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INDONESIA
EQIEN - JURNAL EKONOMI DAN BISNIS
Published by STIE DR. KHEZ MUTTAQIEN Purwakarta
ISSN : 25034413     EISSN : 26545837     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal E-Qien adalah wadah informasi ilmiah bidang ilmu ekonomi dan bisnis, berupa hasil studi kepustakaan maupun studi empiris. Volume 6 Nomor 1 Bulan Februari Tahun 2019. Frekuensi terbitan 2 kali dalam setahun.
Arjuna Subject : -
Articles 1,162 Documents
 106   107   108   109   110 
The Impact of Digital Marketing, Product Quality, and Customer Relationship Management on Online Shop Consumer Loyalty Qusairi, Andri Al; Candra, Candra; Sudarta, Sudarta; Iswanto, Dedy; Maniza, Lalu Hendra
Eqien - Jurnal Ekonomi dan Bisnis Vol 13 No 04 (2024): Eqien - Journal of Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v13i04.1880

Abstract

This study seeks to explore the effects of digital marketing, product quality, and customer relationship management (CRM) on consumer loyalty within the context of online retail. Employing a quantitative approach, the study conducted a survey among 91 respondents, comprising 34 males and 56 females. Data collection instruments utilized a Likert scale with 29 items designed to measure respondents' perceptions of the study variables. Regression analysis results indicate that collectively, digital marketing, product quality, and CRM explain 49.3% of the variation in consumer loyalty. Specifically, CRM emerges as significantly influential with the highest beta coefficient (0.438) and low statistical significance (p = 0.000), while digital marketing and product quality show less significant impacts With p-values of 0.296 and 0.127, respectively, these results highlight the critical role of effective customer relationship management strategies in fostering consumer loyalty in online commerce. They also indicate the necessity for strategic enhancements in digital marketing and product quality to optimize their influence. This research contributes to the comprehension of the dynamics affecting consumer behavior in the digital age.
Identifikasi Potensi Ekonomi Maritim Provinsi Banten: Model Ekonomi Biru Menggunakan AHP Analysis Maulani, Syifa Fajar; Nurmalia, Lulu; Tsani, Rubby Rahman; Wati, Rohmah; Ma’ruf, Ma’ruf; Mauluddin, Fikri Muhammad; Ardiansyah, Wibi; Susilawati, Susilawati; Wardana, Deni
Eqien - Jurnal Ekonomi dan Bisnis Vol 13 No 04 (2024): Eqien - Journal of Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v13i04.1883

Abstract

This study aims to analyze the maritime economic sectors in Banten Province, Indonesia, using the Analytic Hierarchy Process (AHP) and Location Quotient (LQ) methods. The results show that maritime transportation is the dominant sector, followed by marine tourism and fisheries. The study suggests that strategic implementation is vital for sustainable development, emphasizing environmental impact and government support for foundational sectors, especially maritime transportation. The Blue Economy concept guides aligned economic growth, environmental preservation, and societal well-being. This study provides insights for optimizing maritime economic potential and realizing a sustainable Blue Economy model in Banten Province.
Analisis Motivasi Internal Dalam Meningkatkan Kinerja Pegawai Kantor Camat Kecamatan Huruna Kabupaten Nias Selatan Buulolo, Erlian Sari; Larosa, Yoel Melsaro; Harefa, Peringatan; Bate'e, Maria Magdalena
Eqien - Jurnal Ekonomi dan Bisnis Vol 13 No 04 (2024): Eqien - Journal of Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v13i04.1895

Abstract

Tujuan dari penelitian ini yakni Untuk mengetahui kedisiplinan, ketaatan dan motivasi pegawai dalam meningkatkan kinerja pegawai kantor camat Huruna Kabupaten Nias Selatan. Ketaatan terhadap arahan pemimpin saat ini telah cukup meningkat di ruang lingkup pegawai Kantor Camat Kecamatan Huruna Kabupaten Nias Selatan. Adanya penilaian yang mengatakan bahwa pegawai kurang taat terhadap arahan pimpinan disebabkan karena keterlambatan menyelesaikan pekerjaan karena beberapa situasi berada diluar kendali Kantor, seperti keterlambatan data dari pusat, masalah pembiayaan dari daerah dan sebagainya. Menyelesaikan tugas sesuai dengan arahan pimpinan tentunya selalu menjadi pilihan utama pegawi dan staf karena akan memberikan pencapaian tersendiri bagi pegawai sehingga lebih mendorong mereka untuk meningkatkan kinerja. Hampir semua hal yang dilakukan pegawai Kantor Camat Kecamatan Huruna Kabupaten Nias Selatan selalu berkaitan dengan motivasi internal. Penerapan teknologi seperti face print dan pemberian sanksi sangat membantu dalam meningkatkan kedisplinan para pegawai. Namun akan lebih baik apabila para pegawai mampu menerapkan kedisplinan karena kesadaran penuh dari dirinya sendiri sehingga apabila terjadi masalah dengan sistem face print dan pemberian sanksi, pegawai dapat tetap mempertahankan kedisplinannya. Oleh karena itu diharapkan andil pemimpin dalam memberikan arahan dan motivasi bagi para pegawai mengenai pentingnya kedisplinanPeneliti menyarankan bagi Bapak/Ibu Pejabat di Kantor Camat Huruna Kabupaten Nias Selatan agar lebih sering berkoordinasi dengan pemerintah daerah maupun pusat karena banyaknya tugas yang tidak selesai tepat waktu disebabkan oleh faktor biaya dana data..
Multi-Stakeholder Framework for Analyzing Electric Vehicle Adoption in Last-Mile Delivery Fleets: A Literature-Based Approach for Computational Modeling in Indonesia: A Literature-Based Approach for Computational Modeling in Indonesia Wasesa, Haidar Aji; Prasetio, Eko Agus
Eqien - Jurnal Ekonomi dan Bisnis Vol 13 No 04 (2024): Eqien - Journal of Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v13i04.1904

