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HASANUDDIN JOURNAL OF BUSINESS STRATEGY
Published by Universitas Hasanuddin
ISSN : -     EISSN : 26562707     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
It is an open access online journal in the field of applied management and published four times in a year in February, May, July, and October. The journal is designed for professionals and researchers to convey their findings of business concepts, thoughts, and new strategies for business viability and competitiveness in manufacturing and service companies, including small and medium enterprises (SMEs). Focus topics include but are not limited to aspects of innovation in products and processes, entrepreneurship, corporate finance, marketing, human resources, operations, and logistics.
Arjuna Subject : Ilmu Pengambilan Keputusan (semua kategori) - Ilmu Manajemen dan Riset Operasi
Articles 136 Documents
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The Effect of Leadership Style and Work Culture on Employee Performance Mediated by Job Satisfaction Hasrul Hasra; Nurdin Brasit; Sumardi Lasise
Hasanuddin Journal of Business Strategy Vol 3 No 4 (2021): Hasanuddin Journal of Business Strategy
Publisher : Magister Management, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjbs.v3i4.492

Abstract

This study aims at finding out the effect of leadership style and work culture on employee performance mediated by job satisfaction at Parepare-Owned Water Utility Company. In this study, the researcher applied a non-probability sampling technique collected using questionnaires totaling 60 employees. The obtained data were then analyzed using path analysis and the Sobel test. Results showed that leadership style and work culture had a direct and significant effect on employee job satisfaction. Both leadership style and work culture also show a direct and significant effect on employee performance. Job satisfaction had a direct effect on employee performance. Leadership style and work culture had an indirect and significant effect on employee performance mediated by job satisfaction.
Business Transformation Analysis at PT. Industrial Estate of Makassar Muhammad Mahmud; Muhammad Asdar; Yunus Amar
Hasanuddin Journal of Business Strategy Vol 3 No 4 (2021): Hasanuddin Journal of Business Strategy
Publisher : Magister Management, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjbs.v3i4.493

Abstract

This study aims to determine the general industrial estate business model and analyze the key factors in formulating the best strategy for industrial estate development. In addition, this study also aims to conduct comparative research related to the current business model of PT Industrial Estate of Makassar (KIMA) on the transformation and development of the proposed business. In the context of development, industrial estates have become a hallmark of an industrialization process and are considered a powerful tool for job creation, economic growth, and competitiveness. Along with technological advances, the needs and demands for improving the quality of services from tenants for logistics facilities, energy, water availability, hazardous waste treatment, comfort, and environmental safety in industrial estates have also increased–PT KIMA, previously as Landlord by selling/buying land and warehousing leases must develop as a service provider that supports the smooth running of industrial activities carried out by tenants. This study uses a descriptive method with a qualitative approach where the company’s data and information are the sources of primary data and the other sources as secondary data to ensure data triangulation is carried out in order to increase the validity of this study. This study finds that business transformation is absolutely necessary to ensure PT KIMA's businesses sustainability. Without that, PT KIMA will find it difficult to maintain and develop its business. Providing services to support tenants ‘daily business will increase their satisfaction, ensure their loyalty, and in the long term can attract new potential investors.
Analysis of HRM Strategy and Job Satisfaction on Increasing Employee Performance Siti Nadila Tenri Ajeng; Muhammad Asdar; Yunus Amar
Hasanuddin Journal of Business Strategy Vol 3 No 4 (2021): Hasanuddin Journal of Business Strategy
Publisher : Magister Management, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjbs.v3i4.495

Abstract

One of the main factors in the success of a company in achieving its vision and mission is the quality of Human Resources (HR). The purpose of this study was to determine the importance of human resource management strategies and job satisfaction to improve employee performance. In this study, we observe the application of Human Resources to the management of PT KIMA (Persero) by using regression analysis. Data was collected through questionnaire to 20 employees of PT. Industrial Estate of Makassar (PT. KIMA. On the basis of statistical results, the study found that human resource strategy and job satisfaction affect positively and significantly employee performance. The quality and quality of employee performance depend on the policy applied on human resource strategy and satisfaction perceived by employee in relation to their tasks.
The Influence of Service Quality in Increasing Competitiveness and Consumer Satisfaction Suryadi Amin; Dian A.S Parawansa; Andi Aswan
Hasanuddin Journal of Business Strategy Vol 3 No 4 (2021): Hasanuddin Journal of Business Strategy
Publisher : Magister Management, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjbs.v3i4.496

