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Harliantara Harliantara
Dr. Soetomo University
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Pemanfaatan Artificial Intelligence (AI) Dalam Optimalisasi Kinerja Humas Universitas Untuk Peningkatan Reputasi Institusi  : Studi Kasus Universitas Tribhuwana Tunggadewi Malang Marselina Nday Ngana; Harliantara, Harliantara; Nurnannafi Farni Syam Maella
Jurnal Multidisiplin West Science Vol 5 No 02 (2026): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v5i02.3235

Abstract

Perkembangan teknologi digital dan kehadiran Artificial Intelligence (AI) mendorong transformasi peran humas perguruan tinggi dari sekadar penyampai informasi menjadi pengelola komunikasi berbasis data yang berorientasi pada penguatan reputasi institusi. Penelitian ini bertujuan memahami bentuk pemanfaatan AI dalam aktivitas Humas Universitas Tribhuwana Tunggadewi Malang, menganalisis dampaknya terhadap efisiensi dan efektivitas kerja, mengevaluasi kontribusinya terhadap reputasi institusi, mengidentifikasi tantangan implementasi, serta merumuskan rekomendasi strategis optimalisasi AI dalam kehumasan perguruan tinggi. Penelitian menggunakan pendekatan kualitatif dengan desain studi kasus, melibatkan Kepala UPT Humas & Protokoler, staf humas, admin media sosial, pimpinan unit, dan mahasiswa yang dipilih melalui purposive sampling, dengan teknik pengumpulan data wawancara mendalam, observasi, dan dokumentasi yang dianalisis menggunakan model interaktif Miles dan Huberman. Hasil penelitian menunjukkan bahwa AI dimanfaatkan terutama untuk produksi konten, desain visual, pengelolaan media sosial, dan monitoring media, sehingga meningkatkan efisiensi waktu produksi konten hingga sekitar 60–75% dan kapasitas publikasi digital hingga 140–160%, sekaligus memperbaiki kualitas narasi dan pengambilan keputusan berbasis data. Kebaruan penelitian terletak pada pemetaan holistik pemanfaatan AI di humas perguruan tinggi swasta Indonesia dengan mengintegrasikan perspektif praktisi, pimpinan, dan mahasiswa, serta mengungkap kesenjangan antara potensi AI dan implementasi aktual dalam manajemen reputasi institusi. Implikasi praktisnya, perguruan tinggi perlu mengembangkan kebijakan, roadmap, dan program peningkatan kapasitas SDM untuk memastikan pemanfaatan AI yang etis, terukur, dan berkelanjutan dalam penguatan reputasi institusi.
Voice Of Indonesia And Sense Of Belonging In Media: A Content Analysis Daniel Susilo; Harliantara Harliantara
Jurnal Indonesia Sosial Teknologi Vol. 4 No. 8 (2023): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v4i8.668

Abstract

VOI (Voice of Indonesia) is a professional media in their respective field, that exists and works for Indonesian development. Their content is dominated by cultural promotion and tourism but it’s not delivered subtly. This paper would asses the sense of belonging on VOI broadcast by RRI as an English worldwide broadcast. Content analysis by Krippendorf was used as a methodology to assess the Instagram post by VOI. As a result, VOI can’t be like VICE, subtly presenting information and their dynamic of phrases. This alarms Indonesia to stand out more in international affairs; therefore Indonesia won’t be seen as a country with empty offer.
Rediscovering Relevance: The Key Role of Websites in Maintaining Radio Station Popularity Harliantara, Harliantara
Ranah Research : Journal of Multidisciplinary Research and Development Vol. 8 No. 2 (2026): Ranah Research : Journal Of Multidisciplinary Research and Development
Publisher : Dinasti Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/rrj.v8i2.1959

