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Journal of Global Business and Management Review
Published by Universitas Internasional Batam
ISSN : -     EISSN : 26853426     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
The Journal of Global Business & Management Review (JGBMR) is a collection of research articles conducted by researchers in the fields of business and management, as well as scientific studies and conceptual papers that contribute to scientific development and practical implementation, especially in the fields of business and management. Journal of Global Business and Management Review published online according to recommendations and regulations from LIPI through Decree No. 0005.26853426/JI.3.1/SK.ISSN/2019.07 (starting edition Vol.1, No.1, July 2019)
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 136 Documents
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ANALISIS MINAT PENGGUNAAN DIGITAL WALLET MAHASISWA DI KABUPATEN LABUHANBATU Elvina Harahap; Pitriyani Pitriyani; Eva Fitria
Journal of Global Business and Management Review Vol 4 No 2 (2022): Journal of Global Business and Management Review
Publisher : Program Sarjana Manajemen Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/jgbmr.v4i2.7344

Abstract

Digital wallets are included in electronic or digital payments that are widely used by the public in making online transactions. The purpose of this study was to analyze student interest in using digital wallets in Labuhanbatu Regency. This research method is descriptive qualitative. The sample in this study were students in tertiary institutions in Labuhanbatu Regency. Data collection techniques were carried out through in-depth interviews (In-depth Interview). Data analysis techniques are carried out by detecting student knowledge about student interest and using a digital wallet and student disinterest and not using a digital wallet. The results showed that the percentage of digital wallet users for male gender was 38 people (25.33%) and women were 112 people (74.67%). The percentage of interest in using a digital wallet is 68% which uses OVO, DANA, and Gopay. The reason for using a digital wallet is because online transactions are considered easy and convenient. Meanwhile, 32% of respondents answered that they were not interested and did not use a digital wallet because it is more convenient to use cash in making transactions.
THE FACTORS INFLUENCING THE WILLINGNESS TO BUY KOREAN NOODLES WITH MODERATING VARIABLE OF DOMESTIC PRODUCT JUDGEMENT Cynthia Anna Wijayanti; Jessen Jessen
Journal of Global Business and Management Review Vol 4 No 2 (2022): Journal of Global Business and Management Review
Publisher : Program Sarjana Manajemen Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/jgbmr.v4i2.6833

Abstract

This study aims to examine the effect of Consumer ethnocentrism and worldmindedness on willingness to buy imported Korean noodle. It is proposed that Domestic product judgement has a moderating effect toward willingness to buy imported Korean noodle. This research was using sampling method of non-probability purposive sampling collecting 115 respondents using distributed electronic questionnaires. Then, the data collected is tested and analysed using Structural Equation Model where the results showed that consumer ethnocentrism does not have negative effect on willingness to buy imported Korean noodle as proposed in H1, while world mindedness has a negative but insignificant effect on willingness to buy imported Korean noodle. The further findings suggested that domestic product judgement has no moderating effect on the relationship between consumer ethnocentrism and willingness to buy imported Korean noodle. However, the result showed that domestic product judgement proven to moderate the relationship between world mindedness and willingness to buy imported Korean noodle. The managerial implications provide several recommendations not only for domestic retailers but for importers especially in imported noodles as well.
ANALISIS TIM ASSITED INDIVIDUALIZATION (TAI) DALAM PERSPEKTIF ILMU MANAJEMEN UNTUK MENINGKATKAN HASIL BELAJAR MAHASISWA PADA POKOK PEMBAHASAN SWOT ANALYSIS MATA KULIAH MANAJEMEN SUMBER DAYA MANUSIA DAN MANAJEMEN KEUANGAN Eka Wulandari Surbakti; Neni Triastuti; Iwan Kesuma Sihombing
Journal of Global Business and Management Review Vol 4 No 2 (2022): Journal of Global Business and Management Review
Publisher : Program Sarjana Manajemen Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/jgbmr.v4i2.7239

Abstract

SWOT adalah singkatan dari Strengths (kekuatan), Weaknesses (kelemahan), Opportunities (peluang), dan Threats (ancaman). Analisis SWOT mengatur kekuatan, kelemahan, peluang, dan ancaman utama Anda ke dalam daftar yang terorganisir dan biasanya disajikan dalam bilah kisi-kisi yang sederhana. Strengths (kekuatan) dan Weaknesses (kelemahan) adalah berasal dari internal perusahaan Anda. Opportunities (peluang) dan Threats (ancaman) adalah hal eksternal yang mempengaruhi bisnis atau hal-hal yang terjadi di luar perusahaan pada pasar yang lebih besar. Tujuan khusus penelitian ini adalah untuk meningkatkan hasil belajar dan kemampuan mahasiswa dalam belajar SWOT Analysis pada mata kuliah Manajemen Sumber Daya Manusia dan Manajemen Keuangan. Tujuan jangka panjang adalah peningkatan hasil belajar mahasiswa melalui model TAI dapat digunakan sebagai referensi untuk proses pembelajaran SWOT Analysis. TAI adalah salah satu tipe pembelajaran kooperatif yang mengkombinasikan belajar individu dan kelompok selama kegiatan belajar mengajar berlangsung.
PENGARUH BRAND IMAGE DAN BRAND ASSOCIATION TERHADAP PURCHASE INTENTION PENGGUNA MARKETPLACE WEDDINGKU DI INDONESIA Muhammad Imaaduddin; Marcellia Susan; Ratih Tresnati
Journal of Global Business and Management Review Vol 4 No 2 (2022): Journal of Global Business and Management Review
Publisher : Program Sarjana Manajemen Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/jgbmr.v4i2.7205

