This Author published in this journals
All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Proceedings of Annual International Conference Syiah Kuala University - Social Sciences Chapter Journal The Winners JAM : Jurnal Aplikasi Manajemen Jurnal Akuntansi Multiparadigma Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Minds: Manajemen Ide dan Inspirasi Neo-Bis International Journal of Artificial Intelligence Research AKRUAL: Jurnal Akuntansi Jurnal Manajemen Indonesia JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Jurnal Inovasi Bisnis (Inovbiz) Jurnal Penamas Adi Buana International Journal of Supply Chain Management Share : Journal of Service Learning EQIEN - JURNAL EKONOMI DAN BISNIS Business and Finance Journal JABM JOURNAL of ACCOUNTING - BUSINESS & MANAGEMENT Jurnal Aplikasi Akuntansi Akurasi : Jurnal Studi Akuntansi dan Keuangan International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Ilmiah Edunomika (JIE) Business Management Journal Program Studi Manajemen Review of Management and Entrepreneurship Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Jurnal Performa: Jurnal Manajemen dan Start-up Bisnis Jurnal Ilmiah Manajemen Kesatuan Enrichment : Journal of Management Media Akuntansi dan Perpajakan Indonesia (MAPI) Bima Journal : Business, Management and Accounting Journal Jurnal Riset Akuntansi dan Keuangan Jurnal Riset Manajemen dan Bisnis Jurnal Locus Penelitian dan Pengabdian Jurnal Akuntansi AKUNESA Jurnal Manajemen dan Kewirausahaan Smart Society: Community Service and Empowerment Journal Journal Research of Social Science, Economics, and Management Journal Community Service Consortium Equivalent: Jurnal Ilmiah Sosial Teknik Journal of Economics, Entrepreneurship, Management Business and Accounting IIJSE Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah International Journal of Review Management Business and Entrepreneurship (RMBE) Vifada Management and Social Sciences Journal of Business and Information System Jurnal Akuntansi Kontemporer International Journal of Economic Integration and Regional Competitiveness
Claim Missing Document
Check
Articles

Financial Well-Being and Self-Efficacy in Sandwich Generation: The Role of Mindfulness Yuyun Karystin Meilisa Suade; Wirawan Endro Dwi Radianto; Murpin Josua Sembiring
Vifada Management and Social Sciences Vol. 4 No. 1 (2026): January - June
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70184/pw3n6566

Abstract

Purpose: Financial Mindfulness is essential for complementing self-confidence in managing personal finances to achieve financial well-being. This study aims to investigate how individuals' self-efficacy influences their mindfulness in making prudent financial decisions, thereby attaining financial well-being. The research subjects are members of the Sandwich Generation, who face the dual financial burden of caring for aging parents and supporting children, often experiencing stress and complexity in financial management. Research Design and Methodology: This study employs a quantitative design with a sample of 281 respondents from the Sandwich Generation in Indonesia. Data were analyzed using Structural Equation Modelling - Partial Least Square (SEM-PLS) with SMARTPLS Version 3. Findings and Discussion: The findings indicate that Financial Self-Efficacy positively influences Financial Mindfulness, Financial Mindfulness positively impacts Financial Well-Being, and Financial Self-Efficacy positively affects Financial Well-Being. Additionally, Financial Mindfulness has been found to positively mediate the effect of Financial Self-Efficacy on Financial Well-Being, which is a novel contribution of this research Implications: The managerial implications of these findings are valuable for financial planners, financial institutions, and policymakers focusing on the financial well-being of the Sandwich Generation in Indonesia.
Digital Transformation and Operational Performance in Manufacturing: A Systematic Literature Review and Industry-Specific Recommendation Matrix Riyanti Hamdani; Wirawan Endro Dwi Radianto; David Sukardi Kodrat
Equivalent: Jurnal Ilmiah Sosial Teknik Vol. 8 No. 3 (2026): Equivalent: Jurnal Ilmiah Sosial Teknik
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jequi.v8i3.355