Abstract

In the age of algorithmic hegemony, traditional radio must contend with competition from music streaming services and independent podcasts. To survive and remain relevant, radio must conduct digital transformation by surfing on the wave of the Internet, and websites serve as the “anchor.” This study examines the extent to which websites promote and sustain radio stations. It focuses on three metropolitan stations in Indonesia: Sonora FM Jakarta, PRFM Bandung, and Suara Surabaya. Using a qualitative case study approach, data were collected with in-depth interviews with station managers, digital ethnography in a professional forum (FDR Indonesia), and content analysis of the stations’ digital properties. The study found that the website is not merely an option but a required “digital face” that enables a supportive symbiosis across platforms. By adding streaming radio, news archives, and podcasts on demand, stations turn passive audience members into active interactors. In conclusion, a radio station can best maintain its public and brand image by providing nonlinear material and hypermedia experience through a robust website
Optimizing Radio Broadcasting in the Digital Age: Effective Planning and Management Strategies Harliantara, Harliantara; Didik Sugeng Widiarto; Ahmadi; Bahar Ozturk
ULTIMA Comm Vol 17 No 1 (2025): Regular Issue
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In the contemporary digital era, radio stations are confronted with novel challenges and opportunities that require more effective planning and management strategies. This study explored the significance of comprehensive planning and management in optimising radio broadcasting, particularly in the context of evolving technology and shifting audience preferences. Through an analysis of case studies and current research, this study identifies the key components of broadcast management planning, including programming strategy, resource management, and budget management. In addition, it examines the challenges confronting radio stations in the digital age, such as their adaptation to new technologies, industry competition, and evolving audience preferences. Adopting a holistic stance, this study proffers pragmatic recommendations for radio stations to enhance their operational efficiency, content quality, and audience engagement. The findings of this study are anticipated to provide guidance to broadcasting professionals, enabling them to plan and manage their operations more efficaciously in the digital era.
Komunikasi Terapeutik Pendampingan Penanganan Kasus Kekerasan Seksual Berbasis Gender: Studi Kasus Lembaga Women’s Crisis Center Jombang Siti Mufaridho; Harliantara; Nur'annafi Farni Syam Maella
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 9 (2025): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i9.9189

Abstract

The main focus of this study is to examine the dynamics of therapeutic communication within the process of assisting survivors of gender-based sexual violence at the Women’s Crisis Center (WCC) Jombang. Employing a qualitative approach with a case study method and a constructivist paradigm, data were collected through in-depth interviews with five counselors, two survivors, and two parents of survivors. The findings reveal that the therapeutic communication applied consists of four stages: preparation, introduction, accompaniment, and final stage (termination). The preparation stage involves introducing the institution, mapping the case, and adjusting communication strategies based on the referral source. WCC divides its case assistance services into two types: Hotline (the institution’s official social media platform),Direct Visit (when survivors or families visit the office directly) and Outreach (proactive case outreach). During the introduction stage, counselors build trust through empathetic approaches and communication tailored to the survivor's age and psychological condition. The accompaniment stage is carried out continuously through both face-to-face counseling and digital communication such as WhatsApp, providing emotional, social, and instrumental support. Counselors and clients form a partnership to achieve mutually agreed-upon goals. The final stage includes monitoring and evaluating the survivor’s psychosocial transition toward independence. The therapeutic communication techniques used by counselors include verbal, non-verbal, and recreational or relaxation approaches. Challenges identified in the process include survivor resistance, unsupportive family conditions, and difficulties in initiating communication. Nonetheless, counselors are able to flexibly and empathetically adapt their approaches while maintaining strict confidentiality. This study underscores the importance of professional therapeutic communication with a strong orientation toward the recovery and empowerment of survivors of sexual violence.
Managemen Komunikasi Krisis pada Penurunan Harga Tiket OTS Festival Musik Asian Sound Syndicate Vol 2 2023 Indah Mutiara Nurjana; Nur’annafi Farni Syam Maella; Harliantara
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 7 (2025): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i7.9281

