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INDONESIA
JURNAL MANAJEMEN (EDISI ELEKTRONIK)
Published by Universitas Ibn Khaldun Bogor
ISSN : 20867840     EISSN : 23014628     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal Manajemen fokus pada penelitian dan artikel yang bertemakan manajemen dengan sub pembahasan: manajemen SDM, manajemen pemasaran, manajemen keuangan, manajemen syariah, manajemen rumah sakit dan manajemen bisnis serta manajemen strategik organisasi.
Arjuna Subject : -
Articles 151 Documents
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The Influence of Influencer Marketing, Brand Image and Electronic Word of Mouth on Emina Skincare Purchase Decisions in Generation Z in Cirebon City Nina Mulyasari; Lis Tatin Hernidatiatin
Jurnal Manajemen (Edisi Elektronik) Vol. 17 No. 2 (2026): Jurnal Manajemen (Edisi Elektronik)
Publisher : UPT Jurnal & Publikasi Ilmiah SPs Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/jm-uika.v17i2.22858

Abstract

This study examines the influence of influencer marketing, brand image, and electronic word of mouth (e-WOM) on purchasing decisions for Emina skincare products among Generation Z consumers in Cirebon City. Using a quantitative associative approach, data were collected through questionnaires from 200 respondents and analyzed using multiple linear regression. The findings indicate that influencer marketing, brand image, and e-WOM each have a positive and significant effect on purchasing decisions, both partially and simultaneously (p < 0.05). Among these variables, brand image emerges as the most dominant factor, followed by e-WOM and influencer marketing. The coefficient of determination shows that the three variables explain a substantial proportion of variation in purchasing decisions (R² ≈ 0.85), indicating a strong explanatory power of the model. These results suggest that purchasing decisions among Generation Z are shaped not only by promotional exposure through influencers but also by brand credibility and peer-generated online information. This study contributes contextually by providing empirical evidence from a medium-sized city and focusing on a local skincare brand, offering insights into how digital marketing strategies operate among Generation Z consumers outside major metropolitan areas.
The Influence of Occupational Safety and Health Culture on Workforce Sustainability through Employee Engagement Ichsan Syachrul Mubarok; Anna Suzana
Jurnal Manajemen (Edisi Elektronik) Vol. 17 No. 2 (2026): Jurnal Manajemen (Edisi Elektronik)
Publisher : UPT Jurnal & Publikasi Ilmiah SPs Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/jm-uika.v17i2.22886

Abstract

This study examines the effect of occupational safety and health (OSH) culture on workforce sustainability, with employee involvement as a mediating variable at SPPBE Adam Pramudya. Preliminary findings indicate the presence of occupational risks and varying levels of employee involvement that may affect workforce sustainability, highlighting the need for an OSH culture that encourages active employee participation. This research adopts a quantitative approach using a survey of 100 employees. Data were collected through a structured questionnaire that met validity and reliability requirements and were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0. The results show that OSH culture has a positive and significant effect on employee involvement and workforce sustainability. Employee involvement also significantly influences workforce sustainability and mediates the relationship between OSH culture and workforce sustainability. These findings emphasize the importance of strengthening OSH culture through enhanced employee involvement to ensure sustainable workforce management.
The Influence of Sharia Marketing Strategies, Product Quality, and Digital Promotion on Purchase Decisions for Wardah Sunscreen Products: A Case Study of Gen Z in Yogyakarta Sesariani Salerfita Daeli; Eko Prasojo
Jurnal Manajemen (Edisi Elektronik) Vol. 17 No. 3 (2026): Jurnal Manajemen (Edisi Elektronik)
Publisher : UPT Jurnal & Publikasi Ilmiah SPs Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/jm-uika.v17i3.22899

Abstract

This study focuses on how sharia marketing strategies, product quality, and digital promotion influence the purchase of Wardah sunscreen products, especially among the Gen-Z population in Yogyakarta. This study uses quantitative methods in addition to an associative approach involving 200 participants. The tools used in this study have undergone validity and reliability testing, as well as classical assumption assessment, including normality, multicollinearity, and heteroscedasticity tests.Furthermor, the data were examined using multiple linear regression correlation coefficients, specifically the T-test, F-test, and coefficient of determination test. The results of the study indicate that sharia marketing strategies do not have a significant impact on purchasing decisions, while product quality and digital promotion positively and significantly influence purchasing decisions. This study shows that product quality and Wardah's digital promotion efforts are more effective in influencing purchasing choices than sharia marketing strategies.
Green Emotions and Green Ethics as Predictors of Gen Z’s Green Awareness in Surakarta’s Food & Beverage Lifestyle Margareta Ernanda Rahardani; Vincentia Indah Puspita Sari
Jurnal Manajemen (Edisi Elektronik) Vol. 17 No. 2 (2026): Jurnal Manajemen (Edisi Elektronik)
Publisher : UPT Jurnal & Publikasi Ilmiah SPs Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/jm-uika.v17i2.22949

