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Harliantara Harliantara
Dr. Soetomo University
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Analisis Persepsi Masyarakat terhadap Program "Si Mas Ganteng" dan Dampaknya terhadap Citra Kepemimpinan Bupati Tuban Setiawan, Dadang Budi; Harliantara, Harliantara; Nur’annafi, Nur’annafi
Ranah Research : Journal of Multidisciplinary Research and Development Vol. 8 No. 1 (2025): Ranah Research : Journal Of Multidisciplinary Research and Development
Publisher : Dinasti Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/rrj.v8i1.1939

Abstract

Penelitian ini mengkaji persepsi masyarakat Kabupaten Tuban terhadap program transportasi publik “Si Mas Ganteng” (Transportasi Masyarakat Tuban yang Elegan, Aman, Nyaman, dan Terintegrasi) dan implikasinya terhadap citra kepemimpinan Bupati Tuban. Berawal dari layanan bus sekolah gratis, program ini bertransformasi menjadi inisiatif transportasi umum inovatif yang dilengkapi teknologi modern. Tujuan penelitian ini adalah untuk menganalisis persepsi publik terhadap implementasi program, mengidentifikasi faktor-faktor yang membentuk persepsi tersebut, dan mengevaluasi dampaknya pada citra kepemimpinan daerah. Dengan menggunakan pendekatan kualitatif berdesain studi kasus deskriptif, data dikumpulkan melalui wawancara mendalam, observasi partisipatif, dan studi dokumentasi. Analisis data dilakukan menggunakan model interaktif Miles & Huberman yang divalidasi dengan triangulasi sumber. Hasil penelitian menunjukkan bahwa program Si Mas Ganteng secara signifikan membentuk persepsi positif, yang pada gilirannya membangun citra Bupati sebagai pemimpin yang inovatif, peduli, dan visioner. Manfaat yang dirasakan masyarakat, seperti efisiensi biaya, keamanan berbasis GPS, dan kenyamanan, menjadi pendorong utama persepsi positif. Namun, penelitian ini juga mengidentifikasi adanya dilema sosial berupa resistensi dari para sopir angkutan konvensional yang merasa terancam secara ekonomi. Secara teoritis, temuan ini memperkaya kajian komunikasi politik lokal dengan mengaitkan teori agenda-setting, framing, dan reputasi kepemimpinan dalam konteks kebijakan publik. Secara praktis, penelitian ini merekomendasikan bahwa inovasi layanan publik harus diimbangi dengan strategi komunikasi partisipatif dan mitigasi dampak sosial untuk menjamin keberlanjutan dan legitimasi kebijakan.
Komunikasi pemasaran terpadu dan warisan merek: Pendekatan strategis untuk meningkatkan minat kunjungan museum di Indonesia Paulus Hermien Sarjana; Harliantara Harliantara; Nur Annafi Farni Syam Maella
Jurnal Manajemen Maranatha Vol 24 No 2 (2025): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v24i2.10727

Abstract

This study tests the integrated marketing communication (IMC) strategy on visit intention in Indonesia. This study also aims to test the effect of IMC on brand heritage and the mediation effect of brand heritage on IMC and interest in visiting museums. The sample in this study was 240 respondents. Data was collected by distributing questionnaires online via Google Forms and processed using the SEM model with AMOS software. The results of the study showed that IMC had a positive effect on the intention to visit museums. Effective IMC (including advertising, direct promotion, direct marketing, public relations, WOM, events and experiences, and interactive marketing) can increase the intention to visit museums in Indonesia. In addition, the study's results prove the positive effect of IMC on brand heritage and the effect of brand heritage on interest in visiting museums. This study also found that brand heritage can mediate IMC and interest in visiting museums. The results of this study are expected to help museum owners and managers have the right and effective IMC strategy to increase tourist interest in visiting museums. The right IMC strategy will also increase brand heritage and interest in visiting museums.
TRANSFORMATION OF COMMUNITY INFORMATION GROUP POJOK JATIROGO: FROM INFORMATION MEDIA TO INTEGRATED MARKETING COMMUNICATION AND DIGITAL SERVICES: TRANSFORMASI KOMUNITAS INFORMASI MASYARAKAT POJOK JATIROGO: DARI MEDIA INFORMASI KE KOMUNIKASI PEMASARAN TERPADU DAN LAYANAN DIGITAL Pramitasari, Angel; Harliantara; Nuránnafi FSM
Jurnal Spektrum Komunikasi Vol 13 No 4 (2025): Jurnal Spektrum Komunikasi : December 2025
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v13i4.1146

