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The Evolution of Radio Broadcasters' Roles in the Dynamic Digital Media Landscape Harliantara; Wahyuanto, Eko; Dian Wardiana Sjuchro; Harlita Nindhasari
Jurnal Pewarta Indonesia Vol 7 No 1 (2025): Jurnal Pewarta Indonesia
Publisher : Persatuan Wartawan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jpi.v7i1.190

Abstract

The advent of the digital era has precipitated substantial challenges and opportunities for radio broadcasters to navigate the evolving digital media landscape. This study undertakes a comprehensive analysis of the evolution of radio broadcasters' roles in response to the intense competition from digital media platforms. Utilising a qualitative research methodology, this study employs a comprehensive approach that incorporates literature review, observational studies, and document analysis. It examines the transformative impact of digital technology on the operational dynamics of radio broadcasters, novel challenges and opportunities they encounter, and strategic measures they employ to maintain relevance and attract listeners. These findings indicate that successful radio broadcasters employ digital technology to extend their reach, cultivate robust listener communities, and facilitate customised listening experiences. These broadcasters have adopted digital platforms including online streaming, podcasts, and social media to interact with their audiences. Concurrently, radio broadcasters are acquiring new competencies in digital content production, data analytics, and multimedia to adapt to evolving media landscapes. Nevertheless, challenges persist, including intensified competition, fragmented audiences, and the need for sustainable digital business models. To thrive in the digital era, radio broadcasters must adopt audience-centric strategies, create unique and engaging content, and innovate continuously. The findings of this study contribute to the theoretical and practical understanding of the evolving roles of radio broadcasters, and provide insights for the future development of the radio broadcasting industry in the digital age.
Radio Broadcasting with Artificial Intelligence: A Case Study on Radio Mustang Jakarta Harliantara, Harliantara; Sompie, Denny Jan; Sutika, I Made
Communicatus: Jurnal Ilmu komunikasi Vol. 8 No. 1 (2024): Communicatus: Jurnal Ilmu Komunikasi
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/cjik.v8i1.34403

Abstract

This research analyses how the use of Artificial Intelligence (AI) in radio broadcasting by Radio Mustang Jakarta can change the landscape of the broadcasting industry. Through qualitative research, this case study examined radio broadcasting technology development and AI-based innovation in radio programmes. Data was collected through interviews, documentation, and literature studies with triangulation in the data processing. The results revealed that radio is strongly committed to keeping up with advances in information and communication technology. AI in the broadcasting industry can improve the quality and efficiency of broadcasts. In addition, AI technology can revolutionise the broadcasting industry by introducing an AI broadcaster named Aimee through an innovative production process.
Framing Berita tentang Penggunaan AI dalam Operasional Jaringan Indosat Ooredoo Hutchison: Studi Kasus Media Online Sasongko, Prio; Maella, Nurannafi Farni Syam; Harliantara, Harliantara; Abror, Dhimam
Indonesian Journal of Innovation Multidisipliner Research Vol. 3 No. 1 (2025): March
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijim.v3i1.325

