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PELATIHAN STRATEGI SOCIAL MEDIA ADVERTISING BAGI STUDENTPRENEUR: MENINGKATKAN VISIBILITAS DAN DAYA SAING DI ERA DIGITAL Zefanya Andryan Girsang; Mohammad Najib Roodhi; Baiq Handayani Rinuastuti; Siti Nurmayanti; Siti Aisyah Hidayati; Juan Kurnia
Jurnal Pengabdian Masyarakat Bumi Rafflesia Vol. 8 No. 1 (2025): APRIL: Jurnal Pengabdian Kepada Masyarakat Bumi Raflesia
Publisher : Universitas Muhammadiyah Bengkulu

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Abstract

Pelatihan strategi social media advertising bagi studentpreneur di Kota Mataram merupakan suatu upaya yang dilakukan bertujuan untuk meningkatkan brand awareness dan daya saing bisnis melalui platform media sosial di dunia maya seperti contohnya Instagram, Facebook, dan WhatsApp. Peserta pelatihan diikuti atau terdiri dari mahasiswa wirausaha dari berbagai universitas yang ada di Kota Mataram. Kegiatan ini dilaksanakan dalam tiga tahap yang sudah dicanangkan yaitu: tahap pertama persiapan, tahap kedua pelaksanaan, dan tahap terakhir evaluasi. Tahap pelaksanaan mencakup sesi teori dan praktik, termasuk pengenalan konsep social media advertising, teknik desain konten, segmentasi pasar, serta praktik langsung pembuatan kampanye iklan menggunakan Meta Ads. Hasil pelatihan menunjukkan peningkatan signifikan dalam pemahaman peserta mengenai strategi pemasaran digital, kemampuan membuat konten menarik, dan pengoptimalan kampanye iklan berbasis data. Peserta juga mampu menerapkan keterampilan tersebut secara langsung dalam bisnis mereka. Kesimpulannya, pelatihan ini berhasil membekali studentpreneur dengan keterampilan praktis untuk memanfaatkan media sosial secara efektif, meningkatkan visibilitas bisnis, dan bersaing di era digital.
Perbandingan Strategi Dollar-Cost Averaging Dan Lump Sum Investing Dalam Investasi Saham Adika Paranata; Siti Aisyah Hidayati; Adrianda Anwar
Balance : Jurnal Akuntansi dan Manajemen Vol. 4 No. 2 (2025): Agustus 2025
Publisher : Lembaga Riset Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59086/jam.v4i2.1065

Abstract

enelitian ini bertujuan untuk membandingkan efektivitas dua strategi investasi saham, yaitu Dollar-Cost Averaging (DCA) dan Lump Sum Investing (LSI), pada saham-saham yang tergabung dalam indeks IDX30 di Bursa Efek Indonesia selama periode 2013–2024. Penelitian dilakukan dengan pendekatan kuantitatif desrkiptif pada 12 saham yang secara konsisten masuk IDX30 selama periode tersebut. Analisis dilakukan berdasarkan return, risiko (standar deviasi), dan Sharpe ratio. Dilakukan uji beda pada return. Penelitian ini menunjukkan bahwa secara umum LSI menghasilkan return yang lebih tinggi dibandingkan DCA, terutama pada kondisi pasar bullish. Namun, DCA menunjukkan performa yang lebih stabil dengan risiko yang lebih rendah dan Sharpe ratio yang lebih baik pada kondisi pasar bearish. Penelitian ini memberikan implikasi bahwa pemilihan strategi investasi sebaiknya disesuaikan dengan kondisi pasar dan profil risiko investor.   This study aims to compare the effectiveness of two stock investment strategies, namely Dollar-Cost Averaging (DCA) and Lump Sum Investing (LSI), on stocks included in the IDX30 index of the Indonesia Stock Exchange during the 2013–2024 period. The research employs a quantitative descriptive approach using 12 stocks that consistently remained in the IDX30 throughout the period. The analysis is conducted based on return, risk (standard deviation), and Sharpe ratio, with a difference test performed on returns. The findings indicate that, in general, LSI generates higher returns compared to DCA, particularly in bullish timing conditions. However, DCA demonstrates more stable performance with lower risk and a better Sharpe ratio in bearish timing conditions. This study implies that the choice of investment strategy should be adjusted according to timing conditions and the investor’s risk profile.  
The Influence of Ownership Structure on the Extent of Sustainability Reporting Disclosure: The Mediating Role of Profitability Putu Putri Risma Wandansari; Lalu Hamdani Husnan; Siti Aisyah Hidayati
Indonesian Journal of Taxation and Accounting Vol 4, No 3 (2026): September 2026
Publisher : Academic Bright Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66053/ijota.v4i3.991

