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All Journal ANDHARUPA Jurnal Bahasa Rupa Ganaya: Jurnal Ilmu Sosial dan Humaniora Texture : Art and Culture Journal Abdi Seni Acintya Brikolase : Jurnal Kajian Teori, Praktik dan Wacana Seni Budaya Rupa Capture : Jurnal Seni Media Rekam Dewa Ruci : Jurnal Pengkajian dan Penciptaan Seni Ornamen Jurnal Pengkajian dan Penciptaan Seni Kriya Jurnal Komunikasi Profesional Dinasti International Journal of Education Management and Social Science International Journal of Visual and Performing Arts PROSIDING: SENI, TEKNOLOGI, DAN MASYARAKAT Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) CITRAWIRA : JOURNAL OF ADVERTISING AND VISUAL COMMUNICATION West Science Social and Humanities Studies Jurnal Bahasa Rupa Jurnal Bahasa Rupa
Taufik Murtono
Unknown Affiliation
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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MENGENAL SEMIOTIKA DESAIN KOMUNIKASI VISUAL Murtono, Taufik
Capture : Jurnal Seni Media Rekam Vol. 1 No. 2 (2010)
Publisher : Seni Media Rekam ISI Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/capture.v1i2.501

Abstract

Whether semiotics can be classified as "science"? As an analytical tool that examines culture, semiotics is not always seen as "science". Most experts in the field of view of semiotics semiotics theory only as a tool to study the sign, namely as a system of living in a culture. However, there is also regarded semiotics as a science because it can show itself as an independent discipline. Already have a methodological tool derived from the theory. It can produce a number of hypotheses. It can be used to predict, and its findings provide the possibility to change the view of the objective world.Keyword: Semiotics, science, visual communications
PRAKTIK PENANDAAN DALAM IKLAN Murtono, Taufik
Capture : Jurnal Seni Media Rekam Vol. 2 No. 1 (2010)
Publisher : Seni Media Rekam ISI Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/capture.v2i1.541

Abstract

Visual signing at advertisement is a meaning attaching effort, considering almost all of the advertised products did not have specific value. A number of products can be replaced by other brand within same category. Usually, in marketing communications world, this kind of product has a lot of competitors. Having no differentiation causing the product has no meaning in the consumers’ mind. The situation leads the product to get a sign from outside of itself.Keywords: advertisement, sign, meaning, practice
Rekonstruksi Citra Musik Hardcore Melalui Penciptaanvideo Musik Dengan Teknik Penyuntingan Compositing Murtono, Taufik; Widakdo, Rio Koesuma
Capture : Jurnal Seni Media Rekam Vol. 6 No. 2 (2015)
Publisher : Seni Media Rekam ISI Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/capture.v6i2.765

Abstract

The hardcore genre musician identical to muscular and tattooed body, violence, and they are familiar with alcohol or drugs. It blurs social messages are actually owned by many hardcore music. Through the concept of compositing editing techniques, in particular the incorporation of some elements of video, graphic design, and photography, editors emphasize the visual aspects of the slide motion graphics and special effects that direct imaging to reconstruct the audience to the perceptions of the creator or a singer. Two music videos of the band Spirit of Life, entitled Life Change for Me dan StopTalking Start Working, a musical genre that worked in the hardcore music video to be accepted by society. Music video works it is appropriate to visualize social development as informative and educative character. Through audio-visual artwork hardcore music can be seen as the music that gave social messages.Keywords : hardcore, video, music, compositing, genre, and reconstruction.
Javanese wayang system of signs in batik logo and its role in creating visual brand identity Pangestu , Melinia Enggal; Murtono, Taufik; Kurniawan, Rendya Adi
Dewa Ruci: Jurnal Pengkajian dan Penciptaan Seni Vol. 19 No. 1 (2024)
Publisher : Pascasarjana Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/dewaruci.v19i1.5914