Abstract

The numerous complaints, both directly and on Asian Sound Syndicate's social media, have called into question the reputation of the event organizer, Stellar Event. The purpose of this study is to determine the strategic process of crisis communication management implemented by Stellar Event in dealing with the crisis. This process was carried out to understand the problem of how to identify the crisis, analyze the crisis, and find strategies for unraveling the crisis that occurred due to the decision of Stellar Event to reduce OTS ticket prices for the Asian Sound Syndicate Vol 2 2023 music festival. The research method used in this study is descriptive qualitative research. Data collection was carried out through in-depth interviews with the Project Manager, Head of Creative, and Head of Ticketing System & Ground Handling System. The results of the study indicate that in maintaining the good name and reputation of Stellar Event, they implemented an adaptive strategy in accordance with crisis management theory. This strategy was carried out through compromise and negotiation with ticket buyers, by upgrading class tickets, providing popcorn snacks, and ushering ticket buyers who protested, so that buyers received profitable privileges. In implementing this strategy, Stellar Events used the crisis as an opportunity to evaluate preparations for the second day of the music festival and anticipate if a similar crisis occurs.
Kolaborasi Komunikasi dalam Mempertahankan Citra pada Rumah Sakit Umum Daerah Arifin Achmad Provinsi Riau Resty Amalia; Harliantara; Welly Wirman; Muhammad Firdaus
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 10 (2025): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i10.9359

Abstract

Good communication and teamwork are crucial to a hospital’s reputation. This study examines how communication and teamwork affect the image of Arifin Achmad Regional General Hospital in Riau, Indonesia. The method used was qualitative research with a case study approach, gathering data through interviews and hospital observations to understand the influence of communication on public perception using thematic data analysis. This study applies theories of image management, roles and strategies of communication, and image theory. This study also discusses teamwork methods to assess their effectiveness. Issues such as doctor-patient communication, communication management, and technological problems that hinder teamwork were also considered. This study highlights public perceptions of hospital management in the context of team communication collaboration. Recommendations for hospital management include improving services, enhancing performance, and providing team service training to boost the hospital’s image. This study helps us understand the impact of communication and teamwork on the hospital’s image and offers insights for hospital administrators, as well as for future research.
Media Management of Gontor Television Mochamad Abdul Aziz Fajruddluha*; Harliantara Harliantara; Nur’annafi Farni Syam Maella
Riwayat: Educational Journal of History and Humanities Vol 7, No 3 (2024): July, Educational and Social Issue
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v7i3.40534

Abstract

The development of the digital era is currently very intense, accompanied by the progress and rapid changes in the increasingly fast internet. According to the We Are Social report, the number of internet users in Indonesia has reached 213 million people as of January 2023. This number is equivalent to 77% of Indonesia's total population of 276.4 million people at the beginning of this year. The number of internet users in the country rose 5.44% compared to the previous year. This shift to fast internet has resulted in terrestrial television slowly starting to change into digital television. Looking at the data above, the increase in internet users is also caused by the millennial generation accessing all online-based content, namely social media which is currently viral. The aim of this research is to review how the big effect of social media can spread to the massive dissemination of information about the Pondok Modern Darussalam Gontor Islamic boarding school through Gontor television media management in terms of its system, structure and technical aspects. The method in this research uses descriptive qualitative with interview and observation data collection techniques. The research results show that Gontor television already has a strong and good crew foundation but is not yet professionally qualified. This also influences the operation of integrated systems and techniques between Gontor television centers and branches which have approximately 21 points throughout Indonesia.
Dialogic Communication under Algorithmic Mediation in TikTok Live: A Case Study of Religious Services Yuwono, Rayyan Halim; Nur’annafi Farni Syam Maella; Harliantara
INJECT (Interdisciplinary Journal of Communication) Vol. 11 No. 1 (2026)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v11i1.6749

