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All Journal EL-MUHASABA TEKMAPRO Journal of Industrial Engineering and Management J-MAS (Jurnal Manajemen dan Sains) Jurnal Sisfokom (Sistem Informasi dan Komputer) JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan) MBIA Jurnal Abdi Insani JIBM Jurnal Ekuilnomi International Journal of Community Service & Engagement Jurnal Ekonomi Jurnal Pengabdian kepada Masyarakat Bina Darma Jurnal Ekonomika Dan Bisnis Jurnal Ekonomika Manajemen Dan Bisnis PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Education, Language, and Arts: Jurnal Pengabdian Kepada Masyarakat Benefit : Journal of Bussiness, Economics, and Finance Jurnal Pengabdian Masyarakat Bangsa Sinergi International Journal of Management and Business Jurnal Pengabdian Sosial Ngabdimas Commercium: Journal of Business and Management Jurnal Pengabdian Masyarakat Mentari Jurnal Ekonomi dan Bisnis As-Syirkah: Islamic Economic & Financial Journal
Sabeli Aliya
Universitas Bina Darma
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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DIGITALISASI LAYANAN KOPERASI SAWIT BERBASIS WEB-MOBILE: STUDI PKM DI KOPERASI JAYA SEMPURNA, PALI Ependi, Usman; Aliya, Sabeli; Irawan, Dedi
Jurnal Abdi Insani Vol 12 No 12 (2025): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v12i12.3104

Abstract

The main issues faced by the target partner are the limited access to technical information regarding oil palm cultivation and the inefficiency of manual data management in the cooperative. To address these issues, the program proposes a solution in the form of the development of the Agrisawit application (for farmers) and the Cooperative Dashboard (for cooperative managers), both web and mobile-based, which is expected to facilitate farmers in accessing information related to oil palm cultivation, as well as making it easier for cooperative managers to manage data and communicate with members. The main objective of this community service program is to improve the operational efficiency and productivity of oil palm farmers at Koperasi Jaya Sempurna, Desa Pengabuan, Kecamatan Abab, Kabupaten PALI, South Sumatra Province, through the implementation of a digital-based information system. The program also includes digital literacy training for cooperative managers and members. Evaluation results show an 80% increase in application usage, a productivity increase in oil palm ranging from 45-90%, and a 90% improvement in the operational efficiency of the cooperative. This program is expected to have a sustainable positive impact on the cooperative and its members, and to serve as a model for the development of technology-based agribusiness in rural areas.
Pengaruh Customer Experience di Outlet dan Pelayanan Melalui Aplikasi Online terhadap Loyalitas Konsumen pada Mie Gacoan Cabang Jakabaring Palembang Hidayat, Mukmin; Aliya, Sabeli
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 4 No. 2 (2025): Juli-Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v4i2.3371

Abstract

The rapid growth of the culinary industry in metropolitan areas such as Palembang has intensified competition among businesses striving to attract and retain customers. One strategic aspect in building consumer loyalty is customer experience at the outlet, along with the ease and quality of service provided through online ordering applications. The phenomenon observed at Mie Gacoan Jakabaring Palembang indicates that customers are not only drawn to the variety of menu options and affordable prices, but also to the overall dining experience and the convenience of digital services. This study aims to analyze the influence of in-store customer experience and online service delivery on consumer loyalty at Mie Gacoan Jakabaring Palembang. A quantitative approach with an associative-causal design was employed. A total of 110 respondents were selected using a simple random sampling technique. Data were collected through a Likert-scale questionnaire. The analysis involved validity and reliability testing, classical assumption tests, multiple linear regression analysis, t-tests, F-test, and the coefficient of determination. The results show that customer experience has a positive and significant effect on consumer loyalty, with a t-value of 4.184 (p = 0.004), while online service delivery also has a positive and significant effect, with a t-value of 5.932 (p = 0.000). Simultaneously, both variables exert a positive and significant influence on consumer loyalty, with an F-value of 18.829 (p = 0.000). These findings highlight the importance of strengthening customer experience and optimizing online services to enhance consumer loyalty.
Pengaruh Beban Kerja, Lingkungan Kerja Dan Self Efficacy Terhadap Kinerja Karyawan Gen Z PT. Telang Agro Mandiri (TAM) Desa Telang Sari Kabupaten Banyuasin Permata Sari, Siska; Aliya, Sabeli
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 4 No. 2 (2025): Juli-Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v4i2.3377

Abstract

The dominance of Generation Z in today’s workforce has transformed how companies perceive organizational dynamics and human resource management. PT. Telang Agro Mandiri, an agribusiness company based in Banyuasin Regency, is among the entities facing challenges in adjusting workloads, fostering a supportive work environment, and enhancing employees’ self-efficacy, particularly among young workers. This study aims to analyze the influence of workload, work environment, and self-efficacy on the performance of Generation Z employees at PT. Telang Agro Mandiri. A quantitative approach with an associative-causal design was employed, involving 77 respondents selected through purposive sampling. Data were collected using a Likert-scale questionnaire and analyzed through validity and reliability tests, classical assumption tests, multiple linear regression analysis, t-tests, F-tests, and the coefficient of determination. The findings indicate that workload has a positive and significant effect on employee performance (t = 4.939; p = 0.000), the work environment also shows a positive and significant influence (t = 2.441; p = 0.017), and self-efficacy likewise contributes positively and significantly (t = 2.823; p = 0.006). Simultaneously, the three variables exert a positive and significant impact on Generation Z employee performance (F = 30.131; p = 0.000). These results highlight the importance of PT. Telang Agro Mandiri’s management in ensuring fair workload distribution, cultivating a conducive work environment, and strengthening employee confidence through continuous training and development to enhance Generation Z performance.
Pengaruh Konten Kreatif dan Influencer Marketing terhadap Peningkatan Kunjungan Wisatawan di Kota Palembang Yani, Maulinda Tri; Aliya, Sabeli
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 4 No. 2 (2025): Juli-Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v4i2.3384

