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Nola Windirah
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jaseb@unib.ac.id
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Alamat Redaksi Programme Magister Agribusness Department Agricultural Socio-Economics Agricultural Faculty, Bengkulu University Jl. WR. Supratman Kandang Limun - Bengkulu Telepon: 0736-21170, 21884 ext. 220, Fax.: 0736-21290 Email : jaseb@unib.ac.id
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Kota bengkulu,
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INDONESIA
Journal of Agri Socio Economics and Business
Published by Universitas Bengkulu
ISSN : 26857243     EISSN : 2715839X     DOI : https://doi.org/10.31186/jaseb.2.1.1-14
Core Subject : Economy, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences
1) Agriculture, 2) Resource Economics, 3) Agribusiness Management, 4) Rural Sociology, 5) Agrarian Studies, 6) Agribusiness Development, 7) Agricultural Policies and Policies, 8) Natural Resources and Environmental Management, and 9) Development Agriculture and Countryside.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 108 Documents
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STRATEGY TO INCREASE THE CLASS OF FARMER GROUPS IN BERMANI ILIR DISTRICT, KEPAHIANG REGENCY Nikofien, Mhareuzi; Yuliarso, M. Zulkarnain; Priyono, Basuki Sigit
Journal of Agri Socio Economics and Business Vol. 7 No. 01 (2025)
Publisher : Badan Penerbitan Fakultas Pertanian (BPFP), Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/jaseb.07.1.89-106

Abstract

The strategy of upgrading the class of farmer groups can include various components, such as member skill development, increasing agricultural production, effective financial management, marketing of crops, and risk management with the aim of improving the welfare and independence of farmer groups. Thus, farmer groups will be more productive and competitive in marketing their crops and carrying out their agricultural activities in a sustainable manner. Bermani Ilir District, Kepahiang Regency has a farmer group with the status of a beginner class as a whole, thus there is a need for a strategy to improve the class. This study was conducted in Bermani Ilir District with 9 expert respondents, 57 farmer group administrators and 57 farmer group members who were analyzed using SWOT. Based on the results obtained, the strategy for increasing the group class is in the WO strategy, namely by taking advantage of opportunities to minimize weaknesses. The results of the priority strategy obtained using QSPM analysis are that it was found that Improving Training and Administrative Management to Utilize Fertilizer Subsidies, infrastructure and land protection policies are strategies with the first priority as a strategy to increase the class of farmer groups in Bermani Ilir District, Kepahiang Regency.
MARKETING STRATEGY OF ORNAMENTAL PLANTS IN MUARA BANGKAHULU DISTRICT, BENGKULU (CASE STUDY AT KARYA TAMAN FLOWER DEPOT) Oktaviani, Anggita Dwi; Mulyasari, Gita; Irnad
Journal of Agri Socio Economics and Business Vol. 7 No. 01 (2025)
Publisher : Badan Penerbitan Fakultas Pertanian (BPFP), Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/jaseb.07.1.1-28

Abstract

Ornamental plants are now an essential element in beautifying companies, housing, city parks, and certain areas, thereby increasing demand in the future. The success of ornamental plant agribusiness is influenced by marketing strategies, which often follow trends. When a trend occurs, the price of ornamental plants soars, but decreases when a new trend appears. Ornamental plants are also not a basic necessity consumed every day, so it is necessary to develop the most appropriate marketing strategy to achieve the desired business turnover and reach a wider market share. The data analysis used in assessing these objectives is IFAS, EFAS, I-E Matrix, SWOT Analysis, and QSPM analysis. The research results show that the IFE (3.126) and EFE (3.35) values ​​are above 3, indicating a strong flower depot business environment. Karya Taman Flower Depot can exploit its strengths and opportunities to minimize the impact of existing weaknesses and threats. IE matrix mapping is in cell division I, namely the growth and build stage. SWOT analysis produces eight alternative strategies. The priority strategy based on QSPM is to expand the market by utilizing technological developments, improve management functions by increasing the number of employees, become the leading supplier of greening needs in housing complexes, offices, and other agencies, and carry out more intensive promotions.
THE FORECASTING OF CURLY RED CHILI PRICE (Capsicum annum L.) IN BENGKULU CITY Septarena, Refi; Arianti, Nyayu Neti; Sumantri, Bambang
Journal of Agri Socio Economics and Business Vol. 7 No. 01 (2025)
Publisher : Badan Penerbitan Fakultas Pertanian (BPFP), Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/jaseb.07.1.57-72

