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Harliantara Harliantara
Dr. Soetomo University
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Pengaruh Strategi Komunikasi Pemasaran Terintegrasi terhadapBrand Awareness pada Museum di Indonesia Sarjana, Paulus; Harliantara; Maella, Nur Annafi Farni Syam
JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Vol. 8 No. 1 (2025): JIMEK VOL 08 NO 01 2025
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/jimek.v8i1.6388

Abstract

As museums in Indonesia navigate shifting audience preferences, they face growing challenges in attracting younger visitors, largely due to the lack of innovation in marketing communication strategies. The sharp decline in visitor numbers underscores the urgency of adopting a more effective approach, with Integrated Marketing Communication (IMC) emerging as a key strategy. This study examines the impact of IMC on museum brand awareness in Indonesia. Employing a quantitative approach, the research involved 240 Generation Z respondents selected through purposive sampling over a three-month period. Data was analyzed using CB-SEM with AMOS software. Findings reveal that IMC exerts a positive and significant influence on brand awareness, strengthening museum visibility and engagement among younger audiences. The study highlights the need for museums to leverage all IMC elements to create interactive experiences and expand their marketing reach. Museum managers are encouraged to integrate participatory initiatives that resonate with younger generations, ensuring sustained relevance and competitive positioning in the digital era
Media Management of Gontor Television Fajruddluha*, Mochamad Abdul Aziz; Harliantara, Harliantara; Syam Maella, Nurannafi Farni
Riwayat: Educational Journal of History and Humanities Vol 7, No 3 (2024): July, Educational and Social Issue
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v7i3.40534

Abstract

The development of the digital era is currently very intense, accompanied by the progress and rapid changes in the increasingly fast internet. According to the We Are Social report, the number of internet users in Indonesia has reached 213 million people as of January 2023. This number is equivalent to 77% of Indonesia's total population of 276.4 million people at the beginning of this year. The number of internet users in the country rose 5.44% compared to the previous year. This shift to fast internet has resulted in terrestrial television slowly starting to change into digital television. Looking at the data above, the increase in internet users is also caused by the millennial generation accessing all online-based content, namely social media which is currently viral. The aim of this research is to review how the big effect of social media can spread to the massive dissemination of information about the Pondok Modern Darussalam Gontor Islamic boarding school through Gontor television media management in terms of its system, structure and technical aspects. The method in this research uses descriptive qualitative with interview and observation data collection techniques. The research results show that Gontor television already has a strong and good crew foundation but is not yet professionally qualified. This also influences the operation of integrated systems and techniques between Gontor television centers and branches which have approximately 21 points throughout Indonesia.
How Radio Republik Indonesia Innovates and Stays Sustainable in the Digital Age: A Look at Management and Strategy Harliantara, Harliantara; Wahyuanto, Eko
Jurnal Komunikasi Vol. 17 No. 1 (2025): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v17i1.33230

Abstract

Radio Republik Indonesia (RRI) is a public broadcaster that is facing many challenges in the digital age. These include going digital, creating sustainable business models, creating quality content, transparent and professional management, and developing skilled workers. This study sought new management ideas to make RRI more competitive and sustainable. Researchers have used a qualitative approach to review the books, journals, and documents of Indonesian public broadcasters. They collected and analysed the data and documents. Successful management requires creating engaging content, using digital technology, building sustainable business models, effectively managing resources, maintaining good governance, and forming partnerships. RRI needs to use digital technology wisely, find new funding sources, create content that attracts audiences, practice good governance, and train skilled workers to remain relevant and competitive. By focusing on these areas, RRI can improve its competitiveness and sustainability in the digital world. This study aimed to create a new management model and policy recommendations to strengthen the role of RRI in the digital era. 
Gaya Komunikasi Anggota DPRD dalam Talkshow Media: Studi Kualitatif pada Politisi Kota Surabaya Susanti, Eli; Syam Maella, Nurnannafi Farni; Harliantara, Harliantara
Jurnal Multidisiplin West Science Vol 4 No 07 (2025): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v4i07.2461