Abstract

Perkembangan kecerdasan buatan (AI) telah membuka peluang baru dalam berbagai aspek operasional dan komunikasi perusahaan, termasuk di industri telekomunikasi. Indosat Ooredoo Hutchison (IOH) sebagai salah satu pemain utama di sektor ini memanfaatkan AI untuk meningkatkan efektivitas komunikasi korporat dan operasional jaringannya. Penelitian ini menganalisis bagaimana AI digunakan dalam framing berita mengenai IOH di media online. Metode yang digunakan dalam penelitian ini meliputi analisis framing terhadap pemberitaan media online serta analisis sentimen publik mengenai penggunaan AI oleh IOH. Data dikumpulkan dari berbagai sumber media digital dan dianalisis menggunakan teknik kualitatif. Hasil penelitian menunjukkan bahwa media online cenderung membingkai AI sebagai inovasi positif yang meningkatkan efisiensi dan transparansi komunikasi perusahaan. Selain itu, analisis sentimen publik mengungkap bahwa mayoritas opini masyarakat terhadap implementasi AI oleh IOH bersifat positif, terutama dalam meningkatkan layanan pelanggan dan personalisasi konten digital. Implementasi AI juga terbukti meningkatkan Share of Voice (SoV) perusahaan di ranah digital melalui strategi komunikasi yang lebih relevan dan menarik bagi audiens. Dengan demikian, AI memberikan manfaat yang signifikan dalam optimasi strategi komunikasi dan distribusi informasi perusahaan. Dengan pemanfaatan AI yang strategis, IOH dapat memperkuat citra merek, meningkatkan keterlibatan digital, serta mempertahankan daya saingnya di industri telekomunikasi yang semakin kompetitif. Oleh karena itu, perusahaan perlu terus mengembangkan inovasi AI agar tetap relevan dengan kebutuhan pasar dan ekspektasi pelanggan.
Framing Analysis of Drought News in Java at detik.com Susilo, Daniel; Harliantara, Harliantara
Innovative: Journal Of Social Science Research Vol. 3 No. 5 (2023): Innovative: Journal of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the manner in which sustainability issues are portrayed in Indonesian media during persistent drought conditions, specifically exploring how these portrayals may exonerate the government from accountability for its dedication to sustainable development. The research is based on the concept that the framing of news has a significant impact on the formation of public opinions and the discussion of policies. A framing analysis was performed on a specific set of news articles sourced from Detik.com, a prominent media station in Indonesia. The primary objective of the analysis was to determine the prevailing frameworks utilised in the representation of sustainability challenges and drought, together with its consequences in assigning blame for these problems. The findings indicate a dearth of ethical assessment within news framing, thereby serving as a protective barrier for the government against scrutiny about its commitment to sustainable development. In spite of the frequent occurrence of droughts and the increasing issues related to sustainability, media coverage frequently neglects to thoroughly analyse or critically examine the steps taken by the state. In contrast, news narratives often have a tendency to provide fatalistic depictions of environmental challenges or attribute responsibility to external sources, such as climate change or global economic situations. This study highlights the necessity for increased critical and evaluative journalism pertaining to sustainability matters in Indonesia. By shedding light on the ways in which present framing practises might lead to a shirking of political accountability, it emphasises the need for increased journalistic examination of state obligations pertaining to sustainable development. Furthermore, this emphasises the potential impact of media coverage that is both balanced and accountable in promoting greater social involvement in addressing sustainability issues.
Komunikasi Pelayanan dalam Membangun Loyalitas: Studi Naratif Pada Pengguna Samsung Premium Tiara, Pika; Harliantara, Harliantara; Jusnita, Erni Ayu
Innovative: Journal Of Social Science Research Vol. 5 No. 3 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i3.19925

