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All Journal Forum Agribisnis Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Jurnal Penelitian Pertanian Terapan Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal Agro Industri Perkebunan Jurnal Agribisnis Terpadu Jurnal Pengabdian Pada Masyarakat JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) JURNAL ILMIAH MAHASISWA AGROINFO GALUH Jurnal Perilaku dan Strategi Bisnis Media Kontak Tani Ternak Journal of Food System and Agribusiness (JoFSA) JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Society
Trimo, Lucyana
Departemen Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Padjadjaran
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Veterinary Other

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Upaya Peningkatan Pendapatan Keluarga Tani Teh Rakyat melalui Pemberdayaan Wanita Pedesaan di Kecamatan Cisurupan Kabupaten Garut Lucyana Trimo; Syarif Hidayat; Muhammad Arief Budiman
Jurnal Pengabdian Pada Masyarakat Vol 5 No 1 (2020)
Publisher : Universitas Mathla'ul Anwar Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30653/002.201944.301

Abstract

EFFORTS TO INCREASE INCOME OF PEOPLE'S TEA FARMERS’ FAMILIES THROUGH EMPOWERING RURAL WOMEN IN CISURUPAN DISTRICT, GARUT REGENCY. To increase the family income of tea smallholder, the participation of wives as housewives in the community tea smallholder is very important. Considering that there is still a lot of free time they have; and also their habits in doing food processing, so if they are fostered in earnest, their potential can be developed into a form of productive business. This can automatically increase its role in increasing the income of the household concerned. In the end, the welfare of farmer households (in particular) can also be improved. The method used in the implementation of Community Service is PRA (Participatory Rural Appraisal), a method whose purpose is to find a shared solution, and the goal is, the Khasanah Business Group which is a pilot group in Kampong of Ciela, Sirnajaya Village, Cisurupan District, Garut Regency. In Community Service Activities, product innovation has been developed, rehabilitation of production equipment, provision of business management materials and market development of processed products from the Khasanah Business Group through KKN students who are interested in acting as marketing channels in the campus and surrounding areas. In addition, to increase public confidence in the products of the Khasanah Business Group, assistance has been made to arrange the making of PIRT letters (Household Industrial Products) by students involved in KKN. Furthermore, so that the Khasanah Business Group can develop its business to the fullest, then continuous guidance is needed, namely through mentoring activities, so that the Khasanah Business Group can run better which ultimately can manage their business independently.
Analisis Kinerja Sistem Agribisnis Paprika di Kabupaten Bandung Barat Aji Nursidiq; Trisna Insan Noor; Lucyana Trimo
Jurnal Ekonomi Pertanian dan Agribisnis Vol 4, No 4 (2020)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jepa.2020.004.04.12

Abstract

Sentra produksi paprika terbesar di Indonesia yaitu Kabupaten Bandung Barat. Pelaksanaan agribisnis paprika sebagai suatu sistem yang terintegrasi dapat menunjang agribisnis paprika yang berkelanjutan. Tujuan penelitian ini adalah untuk menganalisis kinerja sistem agribisnis paprika di Kabupaten Bandung Barat. Berdasarkan pengambilan sampel secara sensus, penelitian ini menggunakan kuesioner dan diskusi dengan pihak terkait dalam pengambilan data. Subsistem penyediaan input, budi daya, penanganan panen dan pascapanen, pemasaran dan penunjang dianalisis dengan menggunakan persentase indeks rata-rata persepsi petani paprika. Hasil penelitian menunjukan bahwa kinerja sistem agribisnis paprika di Kabupaten Bandung Barat secara umum termasuk kategori baik dengan nilai tertinggi subsistem pemasaran dan terendah subsistem budi daya dan penunjang. Kinerja sistem agribisnis paprika dapat meningkat dengan perbaikan setiap subsistem. Oleh karena itu di dalam perencanaan peningkatan kinerja sistem agribisnis paprika harus berfokus pada peningkatan subsistem budi daya dan penunjang.
PENGARUH PRIVASI, KEPERCAYAAN, DAN SIKAP TERHADAP KEPUTUSAN PEMBELIAN DURIAN MELALUI E-COMMERCE Firdha Rikaz; Iwan Setiawan; Lucyana Trimo
Jurnal Ilmiah Mahasiswa Agroinfo Galuh Vol 9, No 2 (2022): Mei 2022
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/jimag.v9i2.7140

