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Dr. Soetomo University
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Investment Marketing Communication in Attracting Investors to DPMPTSP Setiyawan, Didik; Harliantara, Harliantara; Nurannafi Farni Syam Maella
Gudang Jurnal Multidisiplin Ilmu Vol. 3 No. 1 (2025): GJMI - JANUARI
Publisher : PT. Gudang Pustaka Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/gjmi.v3i1.1239

Abstract

This study evaluates the effectiveness of the East Java Province DPMPTSP marketing communication strategy in investment promotion in 2023, focusing on the marketing mix elements: product, price, place, and promotion. Through a qualitative approach, this study analyzes promotional activities that include the development of promotional materials, expansion of international networks, and strengthening of regional branding. The results of the study indicate that innovative efforts in developing promotional materials using the latest technology and interactive approaches have been carried out. However, an in-depth evaluation is needed to ensure the effectiveness of promotional materials in meeting investor needs. Price transparency, although not explicitly focused on, is important for investment decisions. This study recommends improving information related to investment costs and incentives. International cooperation, such as with the State of Neuvo Leon-Mexico, shows efforts to expand investment networks and global market visibility, with an evaluation of the benefits and costs required. Promotional activities such as seminars on investment strategies focus on strengthening regional branding and effective promotional techniques. The novelty of this study lies in the comprehensive analysis of marketing mix elements in the context of investment promotion as well as recommendations for continuous adaptation according to market changes. These findings provide new insights for the development of more effective investment marketing communication strategies in the future.
International Business Communication Management in Cultural Context Redhiansyah Indra Pramana; Harliantara, Harliantara; Nurannafi Farni Syam Maella
Gudang Jurnal Multidisiplin Ilmu Vol. 3 No. 1 (2025): GJMI - JANUARI
Publisher : PT. Gudang Pustaka Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/gjmi.v3i1.1240

Abstract

This study explores international communication management in the Department of Investment and One-Stop Integrated Services (DPMPTSP) of East Java in the context of cultural differences. The main findings indicate that DPMPTSP operates in an environment with cultural dimensions such as low power distance, individualism, masculinity, low uncertainty avoidance, and long-term orientation. This affects the way the institution communicates and manages its international relations. The study found that adapting communication that is sensitive to cultural differences, including values, attitudes, and etiquette, is essential to improving operational effectiveness and efficiency. The novelty of this study lies in the in-depth understanding of the application of Hofstede's cultural theory in the context of international communication management in the public sector, as well as practical recommendations to overcome cultural challenges in international interactions.
Konstruksi Makna Budaya Komunikasi di Perusahaan (Studi Fenomenologi Kosntruksi Makna Budaya Komunikasi di Perusahaan pada Karyawan Suara Surabaya Media) Maharani, Ananda; Nurannafi Farni Syam Maella; Harliantara, Harliantara; Sugeng, Didik; Slow, Ahmadi
Gudang Jurnal Multidisiplin Ilmu Vol. 3 No. 1 (2025): GJMI - JANUARI
Publisher : PT. Gudang Pustaka Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/gjmi.v3i1.1348

