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Konvergensi Siaran “Dialog Sehat” di Lembaga Penyiaran Publik Lokal (LPPL) Radio Persada FM Blitar Risma Erina A'ini; Harliantara, Harliantara
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 12 No 1 (2023): Maret 2023
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/translitera.v12i1.2713

Abstract

The current development of communication and information technology has affected the broadcasting world and has brought about a new phenomenon of convergence. Convergence is not unavoidable by Computer Mediated Communication or CMC. The purpose of this research is to find out of Transmission Convergence Interactive Health Dialogue “Healthy Dialogue” at Local Public Broadcasting Institute (LPPL) Radio Persada FM. The research used qualitative research methods. This research's findings demonstrate that prior to Convergence, Broadcast “Healthy Dialogue” At Local Public Broadcasting Institute Radio Persada FM Blitar only relied on Audio, but it may also be seen, making the message more engaging for audiences and producers. Local Public Broadcasting Institute (LPPL) Radio Persada FM Blitar used 9 characteristics of Computer Mediated Communication (CMC), The theory formulated by Roger (1986: 21) as CMC is more accessible, documented, and existing, it can be used as a method for retaining listeners.
Strategi Komunikasi Pemasaran melalui Digital Marketing Institut Sains dan Teknologi Terpadu Surabaya Candra Gunawan, Ardalina Luvitasari; Harliantara, Harliantara
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 12 No 2 (2023): September 2023
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/translitera.v12i2.2739

Abstract

Institut Sains dan Teknologi Terpadu Surabaya (ISTTS) is experiencing a decreasing trend in the number of students from the 2021/2021, 2021/2022, and 2022/2023 periods. This research uses Integrated Marketing Communication (IMC) theory, Digital Marketing, and Marketing Public Relation strategies as a basis to analyze data collected through evaluative descriptive discourse analysis of digital promotional materials used by ISTTS. Based on the results of the study, it can be concluded that the digital marketing communication strategy and public relation strategy implemented by ISTTS in their student admission activities are effective in increasing the number of student applicants and improving their institutional image. This research contributes to the development of integrated marketing communication theory and provides recommendations for other educational institutions in developing their digital marketing communication and public relation strategies.
Radio Broadcasting with Artificial Intelligence: A Case Study on Radio Mustang Jakarta Harliantara, Harliantara; Sompie, Denny Jan; Sutika, I Made
Communicatus: Jurnal Ilmu komunikasi Vol 8, No 1 (2024): Communicatus: Jurnal Ilmu Komunikasi
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/cjik.v8i1.34403

Abstract

This research analyses how the use of Artificial Intelligence (AI) in radio broadcasting by Radio Mustang Jakarta can change the landscape of the broadcasting industry. Through qualitative research, this case study examined radio broadcasting technology development and AI-based innovation in radio programmes. Data was collected through interviews, documentation, and literature studies with triangulation in the data processing. The results revealed that radio is strongly committed to keeping up with advances in information and communication technology. AI in the broadcasting industry can improve the quality and efficiency of broadcasts. In addition, AI technology can revolutionise the broadcasting industry by introducing an AI broadcaster named Aimee through an innovative production process.
Framing Analysis of Indonesian Fast Train on detik.com Susilo, Daniel; Harliantara, Harliantara
Gema Kampus IISIP YAPIS Biak Vol 18 No 2 (2023): "Gema Kampus" IISIP YAPIS Biak
Publisher : IISIP YAPIS BIak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52049/gemakampus.v18i2.327

Abstract

Fast Train is a train that is currently the main focus of Indonesian citizens because it involves big names from officials like Luhut Binsar Pandjaitan. Several times his figure has resulted in heated discussions about fast trains and criticism for the country. Indonesia joins the fast train Together with China, which made an agreement with Indonesia to build fast train infrastructure and the results are still ongoing today. Detik.com as a media provider of news services provides news about fast trains, some of the data found also found positive indications from Detik.com for good news about fast trains. With framing analysis we can find out what the true meaning is behind the positive high-speed train news.
Internal Communication Management: Increasing Employee Involvement And Motivation At PT Laz Coal Mandiri Damayanti, Tarisa Alfira; Panuju, Redi; Abror, Dhimam; Harliantara, Harliantara; Maella, Nurannafi Farni Syam
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5649

Abstract

This research aims to know the role of internal communication management in increasing the participation and motivation of employees at PT Raz Call Mandiri. Using a qualitative approach, data was collected through in-depth employee interviews and internal document analysis. This study shows that effective internal communication management, including the use of digital technology and increased transparency, plays an important role in strengthening employee-management relations. The results of this study also highlight the importance of being sensitive to different organizational cultures in creating an inclusive and supportive working environment. Supportive leadership and communication practices that promote collaboration and innovation have also been identified as important factors in stimulating employee intrinsic motivation. Therefore, this study provides detailed information on how internal communication practices can be optimized to achieve higher engagement, increase motivation, and support the organization's sustainable goal achievement at PT Laz Coal Mandiri providing insight.
The Meaning Construction Of Teaching Tools As Communication Technique In Training For Adult Learning Istanto, Dedy; Maella, Nur’annafi Farni Syam; Harliantara, Harliantara
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5651

