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LUGAS Jurnal Komunikasi
Published by Institut Ilmu Sosial dan Manajemen STIAMI
ISSN : 25808338     EISSN : 26211564     DOI : -
Core Subject : Education,
Languange, Linguistic, Communication & Media
LUGAS Jurnal Komunikasi is focused on publishing the original research articles, review and case studies from academicians and researches. The main issues related to communication and media, which includes Mass Communication, Marketing Communication, Public Relation Strategy, Media Relation Strategy, Communication Strategy and Model Analysis and other related topics.
Arjuna Subject : -
Articles 132 Documents
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Pengaruh Kualitas Akun Instagram @ipbprestasi Terhadap Motivasi Berprestasi Mahasiswa IPB University Aminaturrizqi, Nida; Nugroho, David Rizar; Muhammad, Badar; Khairunisa, Anggi Widia; Manisya, Nabhila
LUGAS Jurnal Komunikasi Vol 8, No 2: Desember 2024
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v8i2.4473

Abstract

Information and Communication Technology is a primary tool to supportbroader, more flexible, and inclusive communication. One application ofthis technology is through social media, such as the Instagram account@ipbprestasi, which provides content uploaded by the @ipbprestasiInstagram account, students' achievement motivation, and the account'sinfluence on the student’s learning motivation at the IPB UniversityVocational School. The issues addressed include the quality of contentuploaded by the @ipbprestasi Instagram account, students' achievementmotivation, and the extent to which the account influences IPB Universitystudents’ learning motivation. This research employs a quantitativeapproach using survey methods and questionnaires distributed to IPBUniversity students. The findings reveal that the quality of uploadedcontent significantly impacts students' achievement motivation. Contentmanagement utilizing the 4C elements of Context, Communication,Collaboration, and Connection positively enhances students' motivation.The conclusion of this study indicates a significant influence of the@ipbprestasi Instagram account on students' learning motivation,aligning with the Uses and Gratifications theory.
Faktor – Faktor Komunikasi Bisnis Terhadap Pembentukan Karakter Kewirausahaan Mahasiswa Aktif Ilmu Komunikasi Universitas Negeri Jakarta Dhesvina, Rizka Humaira; Sutjipto, Vera Wijayanti; Putri, Elisabeth Nugrahaeni
LUGAS Jurnal Komunikasi Vol 8, No 2: Desember 2024
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v8i2.4474

Abstract

Entrepreneurship plays a crucial role in enhancing a country's welfare. Toachieve success in this field, it is essential to foster strong businesscommunication skills that facilitate collaboration among entrepreneurs.Business communication is a key factor in establishing effectivepartnerships through various applications. This study aims to identify thefactors that most significantly influence business communication inshaping the entrepreneurial character of active Communication Sciencestudents at Jakarta State University. The research is based on theintegrated theories of Bakke and Argyris. A quantitative approach isemployed, using both descriptive and causal study methods. The researchdesign is explanatory. The findings indicate a positive and significantimpact, with an R-squared value of 0.839, or 83.9%. This suggests thatbusiness communication plays a vital role in developing entrepreneurialcharacter among students, ultimately contributing to the emergence ofmore capable young entrepreneurs in the future.
Strategi Penyiaran Dakwah Islam Berbasis Media Penyiaran Digital Wahyudi, Ryan; Tasruddin, Ramsiah
LUGAS Jurnal Komunikasi Vol 8, No 2: Desember 2024
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v8i2.4521

Abstract

In the current digital era, technological advancements are progressingrapidly and offer significant opportunities for preachers to disseminatetheir messages. The purpose of this article is to analyze strategies fordelivering Islamic da'wah through digital media. These strategiesinclude first, da'wah through graphic design; second, da'w ah throughwebsites; and third, da'wah through podcasts. Additionally, this articleaddresses the opportunities and challenges of da'wah in the digital age,including political factors, emotional support, spiritual intelligence, andthe importance of mental health from a religious perspective. Theresearch method employed in this article is library research. This workaims to assist preachers in continuously innovating their methods ofcommunication, ensuring they remain relevant in an increasinglysophisticated modern world.
Strategi Komunikasi Komunitas Gerakan Kesejahteraan Tunarungu Indonesia Dalam Menyosialisasikan Bahasa Isyarat Indonesia di Jakarta Abdillah, Muhammad Farkhan; Andamisari, Dessy
LUGAS Jurnal Komunikasi Vol 8, No 2: Desember 2024
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v8i2.4727