Abstract

Penelitian ini menggambarkan penyelidikan mendalam terhadap konstruksi makna budaya komunikasi di lingkungan perusahaan, khususnya pada karyawan Suara Surabaya Media. Tujuan utama penelitian adalah untuk mengungkap bagaimana karyawan Suara Surabaya Media memahami, membentuk, dan menerapkan budaya komunikasi perusahaan serta bagaimana perilaku komunikasi budaya tercermin dalam interaksi sehari-hari mereka. Metode yang digunakan adalah pendekatan kualitatif dengan paradigma konstruktivisme, dan pendekatan fenomenologi dalam pengumpulan dan analisis data. Penelitian ini berlandaskan pada teori konstruksi sosial dan teori kode bicara sebagai dasar untuk memahami pembentukan makna komunikasi dan penggunaan bahasa. Penelitian ini bertujuan untuk menjelaskan konstruksi makna budaya komunikasi di perusahaan dengan fokus pada karyawan Suara Surabaya Media. Penelitian ini menggunakan pendekatan fenomenologi untuk menggali pengalaman dan persepsi karyawan tentang budaya komunikasi di perusahaan tempat mereka bekerja. Data diperoleh melalui wawancara mendalam dan analisis data dilakukan dengan metode kualitatif. Hasil penelitian menunjukkan bahwa budaya komunikasi di Suara Surabaya Media sangat penting dalam membentuk identitas perusahaan dan hubungan antar karyawan. Konstruksi makna budaya komunikasi dipengaruhi oleh sejumlah faktor termasuk nilai-nilai organisasi, norma-norma, dan pengalaman individu. Penelitian ini memberikan wawasan tentang bagaimana budaya komunikasi memengaruhi hubungan dalam lingkungan kerja. Implikasi dari temuan ini menunjukkan perlunya perusahaan Suara Surabaya Media mengembangkan strategi yang lebih kuat untuk mengelola dan mengintegrasikan budaya komunikasi yang positif dan efektif. Pemahaman tentang teori konstruksi sosial dan teori kode bicara dalam konteks organisasi, sedangkan saran praktis mencakup pengembangan program pelatihan komunikasi budaya, penerapan pedoman komunikasi internal, serta pendekatan inklusif terhadap perbedaan budaya.
Improving Communication Managerial Skill Among Women: Study On PT XYZ Azka Mohammad; Harliantara, Harliantara; Nur’annafi Farni Syam Maella; Zulaikha, Zulaikha
Jurnal Ekonomi Vol. 13 No. 03 (2024): Jurnal Ekonomi, Edition July -September 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This case study explores the communication styles and managerial skills of women leaders at PT XYZ, a prominent Indonesian company. The research seeks to uncover the distinct strengths that women bring to management positions and invesorganizational empower and bolster their growth as leaders. Previous research has emphasized the positive communication skills that women frequently demonstrate in professional settings, including their ability to empathize, pay attention to details, and make inclusive decisions. The "Women's Management Model" proposes that these characteristics can be valuable assets in management positions. Nevertheless, women leaders may encounter cultural biases that associate assertiveness and authority with more "masculine" traits. The case study methodology, as described by Robert K. Yin, was used to thoroughly examine women managers at PT XYZ. The research team analyzed propositions and conducted tests using the collected evidence to gain a thorough understanding of the phenomenon. The findings suggest that women managers at PT XYZ possess excellent communication skills, which encompass active listening, conflict resolution, and team-building. These strengths greatly enhance employee engagement and productivity. Nevertheless, the women also encounter difficulties in being seen as authoritative figures, as their communication styles are occasionally seen as too "soft" or "emotional" for leadership positions. In order to fully unleash the capabilities of women leaders, it is crucial for organizations to foster inclusive environments that recognize and appreciate the distinct communication strengths possessed by female managers. Implementing mentorship programs, leadership development initiatives, and inclusive policies can be instrumental in empowering women and cultivating a culture of collaboration and effectiveness within teams.
Edukasi : Hak Atas Informasi Pengunjung Pada Destinasi Wisata Sejarah Desa Bejijong, Trowulan, Mojokerto Astutik, Sri; Zulaikha; Farida; Syam Maella, Nurannafi Farni; Harliantara
Gudang Jurnal Multidisiplin Ilmu Vol. 3 No. 3 (2025): GJMI - MARET
Publisher : PT. Gudang Pustaka Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/gjmi.v3i3.1476

Abstract

Hak atas informasi yang benar dan jujur  tentang destinasi desa wisata Bejijong merupakan hak pengunjung sebagai konsumen yang harus dipenuhi oleh Pengelola Desa Wisata.  Adanya permasalahan yang dihadapi Pengelola karena adanya perubahan stigma dari Masyarakat terhadap desa wisata Sejarah yang kemudian berubah menjadi wisata religi dan menjadi tempat untuk melakukan pemujaan dan minta berkah bagi orang orang tertentu untuk meningkatkan jabatan atau untuk mendapat rizky yang banyak. Pengelola tidak ingin desa wisata Sejarah ini kemudian berbelok arah hanya dikenal sebagai wisata religi saja.  Pengelola ingin  menyampaikan informasi tersebut kepada masyarakat,  agar wisata sejarah ini tidak kehilangan marwahnya.  Hasil dari pengabdian masyarakat ini, setelah dilakukan survei yang mendalam tentang permasalahan yang dihadapi mitra, selanjunya diberikan edukasi kepada pengelola tentang hak-hak pengunjung sebagai konsumen jasa wisata dan kemudian dibuatkan video konten tentang informasi desa wisata yang diunggah melalui youtube agar dapat diakses dan diketahui pengunjung/ masyarakat.
Redefining the Broadcast Communication Model: Digital Interactivity and the Shifting Source-Receiver Relationship ., Harliantara; Nindhasari, Harlita; Prayudha, Harlino Nandha
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 5 No. 1 (2025): Januari - April
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v5i1.2710