Abstract

Background: Digital transformation has become a key driving force in improving operational performance in the global manufacturing industry.Objectives: This study aims to (1) describe the existing empirical evidence regarding the impact of digital transformation on operational performance in the manufacturing industry and (2) provide recommendations for developing appropriate digital transformation strategies based on the characteristics of different manufacturing industry types. Methods: This study employed a qualitative research design using a systematic literature review approach. Following the PRISMA protocol, 17 articles published between 2015 and 2025 were retrieved from Scopus, Web of Science, and Google Scholar. The selected studies were analyzed using thematic synthesis and coded categorization to identify recurring patterns, technological trends, and industry-specific transformation outcomes.Results: All reviewed studies reported positive impacts of digital transformation on operational performance, with Big Data Analytics and Artificial Intelligence emerging as the dominant technologies. Benefits varied across manufacturing sectors. Discrete manufacturing achieved faster and more measurable improvements, whereas process manufacturing sectors, including pharmaceuticals, agri-food, and semiconductors, experienced longer implementation pathways because of regulatory requirements, biological constraints, and human adoption challenges. Among the 17 studies, Big Data Analytics appeared in 13 articles and Artificial Intelligence in 12, confirming their central role in enhancing manufacturing operations. Conclusions: Based on these findings, this study proposes a five-category recommendation matrix for digital transformation strategies tailored to different manufacturing industry characteristics. This matrix represents the study’s primary practical contribution by providing industry-oriented guidance for organizations seeking to optimize operational performance through digital transformation initiatives.
Rancangan Strategi Pemasaran 7P untuk Meningkatkan Penjualan Bunga Artifisial di Perusahaan Florist Lokal: Lavieen Florist Lydia Angelia Herman; Wirawan E.D Radianto
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 1 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (September-Oktober 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i1.6077

Abstract

Penelitian ini bertujuan untuk merancang strategi pemasaran berbasis marketing mix 7P guna meningkatkan penjualan produk bunga artifisial pada Lavieen Florist, sebuah usaha florist lokal di Surabaya. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus, melalui wawancara mendalam terhadap tujuh informan yang terdiri atas manajemen, pelanggan, kompetitor, dan pakar industri. Proses analisis data dilakukan melalui tahapan open coding, axial coding, dan interpretasi strategi berbasis tema dengan bantuan perangkat lunak NVivo. Hasil penelitian menunjukkan bahwa pelanggan menyukai bunga bertema musiman, harga yang fleksibel, pelayanan yang responsif, serta sistem pemesanan digital yang praktis. Berdasarkan temuan tersebut, penelitian ini merumuskan strategi pemasaran pada aspek produk, harga, tempat, promosi, orang, proses, dan bukti fisik yang diharapkan mampu meningkatkan daya saing dan penjualan Lavieen Florist secara berkelanjutan.
The Impact of Entrepreneurial Education on Entrepreneurial Intention through Self-Efficacy Boby Lianto; Chritina Whidya Utami; Wirawan Dwi Radianto
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4097