Abstract

The city of Surakarta, known for its cultural and culinary tourism, has experienced rapid growth in the Food and Beverage (F&B) industry, which contributes to environmental challenges such as food waste and single-use packaging. This study aims to examine the influence of green emotions and green ethics on green awareness, with green behaviour environment acting as a mediating variable among Generation Z consumers. The research focuses on understanding how emotional, ethical, and behavioural dimensions interact in shaping environmental awareness within the F&B consumption context. This research adopts a quantitative approach using an explanatory survey design involving 100 Generation Z respondents through direct e-questionnaire distribution in several restaurants. Data were analysed using Partial Least Squares Structural Equation Modeling (SEM-PLS) to test four hypotheses. The results indicate that all four hypotheses are supported: (H1) green emotions have a positive and significant effect on green awareness; (H2) green emotions significantly influence green awareness through green behaviour environment; (H3) green ethics positively and significantly affect green awareness; and (H4) green ethics significantly influence green awareness through green behaviour environment. The findings confirm that Generation Z’s environmental awareness is shaped by the integration of affective, moral, and behavioural factors. This study contributes theoretically by strengthening an integrated framework of green marketing and consumer behaviour, while practically offering insights for F&B businesses to design more effective and sustainable green marketing strategies.
The Influence of Servicescape, Customer Experience and Perceived Value on Revisit Intention among Consumers of Jiwan Coffee & Things in Cirebon Regency. Fiyana Trijuni; Ramlah Puji Astuti
Jurnal Manajemen (Edisi Elektronik) Vol. 17 No. 2 (2026): Jurnal Manajemen (Edisi Elektronik)
Publisher : UPT Jurnal & Publikasi Ilmiah SPs Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/jm-uika.v17i2.22995

Abstract

This research examines the effect of servicescape, customer experience, and perceived value on customers’ intention to revisit Jiwan Coffee & Things in Cirebon Regency. Grounded in Customer Value Theory, which posits that consumer attitudes emerge from evaluations of benefits and sacrifices during consumption, the study employs a quantitative survey approach. A total of 160 respondents were selected through purposive sampling, with the criterion of having visited the café within the past six months. Employing SmartPLS 4 as the analytical engine within a PLS-SEM design, the study confirms that servicescape, customer experience, and perceived value function as pivotal determinants that positively and significantly foster revisit intention, whether assessed separately or in combination. The model demonstrates adequate explanatory power. These results highlight the importance of maintaining a comfortable physical environment, delivering positive customer experiences, and enhancing perceived value to foster satisfaction, loyalty, and consistent return visits, particularly for nature-themed cafés.
The Influence of Influencer Marketing and Customer Confidence on the Decision to Purchase Facetology Sunscreen on Shopee E-Commerce Novi Amaria Telaumbanua; Lis Tatin Hernidatiatin
Jurnal Manajemen (Edisi Elektronik) Vol. 17 No. 3 (2026): Jurnal Manajemen (Edisi Elektronik)
Publisher : UPT Jurnal & Publikasi Ilmiah SPs Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/jm-uika.v17i3.23008

Abstract

This study aims to examine the influence of influencer marketing and customer confidence on consumers’ purchase decisions for Facetology sunscreen products on the Shopee e-commerce platform. The research employs a quantitative approach using Structural Equation Modeling–Partial Least Squares (SEM-PLS) to analyze the relationships among variables. Data were collected through questionnaires distributed to 120 Shopee users who had been exposed to digital reviews and promotional content related to the product. The results indicate that influencer marketing has a positive and statistically significant effect on purchase decisions (β = 0.274; p = 0.027). Meanwhile, customer confidence shows a stronger positive and significant influence on purchase decisions (β = 0.649; p < 0.001). These findings suggest that consumer trust plays a more dominant role compared to promotional influence in shaping purchasing behavior in online marketplaces. Furthermore, the structural model demonstrates a strong explanatory power, with an R² value of 0.797, indicating that 79.7% of the variance in purchase decisions can be explained by influencer marketing and customer confidence, while the remaining 20.3% is influenced by other factors not examined in this study. Overall, the study highlights that although influencer-based promotional strategies contribute to shaping consumer behavior, strengthening consumer confidence remains a crucial factor in driving purchase decisions for beauty products in e-commerce environments. These findings provide practical implications for digital marketing strategies, particularly in building consumer trust to enhance online purchasing outcomes.
The Role of Meaning Competence and Self Determination in Mediating The Effect of Digital Transformation on The Job Performance of Employees at The BPJS Health Office in Cirebon City Nurmala Amaliah; Sandi Nasrudin Wibowo
Jurnal Manajemen (Edisi Elektronik) Vol. 17 No. 2 (2026): Jurnal Manajemen (Edisi Elektronik)
Publisher : UPT Jurnal & Publikasi Ilmiah SPs Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/jm-uika.v17i2.23118