Abstract

This study aims to determine how Brand Image and Brand Association influence Purchase Intention. The method of research employed is quantitative research. As a sampling strategy for this study, a target sample of 300 individuals was chosen. The subjects of this study are Indonesian Weddingku Marketplace users. In this study, multiple regression analysis is employed as an analytical method. Analysis of the data indicates that Brand Image and Brand Association have a substantial impact on Purchase Intention. This research provides positive information to Marketplace Weddingku and other companies seeking information on the influence of Brand Image and Brand Association variables on Purchase Intention, as well as recommendations for company leaders in the formulation of future policies based on the research's conclusions and suggestions.
PENGARUH HARGA DAN KUALITAS PELAYANAN SUMBER DAYA MANUSIA TERHADAP KEPUASAN PELANGGAN PT. HERFINTA FARM AND PLANTATION Henny Pratiwi; AHMAD PRAYUDI; KALVIN SINAGA; MAHYUDANIL MAHYUDANIL; BUNGA ADITI
Journal of Global Business and Management Review Vol 4 No 2 (2022): Journal of Global Business and Management Review
Publisher : Program Sarjana Manajemen Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/jgbmr.v4i2.7268

Abstract

Penelitian dilakukan dengan tujuan untuk menetapkan strategi pemasaran yang dilakukan oleh PT. Herfinta Farm and Plantation melalui kualitas pelayanan yang ada untuk meningkatkan kepuasan pelanggan. Sebanyak 123 pelanggan dijadikan sample penelitian dan dibagikan kuesioner tertutup dengan indikator kualitas pelayanan yaitu tangibles, responsiveness, reliability, assurance dan emphaty. Indikator kepuasan pelanggan yang dijadikan dasar pada penyusunan kuesioner adalah kualitas produk, kualitas pelayanan, emosional, harga dan kemudahan. Hasil uji korelasi antara harga dengan kepuasan pelanggan sebesar 0,401, kualitas pelayanan dengan kepuasan pelanggan 0,358. Hasil regresi linear berganda adalah Y = 9,859 + 0,226X1 + 0,176X2 yang berarti setiap bertambahnya atau meningkatnya 1 satuan harga maka akan dapat meningkatkan kepuasan pelanggan sebesar 0,226 kali, dan setiap bertambahnya 1 satuan kualitas pelayanan akan meningkatkan kepuasan pelanggan sebesar 0,176 kali. Hasil uji parsial dan simultan menunjukkan harga dan kualitas pelayanan secara parsial dan simultan berpengaruh signifikan terhadap kepuasan pelanggan. Hasil uji koefisien determinasi bahwa variabel harga dan kualitas pelayanan mempengaruhi variabel kepuasan pelanggan sebesar 20,9%, sedangkan sisanya 79,1% dipengaruhi oleh faktor – faktor lain diluar penelitian
ANALISIS KUALITAS LAYANAN WEBSITE DAN PROMOSI E-COMMERCE TERHADAP KEPUTUSAN PEMBELIAN PRODUK PADA SHOPEE Dendy Kurniawan; Edy Siswanto
Journal of Global Business and Management Review Vol 4 No 2 (2022): Journal of Global Business and Management Review
Publisher : Program Sarjana Manajemen Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/jgbmr.v4i2.7212

Abstract

This quantitative research was carried out with the object of research being shopee e-commerce users who were chosen randomly and at least had made a purchase of products or services once. While the number of population samples in this study were 100 people, the majority of whom were students. While the data collection technique using a google form questionnaire. The results obtained from data processing, show the multiple linear regression equation Y = 5.860+ 0.142X1 + 0.335X+e. There is a positive and significant effect of service quality on shopee product purchasing decisions, as evidenced by the value of a significant level of service quality of 0.002. There is also a positive and significant effect of promotion on product purchasing decisions at shopee, which is proven by the significant value below 0.002. F test obtained a significant level of 0.000. These results indicate that there is a joint influence between service quality and promotion on product purchasing decisions at shoppe because the value is below 0.05. while the value of determination is 0.578 or 57.8%. This can be interpreted that the quality of services and promotions affect product purchasing decisions on e-commerce shopee by 57.8, while the remaining 42.2% is influenced by other factors that are not included in the scrutiny.
PERAN MANAJER TERHADAP KINERJA KEUANGAN PADA BANK RAKYAT INDONESIA TBK Siti Rohani; Yulfiswandi Yulfiswandi; Herman Eka Putra; Herliyanti Sanjaya
Journal of Global Business and Management Review Vol 4 No 2 (2022): Journal of Global Business and Management Review
Publisher : Program Sarjana Manajemen Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/jgbmr.v4i2.7318