Abstract

This research aimed to socialize Indonesian Sign Language, BISINDO (Bahasa Isyarat Indonesia), to the general public. Gerkatin (Gerakan Kesejahteraan Tunarungu Indonesia) Jakarta conducted this socialization effort to provide the public with fundamental information about the daily language of deaf individuals and to educate them about BISINDO. The ultimate goal was to foster more effective interaction and mutual understanding between hearing and deaf individuals. Employing qualitative research methods, this study collected data through in-depth interviews, observation, and documentation. The theoretical framework was based on Hafied Cangara's communication strategy theory for socializing BISINDO, encompassing the selection and setting of communicators and target audiences, the composition of message content, the choice of media or communication channels, and evaluation. The findings revealed that the communication strategy for enhancing effectiveness within the community regarding BISINDO socialization activities was suboptimal, evidenced by limited public interest and curiosity in learning the language. Additionally, BISINDO received minimal socialization through mass media, print media, or electronic media. Gerkatin Jakarta primarily delivered socialization messages for BISINDO through direct communication using educational methods, which is currently considered the most effective approach.
Strategi Public Relations PT Indonesia Comnets Plus dalam Meningkatkan Citra Positif Perusahaan Susanto, Rofian Dedi; Prasetyanto, Muhammad Iqbal
LUGAS Jurnal Komunikasi Vol 9, No 1: Juni 2025
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v9i1.4844

Abstract

Public Relations Strategy is a key element in the long-term success and sustainability of a Company. By focusing on the importance of public relations strategies, a Company can more easily build and enhance a positive image in the eyes of the public. This research aims to determine the public relations strategy of PT Indonesia Comnets Plus in enhancing the company's positive image, as well as identifying the challenges and efforts involved. The research method used in this study is a descriptive qualitative method with primary data collection techniques through Interviews, observations, and documentation, as well as secondary data through literature reviews using Books, Journals, and the Internet. The results of this study indicate that the element of social responsibility through the Corporate Social Responsibility (CSR) program is the most effective strategy for enhancing the positive image of PT Indonesia Comnets Plus. This is supported by other elements that help create and enhance the company's positive image as a reliable, innovative, and responsible telecommunications network service provider committed to customer satisfaction. Each of these elements has its own challenges and obstacles, requiring efforts through training and development, collaboration, consistent branding, and continuous evaluation tailored to the specific challenges of each element.
Pengaruh Komunikasi Interpersonal Pimpinan Terhadap Peningkatan Kinerja Karyawan PT Lipwih Synergylab Estetika Kabupaten Bekasi Provinsi Jawa Barat Nardiand, Roro Alit; Furrie, Wulan; Irrianda, Jhulianfika; Saptamathia, Kikky Rizki
LUGAS Jurnal Komunikasi Vol 8, No 2: Desember 2024
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v8i2.4871

Abstract

This study aims to determine and identify how a leader’s interpersonal communication affects the improvement of employee performance at PT Lipwih Synergylab Estetika in Bekasi Regency, West Java Province. The research population is all employees who work at the company, both permanent employees and contract employees. The sample used consisted of 38 respondents selected using a non-probability sampling technique with the type of saturated sample (saturation sampling) where the entire population was sampled. The data collection technique used was the distribution of questionnaires using a Likert Scale calculation. The analytical techniques used in this study included instrument testing (validity and reliability test), descriptive analysis, simple linear regression analysis, correlation coefficient analysis (r test), coefficient of determination analysis (R Square test), and hypothesis testing (partial effect significance test [t test]) with the help of SPSS program for mac 26.0. The results of data processing indicate that interpersonal communication of a leader affects the improvement of employee performance at PT Lipwih Synergylab Estetika in Bekasi Regency, West Java Province with an R Square value of 0.536, which means that the Leader’s Interpersonal Communication variable (X) affects the Employee Performance Improvement variable (Y) by 53.6 %, with the remaining 46.4% being the influence of other variables not examined and explained in this study.
Strategi Komunikasi Mengelola Persepsi Publik dalam Rebranding ACE Hardware ke AZKO Anandianskha, Sawaviyya
LUGAS Jurnal Komunikasi Vol 9, No 1: Juni 2025
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v9i1.4910