Abstract

Curly red chili is one of the contributors to inflation because the price of curly red chili fluctuates and is influenced by the season.  Fluctuations in chili prices will result in economic instability and increased inflation which will lead to a decrease in people's ability to meet their daily needs, thereby increasing poverty. This research was conducted in Bengkulu City because red chili production continues to decline due to the conversion of agricultural land into housing. The data used is time series data on the price of curly red chili at the retailer level per day in March 2021 – May 2025 which was converted into monthly data by averaging. This data was obtained from the National Food Agency. Judging from the pattern of chili price developments in August - November 2025, there was an increase in prices, while in August - November 2024 there was a decrease. At the end of 2024, prices are expected to fall due to good weather conditions so that the harvest of curly red chili can be maximized.  Meanwhile, at the end of 2025, prices will increase due to weather conditions that will enter the rainy season. From March 2021 to July 2024, the highest price of curly red chili was IDR 84,000/Kg, namely in July 2022, while the lowest price was IDR 22,000/Kg in June 2021. The price of curly red chili in June 2025 - December 2025 was remained drop at  price of IDR 28,000/Kg, it could fluctuate due to various factors impacting chili cultivation.
OPTIMIZATION OF OIL PALM PLANTATIONS IN SDGS-BASED COMMUNITY EMPOWERMENT Karina, Rahmah; Arianti, Dwi; Lestari, Sri Utami; Siadari, Ulidesi; Yanita, Mirawati
Journal of Agri Socio Economics and Business Vol. 7 No. 01 (2025)
Publisher : Badan Penerbitan Fakultas Pertanian (BPFP), Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/jaseb.07.1.45-56

Abstract

This research aims to optimize the management of oil palm plantations in the context of community empowerment that contributes to the achievement of Sustainable Development Goals (SDGs). The scope of the research includes analyzing the social, economic, and environmental impacts of oil palm plantations on the welfare of communities around the plantations. We obtained the secondary data for this study from various reliable sources and used SPSS and EViews software for analysis. There was a study that used regression analysis to find the connection between economic indicators, like income and job opportunities, and environmental and social variables important to the SDGs. The results show that sustainable management of oil palm plantations can improve the welfare of local communities, particularly through increased income and reduced economic disparities. In addition, this study also reveals the importance of implementing environmentally friendly practices in maintaining the sustainability of plantations. The conclusion of this study is that optimizing the management of oil palm plantations can be an effective tool in community empowerment and achieving SDG targets, provided that there is a balance between economic, social, and environmental aspects. Implementation of policies that support sustainable plantation practices and community empowerment is necessary to achieve maximum results
PROJECTION OF RICE PRODUCTION IN MUSI RAWAS REGENCY Octalia, Vera; Primalasari, Ira
Journal of Agri Socio Economics and Business Vol. 7 No. 01 (2025)
Publisher : Badan Penerbitan Fakultas Pertanian (BPFP), Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/jaseb.07.1.107-116

Abstract

This research aims to determine rice production in Musi Rawas Regency from 2010- 2023 and analyze rice production projections in Musi Rawas Regency from 2024-2030. This research is quantitative descriptive research. The data source used in this research is secondary data. Secondary data is rice production time series data. The processed results are presented in the form of tables and graphs. The results of this research show that the forecasting results for paddy production and rice production in Musi Rawas Regency  for  2024-2030 experienced  a  decrease  in paddy  and rice  production.  This decline occurred because the final forecast value in the model was negative. The decrease in rice production in 2024-2025 is based on the forecast of 352 tons https://www.fortyouncewines.com/  and rice production of 224 tons. Each year, rice production decreases by 1 to 2 tons and rice production decreases by 0.3 to 1.2 tons per year.
ANALYSIS OF ADDED VALUE OF CASSAVA INTO CASSAVA CHIPS IN SUNGAI RAYA DISTRICT, KUBU RAYA DISTRICT Fajar, Muhamad Iqbal; Kurniati, Dewi; Pamela
Journal of Agri Socio Economics and Business Vol. 7 No. 01 (2025)
Publisher : Badan Penerbitan Fakultas Pertanian (BPFP), Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/jaseb.07.1.73-88