Abstract

Digital transformation has become a crucial factor in improving employee performance; however, its success is not only determined by technological aspects, but also by the psychological readiness of employees. This study aims to analyze the effect of digital transformation on work performance, with meaning competence and self-autonomy as mediating variables among employees of the Cirebon BPJS Health Office. This study employs a quantitative approach using an associative research design to analyse the relationships among variables a saturated sampling technique involving 109 respondents. Data were collected through questionnaires and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS software. The results show that digital transformation has a significant positive effect on work performance, meaningfulness, and self-autonomy. In addition, meaningful competence and self-autonomy significantly influence work performance. Mediation analysis shows that digital transformation acts as a mediator in the relationship between meaningful competence and autonomy and work performance. These findings highlight that the success of digital transformation in improving work performance is greatly influenced by employees' the ability to find meaning in their work (meaning competence) and their level of autonomy and intrinsic motivation (self-determination).
The Effect of Training and Competency Development on Employee Productivity Zerlinda Aliffatus Sholehah; Jeni Susyanti; Nurhidayah
Jurnal Manajemen (Edisi Elektronik) Vol. 17 No. 2 (2026): Jurnal Manajemen (Edisi Elektronik)
Publisher : UPT Jurnal & Publikasi Ilmiah SPs Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/jm-uika.v17i2.23129

Abstract

This research investigates the relationship between training, competency development, and employee productivity. Conducted at PT GMF Aeroasia, specifically within the Line Maintenance department in Denpasar, this study addresses the high-stakes operational environment where technical precision and efficiency are paramount. The primary objective is to evaluate how structured human capital interventions contribute to overall organizational productivity. The study employed a quantitative research design. Data were gathered through the distribution of structured questionnaires to employees, ensuring a representative sample of the technical workforce. The analytical framework utilized Structural Equation Modeling-Partial Least Square (SEM-PLS) to test the hypothesized relationships between the variables. This method allowed for a robust assessment of both direct effects and the measurement model’s validity. The empirical results reveal a nuanced picture of human resource dynamics. Training was found to have a positive and significant influence on employee productivity, suggesting that targeted skill acquisition and technical instruction directly translate into better operational output. In contrast, the analysis indicates that competency development does not have a significant impact on productivity in this specific context. This discrepancy suggests that while immediate technical training is effective, broader competency-based programs may not be optimally aligned with the immediate productivity demands of line maintenance operations. These findings provide important practical implications for management. The study highlights the necessity of prioritizing investment in continuous training programs to maintain high performance standards. Furthermore, it suggests that current competency development frameworks require a strategic reassessment to ensure better integrated with functional job requirements to effectively drive future productivity.
The Influence of Competence, Work Culture, and Job Satisfaction on Organizational Citizenship Behavior Monika Sefiyanti Ayuningrum; Kusuma Chandra Kirana; Eko Yulianto
Jurnal Manajemen (Edisi Elektronik) Vol. 17 No. 2 (2026): Jurnal Manajemen (Edisi Elektronik)
Publisher : UPT Jurnal & Publikasi Ilmiah SPs Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/jm-uika.v17i2.23334

Abstract

This study aims to identify the influence of competence, work culture, and job satisfaction on Organizational Citizenship Behavior at the Regional Disaster Management Agency of Yogyakarta. This study applied a quantitative research design with probability sampling, specifically the simple random sampling technique. Data were gathered using questionnaires distributed to 70 respondents and subsequently analyzed using SPSS version 25. The findings reveal that both competence and job satisfaction positively and significantly contribute to OCB, whereas work culture has a positive but not significant effect on OCB. This study demonstrates that improving competence and job satisfaction are key factors in encouraging employees’ extra-role behavior at BPBD Yogyakarta. The finding that work culture does not influence OCB suggests the need for evaluation and adjustment of human resource development strategies to better align with employees’ needs and expectations in promoting Organizational Citizenship Behavior.
The Role of Job Satisfaction in Mediating the Influence of Competence and Emotional Intelligence on the Performance of Paramedics at Bhayangkara Hospital in Bengkulu City Wella Monika; Slamet Widodo
Jurnal Manajemen (Edisi Elektronik) Vol. 17 No. 2 (2026): Jurnal Manajemen (Edisi Elektronik)
Publisher : UPT Jurnal & Publikasi Ilmiah SPs Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/jm-uika.v17i2.23378

Abstract

This study uses job satisfaction as a mediating variable to examine how competence and emotional intelligence affect paramedics' performance at Bengkulu City's Bhayangkara Hospital. A saturation sampling strategy was used to choose a sample of 201 respondents for the quantitative study. Questionnaires were used to gather data, and SmartPLS version 3.2 was used for analysis.Nine. According to the study's findings, paramedic performance is positively and significantly impacted by competence and emotional intelligence, both directly and through job satisfaction. At Bengkulu City's Bhayangkara Hospital, it has been demonstrated that job satisfaction is a significant mediating element that enhances the impact of competence and emotional intelligence on paramedic performance. This study provides insights for hospital management and policymakers to design more effective human resource management strategies in improving paramedic performance through strengthening competence, emotional intelligence, and job satisfaction.  

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