Abstract

Digital transformation has reshaped the way communities access information and services, including through the role of Community Information Groups (KIM). This study explores the transformation of KIM Pojok Jatirogo from a community-based information medium into a facilitator of integrated marketing communication and a provider of digital services. The objectives are to describe the transformation process, analyze communication strategies, and evaluate the impact on local economic empowerment. A descriptive qualitative approach was employed, involving in-depth interviews, participant observation, and document analysis. The findings reveal that KIM Pojok Jatirogo successfully integrated public information functions with digital services such as PJEK Delivery, Digiplain Digital Marketing, and Tour & Travel. Operational data indicate substantial growth: PJEK orders increased from 622 per month in 2018 to more than 4,000 per month in 2025, while MSME supported by Digiplain grew from 5 in 2019 to 300 in 2025. By applying Integrated Marketing Communication (IMC) strategies that combine WhatsApp, Facebook, Instagram, Tik Tok and offline events, KIM enhanced both community engagement and UMKM competitiveness. These findings reinforce Diffusion of Innovation theory (Rogers, 2003) and the social capital concept (Putnam, 2000), highlighting the importance of change agents and trust networks in the success of community-based innovation. This study concludes that community-driven digital transformation strengthens local economic ecosystems and enhances KIM’s legitimacy as a strategic partner of local government. The scientific contribution lies in offering a replicable model of community-based integrated marketing communication with implications for MSME development and rural digital economy building.
Political Communication and Symbolic Power in Rural Indonesia: A Bourdieuian Perspective from Bojonegoro Taufik, Fatkhurohman; Maella, Nur’annafi Farni Syam; Harliantara
Mediator: Jurnal Komunikasi Vol. 18 No. 2 (2025): Mediator: Jurnal Komunikasi (Sinta 2)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v18i2.7620

Abstract

This article examines the workings of symbolic power in local political communication in rural Indonesia, based on an ethnographic study in Bojonegoro Regency, East Java. Using Pierre Bourdieu’s framework of field, habitus, and forms of capital, economic, social, and cultural, the study explores how local actors accumulate and convert symbolic capital to sustain political legitimacy. Data were obtained through interviews, participant observation, and media discourse analysis, and thematically coded with NVIVO software. The findings show that social capital rooted in kinship and community networks, cultural capital expressed through religious knowledge and ritual participation, and economic capital manifested in patronage practices collectively shape perceptions of authority. Media platforms, both traditional and digital, reproduce these symbolic hierarchies by amplifying elite narratives and constraining alternative voices. The study contributes to the understanding of post-authoritarian democracy in Indonesia by revealing how symbolic power continues to structure political legitimacy beyond formal institutions. It argues for a more culturally embedded approach to democratic participation attentive to the interplay between communication, capital, and power.
Pemanfaatan Artificial Intelligence (AI) Dalam Optimalisasi Kinerja Humas Universitas Untuk Peningkatan Reputasi Institusi  : Studi Kasus Universitas Tribhuwana Tunggadewi Malang Marselina Nday Ngana; Harliantara, Harliantara; Nurnannafi Farni Syam Maella
Jurnal Multidisiplin West Science Vol 5 No 02 (2026): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v5i02.3235

Abstract

Perkembangan teknologi digital dan kehadiran Artificial Intelligence (AI) mendorong transformasi peran humas perguruan tinggi dari sekadar penyampai informasi menjadi pengelola komunikasi berbasis data yang berorientasi pada penguatan reputasi institusi. Penelitian ini bertujuan memahami bentuk pemanfaatan AI dalam aktivitas Humas Universitas Tribhuwana Tunggadewi Malang, menganalisis dampaknya terhadap efisiensi dan efektivitas kerja, mengevaluasi kontribusinya terhadap reputasi institusi, mengidentifikasi tantangan implementasi, serta merumuskan rekomendasi strategis optimalisasi AI dalam kehumasan perguruan tinggi. Penelitian menggunakan pendekatan kualitatif dengan desain studi kasus, melibatkan Kepala UPT Humas & Protokoler, staf humas, admin media sosial, pimpinan unit, dan mahasiswa yang dipilih melalui purposive sampling, dengan teknik pengumpulan data wawancara mendalam, observasi, dan dokumentasi yang dianalisis menggunakan model interaktif Miles dan Huberman. Hasil penelitian menunjukkan bahwa AI dimanfaatkan terutama untuk produksi konten, desain visual, pengelolaan media sosial, dan monitoring media, sehingga meningkatkan efisiensi waktu produksi konten hingga sekitar 60–75% dan kapasitas publikasi digital hingga 140–160%, sekaligus memperbaiki kualitas narasi dan pengambilan keputusan berbasis data. Kebaruan penelitian terletak pada pemetaan holistik pemanfaatan AI di humas perguruan tinggi swasta Indonesia dengan mengintegrasikan perspektif praktisi, pimpinan, dan mahasiswa, serta mengungkap kesenjangan antara potensi AI dan implementasi aktual dalam manajemen reputasi institusi. Implikasi praktisnya, perguruan tinggi perlu mengembangkan kebijakan, roadmap, dan program peningkatan kapasitas SDM untuk memastikan pemanfaatan AI yang etis, terukur, dan berkelanjutan dalam penguatan reputasi institusi.
Voice Of Indonesia And Sense Of Belonging In Media: A Content Analysis Daniel Susilo; Harliantara Harliantara
Jurnal Indonesia Sosial Teknologi Vol. 4 No. 8 (2023): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v4i8.668