Abstract

Training for adults requires a different and more interactive approach compared to training for children or young people. This research aims to identify the importance role of teaching tools in improving the effectiveness and comfort-feel of the learning process for adult trainees. The method used in the research was descriptive analysis which describes the results of the identification of teaching tools as one of the nonverbal communication techniques. The data analysis was conducted by qualitative analysis by utilizing the results found during the training and by using the results of interviews with participants. The use of Post-it notes was proved to be useful in accommodating participants' ideas and thus making nonverbal communication became more effective. Posters were useful in improving the delivery of information visually and concisely, making it easier for participants to remember and to understand the information conveyed. The meta plan made it easier to convey ideas and thoughts visually, while the design of the room in accordance with the training theme could also increase the motivation, enthusiasm, and build a positive impression. The results showed that the use of training tools helped adults learner to accommodate, to organize, and to communicate ideas more effectively, improving engagement, creativity, memory, and interaction among participants. By understanding and optimizing nonverbal communication, trainers or facilitators can maximize adult learning. Therefore, the trainer or facilitator can unlock the learning potential of adults and put them on the path to success.
The Role of Artificial Intelligence (AI) in Online Media Routines of TvOne AI Publications Norhusin, David; Harliantara, Harliantara; Panuju, Redi; Abror, Dhimam; Maella, Nurannafi Farni Syam
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5710

Abstract

This research investigates the use of artificial intelligence (AI) technology in producing news content on TVOne, focusing on the presence of Karni Ilyas as an AI presenter in the "Apa Kabar Indonesia Malam" program. The research method uses a qualitative approach with Content Analysis. This research reveals that the use of AI in TV news is positively influenced by increased audience engagement and social media activity on the TVOne platform. Karni Ilyas received a warm welcome as an AI presenter, highlighting the public's enthusiasm for integrating technology in delivering news.  Additionally, AI automates news curation, sentiment analysis, and content personalization, increasing content production efficiency and enabling TvOne to respond to news quickly and accurately. The novelty of this research lies in the practice of AI in the context of news media, leading to a deeper understanding of how this technology impacts audience interactions and the content creation process. Apart from contributing to the media industry, these findings also highlight challenges related to the reliability of the information that must be overcome when applying AI in journalism.
Analysis Of Community Branding Communication On Digitaldesa.Id Social Media: Instagram Case Study With A Critical Discourse Analysis Approach Gumilar, Ade; Harliantara, Harliantara; Prasetyo, Iwan Joko; Farida, Farida; Maella, Nurannafi Farni Syam
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5745

Abstract

This research aims to analyze the brand communication strategy used by Digitaldesa.id on the Instagram platform, focusing on community expression and interaction in social media. The methodology used is critical discourse analysis to understand the narratives and representations created by Digitaldesa.id to build brand identity and image among Instagram users. Data is collected by observing user interactions with content published by Digitaldesa.id and its community. The results of research collected from the Instagram account @digitaldesa.id are that the platform has succeeded in playing an important role in strengthening the DIGIDES brand identity through various informative and inspiring content. Through its focus on education, active interaction, community empowerment, and promotion, this account informs and mobilizes community participation in adopting digital technology at the village level.
Symbolic Communication of the Tuntung Pandang (Kondang) Skullcap as a Regional Symbol of Tanah Laut Regency Ikram Noor Kautsar; Nurannafi Farni Syam Maella; Harliantara Harley Prayudha; Iwan Joko Prasetyo; Tony S Soekrani
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.11448

Abstract

This study collected data through analysis of the Tanah Laut Regency news portal which reviewed the Regent's use of the Tuntung Pandang skullcap at various official events. A qualitative approach was used to explore the symbolic meanings contained in this skullcap and how society received and communicated these meanings. The research results show that the Tuntung Pandang Kopiah is not just traditional clothing or a symbol of formality, but is also an important marker of cultural identity for the people of Tanah Laut. This symbol contains values ​​such as tradition, authority, and courage which are closely related to the position of Regent. This research provides a new contribution by describing the complex relationship between the symbol (Tuntung Pandang skullcap), the object (Regent of Tanah Laut), and the community's interpretation or understanding of the symbol. Through the approach of Peirce's semiotic theory and Ogden and Richards' Triangle Theory, this research highlights that cultural symbols not only have aesthetic value but are also an important tool in building the social and cultural identity of a community. This research also explores the meanings implicit in the use of symbols and how these symbols play a role in building identity and social solidarity in local communities.. Keywords: Tuntung Pandang skullcap, cultural symbol, Tanah Laut Regency, semiotic triangle theory, cultural identity
The Role of Protocol and Communication in Building President Joko Widodo's Leadership Image on Instagram Ridho Karim Amrullah; Redi Panuju; Nurannafi Farni Syam Maella; Harliantara Harley Prayudha; Zulaikha Zulaikha
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.11584

Abstract

This research investigates how President Joko Widodo utilizes the social media platform Instagram to build a positive image at the end of his term of office. The research method used is discourse analysis, chosen because of its ability to reveal important linguistic aspects for understanding and interpreting content uploaded by President Joko Widodo (Jokowi) on the Instagram platform. The research results show that Jokowi consistently uses personalization and humanization strategies to strengthen his emotional relationship with society. The use of social media also emphasizes responsiveness to community aspirations and a focus on infrastructure development and social welfare. Attractive visual aesthetics have also proven to be a key factor in increasing the attraction and engagement of followers on President Joko Widodo's Instagram platform. Keywords: Social Media, President Joko Widodo, Public Image, Discourse Analysis