Abstract

Entrepreneurial education is recognized as a catalyst for entrepreneurial intention, but inconsistent empirical evidence underscores the importance of examining psychological mediators such as self-efficacy to clarify its impact. This research examined how entrepreneurial education affects entrepreneurial intentions among university students in East Nusa Tenggara, Indonesia. This study investigated both direct influences and indirect effects through self-efficacy using the Theory of Reasoned Action. Survey data from 211 students across five institutions revealed a significant dual pathway. The measurement model showed excellent reliability with all constructs exceeding recommended thresholds, though discriminant validity concerns between self-efficacy and other constructs suggest potential conceptual overlap in this cultural context. Entrepreneurial education showed a modest direct effect on intentions, yet demonstrated a much stronger indirect impact through self-efficacy. The findings indicated entrepreneurial education substantially enhances self-efficacy, which then strongly influences entrepreneurial intentions. With a considerable total effect of 0.756, our results highlight that nearly 79% of entrepreneurial education’s impact occurs through self-efficacy enhancement rather than direct knowledge acquisition. These findings extend entrepreneurship theory by clarifying how educational interventions work through psychological mechanisms. For educators and policymakers in developing regions, this study emphasizes balancing knowledge transfer with self-efficacy development to maximize entrepreneurial outcomes.
Anticipating Technological Unemployment among Accounting Students in the AI Era Meiliana Suparman; Susi Meriyani; Singgih Bayu Indra Hermawan; Evi Octavia; Khomsiyah; Wirawan Endro Dwi Radianto; Yuana Jatu Nilawati
Jurnal Akuntansi Vol 14 No 02 (2026): AKUNESA (Januari 2026)
Publisher : Accounting Study Programme Faculty of Economics and Business Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/akunesa.v14n02.p195-204

Abstract

The increasing integration of artificial intelligence (AI) in the accounting profession has raised growing concerns about job displacement, particularly among student preparing to enter the workforce. This study examines how accounting students perceive AI-driven automation and how these perceptions shape career anxiety, role preferences, and adaptive strategies through the lens of Technological Unemployment Theory (TUT). Based on survey data from 370 undergraduate accounting students in Indonesia, the study identifies a mechanism in which perceived task automatability increases anticipatory unemployment anxiety, leading to career reorientation. Students primarily associate AI with the automation of routine, standardized, and entry-level accounting tasks, generating concerns about reduced job opportunities and intensified competition prior to labor market entry. Rather than disengaging from the profession, students respond through adaptive career reorientation toward analytical, judgment-based, and technology-integrated roles, alongside proactive strategies such as upskilling, digital competence development, and intentions to pursue further education as human capital investment. By demonstrating that technological unemployment can operate as a pre-employment cognitive process, this study extends TUT beyond post-displacement labor outcomes and highlights the importance of aligning accounting education with AI-responsive career pathways to support adaptive, rather than fear-driven, workforce preparation.
The Role of Customer Experience in Mediating Experiential Marketing on Customer Loyalty at Flaurent Salon Yogyakarta Marcella Devina Setiawan; Wirawan Ed Radianto
Journal Research of Social Science, Economics, and Management Vol. 5 No. 1 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i1.952

Abstract

The beauty salon industry in Indonesia has experienced significant growth, particularly in the service sector, which dominates 43.69% of the creative industry market. This study investigates the relationship between experiential marketing, customer experience, and customer loyalty at Flaurent Salon in Yogyakarta. The research approach used is quantitative; data were collected through questionnaires distributed to 83 consumers who are members of the salon. The findings reveal that experiential marketing significantly influences customer experience (? = 0.669, p < 0.05) and, in turn, customer loyalty (? = 0.196, p < 0.05). Additionally, experiential marketing directly affects customer loyalty (? = 0.574, p < 0.05). These results underscore the necessity for service-based companies to enhance their marketing strategies to foster loyalty through improved customer experiences. This study successfully demonstrates significant relationships between experiential marketing, customer experience, and customer loyalty in the context of Flaurent Salon, Yogyakarta. It provides insights for Flaurent Salon to refine its marketing efforts and ensure long-term customer retention.
MERANCANG STRATEGI PERSAINGAN YANG KOMPETITIF MENGGUNAKAN BUSINESS MODEL CANVAS (BMC): STUDI KASUS PADA CV. AJ Felicia Katherine Geonawan; Wirawan Endro Dwi Radianto
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 9 No 4 (2025): IJEBAR, VOL. 09 ISSUE 04, DECEMBER 2025
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v9i4.18386