Abstract

Indonesia is experiencing an accelerated transition towards widespread electric vehicle (EV) adoption, bolstered by governmental support aimed at mitigating greenhouse gas emissions. While extensive research has been conducted on public acceptance of EVs, there remains a significant gap in the literature regarding the logistics sector, particularly in the domain of last-mile delivery. This gap is becoming increasingly salient as the e-commerce industry continues to expand, amplifying the impact of this sector. This study aims to provide a more comprehensive perspective on EV adoption by logistics firms by incorporating multiple stakeholders: the logistics firm itself, government entities, receivers, and suppliers. The research develops a multifaceted framework for EV adoption that encompasses these four stakeholder groups, with a particular emphasis on the logistics firm. This firm-centric approach is further delineated into two distinct levels: managerial and end-user (i.e., couriers). The proposed framework is designed to be implemented within computational modeling paradigms, facilitating deeper insights into how various factors surrounding logistics firm operations influence the electrification of last-mile delivery processes. This approach allows for a more nuanced understanding of the intricate relationships and interactions between stakeholders and operational variables in the context of EV adoption within the logistics sector.
Gaya Kepemimpinan, Lingkungan Kerja Terhadap Kinerja Pegawai Dan Motivasi Kerja Sebagai Variabel Intervening Di Upt Daerah Perhubungan Laut: Gaya Kepemimpinan, Lingkungan Kerja Terhadap Kinerja Pegawai Dan Motivasi Kerja Sebagai Variabel Intervening Aprianto, Risano Rian; Ariadi, Wa; Meliala, Janita S
Eqien - Jurnal Ekonomi dan Bisnis Vol 13 No 04 (2024): Eqien - Journal of Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v13i04.1913

Abstract

Leadership style, work environment on employee performance and work motivation are always hot topics discussed in all academic circles. Leadership style is always associated with the behavior or attitude of a leader influencing his subordinates, motivating them so that they can work better. The study aims to determine and analyze the leadership style and work environment that directly or indirectly influence through work motivation on employee performance at the Merauke Sea Transportation Regional Upt. This study used a sample of 127 people. The analysis tool used is Smath PLS. The results of this study indicate that the direct influence of leadership style (GKp) on employee performance (KP) is positive and significant with a probability level (P-Value) of 0.001. For the direct influence of the work environment variable (LK) on employee performance (KP) has a probability (p-Value) of 0.019, meaning that the p-value is smaller than the alpha level of 0.05, so it can be said that the work environment (LK) has a significant effect on employee performance (KP). The work motivation variable (MK) on employee performance (KP) shows that it has a negative and insignificant effect on employee performance (KP). The leadership style variable (GKp) on work motivation (MK) shows that it has a negative and significant effect on work motivation (MK). The work environment variable (LK) on work motivation (MK) shows a positive and significant effect. The results of the indirect influence analysis show that work motivation cannot emphasize or strengthen leadership style and work environment on employee performance.
Peran Celebrity Endorsement Dan Tagline Terhadap Brand Awareness Konsumen N’Pure Di Purwakarta Kusumadewi, Ade Nurhayati; Marlina, Ropi; Mawardi, Amna; Laela, Ela; Asih, Sheni Mulya
Eqien - Jurnal Ekonomi dan Bisnis Vol 13 No 04 (2024): Eqien - Journal of Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v13i04.1918

Abstract

This research was conducted to determine the effect of celebrity endorsements and taglines on brand awareness. In this study, data collection was used in the form of a non-probability sampling technique, namely a sampling technique that does not provide repeat or equal opportunity for each member of the population to be sampled. The data analysis method used in this study is multiple linear regression with the help of SPSS 25 software. Based on the results of the research that has been done, it shows that partially celebrity endorsements and taglines have a positive and significant effect on brand awareness. And all the dependent variables have a simultaneous effect on brand awareness with a calculated F value of 35.365 with a significant level of 0.000 <0.05. And the R square value shows a result of 0.429, which means that all dependent variables have a simultaneous effect of 42.9%. Keywords: Celebrity Endorsement, Tagline, Brand Awareness
Memetakan Segmentasi Target Dan Positioning Produk Kuliner Untuk Perancangan Konten Instagram Lathifah, Lailia; Wibowo, Sampurno
Eqien - Jurnal Ekonomi dan Bisnis Vol 13 No 04 (2024): Eqien - Journal of Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v13i04.1921