Abstract

Pemanfaatan e-commerce dalam pemenuhan kebutuhan kehidupan semakin nyata, namun seringkali dihadapkan pada kebocoran informasi pelaku usaha dalam menjalankan usahanya. Penelitian ini bertujuan untuk: (1) mendeskripsikan karakteristik konsumen e-commerce duriand.id; (2) mendeskripsikan privasi, kepercayaan, dan sikap konsumen e-commerce duriand.id; (3) mendeskripsikan keputusan pembelian konsumen e-commerce duriand.id; dan (3) menganalisis pengaruh privasi, kepercayaan, dan sikap terhadap keputusan pembelian pada konsumen e-commerce duriand.id. Untuk itu digunakan analisis kuantitatif dan analisis inferensial dengan menggunakan path analysis. Penelitian dilaksanakan sejak November 2021 hingga Februari 2022. Hasil penelitian menunjukkan bahwa karakteristik konsumen cukup beragam, baik usia, tingkat pendidikan, pekerjaan, lokasi geografik, pendapatan, maupun kelas sosial. Privasi, kepercayaan dan sikap konsumen termasuk pada kategori tinggi (aman). Keputusan pembelian oleh konsumen terkategori tinggi. Privasi, kepercayaan dan sikap berpengaruh signifikan terhadap keputusan pembelian. Namun, secara parsial, hanya sikap yang berpengaruh signifikan. Dalam penelitian ini variabel sikap terbukti tidak memediasi pengaruh privasi dan kepercayaan terhadap keputusan pembelian
Faktor – Faktor Penentu Keberhasilan Usaha Kopi (Studi Kasus di PT. SML, Jawa Barat) Regita Alhansa Revadiana; Lucyana Trimo
Jurnal Ekonomi Pertanian dan Agribisnis Vol 5, No 1 (2021)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jepa.2021.005.01.02

Abstract

Saat ini permintaan masyarakat di Indonesia untuk komoditas kopi sangat tinggi dan menyebabkan pertumbuhan konsumsi lokal meningkat sebesar 8% per tahunnya (Ditjen Perkebunan, 2017). Peningkatan tingkat konsumsi masyarakat Indonesia terhadap komoditas kopi ini pun ditunjang dengan meningkatnya agroindustri pengolahan kopi di Indonesia dalam 10 tahun terakhir (AEKI, 2016). PT. SML merupakan produsen penghasil kopi jenis arabika dari pengunungan Malabar yang terletak di Desa Margamulya Kampung Cigendel Kecamatan Pangalengan, Kabupaten Bandung yang telah menerima beberapa penghargaan internasional atas kualitas produk kopinya. Tujuan penelitian ini yaitu mengidentifikasi faktor – faktor penyebab keberhasilan usaha di PT. SML. Desain penelitian ini adalah desain kualitatif dengan metode studi kasus. Analisis data menggunakan teknik deskriptif. Hasil penelitian menunjukkan bahwa faktor penentu keberhasilan usaha dapat dilihat dari aspek SDM yaitu dilihat dari direktur dapat memanage karyawan dengan prinsip kekeluargaan sehingga menghasilkan kinerja karyawan yang baik. Aspek Produksi yang dijalankan telah melakukan perencanaan produksi, pengelolaan dan pengawasan yang telah sesuai dengan ketentuan budidaya specialty coffee dimulai dari pembibitan hingga tahap pross sehingga memiliki kualitas yang istimewa. Aspek pemasaran yang dijalankan telah dilakukan dengan strategi yang baik karena mengontrol kondisi produk, harga, tempat, dan promosi guna meningkatkan permintaan. Perusahaan telah mengelola aspek keuangan dengan melakukan keputusan pendanaan serta keputusan investasi secara optimal sehingga yang mampu meningkatkan nilai perusahaan.
STRATEGI PROMOSI AGROEDUKASI PADA PT. TANIKOTA AGRIBUDAYA EDULESTARI Risda Anastasia; Lucyana Trimo
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 1 (2023): Januari 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i1.9172

Abstract

PT. Tanikota Agribudaya Edulestari is an agroeducation company. All this time, Tanikota has executed some promotion strategies that have attracted many visitors. However, Covid-19 requires that activities in Tanikota be stopped for a while. Likewise with promotion activities that don’t have innovation and depend on word of mouth. So, when Tanikota is reopened, the number of visitors doesn’t increase significantly. This study aims to (1) Analyze Tanikota promotion before and during Covid-19 pandemic (2) Identify internal and external factors at Tanikota (3) Formulate priority of promotion strategy for Tanikota. The design used in this study is qualitative with case study research technique. The first objective was analyzed using descriptive analysis and the second objective was analyzed using Analytical Hierarchy Process. The result of the study showed that before pandemic, Tanikota executed some promotion strategies such as personal selling, word of mouth, sales promotion, publicity, instruction materials, corporate design and social media marketing, whereas during pandemic, Tanikota depends more on word of mouth. In addition, there are 8 strengths, 10 weaknesses, 9 opportunities, 6 threats in Tanikota and the main priority of the promotion strategy is optimizing social media with a weight of 0,206.
KINERJA KUALITAS PELAYANAN KORPORASI PANGAN PETANI (KPP) PROVINSI JAWA BARAT Riantin Hikmah Widi; Tuti Karyani; Hepi Hapsari; Lucyana Trimo
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 1 (2023): Januari 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i1.9112