Abstract

The purpose of this study is to analyze the effect of service quality on customer satisfaction using competitiveness as a mediating variable at Depo Petikemas, a unit business of PT. Industrial Estate of Makassar (Persero). This study uses a quantitative approach with path analysis. The data was obtained by distributing questionnaires to 60 respondents from 30 enterprise consumers. The results of the study indicate that when the company provides quality services, the company’s competitiveness will be stronger as the company ensures customer satisfaction to those who use services at the Petikemas Depo at PT. Industrial Estate of Makassar (Persero).
The Effect of Location, Price, and Promotion on Investor Interest in the Development Area of PT. Industrial Estate of Makassar Arief Fajar Kurniawan; Siti Haerani; Nurdjanah Hamid
Hasanuddin Journal of Business Strategy Vol 3 No 4 (2021): Hasanuddin Journal of Business Strategy
Publisher : Magister Management, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjbs.v3i4.497

Abstract

The purpose of this research is to analyze the effect of location, price, and promotion on investment interest in PT Industrial Estate of Makassar (Persero) located in Maros Regency. The study applied a quantitative process by statistical methods. The study use multiple regression analysis and classical assumptions were tested beforehand. The study collected the data through questionnaire distributions to 60 respondents of enterprise consumers. The results of the study found that a strategic location became the main attraction in the process of growing investor interest in the services offered in the development area of the company. Furthermore, the price offered by PT. Industrial Estate of Makassar (Persero) to investors can create investment interest because the price offered has a value in accordance with what will be obtained. Meanwhile, promotions that are not carried out on a massive scale become things that cannot affect investor interest, besides certain conditions where promotions do not affect interest because investors sometimes seek information directly before PT. Industrial Estate of Makassar (Persero) conducts promotions through the media.
The Inluence of Knowledge Management on Business Transformation Kartini AS; Syamsu Alam; Nurdjanah Hamid
Hasanuddin Journal of Business Strategy Vol 3 No 4 (2021): Hasanuddin Journal of Business Strategy
Publisher : Magister Management, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjbs.v3i4.498

Abstract

This study aims to analyze the influence of knowledge management on supporting the business transformation of PT Industrial Estate of Makassar (KIMA). The implementation of knowledge management by providing opportunities for employees to share knowledge with each other, apply their knowledge, carry out work procedures, master technology, and understand its organization to support its business transformation. The research design is descriptive with a quantitative approach. A total of 37 employees, out of 42, who were interviewed and filled out the questionnaire were sampled in this study. The data were analyzed using a simple linear regression model and evaluate normality distribution firstly. The study also ensures the obtained data is valid and reliable with the use of Statistical Critical Scores for the evaluation. The main result indicates that knowledge management has a positive and significant impact on supporting PT KIMA's business transformation.
Analysis of Business Strategy in Improving Product Marketing Mulyan Pulubuhu; Abdul Rahman Kadir; Muhammad Sobarsyah
Hasanuddin Journal of Business Strategy Vol 4 No 1 (2022): Hasanuddin Journal of Business Strategy
Publisher : Magister Management, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjbs.v4i1.499

