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Community Empowerment
Published by Universitas Muhammadiyah Magelang
ISSN : 26144964     EISSN : 26214024     DOI : https://doi.org/10.31603/ce
Core Subject : Humanities, Health, Education, Art, Social,
Arts Humanities Education Public Health Social Sciences
Community empowerment is a medium for academicians, government, private companies, and social institutions to communicate community empowerment activities. Each published article is expected to provide new insights and inspire activities elsewhere on related issues.
Arjuna Subject : Umum - Umum
Articles 1,475 Documents
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Political education and socialization of regional head election for housewives in Muruy Village, Banten Elly Nurlia; Elda Mnemonica Rosadi; Zaenal Muttaqin
Community Empowerment Vol 9 No 10 (2024)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.12458

Abstract

This community service activity aims to increase political awareness among housewives in Kampung Kokok through inclusive and easy-to-understand political education. The methods used in this activity include religious studies and door-to-door socialization, with a focus on raising political awareness and providing relevant information. The results show that both methods are effective in enhancing housewives' knowledge about the pilkada and encouraging their participation in the election process. Significant improvements were observed in understanding the election mechanism and the importance of voting rights, although challenges arose due to limited literacy among participants.
Empowerment of Cepaka Bali Business Group through cultivation and processing of medicinal plants in Kapal Village, Bali Anak Agung Putu Agung Mediastari; Ni Luh Gede Sudaryati; Anak Agung Komang Suardana; Anak Agung Mas Agung Sri Trisnayanthi; I Gede Mas Agung Darmasaba
Community Empowerment Vol 9 No 10 (2024)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.12463

Abstract

The Community Partnership Program implemented in Cepaka Bali Business Group, Kapal Village, aims to empower local communities through the development of the medicinal plant sector. Through a participatory and collaborative approach, the program integrates intensive training, the application of appropriate technology, and the development of marketing strategies to increase the capacity and competitiveness of local herbal businesses. Results show significant improvements in partners' knowledge and skills related to medicinal plant cultivation and processing, with an average increase of 30-40% on various indicators. The implementation of modern technology in the production process improved efficiency and product quality, while product innovation and digital marketing strategies successfully expanded market reach. Overall, the program increased production capacity by 30% and partners' business income by 35% in six months. This success demonstrates great potential for the development of the medicinal plant sector as a driver of local economic growth and preservation of traditional knowledge in Bali.
Design of site plan of Kampung Edukasi Duren Sari to enhance educational potential and environment sustainability Listyawan, Anto Budi; Pratama, Veri Mahendra; Subardi, Dewangga Saifullah Putra; Nafsah, Fauzan Luthfia; Triyono, Agus
Community Empowerment Vol 10 No 2 (2025)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.12484

Abstract

Kampung Edukasi Duren Sari, located in Kembangkuning Village, Cepogo District, Boyolali Regency, has very diverse educational tourism potential. Visitors are invited to enjoy tourism while refreshing their memories of ancient culture through Griya Kawruh and traditional children's games in Plataran Srawung. Tourists can also see firsthand the installation of renewable alternative energy at the Biogas House. However, the facilities and infrastructure in these locations are very limited and less attractive to tourists. The purpose of this activity is to revitalize the Kampung Edukasi through a site plan design to increase tourist attractiveness. Griya Kawruh is designed with a new landscape through the addition of a replica of a traditional well and tidying up the yard by installing paving blocks. The Plataran Srawung is equipped with replicas of stilt games and flower gardens, as well as a spectator stand. Meanwhile, the Biogas House is designed starting from arranging access to the location to comfortable seating for learning about biogas. The new site plan design is expected to transform traditional educational tourist spots into more elegant and attractive to visit.
Utilizing digital marketing to improve the performance of MSMEs in Kraton District, Yogyakarta Alteza, Muniya; Rahmawaty, Penny; Hidayati, Lina Nur; Darmawati, Arum
Community Empowerment Vol 10 No 3 (2025)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.12495

Abstract

This community service activity aims to enhance the marketing reach and performance of MSMEs in Kraton District, Yogyakarta, through the utilization of digital marketing. The activities were conducted through training and mentoring. The methods used included lectures, discussions, and practical exercises. Lectures were delivered to introduce digital marketing concepts and tools. Practical exercises involved the application of digital marketing through the creation of online shop accounts on marketplaces and Google Business Profiles. The evaluation results showed an increase, with 32% of MSMEs now having online shop accounts; 58% of MSMEs having Google Business Profiles; a 15% increase in sales post-digital marketing implementation; and a 10% increase in visits to MSMEs that have Google Business Profiles.
Digital marketing optimization for MSMEs in Tonjong Village, Serang Regency Ivan Issa Fathony; Ombi Romli
Community Empowerment Vol 9 No 11 (2024)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.12496

Abstract

Digital transformation in Indonesia has encouraged Micro, Small and Medium Enterprises (MSMEs) to adapt to changing times. This community service aims to improve the knowledge and skills of MSMEs in Tonjong Village, Kramatwatu District, Serang Regency regarding digital marketing to promote products. The implementation method consists of the stages of preparation, training, mentoring, and evaluation. The training results show an increase in participants' ability to use social media and marketplace platforms to reach a wider market. The implementation of a digital marketing strategy has proven effective in increasing the visibility and sales of MSMEs. In addition, this activity also contributes to the economic independence of the community, especially for housewives who own businesses.
Enhancing the capability of posyandu cadres as an effort to improve toddler weight through tuina massage Sofiana, Juni; Indriyastuti, Hastin Ika; Prabandari, Fitria
Community Empowerment Vol 10 No 1 (2025)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.12521