Abstract

The emergence of digital technologies and interactive platforms has led to fundamental changes in the dynamics of broadcast communication, requiring a re-evaluation of conventional models and a transition towards more participatory approaches. This study explores the changing source-receiver relationship in the context of digital interactivity and discusses how digital platforms have changed the traditional broadcast communication model. A systematic literature review was conducted to understand the current knowledge in this area and to identify research gaps. The findings show the growing irrelevance of linear communication models, such as the Shannon-Weaver model, in the digital age. The interactive nature of digital media has transformed passive receivers into active participants and content creators, thus blurring the boundaries between producers and consumers. This study highlights the importance of understanding communication as a networked process, through which information traverses complex social networks. The role of algorithms and personalisation in shaping media experiences is also examined, raising concerns about the fragmentation of public discourse and the creation of echo chambers. This study proposes a new theoretical framework that includes concepts, such as network communication, algorithmic communication, and participatory culture. The findings from this study can inform the design of more effective broadcast communication strategies, guide digital platform developers in creating more transparent and ethical algorithms, and assist policymakers in regulating digital media to ensure fairness and transparency.
Framing Berita tentang Penggunaan AI dalam Operasional Jaringan Indosat Ooredoo Hutchison: Studi Kasus Media Online Sasongko, Prio; Maella, Nurannafi Farni Syam; Harliantara, Harliantara; Abror, Dhimam
Indonesian Journal of Innovation Multidisipliner Research Vol. 3 No. 1 (2025): March
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijim.v3i1.325

Abstract

Perkembangan kecerdasan buatan (AI) telah membuka peluang baru dalam berbagai aspek operasional dan komunikasi perusahaan, termasuk di industri telekomunikasi. Indosat Ooredoo Hutchison (IOH) sebagai salah satu pemain utama di sektor ini memanfaatkan AI untuk meningkatkan efektivitas komunikasi korporat dan operasional jaringannya. Penelitian ini menganalisis bagaimana AI digunakan dalam framing berita mengenai IOH di media online. Metode yang digunakan dalam penelitian ini meliputi analisis framing terhadap pemberitaan media online serta analisis sentimen publik mengenai penggunaan AI oleh IOH. Data dikumpulkan dari berbagai sumber media digital dan dianalisis menggunakan teknik kualitatif. Hasil penelitian menunjukkan bahwa media online cenderung membingkai AI sebagai inovasi positif yang meningkatkan efisiensi dan transparansi komunikasi perusahaan. Selain itu, analisis sentimen publik mengungkap bahwa mayoritas opini masyarakat terhadap implementasi AI oleh IOH bersifat positif, terutama dalam meningkatkan layanan pelanggan dan personalisasi konten digital. Implementasi AI juga terbukti meningkatkan Share of Voice (SoV) perusahaan di ranah digital melalui strategi komunikasi yang lebih relevan dan menarik bagi audiens. Dengan demikian, AI memberikan manfaat yang signifikan dalam optimasi strategi komunikasi dan distribusi informasi perusahaan. Dengan pemanfaatan AI yang strategis, IOH dapat memperkuat citra merek, meningkatkan keterlibatan digital, serta mempertahankan daya saingnya di industri telekomunikasi yang semakin kompetitif. Oleh karena itu, perusahaan perlu terus mengembangkan inovasi AI agar tetap relevan dengan kebutuhan pasar dan ekspektasi pelanggan.
Framing Analysis of Reporting on Electric Transportation Subsidies in Indonesia during 2023 by Tirto ID Harliantara Harliantara; Daniel Susilo
Jurnal Indonesia Sosial Sains Vol. 4 No. 10 (2023): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v4i10.891

Abstract

The purpose of this study is to determine the Framing Analysis of Reporting on Electric Transportation Subsidies in Indonesia during 2023 by Tirto ID. EV becoming more discussed in today’s digital age, and some online in-depth news outlet is picking this discourse as part of participating in voicing the accurate news, which includes Tirto ID. With framing analysis, we can see how good, phrased news is still lacking in geographic source value despite the good narration in contributing to their media opinion. The topic itself is still warm material to be discussed for their upcoming policy. Electric transportation policies vary significantly between different countries as governments strive to reduce carbon emissions, promote energy efficiency, and transition to more sustainable modes of transportation. These policies encompass a range of measures, including incentives for electric vehicle (EV) adoption, infrastructure development, emissions regulations, and research funding.
Human Interest Feature as Public Communication Strategy Hajj Pilgrimage 2024 Gutomo, Tomy Cahyo; Harliantara, Harliantara
representamen Vol 11 No 01 (2025): Jurnal Representamen Volume 11 No 01 April 2025
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/representamen.v11i01.11661

