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All Journal ANDHARUPA Jurnal Bahasa Rupa Ganaya: Jurnal Ilmu Sosial dan Humaniora Texture : Art and Culture Journal Abdi Seni Acintya Brikolase : Jurnal Kajian Teori, Praktik dan Wacana Seni Budaya Rupa Capture : Jurnal Seni Media Rekam Dewa Ruci : Jurnal Pengkajian dan Penciptaan Seni Ornamen Jurnal Pengkajian dan Penciptaan Seni Kriya Jurnal Komunikasi Profesional Dinasti International Journal of Education Management and Social Science International Journal of Visual and Performing Arts PROSIDING: SENI, TEKNOLOGI, DAN MASYARAKAT SEMAR Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Jurnal Pendidikan dan Teknologi Indonesia CITRAWIRA : JOURNAL OF ADVERTISING AND VISUAL COMMUNICATION West Science Social and Humanities Studies Jurnal Bahasa Rupa Jurnal Komunikasi dan Ilmu Sosial Jurnal Bahasa Rupa
Taufik Murtono
Unknown Affiliation
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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DANCE AS A STRATEGY FOR PROMOTING CULTURAL PRODUCTS: LITERATURE REVIEW OF CHALLENGES AND OPPORTUNITIES FOR BATIK MSMEs IN INDONESIA Taufik Murtono; Dwiyasmono Dwiyasmono; Rokhim Nur
ANDHARUPA: Jurnal Desain Komunikasi Visual & Multimedia Vol. 11 No. 03 (2025): Vol. 11 No. 3 (2025): September 2025
Publisher : Dian Nuswantoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/andharupa.v11i03.14483

Abstract

Batik MSMEs in Indonesia face significant challenges in promoting products based on cultural identity, especially in the era of globalization and digitalization, which encourages the homogenization of marketing strategies. One innovative alternative that has the potential to overcome this challenge is the use of dance as a symbol-based visual communication medium. This study aims to analyze the potential of dance in strengthening the promotion strategy of cultural products, especially batik, through a literature review approach to reputable scientific sources. The study result shows that dance, through movements, costumes, and visual expressions, can build a symbolic narrative that strengthens the cultural identity of batik products. The integration of visual elements from dance into promotional strategies can increase the emotional connection between products and consumers, create added value, and strengthen product images based on local wisdom in a competitive market. These findings contribute to a new conceptual framework for developing batik MSME promotion strategies by positioning performing arts as a relevant medium for building brand identity and strengthening the competitiveness of cultural products
Perancangan Identitas Visual Gamelan Ethnic Music Festival 2025 Berbasis Design Thinking sebagai Strategi Komunikasi Budaya Gamelan Ardhita Auliya Rifqy; Taufik Murtono; Ipung Kurniawan Yunianto
SEMAR (Jurnal Ilmu Pengetahuan, Teknologi, dan Seni bagi Masyarakat) Vol 15, No 1 (2026): Mei
Publisher : LPPM UNS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/semar.v15i1.115552

Abstract

Gamelan Ethnic Music Festival (GEMFest) 2025 menghadapi tantangan dalam mengembangkan pesan budaya yang konsisten dan relevan bagi audiens muda di media digital. Kegiatan ini bertujuan merancang dan mengimplementasikan sistem identitas visual GEMFest 2025 berbasis pendekatan design thinking sekaligus memperkuat kapasitas komunikasi visual penyelenggara festival. Metode pelaksanaan meliputi tahapan empati, perumusan masalah, eksplorasi ide, perancangan, implementasi, dan evaluasi melalui proses pendampingan partisipatif yang melibatkan mitra sebagai co-creator. Hasil kegiatan menunjukkan bahwa sistem identitas visual yang dihasilkan mampu meningkatkan konsistensi komunikasi visual serta memperluas visibilitas budaya gamelan di media sosial, sebagaimana ditunjukkan oleh statistik penonton dan jangkauan audiens. Selain menghasilkan luaran visual, kegiatan ini berkontribusi pada peningkatan literasi visual dan pemahaman strategis mitra dalam mengelola komunikasi budaya secara lebih terstruktur. Dengan demikian, desain komunikasi visual berperan sebagai sarana penguatan kapasitas komunitas budaya dalam merepresentasikan nilai tradisional secara adaptif di era digital. Kata kunci: Design Thinking; Festival Budaya; Gamelan; Identitas Visual; Music Ethnic.
Co-Authors Ahmad Ghazali Ahmad ghazali, Ahmad Ale Pitulanang Firmansyah Andriani, Nanda Putri Ardhita Auliya Rifqy Asfar, Dedy Ari Azhar Salsabila Cahyono Bambang Sunarto Budi Setiyastuti Cahyaningtyas, Melia Casmudi Casmudi Cista, Luh Putu Ayu Cista Dian Wardiana Sjuchro Didit Widiatmoko Dwiyasmono Dwiyasmono Fathurrahmansyah, Bimosakti Guntur Guntur hartanto hartanto I Wayan Suardiana Imaduddin, Farid Ipung Kurniawan Yunianto Joko Budiwiyanto Karyono Karyono Krishana Ekka Angela Krishana Ekka Angela Kuncoro, Jonet Sri Kurniawan, Rendya Adi Kusuma, Wisnu Adhi Melia Cahyaningtyas Melinia Enggal Pangestu Murfianti, Fitri Novianto, Wahyu Nuris, Rachmad Anwar Osrita Hapsara Pangestu , Melinia Enggal Priya Aji, Rizky Qana Fadhila , Adhara Rachel Cahya Gunita Rachmad Anwar Nuris Raden Ersnathan Budi Prasetyo rahmani, dwi Rendya Adi Kurniawan Rezkika Bayu Pradana Rizal, Muhammad Fathi Fadhil Fauzi Rokhim Nur Satriana Didiek Isnanta Silvi Firma Silvi Alif Soewarlan, Santosa Sri Kuncoro, Jonet Sugeng Santoso Sugihartono, Ranang Agung Tafsir Hudha Triwiyana, Jaka Vikhi Fikraturrosyida Wahyudi, Didik Bambang Wibawa, Mahendra Widakdo, Rio Koesuma