Abstract

Penelitian ini bertujuan untuk menganalisis gaya komunikasi anggota Dewan Perwakilan Rakyat Daerah (DPRD) Kota Surabaya dalam talkshow media serta memahami keterkaitannya dengan identitas partai, karakteristik daerah pemilihan (dapil), dan strategi komunikasi politik yang diterapkan. Penelitian menggunakan pendekatan kualitatif dengan metode studi kasus dan paradigma konstruktivisme. Subjek penelitian dipilih secara purposif, terdiri atas lima anggota DPRD dari berbagai fraksi dan dapil yang aktif sebagai narasumber dalam program talkshow televisi maupun digital. Hasil penelitian menunjukkan bahwa gaya komunikasi yang ditampilkan oleh para anggota DPRD bersifat variatif dan dipengaruhi oleh latar belakang profesional, konteks dapil, serta citra partai politik. Gaya komunikasi verbal yang digunakan meliputi gaya lugas, solutif, naratif, teknis, hingga persuasif. Sementara gaya nonverbal ditunjukkan melalui ekspresi wajah, intonasi, kontak mata, dan postur tubuh yang memperkuat pesan verbal. Strategi komunikasi dalam talkshow difokuskan pada penyampaian pesan yang efektif, adaptif, dan sesuai dengan karakter audiens serta isu aktual yang dibahas. Penelitian ini menyimpulkan bahwa gaya komunikasi anggota DPRD merupakan strategi politik yang disesuaikan dengan konteks sosial, ideologis, dan media, serta menjadi instrumen penting dalam membangun citra dan kepercayaan publik di era komunikasi politik digital.
Communication Theory Of Identity: Artists Becoming Politicians (Case Study Nafa Urbach): Systematic Literature Review Mubarok, Husni; Syam Maella, Nur’annafi Farni; Abror, Dhimam; Zulaikha, Zulaikha; Harliantara , Harliantara
Jurnal Pendidikan Indonesia Vol. 6 No. 8 (2025): Jurnal Pendidikan Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/japendi.v6i8.8531

Abstract

This systematic literature review explores the identity transformation of artists transitioning into politics, using Nafa Urbach's journey as a case study and applying the Communication Theory of Identity (CTI) by Michael Hecht. The study aims to identify key factors influencing this transition, including communication strategies, media portrayals, and public perceptions. Through a comprehensive analysis of scholarly literature, this review examines how artists negotiate their identities across personal, relational, communal, and material frames to gain political legitimacy. The findings indicate that artists must strategically communicate their political agenda and reshape their public image to establish credibility and overcome initial skepticism from both the public and media. Media portrayals significantly influence audience perception, underscoring the need for effective media engagement strategies. The study also highlights the broader implications of identity transformations on political communication dynamics. As artists navigate dual expectations from their entertainment fanbase and politically engaged audiences, maintaining a coherent and relatable identity becomes crucial for political success. The research contributes to a deeper understanding of how communication strategies shape identity negotiation and political acceptance for celebrity politicians. This review offers practical insights for political campaign strategists and media professionals while laying a foundation for future studies on identity formation in political contexts.
Menelusuri Pendekatan Para Instruktur dalam Pendidikan Public Speaking: Studi Kasus di Putera Glamour Management Foundation Gresik Angger Maulana Putra; Harliantara, Harliantara; Erni Ayu Jusnita; Ahmadi, Ahmadi
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 5: Agustus 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i5.10847

