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Analisis Strategi Pemasaran Kelompok Peternak Ikan Jaring Terapung di Kp Leuwinutug Sukajie, Bambang; Jujur, Utang; Angliawati, Ria Yuli; Nurhasanah, Annisa
Jurnal Sosial & Abdimas Vol 5 No 2 (2023): Jurnal Sosial & Abdimas
Publisher : LPPM Universitas Adhirajasa Reswara Sanjaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51977/jsa.v5i2.1302

Penelitian ini bertujuan untuk menganalisis strategi pemasaran peternak ikan jaring terapung di KP Leuwinutug. Metode yang digunakan dalam penelitian ini adalah deskriptif kualitatif dengan menggunakan teknik wawancara dan observasi langsung pada peternak ikan jaring terapung yang berada di KP Leuwinutug. Hasil penelitian menunjukkan bahwa strategi pemasaran yang digunakan oleh peternak ikan jaring terapung di KP Leuwinutug terdiri dari tiga tahap, yaitu produksi ikan, distribusi ikan, dan penjualan ikan. Di tahap produksi, peternak ikan jaring terapung menggunakan teknologi jaring terapung dan bahan pakan yang berkualitas untuk memproduksi ikan yang sehat. Di tahap distribusi, peternak ikan jaring terapung menjual ikan langsung ke pengepul yang berada di KP Leuwinutug. Di tahap penjualan, pengepul kemudian menjual ikan ke pedagang kecil atau pengecer yang selanjutnya dijual ke konsumen akhir. Meskipun strategi pemasaran yang digunakan oleh peternak ikan jaring terapung di KP Leuwinutug telah cukup baik, namun masih terdapat beberapa kendala seperti keterbatasan modal dan kurangnya promosi yang efektif. Oleh karena itu, diperlukan upaya dari pemerintah dan lembaga terkait untuk membantu meningkatkan modal dan promosi produk peternak ikan jaring terapung di KP Leuwinutug.

PENGARUH PENEMPATAN PEGAWAI DAN MOTIVASI KERJA TERHADAP KINERJA PEGAWAI Nopianti, Poppi Furi; Purwadhi, Purwadhi; Sukajie, Bambang
Service Management Triangle: Jurnal Manajemen Jasa Vol 4 No 2 (2022): Service Management Triangle: Jurnal Manajemen Jasa
Publisher : Magister Manajemen Universitas Adhirajasa Reswara Sanjaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51977/jsj.v4i2.901

Tujuan penelitian ini adalah untuk mengetahui pengaruh penempatan pegawai dan motivasi kerja terhadap kinerja pegawai di Kantor Imigrasi Kelas I TPI Bandung. Metode pada penelitian ini menggunakan pendekatan kuantitatif dengan analisis regresi berganda. Sumber penelitian ini menggunakan data primer. Pengumpulan data penelitian ini menggunakan kuesioner. Sampel penelitian ini sebanyak 83 pegawai dengan menggunakan teknik random sampling. Hasil pengujian hipotesis menunjukkan bahwa baik secara simultan maupun parsial terdapat pengaruh yang signifikan antara penempatan pegawai dan motivasi kerja terhadap kinerja pegawai di Kantor Imigrasi Kelas I TPI Bandung. Dengan nilai koefisien determinasi (R2) sebesar 0,734 menunjukan bahwa penempatan pegawai dan motivasi kerja memberikan pengaruh sebesar 73,4% terhadap kinerja pegawai, sedangkan sisanya sebesar 26,6% dipengaruhi oleh faktor lain yang tidak diamati.