Abstract

This study aims to evaluate the added value of processing cassava into cassava chips and identify market prospects. The research location was purposively selected at UMKM Cita Rasa Mandiri, which is located in Kuala Dua Village, Sungai Raya District, Kubu Raya https://www.surreyhillschallenge.com/ Regency. This research was conducted from July 2024 to August 2024. The data collected consisted of primary and secondary sources, using observation and interview techniques. Data analysis was conducted using the hayami method for added value, along with an evaluation of costs, revenues, profits, and market potential as outlined by Kotler in 1997. The results of this study show that the processing of cassava into cassava chips generates added value. The added value of processing cassava chips in UMKM Cita Rasa Mandiri reached IDR 13,210 per kilogram of raw materials, with total costs of IDR 1,056,483, resulting in revenues of IDR 2,040,000 and profits of IDR 983,517, while the market potential is estimated at IDR 926,655,000.
EFFECTIVENESS OF GAPOKTAN AS FORMAL FARMER GROUP IN SUPPORTING SUSTAINABLE RICE FARMING Huanza, M; Sari, Yulia; Putri, Trisna Wahyu Swasdiningrum; Amalina, Dian
Journal of Agri Socio Economics and Business Vol. 7 No. 01 (2025)
Publisher : Badan Penerbitan Fakultas Pertanian (BPFP), Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/jaseb.07.1.29-44

Abstract

The effectiveness of farmer group institutions (Gapoktan) plays a critical role in enhancing the resilience and sustainability of rice farming systems. This birutoto study aims to examine the key factors influencing farmers’ adoption of sustainable farming practices, evaluate the institutional effectiveness of farmer groups (Gapoktan), and examine the relationship between institutional effectiveness and the implementation of sustainable agricultural practices among rice farmers. The research was conducted from March to May 2025 using a purposive sampling method involving 30 rice farmers as respondents. Data were collected through surveys using structured questionnaires and analyzed using descriptive, correlation (Spearman Rank), and binary logit methods. The results show that enthusiasm and responsibility of the farmer group leader in the process of implementing sustainable agriculture have a statistically significant effect. Findings reveal that Gapoktan in Ulak Petangisan plays a significant role not only in facilitating the distribution of production inputs but also in fostering communication, collaboration, and knowledge-sharing among farmers. However, institutional performance remains suboptimal, with most indicators categorized as moderately effective, and some aspects such as marketing support and price stabilization classified as less effective. There is a significant relationship between the institutional effectiveness of farmer groups (Gapoktan) and the adoption of sustainable agricultural practices. The study highlights the need for strengthening institutional capacity in strategic areas to enhance the transition toward sustainable agriculture.
PALM OIL FARMERS' PERCEPTION ON THE IMPACT OF FARM ROADS DEVELOPMENT IN BENGKULU SELATAN REGENCY Hermansyah, Deden; Sukiyono, Ketut; Romdhon, M. Mustopa
Journal of Agri Socio Economics and Business Vol. 7 No. 01 (2025)
Publisher : Badan Penerbitan Fakultas Pertanian (BPFP), Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/jaseb.07.1.117-136

Abstract

The agricultural sector plays a vital role in Indonesia’s economy but faces challenges such as limited infrastructure and low technology adoption, affecting efficiency and productivity. Road infrastructure is crucial for facilitating the distribution of palm oil from plantations to markets. This study analyzes the palm oil farmers’ perceptions on the farm road development and its impact on production management in Bengkulu Selatan. Research questions focus on how farmers assess road quality and to what extent these roads influence the distribution of agricultural products. Using simple random sampling of 91 respondents, data were collected through observations, interviews, and questionnaires. The findings indicate that improved roads enhance market access, technology adoption, availability of production inputs, and production incentives. The most significant improvement is in transportation efficiency. Overall, production center roads positively impact farmers’ productivity and income by improving accessibility, reducing costs, and strengthening agricultural supply chains.

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