Abstract

In the organization of the Hajj pilgrimage, the Ministry of Religious Affairs of Indonesia consistently involves mass media. The Ministry recruits journalists from both mainstream media and Islamic community media to become part of the Hajj Organizing Committee (PPIH). In the 2024 Hajj season, these journalists formed the Media Center Hajj (MCH), which serves as the government’s frontline in conducting public communication with pilgrims and the broader public. MCH content is published across various platforms, with a significant portion presented in the form of human interest features. These stories are evaluated daily by the Ministry’s Public Relations team, and underperformance may affect the media's future participation in Hajj coverage. In recent years, the Ministry has emphasized human interest stories, recognizing the numerous inspiring narratives among pilgrims that resonate strongly with the public and significantly shape perceptions of the Hajj pilgrimage. The objective of these communication efforts is to foster positive public perception and enhance satisfaction with the Hajj experience, despite its logistical complexity involving 241,000 pilgrims. This study explains how the Ministry of Religious Affairs, through the MCH, strategically employs human interest features as a key tool for public communication during the 2024 Hajj. The researchers, who participated directly as members of the MCH, conclude that this strategy was effective in positively influencing public perception and presenting the Hajj implementation as successful. Keywords: Hajj 2024, PPIH, Public Communication, Human Interest, Feature
Managemen Komunikasi Krisis pada Penurunan Harga Tiket OTS Festival Musik Asian Sound Syndicate Vol 2 2023 Indah Mutiara Nurjana; Nur’annafi Farni Syam Maella; Harliantara
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 7 (2025): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i7.9281

Abstract

The numerous complaints, both directly and on Asian Sound Syndicate's social media, have called into question the reputation of the event organizer, Stellar Event. The purpose of this study is to determine the strategic process of crisis communication management implemented by Stellar Event in dealing with the crisis. This process was carried out to understand the problem of how to identify the crisis, analyze the crisis, and find strategies for unraveling the crisis that occurred due to the decision of Stellar Event to reduce OTS ticket prices for the Asian Sound Syndicate Vol 2 2023 music festival. The research method used in this study is descriptive qualitative research. Data collection was carried out through in-depth interviews with the Project Manager, Head of Creative, and Head of Ticketing System & Ground Handling System. The results of the study indicate that in maintaining the good name and reputation of Stellar Event, they implemented an adaptive strategy in accordance with crisis management theory. This strategy was carried out through compromise and negotiation with ticket buyers, by upgrading class tickets, providing popcorn snacks, and ushering ticket buyers who protested, so that buyers received profitable privileges. In implementing this strategy, Stellar Events used the crisis as an opportunity to evaluate preparations for the second day of the music festival and anticipate if a similar crisis occurs.
Co-Authors Abror, Dhimam AHMADI Angger Maulana Putra Azka Mohammad Candra Gunawan, Ardalina Luvitasari Chen, Lu Hui Damayanti, Tarisa Alfira Daniel Susilo Dedy Istanto Dian Wardiana Sjuchro Didik Setiyawan Didik Sugeng Eli Susanti Erni Ayu Jusnita Fajruddluha*, Mochamad Abdul Aziz Farida Farida Farida Gumilar, Ade Gutomo, Tomy Cahyo Harlita Nindhasari Husni Mubarok Ikram Noor Kautsar Indah Mutiara Nurjana Iwan Joko Prasetyo Junaedi, Ari Jusnita, Erni Ayu Kencana Herdianto Eling Asmara Maella, Nur’annafi Farni Syam Maharani, Ananda Muhammad Firdaus Nindhasari, Harlita Norhusin, David Nurnannafi Farni Syam Maella Nur’annafi Farni Syam Maella Öztürk, Bahar  Prasetyo, Iwan Joko Prayudha, Harlino Nandha Prihatiningsih, Witanti Redhiansyah Indra Pramana Redi Panuju Redi Panuju Redi Panuju, Redi Resty Amalia Ridho Karim Amrullah Risma Erina A'ini Rosalia Erta Prawesti Sarjana, Paulus Sarjana, Paulus Hermien Sasongko, Prio Siti Mufaridho Slow, Ahmadi Sompie, Denny Jan SRI ASTUTIK Sutika, I Made Syam Maella, Nur’annafi Farni Syammaella, Nur'annafi Farni Tiara, Pika Tony S Soekrani Wahyuanto, Eko Welly Wirman Yenni Yenni YENNY YENNY Yohanes Jefrinus Bessy Yulia Emidari Zulaikha Zulaikha Zulaikha Zulaikha Zulaikha Zulfikri Agusta Fahruddin