EFEKTIVITAS REKAM MEDIK ELEKTRONIK DI KLINIK KUSUMA MEDICAL CENTER BATUKAJANG KALIMANTAN TIMUR susanto, agus billy; Yaniawati, E. Poppy; Sukajie, Bambang
IndOmera Vol 5 No 10 (2024): indOmera, September 2024
Publisher : LPPM-UNIKI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55178/idm.v5i10.394

Clinics are health facilities that provide medical services, both basic medical and specialist medical services. The obligations of health clinics are regulated in the Republic of Indonesia Minister of Health Regulation no. 269 of 2008, one of which is maintaining medical records. Electronic-based medical records must be carried out by health service facilities in accordance with government policy as stated in Republic of Indonesia Minister of Health Regulation number 24 of 2022 concerning Medical Records. Electronic Medical Record (EMR) is a computerized health information system that provides records of patient data as a decision support system. Kusuma Medical Center Clinic Batukajang, East Kalimantan has implemented EMR since 2021, but its implementation has never been evaluated. The aim of this study was to analyze the effectiveness of EMR at the Kusuma Medical Center Clinic Batukajang, East Kalimantan. The research method that would be used in this research was mixed methods. Research instruments include questionnaires, interview guidelines and observation sheets. Quantitative data analysis was carried out through assumption testing and path analysis (PATH). The research results showed that the implementation of EMR at the Kusuma Medical Center Clinic Batukajang, East Kalimantan has been effective. EMR filling was complete, accurate, timely and in accordance with the law. The results of the analysis showed that employees perceptions of EMR had a positive and significant effect on employees attitudes towards filling out EMR.

Pengaruh marketing public relations terhadap loyalitas pelanggan laboratorium patologi medis diagnostik (Lab PMD) Majalengka Putri, Lestari; Komara, Endang; Sukajie, Bambang
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 1 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i1.4317

Marketing Public Relation menjadi pilar utama dalam dunia pemasaran serta perbaikan citra suatu perusahaan pelayanan kesehatan. Penelitian ini bertujuan untuk mengetahui pengaruh marketing public relations terhadap loyalitas pelanggan pada laboratorium patologi medis diagnostik (Lab PMD) Majalengka. Penelitian ini menggunakan metode penelitian kuantitatif. Teknik yang digunakan yakni saturation sampling, maka jumlah sampel penelitian ini adalah 73 orang. Hasil penelitian di Lab PMD Majalengka menunjukkan bahwa publikasi sebagai bagian dari marketing public relations tidak memiliki pengaruh signifikan terhadap loyalitas pelanggan (tingkat signifikansi > 0.05), namun kegiatan, aktivitas pelayanan publik, dan media identitas memiliki pengaruh signifikan (tingkat signifikansi < 0.05). Secara keseluruhan, marketing public relations secara simultan memiliki pengaruh positif kuat sebesar 66% terhadap loyalitas pelanggan Lab PMD Majalengka (nilai signifikansi 0.000).

Analysis of Capitation Fund Management Mechanisms at Pratama Dental Clinics and Partner Dentists at Pratama Dental Clinics Afriany, Leny; Wahyudi, Bayu; Sukajie, Bambang
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 9 No 3 (2024): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar

The Primary Dentist functions as gatekeeper which provides services in first-level health facilities. Payments to primary dentists are set using a capitation system of IDR 3,000/per patient, varying at each health facility. This payment system requires dentists to manage utilization well and effectively. The research aims to analyze the allocation, utilization and transparency of primary dentist capitation funds. This research was conducted qualitatively using in-depth interviews, document review and observation. Research informants were selected randomly purposive sampling consisting of 2 partner practice dentists at Pratama Clinic and a Pratama Clinic dentist in Bandung City with high and low capitation coverage. It can be concluded that the distribution of participants to dentists in the city of Bandung is not evenly distributed so that there is still an inadequate allocation of capitation funds in acceptance which may have an impact on operations and service quality. Most of the operational costs are used for consumable medical materials. The suggestion from this research is that BPJS Health should adjust capitation norms, equalize the distribution of participants and clarify the regulations for dental and oral health services from the National Health Insurance. There is also a need for transparency in accepting capitation for dentists as the spearhead of services.