Abstract

This study aims to design a competitive strategy development using the Business Model Canvas (BMC), with a case study on CV. AJ in South Kalimantan. The research adopts a qualitative approach with a case study method to explore the phenomenon experienced by CV. AJ in developing its competitive strategy through the BMC conceptual framework. The findings indicate that the strategy of expanding the product portfolio by introducing new feed brands can be sustained and further developed by emphasizing a differentiated value proposition, specifically superior feed quality and financial support. The addition of brand B feed does not lead to significant changes in the company’s key activities as a feed distributor. This study also provides operational recommendations for each element of CV. AJ’s business model that can be implemented to address the increasingly dynamic and competitive market environment.
The Mediating Role of Customer Satisfaction in the Relationship Between Service Quality, Perceived Value, and Customer Loyalty Among Patients at Leona General Hospital, Kupang Mario Rosindo Menny; Wirawan Endro Dwi Radianto
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 2 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i2.9933

Abstract

This study focuses on patient loyalty at Leona General Hospital in Kupang. It investigates whether service quality and perceived value shape that loyalty by way of patient satisfaction, which acts as the mediating variable. To test the causal relationships among the four constructs, it adopts a quantitative, cross-sectional design. Data came from 200 respondents who completed a closed-ended Likert-scale questionnaire. They were recruited through non-probability purposive sampling and had to be at least 17 years old, willing to complete the instrument, and finished with their treatment. Data analysis was performed with PLS-SEM using SmartPLS. The measurement (outer) model was evaluated before the structural (inner) model, and a bootstrapping procedure then tested the significance of each hypothesized path. The findings indicate that satisfaction has a significant influence on loyalty, and that both service quality and perceived value strongly predict satisfaction. Neither service quality nor perceived value affects loyalty directly; their influence operates only indirectly through satisfaction, which serves as the mediating variable. The model explains a large share of the variance in satisfaction and loyalty, confirming satisfaction as the key mediator in building patient loyalty.
DESIGNING THE MARKETING MIX TO INCREASE SALES (CASE STUDY AT DAPUR NONA GELIS) Lovely Hilary Limawan; Wirawan ED Radianto
International Journal of Economic Integration and Regional Competitiveness Vol. 1 No. 11 (2024): International Journal of Economic Integration and Regional Competitiveness
Publisher : Antis Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijeirc.v1i11.286

Abstract

Objective: This study aims to develop a marketing model based on the 11P Marketing Mix concept (Product, Price, Place, People, Promotion, Process, Packaging, Physical Evidence, Promise, Programming, and Partnership) to increase sales at Dapur Nona Gelis, a catering business experiencing declining turnover. Method: The research employs a qualitative method with a quasi-qualitative (post-positivistic) design. Data were collected through purposive sampling, targeting consumers, competitors' consumers, internal staff, and experts. Data collection techniques included interviews, observation, and documentation, with data validity ensured through source triangulation. Results: The study presents a comprehensive 11P Marketing Mix model emphasizing Product Quality, Affordable Pricing, Product Accessibility, Effective Public Relations, Excellent Service and Motivation, Streamlined Sales Processes, Clean Production Processes, Attractive Packaging, Reliability, Active Event Participation and Discount Programs, and Strategic Partnerships with influencers and collaborators. Novelty: This research introduces a tailored 11P Marketing Mix framework as an innovative strategy to revitalize sales performance in the catering industry, offering a holistic and practical marketing approach adaptable for similar businesses facing declining sales.
DESIGNING A MARKETING MIX STRATEGY MODEL TO INCREASE SALES OF PITMEY SWEET PRODUCTS Evita Mei Kusumaningrum; Wirawan Endro Dwi Radianto
International Journal of Economic Integration and Regional Competitiveness Vol. 1 No. 11 (2024): International Journal of Economic Integration and Regional Competitiveness
Publisher : Antis Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijeirc.v1i11.287

