Zainal Abidin