The Influence of Leadership Style, Competency and Motivation on Employee Work Productivity at HS Samsoeri Mertojoso Hospital Sulistyowati, Yekti; Hidayat, Dasrun; Sukajie, Bambang
GREENOMIKA Vol. 6 No. 2 (2024): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/unu.gnk.2024.06.2.2

The aim of this research was to determine and analyze the influence of leadership style, competence and work motivation which have a dominant influence on employee work productivity at HS Samsoeri Mertojoso Hospital. The research was carried out using a quantitative approach and is included in the type of associative research. The research instrument used a questionnaire. The population is nurses at HS Samsoeri Mertojoso Hospital, totaling 92 people using a total sampling technique. Data analysis was carried out using multiple linear regression analysis techniques using the SPSS program. The research results show that leadership style, competence and work motivation have a significant effect on employee performance. The implications of this research are to increase nurses' work productivity, leaders must be able to set good examples, such as being consistent in implementing policies and being able to make the right decisions. Apart from that, leaders must also be able to be fair to all nurses. Management needs to improve competence, such as by including training and seminars, as well as providing flexibility to pursue higher education.

EFEKTIVITAS REKAM MEDIK ELEKTRONIK DI KLINIK KUSUMA MEDICAL CENTER BATUKAJANG KALIMANTAN TIMUR susanto, agus billy; Yaniawati, R. Poppy; Sukajie, Bambang
IndOmera Vol 5 No 10 (2024): indOmera, September 2024
Publisher : LPPM-UNIKI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55178/idm.v5i10.394

Clinics are health facilities that provide medical services, both basic medical and specialist medical services. The obligations of health clinics are regulated in the Republic of Indonesia Minister of Health Regulation no. 269 of 2008, one of which is maintaining medical records. Electronic-based medical records must be carried out by health service facilities in accordance with government policy as stated in Republic of Indonesia Minister of Health Regulation number 24 of 2022 concerning Medical Records. Electronic Medical Record (EMR) is a computerized health information system that provides records of patient data as a decision support system. Kusuma Medical Center Clinic Batukajang, East Kalimantan has implemented EMR since 2021, but its implementation has never been evaluated. The aim of this study was to analyze the effectiveness of EMR at the Kusuma Medical Center Clinic Batukajang, East Kalimantan. The research method that would be used in this research was mixed methods. Research instruments include questionnaires, interview guidelines and observation sheets. Quantitative data analysis was carried out through assumption testing and path analysis (PATH). The research results showed that the implementation of EMR at the Kusuma Medical Center Clinic Batukajang, East Kalimantan has been effective. EMR filling was complete, accurate, timely and in accordance with the law. The results of the analysis showed that employees perceptions of EMR had a positive and significant effect on employees attitudes towards filling out EMR.

The Influence of Leadership Style, Competency and Motivation on Employee Work Productivity at HS Samsoeri Mertojoso Hospital Sulistyowati, Yekti; Hidayat, Dasrun; Sukajie, Bambang
GREENOMIKA Vol. 6 No. 2 (2024): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/unu.gnk.2024.06.2.2

The aim of this research was to determine and analyze the influence of leadership style, competence and work motivation which have a dominant influence on employee work productivity at HS Samsoeri Mertojoso Hospital. The research was carried out using a quantitative approach and is included in the type of associative research. The research instrument used a questionnaire. The population is nurses at HS Samsoeri Mertojoso Hospital, totaling 92 people using a total sampling technique. Data analysis was carried out using multiple linear regression analysis techniques using the SPSS program. The research results show that leadership style, competence and work motivation have a significant effect on employee performance. The implications of this research are to increase nurses' work productivity, leaders must be able to set good examples, such as being consistent in implementing policies and being able to make the right decisions. Apart from that, leaders must also be able to be fair to all nurses. Management needs to improve competence, such as by including training and seminars, as well as providing flexibility to pursue higher education.