Abstract

Komunikasi pelayanan memegang peranan penting dalam membangun loyalitas pelanggan, terutama di segmen premium seperti pengguna Samsung. Latar belakang penelitian ini berangkat dari fenomena di mana kualitas pelayanan komunikasi seringkali menjadi faktor penentu apakah pelanggan tetap setia atau beralih ke merek lain. Rumusan masalah yang diangkat adalah bagaimana komunikasi pelayanan dapat membentuk loyalitas pelanggan pada pengguna Samsung Premium. Penelitian ini menggunakan metode kualitatif dengan pendekatan naratif, melibatkan tujuh informan yang merupakan pengguna aktif Samsung Premium. Teknik pengumpulan data dilakukan melalui wawancara mendalam untuk menggali pengalaman pribadi mereka dalam berinteraksi dengan layanan purna jual Samsung. Hasil penelitian menunjukkan bahwa komunikasi pelayanan yang responsif, empatik, konsisten, dan ramah sangat berpengaruh dalam membangun loyalitas. Pelanggan merasa dihargai dan lebih percaya terhadap merek ketika komunikasi pelayanan berjalan dengan baik. Sebaliknya, pengalaman negatif dalam pelayanan komunikasi dapat melemahkan hubungan emosional pelanggan dengan merek. Studi ini menegaskan pentingnya perusahaan untuk terus mengembangkan kemampuan komunikasi pada semua lini pelayanan, tidak hanya fokus pada kualitas produk. Penelitian ini juga memberikan kontribusi terhadap pengembangan teori pemasaran jasa dan manajemen hubungan pelanggan, khususnya dalam konteks pasar premium di Indonesia.
Komunikasi pemasaran terpadu dan warisan merek: Pendekatan strategis untuk meningkatkan minat kunjungan museum di Indonesia Sarjana, Paulus Hermien; Harliantara, Harliantara; Maella, Nur Annafi Farni Syam
Jurnal Manajemen Maranatha Vol 24 No 2 (2025): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v24i2.10727

Abstract

This study tests the integrated marketing communication (IMC) strategy on visit intention in Indonesia. This study also aims to test the effect of IMC on brand heritage and the mediation effect of brand heritage on IMC and interest in visiting museums. The sample in this study was 240 respondents. Data was collected by distributing questionnaires online via Google Forms and processed using the SEM model with AMOS software. The results of the study showed that IMC had a positive effect on the intention to visit museums. Effective IMC (including advertising, direct promotion, direct marketing, public relations, WOM, events and experiences, and interactive marketing) can increase the intention to visit museums in Indonesia. In addition, the study's results prove the positive effect of IMC on brand heritage and the effect of brand heritage on interest in visiting museums. This study also found that brand heritage can mediate IMC and interest in visiting museums. The results of this study are expected to help museum owners and managers have the right and effective IMC strategy to increase tourist interest in visiting museums. The right IMC strategy will also increase brand heritage and interest in visiting museums.
PERAN STRATEGIS RADIO DALAM KEGIATAN HUBUNGAN MASYARAKAT ERA DIGITAL Harliantara, Harliantara
Indonesian Journal of Digital Public Relations (IJDPR) Vol 4 No 1 (2025): Agustus
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/ijdpr.v4i1.9002

Abstract

Di zaman digital ini, radio tetap menjadi media yang berpengaruh dalam hubungan masyarakat, menawarkan keunggulan unik dalam menjangkau audiens yang beragam dan membangun hubungan yang kokoh. Penelitian ini bertujuan untuk meneliti seberapa efektif radio sebagai alat hubungan masyarakat dalam melibatkan pendengar dan membangun kepercayaan. Melalui tinjauan literatur kualitatif yang mendalam, kami menelusuri peran radio dalam hubungan masyarakat, kemampuannya menjangkau daerah terpencil dan komunitas lokal, serta potensinya dalam meningkatkan citra merek dan kesadaran publik. Hasil penelitian menunjukkan bahwa radio, dengan pendekatan komunikasi yang langsung dan personal, dapat secara signifikan memperkuat upaya hubungan masyarakat dengan membangun hubungan yang kuat dan berkelanjutan dengan audiens. Program radio yang kreatif dan menarik dapat secara efektif meningkatkan kesadaran publik dan pengenalan merek. Implikasi dari penelitian ini menekankan pentingnya bagi organisasi untuk memanfaatkan radio sebagai bagian dari strategi hubungan masyarakat mereka untuk menjangkau audiens yang lebih luas dan beragam. Namun, perlu berhati-hati agar tidak terlalu bergantung pada radio, karena mungkin tidak sesuai untuk semua demografi target, terutama audiens yang lebih muda yang lebih menyukai platform digital. Kebaruan dari penelitian ini terletak pada fokusnya terhadap sifat konten radio yang interaktif dan menarik serta dampaknya terhadap hubungan masyarakat di era digital. Penelitian di masa depan dapat mengeksplorasi peran radio yang terus berkembang dalam lanskap digital dan potensinya untuk lebih meningkatkan citra merek dan kesadaran publik melalui program yang inovatif.  
DIGITAL COMMUNICATION AND PERSUASION OF HEALTH PROMOTIONS ON INSTAGRAM: PREVENTIVE ACTION FROM STUNTING Daniel Susilo; Harliantara
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 3 No. 5 (2023): September
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v3i5.1099