Abstract

The advancement of digital technology has significantly transformed the landscape of tourism promotion. Social media has now become a primary platform in shaping tourist perceptions and decision-making. Amid increasing competition among destinations, promotional strategies that rely on creative content and collaboration with influencers are considered more effective in building both visual and emotional appeal toward a tourism site. This study aims to analyze the influence of creative content and influencer marketing on the increase of tourist visits to Palembang City. The research employed a quantitative method with an associative-causal explanatory level. A total of 100 respondents were determined using the Slovin formula with a 10% margin of error, selected through simple random sampling. Data were collected through a Likert-scale questionnaire. The data analysis included validity and reliability tests, classical assumption tests, multiple linear regression analysis, t-tests, F-tests, and the coefficient of determination. The results show that creative content has a positive and significant effect on increasing tourist visits (t = 4.147; p = 0.000), as does influencer marketing (t = 5.714; p = 0.000). Simultaneously, both variables have a significant effect on the increase in tourist visits (F = 71.904; p = 0.000). The coefficient of determination (R²) of 0.597 indicates that 59.7% of the variation in the increase of tourist visits can be explained by these two variables, while the remaining 40.3% is influenced by other factors outside the model. These findings affirm that digital promotion strategies through creative content and influencer marketing significantly contribute to increasing tourist visits to Palembang City.  
Dampak Social Media Recruiting dan Online Employer Reviews Terhadap Keputusan Melamar Kerja di Bank Sumsel Babel Tanjung Raja Rahmatullah, Muhammad Tegar; Aliya, Sabeli
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 4 No. 2 (2025): Juli-Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v4i2.3439

Abstract

The advancement of digital technology has brought significant changes to corporate recruitment strategies, including the utilization of social media recruiting and online employer reviews as tools to attract potential candidates. This phenomenon has influenced the way job seekers, particularly younger generations, make decisions about applying for jobs. This study aims to examine the impact of social media recruiting and online employer reviews on job application decisions at Bank Sumsel Babel Tanjung Raja. A quantitative approach with an associative-causal design was employed. The study involved a population of 65 respondents, all of whom were included using a total sampling technique. Data were collected through a Likert-scale questionnaire. The data analysis included tests of validity and reliability, classical assumption tests (normality, multicollinearity, and heteroscedasticity), multiple linear regression analysis, t-tests, F-test, and the coefficient of determination (R²). The results indicate that social media recruiting has a positive impact on job application decisions, with a t-value of 4.995 (p = 0.000), while online employer reviews also demonstrate a positive impact with a t-value of 4.182 (p = 0.000). Simultaneously, both variables exert a significant effect on job application decisions, as evidenced by an F-value of 57.259 (p = 0.000). These findings highlight that the strategic optimization of social media recruiting, and the management of online employer reviews can have a substantial impact on individuals’ decisions to apply for a job.
Co-Authors A.A. Ketut Agung Cahyawan W Afriyudi Alfarisi, Indah Riskia Amanda, M. Deri Amany, Talitha Andika, Pramaisheila Diva Aprilianti, Monica Niken Ardiansyah, Rama Pratama Ardiyana, Pingki Ari Wibowo Arvanda, M. Adrian Bakti Setyadi Bela Sapira Bella Selviana Bintang, Muhammad Yuan Bunga Ardila Citra Mayu Wulandari Darmawan, Wahyu Dwi Darwin Darwin dedi irawan Dewi Sartika Dita Novalia Dzulkarnaen, Rachmad Elvina, Indria Esa, Gilang Anugrah Fajar, Isnin Fatoni, Fatoni Febriany, Mya Aurelia Fitriani, Endah Fransisca, Septiani Gustriani, Yella Hajrina, Hajrina Heriyanto Heriyanto Hidayat, Mukmin Ilham, Firgi Anto Imelda Imelda Indah, Risky Putri Indria Elvina Irwansyah Irwansyah IS, Nina Paramytha Lena Mariska Lidia Lidia, Lidia Maulina, Mia Meidiana, Tari Muammar Khadafi Mudrikah Muhammad Akbar Muji Gunarto Natali, Dhea Noviardy, Andrian Oktarianto, M. Pelantri, Vivit Permata Sari, Siska Pertiwi, Dea Prawira, Wanda Yudha Puji Rahayu Putra, Deo Loka Rahmatullah, Muhammad Tegar Rahmatullah, Rizky Ramadandi, Frendi Ramadhani, Dwi Octa Reni Laili Rizkia, Tia Sianipar, Elfrida Simanjuntak, Leobryan Edyefson Sipayung, Agnes Kristina Sulaiman Helmi Sulaiman Sulaiman Suyanto Suyanto Tamsir Ariyadi Thalia, RA Dinda Tobari . Trisninawati, Trisninawati Usman Ependi Vivit Pelantri Wahyu Dwi Darmawan Wati, Bungsu Widias Wulandari, Tiara Yani, Maulinda Tri Yudha, Hasendha Dharma