Abstract

Batik was one of Indonesia's cultural heritages that had been recognized worldwide. Batik in Indonesia was diverse in terms of products and producing regions. One of the Batik-producing areas in Indonesia was Masaran in Sragen Regency. Batik producers in Kliwonan had their business names complete with logos as trademarks. One form of this was using names and images of wayang characters in trademarks, which had been done for a long time. This study analyzed four Batik company logos in Kliwonan Village, Masaran District, Sragen Regency, which were found using images of puppet figures, namely Janoko Kembar Batik, Sadewa Batik, Dewi Brotojoyo Batik, and Dewa Rama Batik. The research phase begins with data collection in the form of visual logos and literature related to the meaning of puppet figures. Data analysis is carried out by identifying the visual elements of the logo, including colors, illustrative images, typography, and layout as the first sign system (denotation). The denotational data is then read using a second sign system (connotation), which involves analyzing the characters of the puppet characters. The character of the puppet character that is understood is then discussed in a cultural context (myth). Roland Barthes' semiotic analysis is used to describe signs through first-order meaning (denotative), second-order meaning (connotative), and interpretation of meaning in cultural contexts (myth) The reading of the logo sign system was confirmed by interviews with the Batik entrepreneurs. The research results described the system of signs in denotation, connotation, and mythical meaning in the logos studied, which was in line with the application of visual elements and design principles. This research concluded that wayang could be used to discover self-identity for brand owners. The visual formation of brand identity in this study occurs through the selection of illustrations of images, colors, typography, and personal layout by brand owners. Illustrations of puppet characters are selected from the types of knights and princesses that give good character meaning. The selection of knight and princess characters can be a logo design model that uses puppet characters.
POTENSI DESA SEBAGAI SUMBER IDE PERANCANGAN IDENTITAS VISUAL DAN PROMOSI DESA WISATA JARUM, KECAMATAN BAYAT, KABUPATEN KLATEN Triwiyana, Jaka; Murtono, Taufik
CITRAWIRA : Journal of Advertising and Visual Communication Vol. 1 No. 1 (2020)
Publisher : ISI Press Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/citrawira.v1i1.3306

Abstract

Desa Wisata Jarum merupakan salah satu desa wisata yang terletak di Kecamatan Bayat, Kabupaten Klaten, dengan potensi utama yaitu kerajinan batik batik tulis warna alam, dilengkapi dengan atraksi seni budaya, festival batik setiap tahunya dan alam pedesaan yang masih terjaga. Akan tetapi potensi-potensi wisata yang dimiliki belum dikenal oleh masyarakat luas. Gagasan penciptaan perancangan ini adalah merancang identitas visual yang sesuai dengan karakter dan potensi desa untuk meningkatkan citra desa wisata  dan diperlukanya promosi Desa Wisata Jarum yang efektif, efisien, serta sesuai target audince untuk meningkatkan daya tarik wisatawan dan manfaat ekonomis bagi masyarakat Desa Jarum maupun disekitarnya. Metode analisis data pada perancangan ini menggunakan analisis SWOT (Strength, Weakness, Opportunity, dan Threat). Metode SWOT digunakan untuk mengetahui apa kekuatan, kelemahan, kesempatan, dan ancaman yang terdapat pada Desa Wisata Jarum. Proses penciptaan identitas visual dan promosinya dibagi menjadi empat tahap, yaitu eksplorasi, eksperimentasi, perwujudan, dan evaluasi. Hasil dari perancangan ini berupa identitas visual Desa Wisata Jarum, yaitu : Logo, Tagline, dan aplikasi logo di media statinonery (Kartunama, Kop surat, stempel, nota) kemasan, baju seragam dan merchandise (Kalender dan gantungan kunci). Serta Media promosi yang dihasilkan yaitu website, media sosial,  flyer, billboard, poter, transid ad dan majalah. Manfaat dari perancangan ini adalah mampu memberikan identitas visual yang menggambarkan potensi-potensi yang dimiliki oleh Desa Wisata Jarum dan media promosi yang sesuai dengan taregt audience , promosi yang diciptakan diharapkan mampu menarik wisatawan, sehingga bisa meningkatkan pariwisata
Perancangan Ulang Desain Website Mamnich sebagai Media Promosi dan Edukasi UMKM fashion Etnik Krishana Ekka Angela; Taufik Murtono
Jurnal Bahasa Rupa Vol. 7 No. 1 (2023): Bahasa Rupa Desember 2023
Publisher : Institut Bisnis dan Teknologi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v7i1.1450

