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INDONESIA
JURNAL MANAJEMEN MOTIVASI
ISSN : 20851596     EISSN : 24075310     DOI : -
Core Subject : Economy, Science,
Jurnal Manajemen Motivasi (JMM) adalah Jurnal Ilmiah Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Pontianak yang diterbitkan secara berkala 2 (dua) kali dalam satu tahun (Juni dan Oktober) sebagai sarana untuk menyebarluaskan hasil penelitian dan ilmu pengetahuan di bidang ilmu manajemen yang memiliki kontribusi signifikan terhadap perkembangan ilmu pengetahuan, pemikiran, profesi dan praktik manajemen
Arjuna Subject : -
Articles 528 Documents
Omnichannel Marketing Strategy and Competitive Advantage in Mediating Market Orientation toward Marketing Performance Gunawan, Detia; Ramdan, Asep Muhamad; Jhoansyah , Dicky
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8669

Abstract

This study aims to analyze the effect of market orientation on marketing performance with omnichannel marketing strategy and competitive advantage as mediating variables in food-sector MSMEs in Sukabumi City. The method used is a quantitative approach with a survey of 120 respondents and data analysis using SEM-PLS. The results show that market orientation significantly influences omnichannel strategy and competitive advantage. Both variables mediate the relationship between market orientation and marketing performance. The implication of this study suggests that market orientation, supported by omnichannel strategy and competitive advantage, can optimally enhance the marketing performance of MSMEs.
Peran Mediasi Dukungan Organisasi yang Dirasakan dalam Hubungan antara Kualitas Hidup Kerja, Konflik Kerja–Keluarga, dan Niat Berpindah Kerja di Sektor Kesehatan Fatma Pramesti, Ayunda; Akhmad Darmawan; Naelati Tubastuvi; Purnadi
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8677

Abstract

This study examines employee retention issues in healthcare institutions, focusing on the effects of Quality of Work Life (QWL) and Work–Family Conflict (WFC) on Turnover Intention (TI) with Perceived Organizational Support (POS) as a mediator. A cross-sectional survey was conducted on 115 hospital employees using purposive sampling, and data were analyzed with PLS-SEM. The results indicate that QWL negatively affects TI and positively influences POS, while WFC positively affects TI but does not influence POS. POS negatively affects TI and mediates the relationship between QWL and TI. These findings highlight the importance of improving QWL to strengthen perceived support and reduce turnover intention.
Pengaruh Brand Image, Kualitas Pelayanan, Variasi Menu Dan Store Atmosphere, Terhadap Keputusan Pembelian Di Cafe Ungu Dengan Harga Sebagai Variabel Moderasi M. Agriawan Satria Utama; Miftahuddin, Muchammad Agung; Santoso, Suryo Budi; Fakhruddin, Iwan
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8679

Abstract

This study aims to analyze the influence of brand image, service quality, menu variety, store atmosphere, and price on consumer purchase decisions at Café Ungu Amikom Purwokerto, with price as a moderating variable. The study was motivated by increasing competition in the café industry, requiring managers to understand factors shaping overall customer experience. Data were collected through questionnaires using purposive sampling, involving 360 respondents. Multiple regression analysis was conducted using SmartPLS 4. The results indicate that brand image, service quality, menu variety, store atmosphere, and price positively influence purchase decisions. However, price does not positively moderate these relationships.
Transformational Leadership, Green Human Resource Management dan Job Embeddedness: Apakah cukup untuk menekan Quitting Intention karyawan generasi Z? Dewa Dharmanegara Kesumadiputra; Intan Novela Qurrotul Aini
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8680

Abstract

This study examines the influence of transformational leadership and green human resource management on quitting intention among Generation Z hotel employees in Yogyakarta, with job embeddedness as a mediating variable. Using a quantitative cross-sectional design, data were collected from 204 respondents and analyzed using PLS-SEM with SmartPLS 3. The findings indicate that transformational leadership significantly enhances job embeddedness, whereas green human resource management does not significantly affect job embeddedness or quitting intention. Job embeddedness also fails to reduce quitting intention. These results suggest that Generation Z retention strategies should emphasize career development, flexibility, and supportive leadership beyond sustainability practices.
Pengaruh Pengaruh Literasi Digital terhadap Praktik Green Marketing melalui Inovasi Pemasaran pada UMKM Kuliner di Tenggarong Adji Dara Apta Pranata; Akbar , Ali; Eka Ningsih, Kartina
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8684