Abstract

Rebranding is a crucial strategy for companies to maintain relevance andcompetitiveness in an ever-evolving market. PT Aspirasi Hidup Indonesiaunderwent a significant rebranding effort by changing its name and brandidentity from ACE Hardware to AZKO. The primary objective was toidentify the key messages crafted within the rebranding communicationstrategy, including the elements used to build AZKO's new brand image. Aqualitative approach with a descriptive method was applied through directobservation, document analysis, and literature review. Findings revealthat AZKO's rebranding communication focused on three core elements:innovation, inspiration, and local relevance. The message "Your HomeLife Improvement Partner" was consistently conveyed through visualelements such as a new logo featuring an open circle, minimalist stagedesigns at the Bundaran HI launch event, and digital media, including thelargest videotron in Jakarta at Mall Taman Anggrek. The launch event,attended by thousands, included a symbolic moment with spotlightprojections of "ACE berubah jadi AZKO" (ACE changes to AZKO). Thecommunication strategy also leveraged influencer collaborations toexpand its reach. In conclusion, AZKO's rebranding communicationstrategy successfully established a new, relevant identity positivelyreceived by the audience. The consistency of messaging, the strength ofvisual elements, and a focus on local relevance were key factors in itssuccess. These findings contribute to the literature on rebrandingcommunication strategies and offer practical guidance for othercompanies undergoing similar brand transitions
Komunikasi Antar Budaya dalam Membentuk Etos Kerja Karyawan Indriyanti, Poppie
LUGAS Jurnal Komunikasi Vol 9, No 1: Juni 2025
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v9i1.4968

Abstract

Perusahaan multikultural di era globalisasi menghadapi tantangan signifikan dalam membangun etos kerja yang konsisten di tengah keragaman budaya. Artikel ini menganalisis peran komunikasi antarbudaya dalam membentuk etos kerja karyawan. Dengan menggunakan metode kualitatif deskriptif dan pendekatan riset kepustakaan, studi ini memanfaatkan berbagai literatur terkait komunikasi antarbudaya dan etos kerja. Temuan penelitian menunjukkan bahwa komunikasi yang efektif antar individu dari budaya yang berbeda dapat mendorong sikap kerja yang produktif, menghargai perbedaan, dan meningkatkan keharmonisan di tempat kerja. Dengan demikian, kompetensi komunikasi antarbudaya merupakan aset penting dalam manajemen sumber daya manusia yang inklusif.
Komunikasi Interpersonal dalam Pendampingan Pemanfaatan Digitalisasi Keuangan UMKM di Kelurahan Abadijaya Depok Salman, Dhani; Faturahman, Muhammad Ilham Aji; Astika, Yuly; Widyawan, Bisma
LUGAS Jurnal Komunikasi Vol 9, No 1: Juni 2025
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v9i1.5104

Abstract

The digital transformation in the MSME sector is inevitable and requiresnot only technological readiness but also adaptive and humanizedcommunication approaches. This study aims to understand howinterpersonal communication influences the success of financialdigitalization assistance for MSMEs through the SIAPIK application inAbadijaya Sub-district, Depok. Using a descriptive qualitative approach,data were collected through in-depth interviews, participatoryobservation, and Likert-scale questionnaires. Findings indicate thatclarity of communication, empathetic attitude of facilitators, and theability to adjust communication styles are crucial to the successfuladoption of digital applications. Interpersonal communication plays afundamental role in bridging technological resistance and building trust inlearning processes. This study emphasizes the importance of relationaldimensions in MSME digitalization strategies and recommendsstrengthening interpersonal communication skills in community-basedassistance programs.
Pengaruh Media sosial Instagram dan Sponsorship terhadap Brand Image Extra Joss di Jakarta Febbyani, Kharisma Putri; Susanti, Endang; Akib, Syubhan; Ekasari, Retno; Sholeh, Muhammad
LUGAS Jurnal Komunikasi Vol 9, No 1: Juni 2025
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v9i1.5249

Abstract

Studi ini menyelidiki pengaruh strategi media sosial dan sponsorship terhadap citra merek Extra Joss. Secara khusus, studi ini membahas kekhawatiran mengenai inkonsistensi dalam pesan merek, keterlibatan konsumen yang rendah di Instagram, dan sponsorship yang mungkin tidak selaras dengan target pasar. Penelitian ini bertujuan untuk menganalisis sejauh mana media sosial dan sponsorship Instagram memengaruhi citra merek Extra Joss di kalangan konsumen di Jakarta. Pendekatan kuantitatif digunakan, menggunakan metode survei dengan data yang dikumpulkan dari 110 responden melalui kuesioner. Hasilnya menunjukkan bahwa media sosial dan sponsorship Instagram memiliki pengaruh positif dan signifikan terhadap citra merek. Kehadiran media sosial Instagram menyumbang 55,9% kontribusi, sementara sponsorship menyumbang 47,7%. Lebih lanjut, ketika dipertimbangkan secara bersamaan, kedua variabel ini secara kolektif menjelaskan 58,1% variasi dalam citra merek, dengan 41,9% sisanya dikaitkan dengan variabel lain yang tidak termasuk dalam studi ini. Temuan ini menggarisbawahi pentingnya mengoptimalkan komunikasi digital dan sponsorship strategis untuk menumbuhkan citra merek yang kuat.

Page 13 of 14 | Total Record : 132

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