Abstract

This study aims to analyze the business strategy in improving the product marketing of PT. JAMKRIDA SulSel, a credit guarantee company, through SWOT Analysis approach and BCG Matrix. Guarantee companies play a major role in supporting economic development in the context of providing guarantees to Banks or Non-Bank Financial Institutions regarding access to financing or credit for the implementation of development projects and assisting small, micro and medium enterprises (MSMEs). The research design is explanatory with a qualitative descriptive approach without any hypothesis testing by analyzing the company's strategic factors. Data were collected through observation, interviews, and documentation studies at PT. JAMKRIDA SulSel. The analytical techniques in this study are IFAS and EFAS analysis, SWOT analysis, and BCG Matrix Analysis. The results showed that the position of the company is in Quadrant I (Progressive). The SWOT analysis also suggests alternative implementations of the S-O Strategy. The BCG Matrix shows that credit guarantee products from rural banks or Bank Perkreditan Rakyat (BPR) are in the “Stars” quadrant; credit guarantees from Bank Sulselbar are in the “Cash Cows” quadrant; and credit guarantees from the Revolving Fund Management Institution or called Lembaga Pengelola Dana Bergulir (LPDB) and Surety Bond products are in the “Question marks” quadrant.
The Effect of Compensation and Work Environment on Employee Productivity through Job Satisfaction as Intervening Variable Mifta Arif Salam; Sumardi Lasise; Musran Munizu
Hasanuddin Journal of Business Strategy Vol 4 No 1 (2022): Hasanuddin Journal of Business Strategy
Publisher : Magister Management, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjbs.v4i1.500

Abstract

This research aims to find out the effect of compensation and the work environment on employee productivity through job satisfaction as an intervening variable in the case of employment social security (BPJS Ketenagakerjaan) in Makassar. This research was carried out at the BPJS Ketenagakerjaan Makassar office by collecting information from permanent employees who had worked for more than 3 (three) years using questionnaires. The sampling method used is purposive sampling the study is able to obtain a sample of 25 employees. The data is analyzed with a quantitative approach and processed using SPSS application version 25. The results of this study showed that compensation, work environment, and job satisfaction had a direct positive and significant effect on employee productivity. It also found that both compensation and work environment had a positive and significant effect on job satisfaction. Job satisfaction is also found to be able to mediate compensation and work environment when relating to employee productivity.
Analysis of the Effect of Financial Ratios on Profit Growth Rafidah Saleh; Arifuddin Mannan; Andi Aswan
Hasanuddin Journal of Business Strategy Vol 4 No 1 (2022): Hasanuddin Journal of Business Strategy
Publisher : Magister Management, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjbs.v4i1.511

Abstract

This study aims to determine whether the Current Ratio (CR), Debt to Asset Ratio (DAR), and Total Asset Turn Over (TATO) have an effect on earnings changes. The data used in this study is time-series data (time series) of PT Industrial Estate of Makassar from 2016 to 2020 which is processed on a quarterly basis. Data analysis in this study used multiple linear regression. Different from the existing studies, the Current Ratio (CR) had affected negatively, but insignificantly profit growth. This strengthens the fact that unlike banking and other categories called the high liquidity group, they depend mostly on liquidity. An industrial estate company, especially those in the stable stage, but not in the growth phase, its CR did not affect profitability. The study also found that the Debt to Asset Ratio (DAR) and the Total Assets Turnover (TAT) affect positively and significantly profit growth.
The Influence of Social Media Influencer on Students’ Interest in Investing in the Capital Market Andi Tenri Ulmi; Cepi Pahlevi; Muhammad Sobarsyah
Hasanuddin Journal of Business Strategy Vol 4 No 1 (2022): Hasanuddin Journal of Business Strategy
Publisher : Magister Management, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjbs.v4i1.512

Abstract

The purpose of this study is to find out how social media influencers attract students' interest in investing. With the use of 150 students as samples for this research, the study targeted students at state universities in Makassar. Before conducting the main analysis, limited numbers of data are first evaluated to ensure their validity and reliability. The collected data are then processed with classical-assumption tests before examining simple regression analysis. On the basis of statistical analysis, the results of the study showed that social media influencers have significantly affected students' interest in investing in the capital market. This finding strengthens the existing literature that repeated information received could influence decisions. Gallery at university is seemingly an effective way to target students to highly participate and form student attractive in investing in the capital market.

Page 12 of 14 | Total Record : 136

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