Abstract

Instagram content is growing rapidly and more and more business people are taking advantage of this opportunity to develop their business online. This research aims to map the segmentation, targeting, and positioning (STP) of Nasi Kebuli Al-Ghazali culinary products in Instagram content design. The method used is descriptive qualitative with a case study approach to the Nasi Kebuli Al-Ghazali MSME. The results showed that market segmentation includes West Java people with an age range of 20-60 years from various groups. The target market focuses on Islamic events and communities that love Middle Eastern specialties. Product positioning emphasizes the quality of raw materials and the health benefits offered. Instagram content design is focused on strengthening the brand image and increasing engagement with the audience.
The Implementasi Sistem Informasi Akuntansi Terhadap Kinerja Keuangan Perusahaan Manufaktur di Indonesia Ihsanuddin, Mokhammad; Supriyanto, Supriyanto; Oktriyani, Oktriyani; Akhrima, Nina; Nazila, Nur Alvisyahri; Fauzia, Alysya; Nurlaila, Lala; Nurmuhammad, Riezky Zulfikar; Hadida, Vanya Shaquila; Sugiharto, Sugiharto
Eqien - Jurnal Ekonomi dan Bisnis Vol 13 No 04 (2024): Eqien - Journal of Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v13i04.1926

Abstract

This research evaluates the effect of the implementation of an Accounting Information System (AIS) on the financial performance of manufacturing companies in Indonesia using secondary data from the annual financial reports of companies listed on the Indonesia Stock Exchange (BEI) during the 2019-2023 period. Through multivariate analysis using SPSS version 25, the research results show that SIA implementation significantly influences financial performance, with the largest positive impact on Return on Equity (ROE). SIA contributes to increasing Return on Assets (ROA), Return on Equity (ROE), and profitability (PROF), indicating that SIA can increase the efficiency of asset use, equity profitability, and the company's profit ability. These findings provide important insights for manufacturing companies in utilizing information technology to improve their financial performance, as well as aligning with existing literature on the role of AIS in financial management.
Merancang Konten Instagram Ads Sebagai Solusi Pemasaran Digital Pada Indibiz PT Telkom Nusopa, Imelda Paranata; Wibowo, Sampurno
Eqien - Jurnal Ekonomi dan Bisnis Vol 13 No 04 (2024): Eqien - Journal of Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v13i04.1952

Abstract

The development of information and communication technology has bought significant impacts in various aspects of human life, including in terms of connectivity and access to information. The utilization of internet-based digital technology for marketing products or services to consumers is growing, one of which is through the Instagram application. Digital marketing is the process of promoting and finding markets through social network-based digital media. This research aims to design Instagram Ads content as a digital marketing solution at Indibiz PT Telkom, focusing on the promotion of products and services. The method used in descriptive qualitative, with data obtained through interviews and observations. The results showed that creative and interactive promotional content on Instagram can increase consumer engagement and contribute to increases sales. Keywords: Digital Marketing, Instagram Ads, Content
Unleashing Entrepreneurial Potential: How Non-Economics Students Dive into the World of Business Sya'diah, Sri Djatnika; Joeliaty, Joeliaty; Wijayabrana, Caturdria
Eqien - Jurnal Ekonomi dan Bisnis Vol 13 No 04 (2024): Eqien - Journal of Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v13i04.1955

Abstract

In overcoming the complexity of the global world of work, non-economics students need to increase their interest and involvement in entrepreneurial activities to reduce the unemployment rate in Indonesia. This study aims to analyze the interest and participation of Non-Economics Students in entrepreneurship. This literature review uses secondary data, especially referring to articles related to the research focus. The research focuses on entrepreneurship among non-economic study program students. The research results show that non-economic students' interest in entrepreneurship is still low. Negative views, lack of knowledge, and minimal environmental support hamper their involvement in entrepreneurial activities. Factors influencing interest and involvement involve family environment, entrepreneurial education, self-confidence, and institutional support. Efforts are needed to increase non-economic students' interest in entrepreneurship. Improvements in curriculum approaches and educational environments are required to increase their involvement in entrepreneurial activities. Focusing on key factors can be the basis for improving educational policies and programs to encourage the participation of non-economic students in the world of entrepreneurship. This study highlights the critical gap in entrepreneurial interest and participation among non-economics students in Indonesia. Furthermore, the study offers valuable insights into the specific factors that influence non-economics students' involvement in entrepreneurship.

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