Abstract

This study examines how algorithm-based dialogic communication operates in TikTok Live as a form of digital religious service at the Bulukerto Office of Religious Affairs (KUA). The research aims to analyze interaction patterns, the role of algorithmic mediation, and the adaptation of dialogic communication principles in platform-based environments. Using a qualitative case study approach, data were collected through in-depth interviews with the TikTok Live host and non-participant observation of five live sessions. The data were analyzed using thematic analysis to identify recurring interaction structures. The findings reveal that communication does not occur randomly but follows a structured pattern consisting of three interconnected mechanisms: responsiveness, amplification, and selectivity. Responsiveness enables real-time interaction, amplification increases visibility through engagement signals, and selectivity filters which interactions receive attention. These mechanisms form an iterative communication system shaped by both human agency and algorithmic governance. This study contributes to the development of communication theory by integrating dialogic communication with algorithmic mediation into a conceptual model. Practically, the findings provide insights for public institutions in optimizing digital religious services within algorithm-driven platforms.
Perkembangan Komunikasi Radio di Era Digital: Tinjauan Literatur yang Sistematis Harlita Nindhasari; Harliantara, Harliantara; FSM, Nurannafi; Zulaikha, Zulaikha; Sugeng W., Didik
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2026): Mei 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i2.6356

Abstract

This study aims to comprehensively investigate the evolution and development of digital media in the context of broadcast radio communication. The main focus is directed toward the transition from analog radio broadcasting systems to digital and internet protocol (IP)-based platforms, which, while offering high efficiency, still present unique challenges for this century-old medium. The primary issue discussed is how the radio industry maintains its relevance, expands its reach, and monetizes content within an evolving and increasingly fragmented media landscape. By using a Systematic Literature Review (SLR) of 25 primary studies published in the past decade, this research explores shifts in audience consumption patterns, innovations in business models, and the ways technology is implemented. The results show that Media Convergence and Uses and Gratifications Theory are highly significant in understanding the radio adaptation process. Key strategies include utilizing podcasting as an on-demand strategy and integrating social media to enhance storytelling and transmedia communication. These conclusions indicate how radio broadcasting has transformed from a linear pathway into an interactive, multi-channel symphony. This study makes an important contribution to the academic world by exploring both the theoretical and practical aspects of radio communication in the context of convergence, while also offering valuable guidance for policymakers and media professionals.
Co-Authors Abror, Dhimam AHMADI Angger Maulana Putra Azka Mohammad Bahar Ozturk Candra Gunawan, Ardalina Luvitasari Chen, Lu Hui Damayanti, Alina Maritsa Damayanti, Tarisa Alfira Daniel Susilo Daniel Susilo Dedi Kurnia Syah Putra Dedy Istanto Dian Wardiana Sjuchro Didik Setiyawan Didik Sugeng Didik Sugeng Widiarto Eli Susanti Erni Ayu Jusnita Farida Farida Farida Fatkhurohman Taufik Gumilar, Ade Gutomo, Tomy Cahyo Harlita Nindhasari Husni Mubarok Ikram Noor Kautsar Indah Mutiara Nurjana Junaedi, Ari Jusnita, Erni Ayu Kencana Herdianto Eling Asmara Li, Hao Maella, Nur’annafi Farni Syam Maharani, Ananda Marselina Nday Ngana Mochamad Abdul Aziz Fajruddluha* Muhammad Firdaus Nindhasari, Harlita Norhusin, David Nurnannafi Farni Syam Maella Nur’annafi Farni Syam Maella Nur’annafi Farni Syam Maella Nur’annafi, Nur’annafi Öztürk, Bahar  Paulus Hermien Sarjana Pramitasari, Angel Prasetyo, Iwan Joko Prayudha, Harlino Nandha Prihatiningsih, Witanti Redhiansyah Indra Pramana Redi Panuju Redi Panuju Redi Panuju, Redi Resty Amalia Ridho Karim Amrullah Risma Erina A'ini Rosalia Erta Prawesti Sarjana, Paulus Setiawan, Dadang Budi Siti Mufaridho Slow, Ahmadi Sompie, Denny Jan SRI ASTUTIK Sugeng W., Didik Sutika, I Made Syam Maella, Nur’annafi Farni Syammaella, Nur'annafi Farni Tiara, Pika Tony S Soekrani Wahyuanto, Eko Welly Wirman Yenni Yenni YENNY YENNY Yohanes Jefrinus Bessy Yulia Emidari Yuwono, Rayyan Halim Zulaikha Zulaikha Zulaikha Zulaikha Zulaikha Zulfikri Agusta Fahruddin