Abstract

Objective: This study aims to design a marketing mix strategy model to enhance sales performance at Pitmey Sweet, a food and beverage business specializing in pastries and bread in Surabaya. Method: The research employs a qualitative method with a case study approach. Data were collected through documentation, observation, and purposive sampling interviews. The analysis utilizes the 11P marketing mix framework, encompassing product, price, place, promotion, people, physical evidence, process, packaging, programming, partnerships, and promises. Results: The findings indicate that the application of the 11P marketing mix strategy effectively identifies key marketing tools that contribute to increased sales at Pitmey Sweet. Each component of the 11P framework plays a significant role in strengthening the company’s market position and improving consumer satisfaction. Novelty: This study offers a comprehensive integration of the 11P marketing mix model in the context of the pastry and bread industry, providing a strategic reference for similar businesses aiming to enhance sales through innovative and consumer-centric marketing approaches.
Co-Authors Abednego Oematan, Ricky Imanuel Agus Sugiharto Agusta, Christina Amalia Putri Ghassani Amalia Putri Ghassani Anak Agung Ayu Puty Andrina Anastasia Filiana Ismawati Anastasia Filiana Ismawati Angelina Suryanto Antoni Suparno Aria Ganna Henryanto Boby Lianto Budi Setiawan Burhan Bungin Chalidana, Moehamad Yunus Christina Whidya Utami Chritina Whidya Utami Cindy Amelia Cindy, Victoria Citra Ayuningtyas Citra Ayuningtyas, Citra Cliff Kohardinata Damelina B. Tambunan Darmawan, Esther David Sukardi Kodrat Dedy Haning Denny Bernardus Dwi Sunu Widyo Pebruanto Efata, Kevin Budi Effendy, Junko A. Eko Budi Santoso Evi Octavia Evita Mei Kusumaningrum Faiza Husnayeni Nahar Fanny Septina Felicia Katherine Geonawan Georgius Pranayogi Hanum, Nabila Fahhilma Hapsari, Yunita Dwi Hari Minantyo Helena Sidharta Hengky, Alexander Wahyudi Herni Manik Irfan Ivanne, Queen Fiona Jennifer Jennifer Jessica Wijaya Jovi Vachel Kazia Laturette Kelvin Danendra Kenley Maccauley Riyono Kevin Budi Efata Khomsiyah Kinanthi Nur Afifah Anastasya Rusmawan Kristanti, Essha Paulina Kristian Agung Nugraha Laij Victor Effendi Laura Mahendratta Tjahjono Liestya Padmawidjaja Liliana Dewi Lovely Hilary Limawan Lucky Cahyana Subadi Luky Patricia Widianingsih Lydia Angelia Herman Marceline Livia Hedynata Marcella Devina Setiawan Maria Asumpta Evi Marlina Mario Rosindo Menny Marita Nur Achmad Marlina, Maria A. E. Meiliana Suparman Michael Owen Muh Syulhasbiullah Murpin Josua Sembiring Murwarni, Fulgentius Danardana Narto Narto, Narto Nieke Ayu Pramudita Owen, Michael Pamungkas, Indra P. Pramudita, Nieke Ayu Putri, Dominica Prima Kurnia Kharismatika Rafael Savio Easter Riau Salim Riyanti Hamdani Riyanti Hamdani Robert Setio Rommy Pramono Salim, Ika Raharja Salim, Sharolyn Handayani Sherlyn A.F Saputri Singgih Bayu Indra Hermawan Siti Zahro Stanislaus Adnanto Mastan Stella Poh Sudarmo, Gesy Ayu Pramudita Sugeng, Laurencia Nathania Marcella Susi Meriyani Sutrisno, Timotius F. C. W. Swastidevi, Luisa Amira Syahrial, Ramon Sylvie Ayuningtyas Tanjaya, Clarisia Thomas Stefanus Kaihatu Tommy C. Efrata Vania Audrey Alexandria Widyatama, Jasmine Christy Wijaya, Oscarius Yudhi Ari Yopy Junianto Yuana Jatu Nilawati Yudhi Ari Wijaya, Oscarius Yuyun Karystin Meilisa Suade