Abstract

VOI (Voice of Indonesia) is a professional media in their respective field, that exists and works for Indonesian development. Their content is dominated by cultural promotion and tourism but it’s not delivered subtly. This paper would asses the sense of belonging on VOI broadcast by RRI as an English worldwide broadcast. Content analysis by Krippendorf was used as a methodology to assess the Instagram post by VOI. As a result, VOI can’t be like VICE, subtly presenting information and their dynamic of phrases. This alarms Indonesia to stand out more in international affairs; therefore Indonesia won’t be seen as a country with empty offer.
Rediscovering Relevance: The Key Role of Websites in Maintaining Radio Station Popularity Harliantara, Harliantara
Ranah Research : Journal of Multidisciplinary Research and Development Vol. 8 No. 2 (2026): Ranah Research : Journal Of Multidisciplinary Research and Development
Publisher : Dinasti Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/rrj.v8i2.1959

Abstract

In the age of algorithmic hegemony, traditional radio must contend with competition from music streaming services and independent podcasts. To survive and remain relevant, radio must conduct digital transformation by surfing on the wave of the Internet, and websites serve as the “anchor.” This study examines the extent to which websites promote and sustain radio stations. It focuses on three metropolitan stations in Indonesia: Sonora FM Jakarta, PRFM Bandung, and Suara Surabaya. Using a qualitative case study approach, data were collected with in-depth interviews with station managers, digital ethnography in a professional forum (FDR Indonesia), and content analysis of the stations’ digital properties. The study found that the website is not merely an option but a required “digital face” that enables a supportive symbiosis across platforms. By adding streaming radio, news archives, and podcasts on demand, stations turn passive audience members into active interactors. In conclusion, a radio station can best maintain its public and brand image by providing nonlinear material and hypermedia experience through a robust website
Optimizing Radio Broadcasting in the Digital Age: Effective Planning and Management Strategies Harliantara, Harliantara; Didik Sugeng Widiarto; Ahmadi; Bahar Ozturk
ULTIMA Comm Vol 17 No 1 (2025): Regular Issue
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In the contemporary digital era, radio stations are confronted with novel challenges and opportunities that require more effective planning and management strategies. This study explored the significance of comprehensive planning and management in optimising radio broadcasting, particularly in the context of evolving technology and shifting audience preferences. Through an analysis of case studies and current research, this study identifies the key components of broadcast management planning, including programming strategy, resource management, and budget management. In addition, it examines the challenges confronting radio stations in the digital age, such as their adaptation to new technologies, industry competition, and evolving audience preferences. Adopting a holistic stance, this study proffers pragmatic recommendations for radio stations to enhance their operational efficiency, content quality, and audience engagement. The findings of this study are anticipated to provide guidance to broadcasting professionals, enabling them to plan and manage their operations more efficaciously in the digital era.
Co-Authors Abror, Dhimam AHMADI Angger Maulana Putra Azka Mohammad Bahar Ozturk Candra Gunawan, Ardalina Luvitasari Chen, Lu Hui Damayanti, Tarisa Alfira Daniel Susilo Daniel Susilo Dedy Istanto Dian Wardiana Sjuchro Didik Setiyawan Didik Sugeng Didik Sugeng Widiarto Eli Susanti Erni Ayu Jusnita Fajruddluha*, Mochamad Abdul Aziz Farida Farida Farida Fatkhurohman Taufik Gumilar, Ade Gutomo, Tomy Cahyo Harlita Nindhasari Husni Mubarok Ikram Noor Kautsar Junaedi, Ari Jusnita, Erni Ayu Kencana Herdianto Eling Asmara Maella, Nur’annafi Farni Syam Maharani, Ananda Marselina Nday Ngana Nindhasari, Harlita Norhusin, David Nurnannafi Farni Syam Maella Nur’annafi Farni Syam Maella Nur’annafi, Nur’annafi Öztürk, Bahar  Paulus Hermien Sarjana Pramitasari, Angel Prasetyo, Iwan Joko Prayudha, Harlino Nandha Prihatiningsih, Witanti Redhiansyah Indra Pramana Redi Panuju Redi Panuju Redi Panuju, Redi Ridho Karim Amrullah Risma Erina A'ini Rosalia Erta Prawesti Sarjana, Paulus Sasongko, Prio Setiawan, Dadang Budi Slow, Ahmadi Sompie, Denny Jan SRI ASTUTIK Sutika, I Made Syam Maella, Nur’annafi Farni Syammaella, Nur'annafi Farni Tiara, Pika Tony S Soekrani Wahyuanto, Eko Yenni Yenni YENNY YENNY Yohanes Jefrinus Bessy Yulia Emidari Zulaikha Zulaikha Zulaikha Zulaikha Zulaikha Zulfikri Agusta Fahruddin