Abstract

Studi ini melihat cara guru di Sekolah Public Speaking Yayasan Manajemen Putera Glamour mengajar. Studi ini menjelaskan metode yang mereka pakai, alasan memilihnya, dan seberapa efektif metode itu menurut peserta. Sepuluh guru diwawancarai, bersama sepuluh orang lain, termasuk staf dan siswa. Informasi dikumpulkan lewat wawancara, pengamatan kelas, dan analisis dokumen. Studi ini menemukan bahwa metode utama yang digunakan adalah simulasi, latihan langsung, dan umpan balik visual. Metode ini efektif untuk orang dewasa dan sesuai dengan tujuan pelatihan. Guru mempertimbangkan faktor seperti kecemasan dan kurangnya pengalaman. Mereka menggunakan aktivitas kelompok dan refleksi untuk membangun kepercayaan diri dan meningkatkan kemampuan berbicara di depan umum. Sebagian besar peserta merasa lebih percaya diri dan mahir berbicara di depan umum. Beberapa menyarankan agar waktu latihan diperpanjang dan ada sesi khusus untuk teknik vokal dan ekspresi. Temuan ini sesuai dengan pemikiran tentang public speaking oleh DeVito dan Carnegie, serta pembelajaran orang dewasa versi Knowles dan model pembelajaran Kolb. Studi ini menunjukkan bahwa metode pengajaran di sekolah ini efektif dan didasarkan pada teori-teori kuat yang relevan dengan komunikasi modern. Disarankan untuk mengembangkan lebih lanjut metode berbasis simulasi, memberikan umpan balik yang lebih personal, dan mempertimbangkan pelatihan dengan durasi lebih panjang. Penelitian selanjutnya diharapkan meneliti dampak metode mengajar ini terhadap kinerja peserta di tempat kerja dan kehidupan sosial mereka dalam jangka waktu tertentu.
How the Radio Industry Is Changing to Deal with Changes in The Advertising Landscape Harliantara; Öztürk, Bahar 
Jurnal Riset Komunikasi (JURKOM) Vol. 8 No. 2 (2025): Agustus 2025
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the changing radio station landscape in Indonesia, especially how radio stations are adjusting to the move from traditional to digital advertising methods. As a result, traditional radio commercials are having a challenging time, especially when compared to the exact targeting and tracking that digital platforms offer. This study addresses this issue using a qualitative approach, focusing on case studies and interviews with radio broadcasting experts from leading radio stations. The study highlights three main ways to update the radio. The first is media convergence, which means combining radio with digital tools such as streaming, podcasts, and social media. The second is revenue diversification, which seeks new ways to generate revenue, such as event sponsorships and brand partnerships. We now discuss content enhancement, which involves creating local and engaging content to build a loyal audience base. In the digital age, radio must transform into a vibrant multimedia orchestra to truly flourish. This platform provides unique value to both listeners and advertisers.
Komunikasi Terapeutik Pendampingan Penanganan Kasus Kekerasan Seksual Berbasis Gender: Studi Kasus Lembaga Women’s Crisis Center Jombang Siti Mufaridho; Harliantara; Nur'annafi Farni Syam Maella
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 9 (2025): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i9.9189

Abstract

The main focus of this study is to examine the dynamics of therapeutic communication within the process of assisting survivors of gender-based sexual violence at the Women’s Crisis Center (WCC) Jombang. Employing a qualitative approach with a case study method and a constructivist paradigm, data were collected through in-depth interviews with five counselors, two survivors, and two parents of survivors. The findings reveal that the therapeutic communication applied consists of four stages: preparation, introduction, accompaniment, and final stage (termination). The preparation stage involves introducing the institution, mapping the case, and adjusting communication strategies based on the referral source. WCC divides its case assistance services into two types: Hotline (the institution’s official social media platform),Direct Visit (when survivors or families visit the office directly) and Outreach (proactive case outreach). During the introduction stage, counselors build trust through empathetic approaches and communication tailored to the survivor's age and psychological condition. The accompaniment stage is carried out continuously through both face-to-face counseling and digital communication such as WhatsApp, providing emotional, social, and instrumental support. Counselors and clients form a partnership to achieve mutually agreed-upon goals. The final stage includes monitoring and evaluating the survivor’s psychosocial transition toward independence. The therapeutic communication techniques used by counselors include verbal, non-verbal, and recreational or relaxation approaches. Challenges identified in the process include survivor resistance, unsupportive family conditions, and difficulties in initiating communication. Nonetheless, counselors are able to flexibly and empathetically adapt their approaches while maintaining strict confidentiality. This study underscores the importance of professional therapeutic communication with a strong orientation toward the recovery and empowerment of survivors of sexual violence.
Kolaborasi Komunikasi dalam Mempertahankan Citra pada Rumah Sakit Umum Daerah Arifin Achmad Provinsi Riau Resty Amalia; Harliantara; Welly Wirman; Muhammad Firdaus
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 10 (2025): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i10.9359