Abstract

The Farmer's Food Corporation (KPP) as a corporate entity needs to make efforts to survive and be sustainable. This research was conducted on 196 farmers as members of KPP West Java. The purpose of this study was to analyze the performance of KPP service quality in West Java Province. The methodology used in this research is a survey with sampling through Multistage Cluster Random Sampling. The performance of the service quality of the Farmer's Food Corporation (KPP) was analyzed using descriptive statistical analysis. The results of this research are the service quality of the Farmer's Food Corporation (KPP) using the approach of reliability (reliability), responsiveness (responsiveness), assurance (guarantee), tangibles (direct evidence), and empathy (empathy). The reliability subsystem is the performance with the highest gain, namely the ability of KPP to provide services as promised accurately and reliably. tangibles (direct evidence) obtained high performance in service quality at the Farmer's Food Corporation, but implementation was still difficult to do, because farmers often made purchases of production facilities to agricultural shops. Overall, the quality of services provided by the corporation to farmers is in the high category.
PELUANG DAN TANTANGAN AGROINDUSTRI TEH RAKYAT DI JAWA BARAT Lucyana Trimo; Syarif Hidayat
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 1 (2023): Januari 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i1.9274

Abstract

Tea smallholder  plantations in Cianjur and Garut regencies have a very massive land function, resulting in the end of the shrinking of smallholder tea fields. The most urgent cause is the increasingly expensive wage of labor and the low price of tea tops received by farmers. This makes the farmers are no longer aroused to cultivate the plant properly. This is dependent on the provision of raw materials for the people's tea agro-industry, which eventually decreases the number of people's tea agro-industry. The research technique used is descriptive survey study. Research conducted in Garut and Cianjur regency, was chosen because included in the center of tea plantation in West Java Province. Sampling was done by simple random sampling method by 30 tea farmers in each area studied. Interviews were also conducted on: officials at government agencies, cooperatives, heads of tea agro-industry, farmer groups, selected purposively. The data and information owned are analyzed descriptively correlative and system thinking approach. Opportunities for the development of tea-tea agroindustry are still possible, in terms of: a) high demand for various processed products based on tea, b) to keep growing demand for tea in the world, c) smart, premium, and e) market support for countries with economic growth high. Challenges in the development of smallholder tea agroindustry can come from: a) human interests and capabilities, b) capital capital, c) land conversion, and d) innovation and creativity of processed products.
SOSIALISASI PENGGUNAAN GREEN PACKAGING UNTUK DAERAH WISATA DI DESA LEMBANG, KECAMATAN LEMBANG, KABUPATEN BANDUNG BARAT Yosini Deliana; Sri Fatimah; Eti Suminartika; Lucyana Trimo
Media Kontak Tani Ternak Vol 5, No 2 (2023): Agustus
Publisher : Fakultas Peternakan, Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/mktt.v5i2.45808

Abstract

Green Packaging merupakan sebuah inovasi baru untuk masyarakat agar dapat mengurangi sampah plastik yang ada di muka bumi. Dengan mengurangi sampah plastik diharapkan dapat pula membantu bumi ini untuk lebih baik ke depannya. Adanya sosialisasi dari ahli pun sangatlah penting dalam kelancaran penggantian plastik kepada bahan-bahan yang ramah lingkungan Kuliah Kerja Nyata (KKN) merupakan wujud nyata dari tugas dosen dan mahasiswa dalam melaksanakan Tri Dharma Perguruan Tinggi yakni aspek pengabdian. Melalui kegiatan pengabdian kepada masyarakat desa Lembang, maka terjadi sinergi antara perguruan tinggi dengan masyarakat sebagai wujud knowledge demokrasi. Dalam kegiatan KKN Integratif ini bertujuan mensosialisasi penggunaan green packaging dan pengelolaan Bank sampah untuk masyarakat di Desa Lembang, Kabupaten Bandung. Sasaran utama dalam kegiatan iniadalah masyarakat Desa Lembang. Kegiatan ini KKN Integratif ini antara lain kegiatan Penyuluhan kepada masyarakat pentingnya mengurangi sampah plastik, penyuluhan pentingnya bank sampah, sosialisasi bisnis online, branding product dan penyuluhan pola hidup bersih dan sehat.
Strategi Pemasaran Kombucha Cascara Menggunakan Konsep Marketing Mix 7P dengan Analisis Matriks SWOT dan QSPM (Studi Kasus PT Agritama Sinergi inovasi Kota Bandung) Tazkia Khaerunnisa; Iwan Setiawan; Lucyana Trimo; Gema Wibawa Mukti
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol. 9 No. 2 (2024)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jia.v9i2.1173

