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All Journal Journal of Urban Society´s Arts ANDHARUPA Jurnal Bahasa Rupa Ganaya: Jurnal Ilmu Sosial dan Humaniora Texture : Art and Culture Journal Abdi Seni Acintya Brikolase : Jurnal Kajian Teori, Praktik dan Wacana Seni Budaya Rupa Capture : Jurnal Seni Media Rekam Dewa Ruci : Jurnal Pengkajian dan Penciptaan Seni Ornamen Jurnal Pengkajian dan Penciptaan Seni Kriya Jurnal Komunikasi Profesional Dinasti International Journal of Education Management and Social Science International Journal of Visual and Performing Arts PROSIDING: SENI, TEKNOLOGI, DAN MASYARAKAT Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Jurnal Pendidikan dan Teknologi Indonesia CITRAWIRA : JOURNAL OF ADVERTISING AND VISUAL COMMUNICATION West Science Social and Humanities Studies Jurnal Bahasa Rupa INJECT Interdisciplinary Journal of Communication Jurnal Bahasa Rupa
Taufik Murtono
Unknown Affiliation
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Exclusive Dakwah and Effective Branding: A Case Study of Majelis Taklim Zaadul Muslim in Examining Jamaah Loyalty Through the Touchpoint Method Rachmad Anwar Nuris; Taufik Murtono
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 3 (2025): Dinasti International Journal of Education Management and Social Science (Febru
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i3.3878

Abstract

This study examines the phenomenon of the high number of attendees at Majelis Taklim Zaadul Muslim, despite its exclusive and closed-content religious gatherings. This research is important to identify the factors that make this Majelis Taklim highly appealing and to understand how its unique strengths attract specific market segments. The objective of the study is to explain the dissemination of Majelis Taklim Zaadul Muslim's ideas through branding activities. The research employs a qualitative method, utilizing Talcott Parsons' cultural theory to explore participants' in-depth experiences. Alina Wheeler's brand touchpoint theory is used to identify the mediums that connect the attendees. Data were collected through in-depth interviews, participatory observations, and content analysis. The findings reveal that effective brand touchpoints contribute to the increasing number of attendees from diverse backgrounds. The main findings include: 1) The da'wah model of Habib Alwi As-Segaf, which adheres to Asy’ariyah and Maturidiyyah theology, 2) Branding activities that create emotional connections and a strong image, and 3) Positive perceptions of branding among attendees. This study recommends further research using an anthropological approach and can serve as a reference for new Majelis Taklim in implementing branding strategies in their da'wah activities.
Survival Strategies Of Indonesian Photojournalists In The Social Media Era: A Competency-Based Practices Study Prasetyo, Andry; Novianto, Wahyu; Murtono, Taufik
INJECT (Interdisciplinary Journal of Communication) Vol. 10 No. 2 (2025)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v10i2.5718

Abstract

The digital disruption caused by social media has precipitated a crisis of relevance for professional photojournalists, blurring the lines between journalistic integrity and amateur content. While existing literature predominantly examines these structural shifts as external threats, there is limited research on the internal, agentic responses employed by practitioners to sustain their professional viability. This study examines the survival strategies used by elite Indonesian photojournalists (APFI award winners) in the era of social media. Employing a qualitative case study approach within an interpretivist framework, in-depth interviews were conducted with 13 award-winning members of Pewarta Foto Indonesia (PFI). The findings reveal that survival is not achieved by competing with the immediacy of social media, but through a "Strategy of Distinction." This strategy comprises three pillars: (1) Adaptive Competence, where technical mastery elevates to critical visual literacy; (2) Institutional Capital, utilizing awards and certifications as verification mechanisms; and (3) Ethical Rigidity, utilized as a strategic market differentiator against unverified user-generated content. This research contributes to media management theory by reframing competence as a proactive defense mechanism and highlighting the role of professional organizations as vital "survival infrastructures" rather than mere associations.
Co-Authors Ahmad Ghazali Ahmad ghazali, Ahmad Aji Kus Indriani, Arrauna Bening Ale Pitulanang Firmansyah Ana Rosmiati Andriani, Nanda Putri Asfar, Dedy Ari Bambang Sunarto Budi Setiyastuti Cahyaningtyas, Melia Casmudi Casmudi Cista, Luh Putu Ayu Cista Dayari, Achmad Dian Wardiana Sjuchro Didit Widiatmoko Dwiyasmono Dwiyasmono Fathurrahmansyah, Bimosakti Guntur Guntur Guritno, Danur Condro hartanto hartanto I Wayan Suardiana Imaduddin, Farid Jamal Jamal Joko Budiwiyanto Karyono Karyono Krishana Ekka Angela Krishana Ekka Angela Kuncoro, Jonet Sri Kurniawan, Rendya Adi Kusuma, Wisnu Adhi Melia Cahyaningtyas Melinia Enggal Pangestu Murfianti, Fitri Novianto, Wahyu Nur, Rokhim Nuris, Rachmad Anwar Osrita Hapsara Pangestu , Melinia Enggal Prasetyo, Andry Priya Aji, Rizky Qana Fadhila , Adhara Rachmad Anwar Nuris Raden Ersnathan Budi Prasetyo rahmani, dwi Rendya Adi Kurniawan Rezkika Bayu Pradana Rizal, Muhammad Fathi Fadhil Fauzi Satriana Didiek Isnanta Silvi Firma Silvi Alif Soewarlan, Santosa Sri Kuncoro, Jonet Sugeng Santoso Sugihartono, Ranang Agung Tafsir Hudha Triwiyana, Jaka Vikhi Fikraturrosyida Wahyudi, Didik Bambang Wibawa, Mahendra Widakdo, Rio Koesuma Zain, Yazidiz Azmi