Abstract

This study examines the effect of digital literacy on green marketing practices through marketing innovation among culinary MSMEs in Tenggarong. Using a quantitative approach, data were collected from 169 MSME owners through questionnaires and analyzed using SEM-PLS (SmartPLS 4.1.1.6). The results indicate that digital literacy significantly influences marketing innovation, and marketing innovation significantly affects green marketing. However, digital literacy does not directly affect green marketing. Marketing innovation mediates the relationship between digital literacy and green marketing. These findings imply that strengthening digital literacy should be integrated with marketing innovation strategies to effectively promote sustainable marketing practices among MSMEs. Keywords: Digital Literacy; Marketing Innovation; Green Marketing; MSMEs; Sustainable Marketing; Digital Transformation; Culinary SMEs; Mediation Effect
Green Human Resource Management, Green Transformational Leadership, and Sustainability Performance: The Mediating Roles of Pro-Environmental Behavior and Circular Economy in Batik SMEs Salsabila, Annisa; Riani, Asri Laksmi
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8685

Abstract

This study examines the effects of Green Human Resource Management (GHRM) and Green Transformational Leadership (GTL) on sustainability performance in batik SMEs, with Pro-Environmental Behavior (PEB) and Circular Economy (CE) as mediating variables. Using a quantitative cross-sectional design, data were collected from 155 batik SME owners and employees in Sragen Regency and analyzed using PLS-SEM. The results show that GTL significantly influences PEB, while GHRM strongly affects CE. CE significantly improves sustainability performance and mediates the GHRM–performance relationship, whereas PEB does not mediate these relationships. The findings highlight the importance of structural sustainability mechanisms in enhancing SME sustainability outcomes. Keywords: Green Human Resource Management; Green Transformational Leadership; Circular Economy; Pro-Environmental Behavior; Sustainability Performance; Small and Medium-Sized Enterprises; Resource-Based View; Batik Industry
Development Strategy of Village-Owned Enterprises (BUMDes) Bumi Sari in Natar District, South Lampung Hamid, Achmad Zuhri; Devia, Astri; Novalia
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8686

Abstract

Village-Owned Enterprises (BUMDes) play a strategic role in strengthening rural economies; however, many face managerial and strategic limitations. This study aims to formulate a development strategy for BUMDes Bumi Sari in Natar District, South Lampung. A descriptive qualitative approach was employed, with data collected through interviews, observation, and documentation, analyzed using SWOT analysis. The findings indicate strong government support and local resource potential, but weaknesses in human resource capacity and governance. The recommended WO strategy emphasizes managerial improvement, digitalization, and business diversification. These strategies are expected to enhance sustainability and strengthen rural economic empowerment.
The Power of Trust: Exploring the Mediating Role of Brand trust on Influencer credibility and Product quality's Impact on Avoskin Purchase Intention at Dian Nuswantoro University Navarida, Feby Nasywa; Setiawan, Aries; Damar, Haunan; Wibowo, Mochammad Eric Suryakencana
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8687

Abstract

This study investigates the mediating role of brand trust in the relationship between influencer credibility, product quality, and purchase intention for Avoskin products. Using PLS-SEM, data were obtained from 180 students at Universitas Dian Nuswantoro. Product quality and brand trust show positive, significant effects on purchase intention, whereas influencer credibility shows no direct effect. Influencer credibility and product quality significantly enhance brand trust, which in turn mediates their effects on purchase intention. The findings underscore the strategic importance of product quality in building brand trust and increasing consumers’ purchase intentions.
The Influence of Transformational Leadership, Incentives, and Rewards on Job Satisfaction and Employee Performance in the Pharmaceutical Industry Setiawan, Hengky; Cahyadi, Lukman; Nurhasanah , Nina; Saulina, Arop Ria
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8689

Abstract

This study examines the influence of transformational leadership, incentives, and rewards on job satisfaction and employee performance in the pharmaceutical industry. It aims to analyze both direct and mediating effects of job satisfaction. Using a quantitative approach, data were collected from 122 employees through questionnaires and analyzed using SEM-PLS. The results indicate that incentives, rewards, and transformational leadership do not directly affect employee performance but significantly influence job satisfaction, which in turn positively affects performance. Job satisfaction fully mediates the relationship between incentives, rewards, and employee performance. The findings highlight the strategic importance of enhancing job satisfaction to improve organizational performance. Keywords: Transformational Leadership; Incentives; Rewards; Job Satisfaction; Employee Performance; Pharmaceutical Industry; SEM-PLS; Mediation Effect
The Relationship between the Smart Indonesia Card (KIP), Social and Demographic Characteristics, Mean Years of Schooling (MYS), and GRDP per Capita in Indonesia Taufik Hidayat; Triaswati, Ninasapti
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8690

Abstract

This study analyzes the impact of the Smart Indonesia Card (KIP) on Mean Years of Schooling (MYS) and economic welfare, using panel data from 511 Indonesian regions (2020–2023) and a fixed effects model. Results show KIP significantly increases MYS after two years and indirectly boosts GRDP per capita via education. Spatial analysis reveals stronger impacts in Western Indonesia and in developed or lagging regions. Sociodemographic factors and complementary programs like BOS and DAK strengthen outcomes. Findings underscore the need for place-based policy refinements to enhance KIP’s effectiveness in promoting equitable educational and economic progress.