Abstract

The increasing trend of a healthy lifestyle parallels the growing awareness among the Indonesian public of consuming healthy beverages, including the fermented drink kombucha. PT Agritama Sinergi Inovasi, as a start-up company that will market its newly developed product, kombucha cascara, will undoubtedly face new challenges considering the competitive landscape of the herbal beverage industry. This study aims to analyze PT Agritama Sinergi Inovasi Kombucha cascara's internal and external marketing factors and formulate priority marketing strategies for the product. This research employs a qualitative method with a case study approach. The data used include both primary and secondary data. Primary data were directly obtained from informants involved in the marketing of kombucha cascara at PT Agritama Sinergi Inovasi through in-depth interviews, guidance interviews, and direct field observations. Secondary data were sourced from various literature studies related to this research. The marketing strategy formulation was conducted using the 7P marketing mix concept. The data analysis of this research utilized the IFE and EFE matrices, the IE matrix, and processing into the SWOT matrix to derive alternative strategies and the QSPM matrix to determine the best strategy to prioritize within the company. The research results indicate that the marketing conditions of kombucha cascara at PT Agritama Sinergi Inovasi have an excellent internal and external position, as it scores above 2.50, meaning that the marketing of kombucha cascara has been able to leverage its strengths and address its weaknesses, as well as effectively exploit opportunities to overcome threats. The marketing of kombucha cascara at PT Agritama Sinergi Inovasi is in the grow and build stage, so the appropriate implementation strategies are intensive and integrative. Ten alternative strategies were identified, with the priority strategy for marketing PT Agritama Sinergi Inovasi Kombucha cascara being the expansion of distribution channels and geographical expansion.
Menuju Desa Cerdas: Studi Kasus Pembangunan Desa Genteng di Sumedang, Jawa Barat, Indonesia: Towards Smart Village: A Case Study of Genteng Village Development in Sumedang, West Java, Indonesia Sri Fatimah; Mochamad Gunardi Judawinata; Mochamad Nursiyam Barkah; Lucyana Trimo; Yosini Deliana
Society Vol 8 No 2 (2020): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v8i2.264

Abstract

This research aims to identify the prospects and challenges for implementing smart villages using a case study of Genteng Village in West Java, Indonesia, according to the sustainable development perspective and the enabler factors of socio-economic factors, village’s technology, and environmental aspects. This research uses a qualitative approach to assess the potencies and challenges from social, economic, environmental, and infrastructure perspectives. This research conducts a field survey with in-depth interviews and observation in Genteng Village, Sukasari Sub-district, Sumedang Regency, West Java Province to tap the information needed. Interviews with stakeholders were conducted with informants representing the rural stakeholders consisted of village official government, village local champion/leader, and farmer group representatives. Researcher involvement in nearly two years in regular visits and observations before this research has enriched and validated the information obtained. This research found prospective local social capital components and economic potencies to develop using the smart village framework. Environment and infrastructure are relatively still the challenges to be overcome towards the smart village. This research concludes that Genteng Village is on the right track, though early-stage to develop as a smart village. External factors, mainly information and communication technology, will be one of the main driving factors for optimism in implementing a smart village in Genteng Village.
Co-Authors Agriani Hermita Sadeli Aji Nursidiq Aji Nursidiq Akmal Fathurrahman Al Fattaah Muhammad Syah Fisabilillah Anne Herlindawati Anne Rizky Ramadhanty Argandi, Syaeful Astri Indira Bima Mulia Budi Ginanjar Dika Supyandi Dinda Vergy Vidya Eliana Wulandari Endah Wulandari Erna Rachmawati Eti Suminartika Fauziana H Firdha Rikaz Gema Wibawa Mukti Hepi Hapsari Izati Rahmi Juwita Rahma Putri Kuswarini Kusno Lies Sulistyowati Lies Sulistyowati Lusi Patimah Mikha Gracina Devonian Silaban Mochamad Gunardi Judawinata Mochamad Nursiyam Barkah Muhammad Arief Budiman Nabila Ananda Putri Pandi Pardian Regita Alhansa Revadiana Riantin Hikmah Widi Riantin Hikmah Widi Risda Anastasia Rizki Fatiha SETIAWAN, IWAN Shilla Novira Pertiwi Siti Sarah Melani Siti Utami Tammah Sri Fatimah Sulistyodewi Nur Wiyono Syaeful Argandi Syaeful Argandi Syarif Hidayat Syarif Hidayat Tazkia Khaerunnisa Tedi Hartoyo Trisna Insan Noor Tuti Karyani Vina Rachmadina Welly Larasakti Handani Yosini Dekiana Yosini Deliana Zumi Saidah