Abstract

Stunting is actually the main matter that Indonesia will face in the future. Indonesia had suffered great crisis in the Suharto era, hence so many people breed children without thinking how to feed them nor giving them proper education. This doesn’t count the conflict of wealth shared between families led into more homeless family. Today, due to numerous ignored cases, Indonesia finally joins hand to prevent Stunting from dominating Indonesia. However, as we get informative and professional media for that, we also experience the digital disruption created by political buzzer. This makes the reality be clearer that government decision is connected to their election.
Communication Theory Of Identity: Artists Becoming Politicians (Case Study Nafa Urbach): Systematic Literature Review Mubarok, Husni; Syam Maella, Nur’annafi Farni; Abror, Dhimam; Zulaikha, Zulaikha; Harliantara , Harliantara
Jurnal Pendidikan Indonesia Vol. 6 No. 8 (2025): Jurnal Pendidikan Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/japendi.v6i8.8531

Abstract

This systematic literature review explores the identity transformation of artists transitioning into politics, using Nafa Urbach's journey as a case study and applying the Communication Theory of Identity (CTI) by Michael Hecht. The study aims to identify key factors influencing this transition, including communication strategies, media portrayals, and public perceptions. Through a comprehensive analysis of scholarly literature, this review examines how artists negotiate their identities across personal, relational, communal, and material frames to gain political legitimacy. The findings indicate that artists must strategically communicate their political agenda and reshape their public image to establish credibility and overcome initial skepticism from both the public and media. Media portrayals significantly influence audience perception, underscoring the need for effective media engagement strategies. The study also highlights the broader implications of identity transformations on political communication dynamics. As artists navigate dual expectations from their entertainment fanbase and politically engaged audiences, maintaining a coherent and relatable identity becomes crucial for political success. The research contributes to a deeper understanding of how communication strategies shape identity negotiation and political acceptance for celebrity politicians. This review offers practical insights for political campaign strategists and media professionals while laying a foundation for future studies on identity formation in political contexts.
Self Interpretation: The Identity of Women Legislator Syammaella, Nur'annafi Farni; Farida, Farida; Harliantara, Harliantara; Prihatiningsih, Witanti
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 8 No. 2 (2023): December 2023 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v8i2.771

Abstract

There is an expansion of the meaning of women's personal identities in the process of transforming the contestation of political life in Indonesia. This research is able to interpret the role and position of women in determining the direction of changing women's identity. Methodologically, this research uses a Schutz phenomenological approach through in-depth interviews. Field research was carried out by taking research subjects, comprising eight female members of the legislature in the city of Surabaya. The results of the study revealed women's identity as a form of approved self-meaning: first, women’s identity as a female fighter. This identity offers a form of identity as part of tracking the struggle of gender fighters. The second is women’s identity as a people's fighters. The third is the identity of a great woman who has electability and credibility as people's representatives. The fourth is women’s identity as a superwoman. They stand to fight for their family’s welfare, a manifestation of the excessive burden of the domestic role that is their husband’s responsibility. The most powerful factors forming women's legal identity are family, political parties, community views and political interests. Many "women legislators" in Indonesia are still developing themselves and adapting to the modernization of political identity. In conclusion, the direction of identity change through self-definition is incompatible with the direction of progressive political change in political communication competence. The significance of this research will give an impact on the political system regarding the recruitment and regeneration process of legislative candidates in Indonesia in the future.