Abstract

Purpose – Rising demands from stakeholders, environmental issues, and the growing need for corporate openness have amplified the significance of sustainability reporting in the mining sector, which is characterized by its environmental sensitivity. Prior research has reported varying outcomes regarding how ownership structure affects the disclosure of sustainability reports and has overlooked the potential mediating effect of profitability. This research investigates how institutional, managerial, and family ownership impact sustainability report disclosure, placing profitability as a mediating factor.Methods – Quantitative associative methodology was used involving panel data analysis of 18 mining firms listed at Indonesia Stock Exchange for 2019–2024, yielding 108 observations. Panel regression, path analysis, and Sobel test were used in the analysis.Findings – Both institutional ownership (β = 0.0285; p = 0.0447) and managerial ownership (β = 0.3542; p = 0.0491), along with profitability (β = 0.3462; p = 0.0145), have a positive and significant effect on the disclosure of sustainability reports. Conversely, family ownership does not show a significant impact (p = 0.2816). Profitability strongly mediates the relationships between institutional ownership (p = 0.0092) and managerial ownership (p = 0.0422) concerning sustainability report disclosure, while it does not have a significant mediating effect in relation to family ownership (p = 0.0993).Research Implications – The findings suggest that companies should strengthen institutional investor involvement and managerial ownership to improve profitability and sustainability disclosure. Regulators should also promote governance mechanisms that enhance disclosure transparency. The study is limited to Indonesian mining companies over a six-year period.Originality – This research adds to the body of knowledge regarding sustainability disclosure by illustrating how profitability serves as a mediator between the structure of ownership and the reporting of sustainability.
Co-Authors A P, I Nyoman Nugraha Abdul Mannan, Siti Sofiyah Adika Paranata Adnan, Salsabila Adrianda Anwar Agusdin Ahyar, Muhamammad Alamsyah Alamsyah Apriliasari, Ni Nyoman Rianti Arie Dewanti, Ayu Putu Arifah Tara, Nur Aida Baiq Handayani Rinuastuti Baiq Handayani Rinuastuti, Baiq Handayani Baiq Nurul Suryawati Citraninggrat, Baiq Uswatunnisa Deddy Suhendra Martua Siburian Endar Pituringsih Erwan, Muhammad Fahreza, Faiz Ridho Furkan, Lalu M. H. Burhanudin Haerun Nisak Halimatussakdiah Hermanto Hermanto Hidayat, Pramana Wahyu Husnan, Lalu Hamdani Husni, Vici Handalusia I Nyoman Nugraha Ardana Putra Izzati, Nurul Fardatul Juan Kurnia Juliana, Nana Khairunnisa Khamada Novel Kinanti Risang Ayu L.M. Furkan Laila Isnaini Hikmawati Lalu Hamdani Husnan Luthfiyana Adfanin Mohammad Najib Roodhi Muhammad Ajis Muhammad Akhyar Nadia Rizkiana Ni Ketut Surasni Nopianti Rejeki, Wiwik Noval, Khamada Novel, Khamada Novela Sari, Elivia Nurlailah Nurmayanti, Siti Parida, Parida Putra, Gusti Ngurah Eka Putri, Baiq Adisty Tahira Putu Putri Risma Wandansari Ramadhan, Wulan Suci Ramdani, Gilang Rina Yuliasari Rosiady Husaenie Sayuti Santia, Tia Pebrianti Saputra, Alga Doni Sarifudin SARIFUDIN Sarifudin Serip Serifudin Sinta Anggraini Sri Bintang Mandala Putra Sri Taufil Laily Sri Wahyulina Suryani, Embun Suryani, Embun Suryaningsih, Yeny Syarif, Lalu Rosihan Taufikurrahman, Muhammad Titania Nabilah Ulfa, Yakut Nahdiana Wahyulina, Sri Wahyulina, Sri wahyuni wahyuni Wiranto Wiranto Zainal Abidin Zefanya Andryan Girsang