Abstract

Mamnich is a manufacturer who produce and sell various types of fashion with ethnic themes. Mamnich's promotion and transaction processes are mainly carried out through social media, e-commerce, and offline media, with the website being underutilized and having various shortcomings. However, maximizing website usage can provide various benefits, especially in this digital era. Maximizing this usage can be achieved by considering consumer and business owner opinions. Based on interviews with website users, Mamnich's website has various shortcomings in terms of appearance, functionality and ease of access, and content. Meanwhile, the owner expects Mamnich's website to support product promotion and serve as a platform for ethnic fashion education. Therefore, redesigning the Mamnich website is necessary to make it a promotional and educational platform that meets user needs and expectations. This research was conducted using design thinking method which consists of five steps, namely empathize, define, ideate, prototype, and test. Based on user interviews it can be concluded that the new Mamnich website prototype can maximize promotion, education, and meet user needs and desires.
Local responsive branding for MSMEs: a culturally adaptive design framework based on nusantara philosophy Zain, Yazidiz Azmi; Murtono, Taufik; Rosmiati, Ana; Guritno, Danur Condro
Dewa Ruci: Jurnal Pengkajian dan Penciptaan Seni Vol. 20 No. 2 (2025)
Publisher : Pascasarjana Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/dewaruci.v20i2.7726

Abstract

MSMEs often struggle to build consistent, authentic, and competitive brand identities, especially within culturally rich local contexts. The primary issue is the limitation of branding strategies that fail to adequately represent local identity and are less responsive to audience needs. This research addresses this gap by aiming to design and evaluate the application of the local responsive design (LRD) method on the culinary MSME OppaBay to strengthen its brand differentiation and competitiveness. The methodology employs a qualitative approach through observation, interviews with the business owner, and questionnaire-based evaluations involving design experts and partners/clients. The study introduces LRD as a novel framework integrating local aesthetic, linguistic, and cultural elements  into MSME branding. The results demonstrate that LRD successfully produced a consistent visual identity, an authentic, culturally based narrative, and brand communication that is familiar and audience-relevant. Expert evaluation confirmed the design's suitability with principles of visual communication, aesthetics, and cultural branding. Concurrently, partners found the design practical, easy to implement, and supportive of improving professional image and consumer trust. The conclusion confirms that LRD provides both theoretical utility, enriching the study of local branding, and significant practical value for small business sustainability. Future research should focus on strengthening culture-based digital storytelling and measuring the relationship between cultural branding and consumer loyalty.
Co-Authors Ahmad Ghazali Ahmad ghazali, Ahmad Ale Pitulanang Firmansyah Ana Rosmiati Andriani, Nanda Putri Asfar, Dedy Ari Bambang Sunarto Budi Setiyastuti Cahyaningtyas, Melia Casmudi Casmudi Cista, Luh Putu Ayu Cista Dian Wardiana Sjuchro Didit Widiatmoko Dwiyasmono Dwiyasmono Guntur Guntur Guritno, Danur Condro hartanto hartanto I Wayan Suardiana Imaduddin, Farid Joko Budiwiyanto Karyono Karyono Krishana Ekka Angela Krishana Ekka Angela Kuncoro, Jonet Sri Kurniawan, Rendya Adi Kusuma, Wisnu Adhi Melinia Enggal Pangestu Novianto, Wahyu Nuris, Rachmad Anwar Osrita Hapsara Pangestu , Melinia Enggal Priya Aji, Rizky Qana Fadhila , Adhara Raden Ersnathan Budi Prasetyo rahmani, dwi Rendya Adi Kurniawan Rezkika Bayu Pradana Rizal, Muhammad Fathi Fadhil Fauzi Satriana Didiek Isnanta Silvi Firma Silvi Alif Soewarlan, Santosa Sri Kuncoro, Jonet Sugeng, Santoso Sugihartono, Ranang Agung Tafsir Hudha Triwiyana, Jaka Vikhi Fikraturrosyida Wahyudi, Didik Bambang Wibawa, Mahendra Widakdo, Rio Koesuma Zain, Yazidiz Azmi