Abstract

Good communication and teamwork are crucial to a hospital’s reputation. This study examines how communication and teamwork affect the image of Arifin Achmad Regional General Hospital in Riau, Indonesia. The method used was qualitative research with a case study approach, gathering data through interviews and hospital observations to understand the influence of communication on public perception using thematic data analysis. This study applies theories of image management, roles and strategies of communication, and image theory. This study also discusses teamwork methods to assess their effectiveness. Issues such as doctor-patient communication, communication management, and technological problems that hinder teamwork were also considered. This study highlights public perceptions of hospital management in the context of team communication collaboration. Recommendations for hospital management include improving services, enhancing performance, and providing team service training to boost the hospital’s image. This study helps us understand the impact of communication and teamwork on the hospital’s image and offers insights for hospital administrators, as well as for future research.
WAYS TO MAKE HIGHER EDUCATION BETTER IN INDONESIA BY IMPROVING LECTURER PERFORMANCE Harliantara, Harliantara
Jurnal Pendidikan Sultan Agung Vol 5, No 3 (2025)
Publisher : Universitas Islam Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/jp-sa.5.3.519-537

Abstract

Indonesia must improve its higher education so graduates may benefit society and the economy. It looks at how well lecturers do their jobs, which is an important part of the total quality of education. This study did a literature review on higher education in Indonesia using a qualitative method. This shows how important it is to provide regular professional development, make a thorough method for evaluating performance, enhance infrastructure and resources, encourage partnerships within the industry, and set up mentoring programs. The study also shows how important it is to know how to use technology, how to teach online, how to work with people from different fields, and how to have clear job paths. To help lecturers do a better job, it is important to encourage new ways of teaching, set up useful feedback systems, and ensure there is enough staff support. The study's conclusion is that attempts to improve the performance of lecturers can make higher education in Indonesia better. The people who make decisions and run schools need to know these results if they want to make Indonesian higher education more competitive and relevant to the global knowledge economy. 
Co-Authors Abror, Dhimam AHMADI Angger Maulana Putra Azka Mohammad Candra Gunawan, Ardalina Luvitasari Chen, Lu Hui Damayanti, Tarisa Alfira Daniel Susilo Dedy Istanto Dian Wardiana Sjuchro Didik Setiyawan Didik Sugeng Eli Susanti Erni Ayu Jusnita Fajruddluha*, Mochamad Abdul Aziz Farida Farida Farida Gumilar, Ade Gutomo, Tomy Cahyo Harlita Nindhasari Husni Mubarok Ikram Noor Kautsar Indah Mutiara Nurjana Iwan Joko Prasetyo Junaedi, Ari Jusnita, Erni Ayu Kencana Herdianto Eling Asmara Maella, Nur’annafi Farni Syam Maharani, Ananda Muhammad Firdaus Nindhasari, Harlita Norhusin, David Nurnannafi Farni Syam Maella Nur’annafi Farni Syam Maella Öztürk, Bahar  Prasetyo, Iwan Joko Prayudha, Harlino Nandha Prihatiningsih, Witanti Redhiansyah Indra Pramana Redi Panuju Redi Panuju Redi Panuju, Redi Resty Amalia Ridho Karim Amrullah Risma Erina A'ini Rosalia Erta Prawesti Sarjana, Paulus Sarjana, Paulus Hermien Sasongko, Prio Siti Mufaridho Slow, Ahmadi Sompie, Denny Jan SRI ASTUTIK Sutika, I Made Syam Maella, Nur’annafi Farni Syammaella, Nur'annafi Farni Tiara, Pika Tony S Soekrani Wahyuanto, Eko Welly Wirman Yenni Yenni YENNY YENNY Yohanes Jefrinus Bessy Yulia Emidari Zulaikha Zulaikha Zulaikha Zulaikha Zulaikha Zulfikri Agusta Fahruddin