Abstract

The research we conducted to analyze the role of managers in improving financial performance at PT. Bank Rakyat Indonesia Tbk. in 2017 to 2021. The population in this study is PT. Bank Rakyat Indonesia Tbk. The research method used is documents and literature. To measure financial performance here, researchers use ratio calculations, namely ROA (Return On Assets), ROE (Return On Equity), NIM (Net Interest Margin), BOPO. To find out the ROA (Return On Assets) ratio, net profit after tax and income is required. As for calculating the ROE (Return On Equity) net profit ratio needed after interest and taxes and capital. And for NIM (Net Interest Margin) the ratio requires total net profit after tax and income, while BOPO (Operating Expenses against Operating Income) requires operational and operating income. The results showed that the percentage ratio ROA (Return On Assets) 1.16% -2.50%, ROE (Return On Equity) 8.13% -17.5%, NIM (Net Interest Margin) 9.31% -11 .47%, BOPO (Operating Expenses to Operating Income) 52.66% - 72.13%.
PENGARUH STRATEGI INOVASI TERHADAP KEUNGGULAN BERSAING PADA INDUSTRI PARIWISATA DI KABUPATEN LANGKAT Merry Moy Mita; Richard Djiko; Nerys Lourensius L. T
Journal of Global Business and Management Review Vol 4 No 2 (2022): Journal of Global Business and Management Review
Publisher : Program Sarjana Manajemen Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/jgbmr.v4i2.7232

Abstract

The large variety of tourist objects in Langkat Regency, of course, provides many choices for tourists to do recreation. Therefore the need for an innovation strategy in creating competitive advantages in the tourism industry. This study aims to determine the effect of innovation strategy on competitive advantage in the tourism industry of Kab. Langkat. The sample in this study were students, local workers and the community who traveled in Kab. Langkat, with a sample of 122 respondents with the sampling method used is purposive sampling. The dependent variable in this study is competitive advantage and the independent variables in this study are leadership orientation, type of innovation, source of innovation and level of investment. The research method used is a quantitative method with primary data obtained from questionnaire data measured by a Likert scale. The data analysis technique used in this research is multiple linear regression analysis. Research data was collected using a questionnaire which was then processed using the SPSS 21.0 program. The results obtained from this study are that the innovation strategy has an effect on competitive advantage in the tourism industry in Langkat Regency.
ANALISIS KINERJA KEUANGAN PADA PERUSAHAAN MANUFAKTUR DI BIDANG INDUSTRI BARANG KONSUMSI Dion Dewa Barata; Ferdinand Nainggolan; Muhammad Ilham Prabowo; Bella Febiola
Journal of Global Business and Management Review Vol 4 No 2 (2022): Journal of Global Business and Management Review
Publisher : Program Sarjana Manajemen Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/jgbmr.v4i2.7319

Abstract

Determine the financial performance of manufacturing companies in the consumer product industry sector listed on the Indonesia Stock Exchange for the year 2019 through 2021 is the goal of this study. Financial ratios, such as liquidity ratios, solvability ratios, and profitability ratios are utilized in the quantitative analysis of the data used. All manufacturing businesses that were listed on the Indonesia Stock Exchange between 2019 until 2021 make up the population of this research. The manufacturing firm in the consumer products industry sector, which is part of the LQ45 category, served as the study's sample. The findings indicated that PT. Indofood CBP Sukses Makmur Tbk had the best financial performances in terms of corporate liquidity. In terms of debt to equity ratio, PT. Indofood Sukses Makmur Tbk, have the best financial results. PT Unilever Indonesia Tbk, nevertheless, has the best financial results in terms of profitability.
FAKTOR-FAKTOR YANG MEMPENGARUHI PERTUMBUHAN TOTAL ASET PERBANKAN SYARIAH DI INDONESIA Rani Tri Aryanti; ROFIUL WAHYUDI
Journal of Global Business and Management Review Vol 4 No 2 (2022): Journal of Global Business and Management Review
Publisher : Program Sarjana Manajemen Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/jgbmr.v4i2.6895

Abstract

This study aims to determine the internal and external factors that affect the growth of total Islamic banking assets in Indonesia. The data used in this study came from the published financial statements of each Islamic bank. The analytical method used in this study is annual time series data from 2016 to 2020. This study uses a causal quantitative approach. The sampling technique used is purposive sampling. The variables used in this study are Capital Adequacy Ratio (CAR), Financing to Deposit Ratio (FDR), Non-Performing Financing (NPF), Third Party Funds, Gross Domestic Product, Interest Rates, and Inflation. The analytical method used is Multiple Linear Regression Analysis. The results showed that partially internal factors, only CAR and DPK , had a significant effect on the growth of total assets; simultaneously, internal factors had a significant effect on the growth of total assets. Then the research results on external factors partially do not affect the growth of total Islamic banking assets. At the same time, it simultaneously does not affect the growth of total Islamic banking assets.

Page 8 of 14 | Total Record : 136

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