Pengaruh Electronic Word of Mouth, Atribut Produk dan Variety Seeking Terhadap Brand Switching NS Klinik Jakarta Timur Martal, Lena Fitriyani; Andriani, Rian; Sukajie, Bambang
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 4: Juni 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i4.9544

Perkembangan bisnis di Indonesia meningkat sangat pesat. Salah satunya di sektor kecantikan seperti produk skincare atau bukanya klinik-klinik kecantikan semakin di Indonesia. Memungkinkan konsumen melakukan peralihan merek (brand switching) skincare atau klinik kecantikan. Brand switching terjadi diakibatkan berbagai faktor salah satunya kebebasan berinteraksi melalui sosial media, untuk mempengharuhi pilihan konsumen atau electronic word of mouth. Pilihan atribut produk yang banyak menyebabkan konsumen bebas memilih atribut produk yang mereka inginkan. Selain itu perilaku ingin mencoba hal-hal baru juga menjadi faktor brand switching. Penelitian ini bertujuan untuk mengetahui pengaruh electronic word of mouth, atribut produk, variety seeking terhadap brand switching di NS klinik Jakarta Timur. Populasi penelitian ini berjumlah 460 orang. Teknik sampling yang digunakan adalah purposive sampling dengan jumlah sampel sebanyak 82 orang. Jenis penelitan ini adalah penelitian kuantitatif deskriptif. Instrumen statistis yang digunakan adalah analisis regresi dengan menggunakan uji validitas, reliabilitas, normalitas. Berdasarkan penelitian didapatkan hasil Uji F maupun Uji t hasil nilai sig. <0.05. hasil tersebut menunjukkan adanya pengaruh signifikan electronic word of mouth, atribut produk, variety seeking terhadap brand switching.

Optimalisasi Instalasi Farmasi dalam Menjamin Ketersediaan Obat dan Efisiensi Pelayanan Putra, Ikhsan Rofi; Rosidawati, Imas; Sukajie, Bambang
Jurnal Pendidikan Tambusai Vol. 9 No. 2 (2025): Agustus
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v9i2.31391

Penelitian ini bertujuan untuk menganalisis dan mengevaluasi strategi optimalisasi instalasi farmasi dalam menjamin ketersediaan obat dan meningkatkan efisiensi pelayanan di RS Bukit Asam Medika. Pendekatan penelitian yang digunakan adalah kualitatif dengan metode studi kasus, melalui wawancara, observasi, dan telaah dokumen untuk mendapatkan data yang komprehensif. Fokus analisis mengacu pada penerapan lima kerangka manajemen utama, yaitu Supply Chain Management, Lean Management, Sistem Informasi Manajemen, Manajemen Sumber Daya Manusia, dan Manajemen Risiko. Hasil penelitian menunjukkan bahwa hambatan utama yang dihadapi instalasi farmasi meliputi kekosongan stok obat esensial akibat keterlambatan pengadaan, proses distribusi yang belum optimal, waktu tunggu pasien yang relatif panjang, keterbatasan tenaga farmasi, serta minimnya integrasi sistem informasi. Implementasi SCM membantu memperbaiki alur pengadaan dan distribusi obat melalui koordinasi yang lebih efektif dengan pemasok dan pemantauan inventaris secara berkala. Penerapan Lean Management berhasil mengidentifikasi dan mengurangi pemborosan (waste) pada proses pelayanan, seperti penumpukan pekerjaan administrasi dan stok berlebih. Penggunaan SIM terintegrasi dengan pemantauan stok real-time meningkatkan akurasi data, mempercepat pengambilan keputusan, dan mencegah kesalahan pencatatan. Penguatan kompetensi SDM melalui pelatihan rutin meningkatkan kemampuan tenaga farmasi dalam manajemen persediaan, sedangkan penerapan manajemen risiko memberikan mekanisme deteksi dini terhadap potensi gangguan rantai pasok. Penelitian ini merekomendasikan penerapan sistem informasi manajemen yang terintegrasi penuh untuk pengadaan dan distribusi obat, pembaruan SOP berbasis prinsip lean, peningkatan jumlah dan kapasitas tenaga farmasi, serta diversifikasi pemasok untuk mengurangi risiko kekosongan stok. Penerapan strategi tersebut diharapkan mampu meningkatkan ketersediaan obat secara berkelanjutan, mempercepat waktu pelayanan, dan mengoptimalkan penggunaan sumber daya sehingga berdampak positif pada mutu layanan kesehatan.

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