Abstract

Toddlerhood is a critical period for the development of feeding difficulties, which can have negative impacts on young children. These effects not only affect their health but also influence their daily activities and overall growth and development. The consequences of feeding difficulties can include weight loss, potentially leading to malnutrition and stunting. The objective of this community service initiative was to enhance the knowledge and skills of cadres at integrated health posts (Posyandu) in Tuina massage as a strategy to improve the weight of toddlers. The method employed in this activity involved providing education and practical training in Tuina massage to health cadres within the working area of the Puring Community Health Center. The results of this community service project demonstrated significant differences between pre- and post-evaluation scores, in both knowledge and skill domains. Following the intervention, 90.5% of cadres exhibited good knowledge regarding Tuina massage, and 71.4% were able to competently perform the technique.
Optimizing the traditional cake business of Adee Kak Na: Enhancing product shelf life and digital-based business management Agustina Nurul Fajriah; Mayang Murni; Muhammad Khalil
Community Empowerment Vol 9 No 11 (2024)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.12530

Abstract

This community service program aims to address the key challenges faced by the Adee Kak Na MSME, including the short shelf life of Adee cake, as well as suboptimal financial management and marketing strategies. The activities focus on improving product shelf life, production efficiency, better financial management, and expanding market reach. The methods applied include innovative food processing techniques to transform Adee cake ingredients into ready-to-use flour to extend product shelf life, basic financial management training to separate business and household finances, and digital marketing training that encompasses branding, packaging, and promotion through social media. The results show that the implementation of food processing techniques successfully doubled the product's shelf life and accelerated the production process. Financial management training helped the partner structure their cash flow records and improve financial oversight. Additionally, digital marketing training enhanced product appeal, expanded market reach, and introduced Adee cake to consumers via social media platforms. Overall, this program significantly increased the competitiveness of Adee Kak Na MSME while supporting the preservation of traditional Acehnese culinary heritage in the digital era.
Personal data protection in public services Feliks Prasepta Sejahtera Surbakti
Community Empowerment Vol 9 No 12 (2024)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.12536

Abstract

The increasing importance of personal data protection in public services, especially in Indonesia, has become a critical issue due to frequent data breaches involving large organizations. This community service project was conducted to address the growing need for public awareness and implementation of personal data protection measures. The project aimed to educate the public and relevant institutions about the legal frameworks, such as the Personal Data Protection Law (UU No. 27 of 2022), and the importance of safeguarding personal data through digital security measures. The methodology employed included interactive webinars and the dissemination of educational materials focusing on digital device security, password management, and two-factor authentication. The results of the community service showed a significant improvement in participants’ understanding of personal data protection practices, as well as an increased adoption of digital security techniques such as encryption and secure authentication methods. In conclusion, raising public awareness and providing practical solutions to protect personal data are essential steps in mitigating the risks of cyber threats in public services
Improving marketing skills for salak processed products through training and mentoring for Jaya Lestari Farmers Group in Tiga Nderket Village, Karo Regency Lita Nasution; Ahmad Afandi; Makhrani Sari Ginting; Muhammad Said Siregar; Muhammad Fitra Zambak; Rikson Asman Fertiles Siburian; Isthifa Kemal; Muhammad Thamrin; Fitria Fitria
Community Empowerment Vol 9 No 11 (2024)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.12537

Abstract

The Jaya Lestari Farmers Group in Tiga Nderket Village, Karo Regency, faces challenges in improving the market competitiveness of their salak processed products due to limited knowledge and marketing skills. This community service program aimed to enhance the group's marketing capabilities through intensive training and mentoring. The program was conducted over two days at the Village Hall and involved 20 group members. Training activities covered the preparation of marketing materials, the use of information technology, and the development of social media content. Mentoring focused on integrating digital marketing strategies into the group’s business activities. Program evaluation showed significant improvements in the ability to use social media for marketing (from 30% to 85%) and in understanding marketing strategies (from 40% to 90%). This initiative successfully increased the market potential of salak processed products, expanded customer reach, and improved the welfare of group members.
Empowering PKK Mothers in Klagensrampat Village: Accelerating income through ASMAN TOGA management Fajri, Mega Barokatul; Bait, Jennifer Farihatul; Pratiwi, Elasari Dwi
Community Empowerment Vol 10 No 1 (2025)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.12552

Abstract

The purpose of this community service is to empower PKK mothers in Klagensrampat Village, Maduran District, Lamongan Regency, through the "Income Acceleration Through ASMAN TOGA Management" program. This program aims to increase participants' knowledge regarding the classification and function of TOGA plants, as well as encourage product innovation using TOGA as raw materials. The stages of the activity include training and mentoring as well as monitoring and evaluation. This training is provided with materials on classifying types of toga and their properties, creating innovative products, packaging design materials and digital marketing. The results of this activity show an increase in participants' knowledge and skills, especially in creating new products that are innovative and have high selling value. This activity has succeeded in creating products that have the potential to be marketed internationally, including herbal medicine in the form of liquid drinks (temulawak and turmeric), herbal medicine powder (ginger and lemongrass), and gummy candy (temulawak and lime). In addition, participants also gain an understanding of how to design attractive packaging and logos, as well as effective digital marketing strategies. The target partners showed very active and enthusiastic participation during the mentoring process.

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